Speaking of the next megacities, Seoul, South Korea, stands out as a prime example.

With a
population of over 9 million people, Seoul has experienced continuous growth over the past
two decades, largely fueled by its cultural expansion. A significant factor in Seoul's growth
is the phenomenon known as the Hallyu or Korean Wave, which refers to the global spread
of South Korean culture since the 1990s, coinciding with the end of the military regime.
The export of Korean dramas and music has played a vital role in boosting Seoul's
recognition and contributed to its status as one of the most sought-after cities to visit
worldwide. According to a recent article from The Korea Herald, K-pop has significantly
contributed to Seoul's economy, attracting a large number of tourists. As the Mayor of
Seoul, Park Won-soon, puts it, "K-pop has had a transformative impact on the image of
Seoul, and many tourists are visiting the city to experience Korean pop culture." This
popularity has led to an influx of tourists seeking to explore Seoul's vibrant offerings.
The city seamlessly blends traditional heritage with modern innovation, creating a
captivating atmosphere. You can look for vibrant markets where you can indulge in
shopping for fashion, electronics, and local crafts. Immerse yourself in the rich cultural
heritage by visiting historic sites like palaces, marveling at their intricate architecture and
beautiful gardens. For art enthusiasts, Seoul boasts numerous art galleries and museums.
Although Seoul may not be considered a multicultural city in its entirety, the dynamic
neighborhoods like Hongdae and Gangnam, known for their lively nightlife, trendy shops,
and eclectic street food stand out as the most diverse and foreign-populated areas in the
country. They offer a welcoming environment for foreigners, providing spaces where you
can hang out with friends and family even with Koreans, you can get around with them
during your stay as a guide around the city.
Overall, Seoul's rapid growth, fueled by its cultural expansion and the global popularity of
Korean entertainment, has solidified its position as a prominent megacity with a thriving
tourism industry and a rich array of experiences to offer.