Assignment: 2

Subject: SME

Submitted By: Fizza Khan

Submitted To: Sir Mubarak

Semester: 5th

Date: 26-05-23

Department: Management Sciences

Topic: Business Plan

 Executive Summary

1. My company name will be: Desi Dresser

2. My business purpose is: to provide a unique and curated shopping experience, offering
high-quality and fashionable clothing, accessories, and personalized styling services to
discerning customers.

3. I plan to organize my company as (Corporation, Partnership, LLC, or Other): Sole

Proprietorship

4. I have been in business since or plan on starting on: January 15, 2025

5. Manager(s) for the company will be: Me

6. My experience as an owner is: Experienced

 Products and Services

1. The products or services I sell are: a wide range of stylish and trendy apparel, including
dresses, tops, bottoms, outerwear, and accessories such as handbags, jewelry, and footwear.
Additionally, I offer personalized styling services to help customers create individualized
and fashionable outfits for various occasions.

2. The features and benefits of what I’m selling are: Quality, Fashion-forward, Unique and
exclusive items, Personalized styling, Exceptional customer service, Convenience, Social
and environmental responsibility

3. My products/services differ from my competition by: Personalized styling services,

Exceptional customer experience, actively engaging with the local community, and
collaborating with local artists, designers, and organizations, Attention to detail.

4. What makes my product/services unique and desirable is: Trendsetting fashion, personalized
attention, Exceptional quality, Engaging shopping experience, and Social impact.
5. Customers will buy from me because: by offering competitive pricing, price transparency,
discounts, and promotions, value for money, a price-match guarantee, and customization
options, customers are motivated to choose our boutique as their preferred shopping
destination, recognizing the affordability and value we provide in the marketplace.

 Marketing Plan:
1. I consider my competition to be: Traditional Pizza chains as they already have a strong
brand loyalty established

2. How I will measure against the competition: measure my boutique's performance against
the competition, track sales and revenue, assess market share, gauge customer satisfaction
and loyalty, monitor brand recognition, evaluate pricing and value perception, analyze
online presence and engagement, and assess innovation and differentiation.

3. My local competitors are: there is not much competition as I’ll be the first official
boutique in that area.

4. My national competitors are: Khaadi

5. Some of the trends I see in my industry are: a focus on sustainable and ethical fashion, a
demand for personalization and customization, the integration of online and offline
experiences, the influence of social media and influencers, the rise of conscious
consumerism, a shift towards seasonless fashion, the popularity of pop-up shops and
experiential retail, and the emergence of collaborations and limited editions. Adapting to
these trends can help boutiques attract customers, create unique experiences, and stay
competitive in the market.

6. Some potential areas I see for growth are: Offering authentic international pizzas

7. My typical customers have these characteristics in common: typical boutique customers are
fashion-conscious individuals who appreciate high-quality products and value getting good
value for their money. They seek personalized attention and enjoy exclusive and unique
fashion pieces. They are engaged in the fashion community and care about social and
environmental issues. Understanding these characteristics will help me you tailor my
strategies to meet their needs effectively.

Marketing should address the four P’s – Product, Price, Placement, and Promotion

1. My product or service is: a wide range of stylish and trendy apparel, including dresses,
tops, bottoms, outerwear, and accessories such as handbags, jewelry, and footwear.
Additionally, I offer personalized styling services to help customers create individualized
and fashionable outfits for various occasions.

2. My pricing strategy is (For example premium, every day, low price, frequent sales): Every
day and low prices to help penetrate the market once the brand is established, the premium
strategy will be implemented

3. The places I will sell my product or service area: Mansehra N-13 highway

4. I will promote my product or service by: Advertising locally through promotions on social
media or by word of mouth

5. My competitive advantage is: Offering a high-quality and unique product at affordable

prices

6. I can add value or compete on the following non-price issues:

• Emphasize product quality and exclusivity to set your offerings apart.

• Provide personalized customer service and expert advice.
• Curate a unique and diverse selection of fashion items.
• Stay on top of fashion trends and offer cutting-edge styles.
• Ensure a convenient and seamless shopping experience.
• Highlight sustainability and ethical practices.
• Engage with the local community to build strong relationships.

