Professional Documents
Culture Documents
Property Description
Property Description
MARKET PROFILE
Lead line: “…restore yourself at the city center of culture and heritage.”
Market Image: Unpretentious luxury and charm, integrating the best in technology and comfort.
8 years old
Book value: Building $20M + FFE $11.25M = $31.25M or $125K per room.
Full service
City Center - waterfront site
3-4 Star
Servicing business, leisure, tour, contract, large group, and small group segments
Very similar footprint, facilities, and services as competitors.
FACILITIES
SERVICES
REFURBISHMENT
With the exception of general upkeep and maintenance, the hotel facilities have not been refurbished
since opening. The refurbishment planned for two years ago had to be postponed due to the softening
economy and subsequent lack of funds.
At the present time, none of the 3-4 star properties in the area has any advantage in facilities or
refurbishment. While there have been some minor refurbishment projects at other hotels in the
competitive set, the quality of all the properties is very similar.