PERSONAL BRANDING

A FINAL TERM PAPER BY

MOHAMMAD RIDWAN FIRDAUSI

16 ULU/III/4/PI 2/MS. SABILA

POST INTERMEDIATE LEVEL

BUDIWIJAYA ENGLISH COURSE

BRANCH : 16 ULU

PALEMBANG

2022
PERSONAL BRANDING

A Final Term Paper by

Mohammad Ridwan Firdausi

16 ULU/III/4/PI 2/Ms. Sabila

This paper has been approved as one of the requirements to graduate

from Post Intermediate Level at Budiwijaya English Course Palembang.

Certified by, Approved by,

Principal Advisor

(Ms. Sabila)

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 DEDICATION AND MOTTO

I dedicate this paper to all of budiwijaya’s teachers who have been

teaching me all this time. My parents who have been paying for all my

needs and wants, who’ve thought me how to live a life and how to take

pains as lessons. And the last but not least, all my friends who’ve helped

me do all my tasks.

Motto,

Grateful is the key of happiness, not a reason to give up your dreams.

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 ACKNOWLEDGEMENT

First of all, thanks to Allah SWT for his blessing and guidence i was

able to complete this term paper entitled “Personal Branding”, because if it

wasn't for His blessing, I wouldn't be able to finish this term paper. A lot of

thanks to my tutor, Ms. Sabila for all of her support and guidence in

helping me to finish my term paper. Then, I would like to thanks my

parents for their support and prayer. And last but not least, thanks for my

friends who always support and motivate me to finish this term paper. I

hope my term paper can be useful for those who read it.

Palembang,10th of March 2023

Mohammad Ridwan Firdausi

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 TABLE OF CONTENTS

TITLE PAGE ............................................................................................ i

APPROVAL PAGE................................................................................... ii

DEDICATION AND MOTTO .................................................................... iii

ACKNOWLEDGEMENT .......................................................................... iv

TABLE OF CONTENTS ........................................................................... v

INTRODUCTION ..................................................................................... 1

1.1 Background ........................................................................................ 1

1.2 Problems ............................................................................................ 3

1.3 Objectives .......................................................................................... 3

PERSONAL BRANDING ......................................................................... 4

2.1 Defining Personal Branding ............................................................... 4

2.2 Benefits of Personal Branding............................................................ 5

2.3 Challanges of Personal Branding ....................................................... 6

2.4 Strategies for Building a Personal Brand ........................................... 8

CONCLUSION ......................................................................................... 10

REFERENCES ........................................................................................ 13

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 INTRODUCTION

1.1. Background

Branding is not only for companies or products. Beside these two

branding is also used in someone’s life. they could be using it intentionally

but most people unknowingly using it in their daily life. This kind of

branding is what people usually call as personal branding. Personal

branding makes people different from others, people usually use personal

branding for making a good impression to others. Personal branding is

one way to express your surplus to public, either it’s your character, skills

or even a more particular things such as how you communicate to others

which objective is to leave a positive perception to everyone that sees you.

In the digital age, personal branding is more important than ever

before. Personal branding is the practice of creating a unique professional

identity that reflects your values, skills, and expertise, and promotes your

reputation in the industry. People nowadays got an earlier access to

technologies therefore they can start to learn things earlier and got more

skills than people that live in the previous era when they were at the same

age. Therefore the requirement of a job in an industry is getting higher,

and the value of the competitor is also getting higher. To be able to

compete with them someone need to do an extra effort to have an extra

value that can outstand others. Personal branding will help a lot in

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outstanding others and getting people’s interest especially in the industry

world.

In a plan to be achieved it is appropriate for someone to make a

strategy so that what you want to achieve is carried out as planned.

Through strategy, people will make certain steps planned to be done in a

specific time considering the surroundings. This will be able to lead

someone to his goal clearly. For that, this research will look at what kind of

strategy done by professionals in building personal branding in social life

to be able to success in his career.

