Market

 Regulation
 Taxes
 Economy crises
 Market growth
 Market size
 New tech impacting the market
 Average profit margin
Competition

 Main players + market share

 Competitive advantage/ disadvantage of the client
 New player
 Competitors became stronger
 Competitors suffer as well
Costumer

 Customer needs
 Purchasing habits
 Costumers respond
 Costumer price flexibility
Business:
Profit drivers:

 Revenue (price / quantity)

 Costs (variable / fix)
 Disterbution channels
 Retailers

Company attractiveness

 Profitable
 Market share
 Branding
Financial

 Acquisition price fair

 Expected returns
 How long it takes to brakeven
 Expected cost
 Expected revenue

Go-to strategy

 Do noting
 Lunch new product / branch
 Improve existing product
 Get rid of a product
 Aquairing
 Partner with someone
