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  • Buy Commodities, Sell Brands

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    Gabriel Moura
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    Buy commodities, sell brands

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    4 views1 page

    Buy Commodities, Sell Brands

    Uploaded by

    Gabriel Moura

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    “Buy commodities, sell brands” has long been a formula for

    business success. It has produced enormous and sustained profits


    for Coca-Cola since 1886 and Wrigley since 1891. On a smaller
    scale, we have enjoyed good fortune with this approach at See’s
    Candy since we purchased it 40 years ago.

    — Warren E. Buffett, 2012.

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