In today's hyper-competitive job market, personal branding has

become an essential component of career success. So personal brand is

an important thing that must be built and cannot be separated from one's

career if one wants to support and develop success in his career. Personal

branding allows you to differentiate yourself from other professionals in

your field and showcase your unique strengths and expertise. A strong

personal brand can also help you attract new opportunities, build your

network, and enhance your professional reputation. This paper explores

the concept of personal branding, its importance in today's hyper-

competitive job market, and the strategies individuals can use to build and

manage their personal brands effectively. Through research and analysis,

this paper identifies the benefits of a strong personal brand, including

differentiation from peers, increased opportunities, expanded network, and

enhanced professional reputation. The paper also discusses various

2
methods for creating a personal brand, such as defining your unique value

proposition, establishing a professional online presence, and leveraging

social media platforms. Additionally, the paper emphasizes the importance

of consistency and authenticity in building and managing a personal

brand. Overall, the paper provides valuable insights and practical advice

for individuals looking to develop their personal brand and achieve greater

career success.

1.2. Problem

1. What is personal branding ?

2. What are the benefits of a good personal branding ?

3. What are the challenges of maintaining personal branding ?

4. How to build a good personal branding

1.3. Objectives

1. To know what personal branding really is

2. To know the benefits of having a good personal branding

3. To know the challenges of maintaining personal brandig

4. To know how to build a good personal branding

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 MAIN BODY

2.1 Defining Personal Branding

Personal branding is a self framing process just like a brand that’ll

be promoted to target market with well-organized and attractive packaging

which contains personality, expertise, and consistency. This thing plays a

very important role in making a unique character that stands out from

other people’s character in a good way, therefore it will be easier to

compete in a career and to attract people to work with. The term personal

branding first used and discussed in an article written by Tom Peter in

1997. Peter Montoya, author of “The Brand Called You” in Dede Robel

(2012), said that the key of personal branding is knowing how someone is

perceived by others. Simply put, personal branding is a person's way to

“control” other people's perception of himself. Through personal brands

one's credibility will be stronger and visible in public’s point of view.

Because with a personal brand someone will be judged to have the ability

to a field that can provide benefits for audiences.

Personal branding is the process of creating a unique professional

identity that distinguishes you from others in your field. It involves

identifying your strengths, skills, and expertise, and promoting them to

your target audience. Personal branding can be done through a variety of

channels, including social media, websites, blogs, and professional

networks.

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 Personal branding is not just about marketing yourself; it is about

creating a clear and authentic representation of who you are as a

professional. It requires self-reflection, self-awareness, and a deep

understanding of your values and goals.

2.2 Benefits of Personal Branding

Personal branding offers a variety of benefits that can help

individuals advance in their careers and achieve their professional goals.

Some of the key benefits of personal branding include:

1. Differentiation

Personal branding allows individuals to differentiate themselves

from their peers and competitors by showcasing their unique strengths,

skills, and expertise.

2. Increased visibility

By building a strong personal brand, individuals can increase

their visibility and reach a wider audience, which can help them attract

new opportunities and build their network.

3. Career advancement

A strong personal brand can help individuals advance in their

careers by making them more desirable to potential employers and

increasing their chances of being offered new opportunities.

5
 4. Improved credibility

A well-established personal brand can enhance an individual's

professional reputation and improve their credibility among their peers

and industry colleagues.

5. Greater control over your career

By proactively building and managing their personal brand,

individuals can take greater control over their career trajectory and

make strategic decisions about their professional development.

Overall, personal branding is a powerful tool that can help individuals

stand out in a crowded job market and achieve their professional goals.

2.3 Challanges of Personal Branding

While personal branding has numerous benefits, it also poses

several challenges that individuals must be aware of and address to build

and maintain a strong personal brand. Some of these challenges include:

1. Consistency

One of the biggest challenges in personal branding is maintaining

consistency across all platforms and channels. It can be challenging to

ensure that your messaging, tone, and visual elements remain

consistent across all online and offline channels.

2. Time-Consuming

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 Building a strong personal brand takes time and effort. It requires

creating and curating content, engaging with your audience, and

staying up-to-date with industry trends and developments.

3. Balancing Personal and Professional Life

Personal branding often blurs the line between personal and

professional life. It can be difficult to decide how much personal

information to share and how much to keep private.

4. Managing Negative Feedback

With personal branding, individuals open themselves up to

feedback, both positive and negative. Managing negative feedback can

be challenging and requires the ability to respond gracefully and

tactfully.

5. Evolving Nature

Personal branding is an ongoing process that requires constant

attention and adjustment. As individuals grow and change, their

personal brand must also evolve to stay relevant and aligned with their

goals.

