Scribd
Upload
71 views2 pages

Weekly Competitive Analysis Report

The document contains a weekly report submitted by an intern to their corporate mentor at Godrej consumer product limited. Over the course of a week, the intern visited various distribution points and retail outlets to perform competitive analysis of home freshener products. They analyzed competitors' prices, SKUs, schemes, and displays. The intern also provided sales pitches, collected feedback from retailers, and compiled the findings into an Excel file and written report.

Uploaded by

Arjun Salwan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
71 views2 pages

Weekly Competitive Analysis Report

The document contains a weekly report submitted by an intern to their corporate mentor at Godrej consumer product limited. Over the course of a week, the intern visited various distribution points and retail outlets to perform competitive analysis of home freshener products. They analyzed competitors' prices, SKUs, schemes, and displays. The intern also provided sales pitches, collected feedback from retailers, and compiled the findings into an Excel file and written report.

Uploaded by

Arjun Salwan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name:

Roll no:
Organization: Godrej consumer product limited
Corporate mentor: Ayushi Jain Email id: shah.ayushijain@gmail.com

Weekly report 1

Day 1: Distribution point Tonk Road


 went to the distributor point and met my corporate mentor.
 Had an official introduction and got a brief about the company and the
products.
 Discussed the project details and objectives to be fulfilled
 Created 3 days beat plan for the competitive analysis.
Day 2: Location haldhighati marg
 Visited 12 outlets with DSR and did the competitive analysis for the
Home freshener category.
 Noted who are the competitors of Godrej.
 What are their price and SKU offered by the company.
Day 3: Heera path
 Visited 5 pro(premium retail outlets) outlets and did the competitive
analysis.
 Met the ASM (area sales manager) for lunch to get a brief about the
objectives and the expectation to be met.
Day 4: Mahesh Nagar
 Visited 15 Pro outlets with new DSR and did the competitive analysis.
 Asked the retailers about the schemes and margins offered by the
competitors.
 Any window display or any clubs offered by the company.
Day 5: Sanganer Katla
 Visited 15 Gro (Grow retail outlets) in rural and backward areas to check
the effective coverage and visibility.
 Did a sales pitch for the air pocket and air Matic range to the retailers.
 Asked them about the competitor’s product.
Day 6: Work from home
 Made a report for the 4 days’ work done in the market
 Excel file with all the details about the competitors and the products
offered by them in the room freshener category
 Gave brief about the competitive analysis in the word file.

You might also like