Tabel 1.

PESTLE ANALYSIS
These lists of factors are intended to help inspire and guide your PESTEL analysis in each of the six
domains: Political, Economic, Social, Technological, Environmental and Legal. Share them with those
who will be conducting the analysis, and ask them to identify specific relevant examples in the
operational context of the project or initiative that you are considering. Remember, all PESTEL factors
have relevance only in the specific operational context. Therefore, identify the ones that could impact
your organization and focus your analysis on them.

PESTLE ANALYSIS Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Governmental leadership & Shareholders/stakeholders
policies requirements
Regulatory control Internal politics
Government terms & change Organization culture
Barriers to funding, grants &
initiatives
Home market
POLITICAL lobbying/pressure groups
International pressure groups
Political trends
Government structures
Trading policies
Inter-country relationships/
attitudes
Wars & conflict
Terrorism
Perceived corruption
Example of effect: Company direction, government grant/funding, location of organization (rules &
regulations of the site), setting of objectives, subject to boycott pressure,
environmental labelling
ECONOMIC Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Market & trade cycles Business cycle
General taxation issues Labor cost
Projected economic growth Production level
Inflation trends & forecasts Internal finance
Interest & exchange rates Internal cash flow
Consumer confidence index
Disposable income
Unemployment & labor
supply
Import/export ratios
Exchange rates
Tariffs
Market routes & distribution
trends
Taxation changes specific to

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 business
Example of effect: Choice of resources, design of product, distribution chain or e-commerce, product
design, choice of technology
Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Demographics (age, gender, Management style
race, etc.)
Population growth rate & age Staff attitudes
profile
Attitudes to health, education Brand, company,
& social mobility technology image
Consumer attitudes & Consumer buying terms
opinions
SOCIAL Education
Trends, fashions & role model
Ethnic/religious factors
Press attitudes & public
opinion
Social attitudes & social
taboos
Leisure activities
Changes to education systems
Housing trends
Living standards
Health
Attitudes to work
Example of effect: Product design, communication to users, use of information communication
technology, organizational commitment, publicity affecting consumer choice of
product
Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Impact of emerging Consumer buying
technologies/innovations mechanism/technology
Impact of redundant Patents held & expiring
technologies/features
Research & development Manufacturing maturity &
activity capacity
TECHNOLOGICAL
Impact of technology transfer Communications
technology
Manufacturing advances
Intellectual property issues
Global communications
Internet & email
e-learning
Collaboration tools
Software changes
Research funding
Example of effect: Choice of operational control technology, method of employee training, method of

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 communication, method of measurement

Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Current legislation Influence of legislation on Existing legislation
demand profiles having an impact on
any relevant factors
(environmental or
other factors relevant
to the issue)
LEGISLATIVE Pending legislation Influence of legislation on
cost structures
European/international Influence of legislation on
legislation management
Regulatory bodies & Ethical issues
processes
Environmental regulation
Employment law
Consumer protection
Industry-specific regulations
Competitive regulations
Example of effect: Compliance obligations, reporting frequency, strictness of control, choice of
significant aspects
Internal & external issues relevant to the organization’s context may include, but are
not limited to:
External Internal Environmental
Conditions
Local consideration Staff morale Impact of weather
systems
Customer values Staff engagement Impact of climate
change
Influence of industry
ENVIRONMENT attitudes & CSR
practices
Influence of lobbying
groups & external
environmental bodies
Global considerations
Regional
considerations
Cyclical/seasonal
variations
Example of effect: Criteria for significance evaluation, adequacy of aspects identification, emergency
preparedness

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