7. I will distribute my product or service by: local delivery boy

8. My use of advertising will consist of: Heavy mass marketing online

9. I will get feedback from my customers by: Offering discounts and incentives for leaving
reviews
 Operating Plan:
1. The location of my business is: N-13 highway

2. My hours of operation will be: 10 am-10 pm

3. This is a good location for my business because: there is a lack of authentic boutiques in
that area.

4. I will be involved with the business by completing the following duties:

As the owner or manager of the boutique, my duties include strategic planning, product
selection, marketing and promotion, sales and customer service, financial management,
staff management, store operations and visual merchandising, customer relationship
management, vendor and supplier management, and continuous learning.

5. The equipment/furniture/fixtures I need for my business would include: display racks,

shelving units, clothing racks, mirrors, a cash register or POS system, mannequins or
clothing forms, fitting rooms, decor and lighting, storage solutions, cash handling and
security systems, and office equipment.

6. If I need to hire new employees, I will need to hire for these new positions: fashion stylists,
store manager, and e-commerce specialists.

7. I will provide the following benefits to my employees: competitive compensation, paid time
off, employee discounts, flexible work arrangements, employee recognition, and rewards.

8. I will recruit my employees by or from: local advertisement

9. My cyber security and information management plans are: Only I will have access to
sensitive information.

 Management and Ownership:

1. The owners of my company are: Me, as it is a sole proprietorship

2. I have included resumes for the following key management personnel:

3. My attorney is: Malik Asif Advocate Office

4. Other professionals that I will use are (accountants, bankers, insurance agents, engineers,
consultants, etc.): Insurance agents, architects, contractors, and accountants.

SWOT Analysis

6. The strengths of my business are (internal characteristics): My business has a strong

competitive advantage due to the uniqueness of the product and the value proposition the
business has to offer.

7. The weaknesses of my business are (internal characteristics): The weakness of the business is
also its uniqueness as it takes quite a long time to familiarize people with new ideas and concepts
as they are used to certain foods.

8. I see the following opportunities for my business (external characteristics):

9. I see the following threats/challenges for my business (external characteristics):

 Financial:
1. The total investment required is:

2. The collateral I can use for financing includes: N/A

3. My credit history is: N/A

4. My credit score is: N/A

5. If I am short on money for my project, I can get more from: My parents

6. My bank is, or the banks I would like to work with are: National Bank

Every company has different start-up costs depending on their business model. This section of
the document intends to guide you through the costs associated with your start-up. Not
everything will apply to your business model. Fill in what is relevant and all can be discussed at
your appointment.
If you are building a new property, you will have:

Land:---

Building: already established

Signage: 50,000 rs

In all cases, the following may be part of your start-up expenses:

Equipment (business): 20 lac

Equipment (office): 10 lac

Furniture: 30 lac

Fixtures (storage shelves, displays, etc.): 30 lac

Initial inventory: 30,000 rs

Costs to organize:

• Registration with the ND Secretary of State

• Business formation (consultant and attorney if needed)

• Marketing

o Logo Development
o Website
o Business cards and other print materials
o Initial marketing campaign

Training (do you need training for staff prior to opening? If so, list cost associated with training:
no

You will need ongoing operating expenses for your business. Think through the following and
provide information where you can. Bring your notes and calculations to your first meeting.
Revenues: N/A

Products or services being sold: Pizza

How many are you selling per day/week/month? N/A

What is the average cost of the product/service you are selling? Depends on type of dress

Expenses:

Employee wages (We recommend you determine a schedule and list positions with hours worked
and rate of pay for each as supporting documentation): N/A

Supplies: N/A

Maintenance (building, equipment, vehicles): N/A

Advertising: N/A

Car/Travel: N/A

Accounting/Legal: N.A

Rent or lease: N/A

Real estate taxes: N/A

Phone/internet: N/A

Utilities – Gas: N/A

Electricity: N/A

Water: N/A

Garbage: N/A

Other: N/A

Insurance –Professional liability: N/A

Automobile (if applicable): N/A

Building contents: N/A