ACTIVITY: EVALUATING R&D CANDIDATES

Title of the Department/ Lead Researcher/ Year initiated

project College/ Program/ Project
University Leader
1. Decision- The University of Garvin, D. A. & 2006
making associated Arizona College of Roberto, M.
with drug Pharmacy
candidates in the
biotechnology
research and
development
(R&D) pipeline

2. New, Improved Department of Dr. Concepción 2004

Treatments for Industrial Zúniga Valeriano
Chagas Disease: Engineering
From the R&D
Pipeline to the
Patients

Division of Hang Chang Chieh 2011

3. Creating Engineering and
technology Technology
candidates for Management,
disruptive Faculty of
innovation: Engineering,
Generally National University
applicable R&D of Singapore
strategies
 Bio-N: microbial fertilizer from UPLB Biotech

WHO IS THE CUSTOMER?

Guide questions for each case:

1. Who is the end user for the technology/product?
-Selected farmers of rice and corn from Cebu and Laguna, who will test the
effectiveness of the fertilizer.

2. Who is the customer for the technology/product?

-The farmers, because farmers can increase their income because they’ll have better
yield in terms of quality and quantity. Retailers will also earn more due to the better
quality of the products they are reselling, and they can probably get it cheaper from
their main source because of the increased quantity in the harvest. Of course, the
researchers and producers of the fertilizer will also benefit.

3. Why would the customer be willing to pay for the technology/product?

- The customer be willing to pay for the technology/product because farmers will
most likely buy this product, not just rice corn farmers, but also other kinds of farmers
(like vegetable farmers) who are willing to try the fertilizer on their crops.

IAMBlueCECAM: UP DGE, MSI DOST-PCIEERD

WHO IS THE CUSTOMER?

Guide questions for each case:

1. Who is the end user for the technology/product?
-Researchers and students, study sites are Coron, Busuanga and Puerto
Prinsesa in Palawan, Ibajay, Batan, and Kalibo in Aklan, and Banate Bay in Iloilo.

2. Who is the customer for the technology/product?

-Local communities, local government units.

3. Why would the customer be willing to pay for the technology/product?

-Although there is no direct economic benefit, the long-term benefit of this
technology is great. It can help preserve and nurture our natural
resources, thus helping different areas. It can benefit the local
government, the tourism industry, the coastal agriculture and businesses,
and the overall lifestyle of the community.