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SchweppesSchweppes Logo 2016.png
Type Carbonated mineral water
Distributor The Coca-Cola Company (Albania, Algeria, Argentina, Belarus, Bosnia and
Herzegovina, Brazil, Bulgaria, Chile, Colombia, Croatia, Egypt, Estonia, Greece,
Iceland, India, Indonesia, Ireland, Japan, Kazakhstan, Latvia, Lebanon, Lithuania,
Malaysia, Malta, Moldova, Montenegro, Morocco, North Macedonia, New Zealand,
Philippines, Romania, Russia, Saudi Arabia, Serbia, Slovenia, South America, South
Africa, South Korea, Turkey, Tunisia, Ukraine, United Kingdom, and Vietnam)
Jafora-Tabori (Israel)
Keurig Dr. Pepper (North America)
Schweppes Australia (Australia)
Suntory (Andorra, Austria, Belgium, Czech Republic, Denmark, Finland, France,
Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands, Norway,
Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland)
Swire Coca-Cola (China, Hong Kong, and Taiwan)
Country of origin Geneva, Republic of Geneva
Introduced 1783; 240 years ago
Website www.schweppes.com

Schweppes (/ʃwɛps/ SHWEPS,[1][2][3] German: [ʃvɛps]) is a beverage brand that

originated in the Republic of Geneva; it is made, bottled and distributed worldwide
by multiple international conglomerates, depending on licensing and region, that
manufacture and sell soft drinks. Schweppes was one of the earliest forms of a soft
drink, originally being regular soda water created in 1783.[4] Today, various
drinks other than soda water bear the Schweppes brand name, including various types
of lemonade and ginger ales.

The company has held the British royal warrant since 1836 and was the official
sponsor of Prince Albert's Great Exhibition in Hyde Park, London in 1851.[4]
History
An 1883 advertisement for Schweppe's Mineral-Waters

In the late 18th century, German-Genevan scientist Johann Jacob Schweppe developed
a process to manufacture bottled carbonated mineral water based on the discoveries
of English chemist Joseph Priestley.[5] Schweppe founded the Schweppes Company in
Geneva in 1783 to sell carbonated water.[6] In 1792, he moved to London to develop
the business there. In 1843, Schweppes commercialised Malvern Water at the Holywell
Spring in the Malvern Hills, which was to become a favourite of the British Royal
Family until parent company Coca-Cola closed the historic plant in 2010 to local
outcry.[7]

In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes.
After acquiring many other brands in the ensuing years, the company was split in
2008, with its US beverage unit becoming Keurig Dr Pepper and separated from its
global confectionery business (now part of Mondelez International).[8] Keurig Dr
Pepper is the current owner of the Schweppes trademark in Canada and United States.

The Coca-Cola Company owns the Schweppes brand in several territories, including 21
European countries. In a further 22 European countries, the brand is owned by
Schweppes International Limited (a subsidiary of Suntory).[9]

In China, Hong Kong and Taiwan, Swire's subsidiary Swire Coca-Cola produces
Schweppes branded beverages.[10]

The Japanese Asahi Group bought Schweppes Australia in 2008 from Cadbury,[11] and
owns the trademark in Australia.

Mainstay Schweppes products include ginger ale (1870),[12] bitter lemon (1957),[13]
and tonic water (the first carbonated tonic – 1871).[14]
Marketing

During the 1920s and 1930s, the artist William Barribal created a range of posters
for Schweppes.[15] In 1945, the advertising agency S.T.Garland Advertising Service
Ltd., London coined the word "Schweppervescence",[citation needed] which was first
used the following year.[16] Thereafter it was used extensively in advertisements
produced by Garlands, who sold copyright of this word to the Schweppes Company for
£150 five years later when they relinquished the account.

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval
officer named Commander Whitehead, who described the product's bubbly flavour
(effervescence) as evanescence.[citation needed] Comedian Benny Hill also appeared
in a series of Schweppes TV commercials in the 1960s.

Another campaign in the 1950s and 1960s, "Schweppeshire", was written by Stephen
Potter, the inventor of gamesmanship.[17]

Another campaign, voiced by British actor William Franklyn, made use of

onomatopoeia in their commercials: "Schhh… You know who." after the sound of the
gas escaping as one opens the bottle.[18][19]

Other ad campaigns featured a leopard named Clive, voiced by Kelsey Grammer and
Stephen Fry.[citation needed]
References

"Schweppes Ginger Beer advertisement". The New Yorker. 25 March 1950. p. 115.
"(rhymes with peps)"
Wells, J. C. (2008). Longman Pronunciation Dictionary, 3rd edn, Harlow, UK: Longman
Daniel Jones, Peter Roach, et al. (2011). Cambridge Pronouncing Dictionary, 18th
edn, Cambridge, UK: Cambridge University Press
"Schweppes Holdings Limited". Royalwarrant.org. Retrieved 13 October 2021. "the
world's first ever soft drink, Schweppes soda water [..] the official sponsor of
Prince Albert's Great Exhibition in 1851"
"The Great Soda-Water Shake Up". The Atlantic. Retrieved 13 October 2021.
Morgenthaler, Jeffrey (2014). Bar Book: Elements of Cocktail Technique. Chronicle
Books. p. 54. ISBN 9781452130279.
Morris, Steven (21 October 2010). "Malvern Water to cease production". The
Guardian. Retrieved 9 September 2020.
"Cadbury plc Demerger" (Press release). Cadbury plc. 7 May 2008. Retrieved 29
December 2009.
"Schweppes". Schweppes.
"Product Portfolio". Swire Coca-Cola. Retrieved 28 May 2021.
"Schweppes sold for $1.2bn". 25 December 2008. Retrieved 15 August 2020.
"Ginger Ale | Schweppes". Retrieved 28 February 2018.
"Schweppes Bitter Lemon". Retrieved 9 November 2010.
"Premium Mixers | Schweppes". Archived from the original on 2 December 2018.
Retrieved 18 May 2017.
Simmons, Douglas A. (1983). Schweppes® The First 200 Years. London: Springwood
Books. ISBN 0-86254-104-2.
Simmons 1983, p. 80.
"George Him website". georgehim.co.uk. Retrieved 9 January 2023.
"Schweppes Tonic Water TV Advert by O & M". Youtube. Retrieved 7 March 2013.

"Schweppes- Für die Macher von heuter". Youtube. Retrieved 2 September 2015.

External links
Wikimedia Commons has media related to Schweppes.

Official website
Schweppes History Movie - 13 minute video on the history of Schweppes

vte

Keurig Dr Pepper brands

vte

Ginger ale and ginger beer

vte

Citrus soft drinks

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Selected royal warrant holders of the British Royal Family

Categories:

British Royal Warrant holdersFood and drink companies established in 1783Ginger

aleKeurig Dr Pepper brandsCoca-Cola brandsSuntorySoft drinks manufacturers

This page was last edited on 19 March 2023, at 00:47 (UTC).

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