Marketing Domain Task – Day 2

Q. Compare Outlook India with 2 segment based competitors. The basis of

comparison should be on the brand characters. Give recommendations on
Outlook India's brand strategy.

Outlook India, India Today, and Forbes India are all popular magazines in the
Indian market. Here is a comparison of these three magazines based on the
brand characteristics.

a) Brand Logo: Outlook India has a simple and recognizable logo with the
brand name written in bold letters. India Today has a distinctive logo with the
brand name written in a stylized font. Forbes India has a professional and
sophisticated logo with the brand name written in a clean font and the iconic
Forbes logo.

b) Brand Personality: Outlook India has a progressive and independent

personality, covering a wide range of social, political, and cultural issues. India
Today is known for its authoritative and comprehensive coverage of news and
current affairs. Forbes India has a business-oriented personality, focusing on
wealth, entrepreneurship, and innovation.

c) Brand Colour: Outlook India uses a bright red color scheme, which
represents passion, energy, and power. India Today uses a bold blue color
scheme, which represents trust, authority, and stability. Forbes India uses a
classic black and white color scheme, which represents sophistication,
elegance, and prestige.
Some recommendations for Outlook India's brand strategy:

1. Develop a strong online presence: Outlook India should focus on

building a strong online presence by creating a comprehensive website
and engaging on social media platforms. This will help the magazine
reach a wider audience and attract younger readers who consume most
of their content online.

2. Collaborate with influencers: To reach a broader audience, Outlook

India should collaborate with influencers in different fields who align
with the magazine's values and personality. This will help the magazine
reach a younger and more diverse audience.

3. Expand its coverage: While Outlook India covers a broad range of issues,
it should consider expanding its coverage to include more stories on
technology, business, and innovation. This will help the magazine appeal
to a wider audience and attract more advertisers.