Professional Documents
Culture Documents
BRM
BRM
Semester: 5th
Date: 22-03-23
Email:
Email is a popular method of communication for researchers because it is convenient, efficient,
and can be personalized. Researchers can send surveys, reminders, and follow-up messages via
email.
Telephone:
Telephone surveys are a traditional method of communication that can be effective for reaching a
wide audience. Researchers can use automated telephone surveys or conduct live phone
interviews.
Online surveys:
Online surveys are a popular method of communication because they are easy to administer,
cost-effective, and can reach a large audience quickly. Online surveys can be conducted via
email, social media, or through online survey platforms.
In-person interviews:
In-person interviews are a face-to-face communication method that allows researchers to gather
detailed responses and observe respondents' body language and nonverbal cues. This method can
be time-consuming and costly, but it can provide valuable insights.
Focus groups:
Focus groups are a group communication method that involves bringing together a small group
of respondents to discuss a specific topic. Researchers can observe and record the conversation
and gather feedback from multiple participants.
Postal mail:
Postal mail surveys are a traditional method of communication that can be effective for reaching
older or less tech-savvy respondents. Researchers can send surveys via postal mail with a self-
addressed stamped envelope for respondents to return their responses.
The choice of communication method depends on the research goals, budget, and target
audience. A combination of methods may be used to maximize response rates and gather
comprehensive data.