TRADE MARKETING MODULE

PART 2: Plan fame work

Component 1- Understand 3 key stakeholders
1st stakeholders your categories and brand
1. Importance of this stakeholder to Trade Marketing
2. Category segmentation
3. Gategory value driver: factor (s) add value to your category (ies)
4. Matching category and brands to customer insight(s) ⇐=== next session
5. Understanding a key goal (mission) of your category and overall annual
marketing plan to meet that key goal

CATEGORY: nhóm ngành hàng lớn

Brand is a good or several product