ASSIGNMENT NO.

1
MARKS: 5
DUE DATE: 14th April 2023
DURATION: 1 Hour

Q.1 Write down the ten names of Consumer products and Business products

S.N Consumer Products Business Products

O

1 Smart Phones Microsoft Office

2 Clothing Salesforce CRM
3 Personal Care Items SAP ERP
4 Household Appliances Oracle Database
5 Entertainment Products Cisco Networking Hardware
6 Food and Beverages IBM mainframe computers
7 Sporting Goods Dell Server
8 Toys HP Printers
9 Furniture Adobe Creative Suite
10 Pet Products Google Analytics

Q.2 What is the difference between consumer markets and business markets?

Answer:
Consumer markets and business markets differ in terms of the types of buyers and the nature of
the purchasing decisions involved.
Consumer markets are markets in which individuals or households purchase products or services
for their personal use or consumption. The buyers in these markets are typically the end-users of
the products or services, and they make purchasing decisions based on personal preferences,
needs, and wants. Examples of consumer markets include markets for food, clothing,
electronics, and personal care products.
On the other hand, business markets are markets in which organizations purchase products or
services for use in the production of other goods and services, for resale to other businesses or
consumers, or for use in their daily operations. The buyers in these markets are typically
professionals or purchasing agents who are responsible for making purchasing decisions on
behalf of their organizations. Business markets involve more complex purchasing decisions that
often take longer to make and involve more people and criteria than consumer markets.
Examples of business markets include markets for raw materials, office equipment, and
industrial machinery.
In summary, the key difference between consumer markets and business markets lies in the
nature of the buyers and the complexity of the purchasing decisions involved.