Overall, these challenges can be overcome with a strategic approach and

a commitment to building a strong personal brand. By staying consistent,

balancing personal and professional life, managing feedback, and staying

agile, individuals can build a personal brand that sets them apart and

supports their professional goals.

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2.4 Strategies for Building a Personal Brand

Building a strong personal brand requires deliberate effort and a

well-thought-out strategy. Below are some strategies for building a

personal brand:

1. Identify Your Unique Value Proposition

Your unique value proposition (UVP) is what sets you apart from

others in your field. It is your unique combination of skills, strengths,

and experience that make you valuable to employers or clients.

Identifying your UVP is the first step in building a personal brand that

showcases your unique strengths and expertise.

2. Develop a Strong Online Presence

In today's digital age, having a strong online presence is essential

for building a personal brand. This includes creating a professional

website, setting up social media profiles, and publishing content that

showcases your expertise.

3. Create High-Quality Content

Creating high-quality content is an effective way to establish

yourself as an expert in your field. You can create content in the form

of blog posts, articles, videos, or podcasts. Make sure your content is

relevant, engaging, and adds value to your audience.

4. Network and Collaborate with Others

Building relationships with others in your field can help you

expand your reach and enhance your credibility. Attend networking

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 events, join professional associations, and collaborate with others on

projects to build your network.

5. Be Consistent

Consistency is key when building a personal brand. Make sure

your messaging and branding are consistent across all platforms and

that you regularly publish content to maintain your online presence.

6. Seek Feedback

Soliciting feedback from others can help you identify areas for

improvement and refine your personal brand. Ask for feedback from

colleagues, clients, or mentors to get a better understanding of how

others perceive you.

By implementing these strategies, you can build a strong personal brand

that sets you apart from others in your field and helps you achieve your

career goals.

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 CONCLUSION

1. Personal branding is the process of creating a unique professional

identity that distinguishes you from others in your field. It involves

identifying your strengths, skills, and expertise, and promoting them

to your target audience. Personal branding can be done through a

variety of channels, including social media, websites, blogs, and

professional networks. It requires self-reflection, self-awareness,

and a deep understanding of your values and goals.

2. Personal branding offers a variety of benefits that can help

individuals advance in their careers and achieve their professional

goals. Some of the key benefits of personal branding are:

• Personal branding allows individuals to differentiate

themselves

• By building a strong personal brand, individuals can increase

their visibility and reach a wider audience, which can help

them attract new opportunities and build their network.

• A strong personal brand can help individuals advance in their

careers by making them more desirable to potential

employers and increasing their chances of being offered new

opportunities.

10
 • A well-established personal brand can enhance an

individual's professional reputation and improve their

credibility among their peers and industry colleagues.

• By proactively building and managing their personal brand,

individuals can take greater control over their career

trajectory and make strategic decisions about their

professional development.

3. There are some challenges of maintaining a personal brand some

of them include:

• Maintaining consistency across all platforms and channels.

• Building a strong personal brand takes a lot of time and

effort.

• Personal branding often blurs the line between personal and

• Managing negative feedback can be challenging and

requires the ability to respond gracefully and tactfully.

• Personal branding is an ongoing process that requires

constant attention and adjustment. As individuals grow and

change, their personal brand must also evolve to stay

relevant and aligned with their goals.

4. Building a strong personal brand requires deliberate effort and a

well-thought-out strategy. some of those strategies include :

Identifying your unique value proposition, developing a strong

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online presence, creating high-quality content, networking and

collaborating with others , and being consistent.

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 REFERENCE5S

Brudner, E. (2022, May 12). The Ultimate Guide to Personal Branding.

Retrieved from hubspot: https://blog.hubspot.com/sales/the-

ultimate-guide-to-personal-branding

Heitzman, A. (2022, May 19). What Is Personal Branding? Here’s Why It’s

So Important. Retrieved from Search Engine Journal:

https://www.searchenginejournal.com/what-is-personal-branding-

why-important/327367/#close

Kunsman, T. (2022, March 22). Why You Need to Develop A Powerful

Personal Brand Identity at Work. Retrieved from everyonesocial:

https://everyonesocial.com/blog/personal-brand-identity/

Lundberg, A. (2020). Personal branding secrets: 7 steps to building an

outstanding personal brand. Retrieved from 99designs:

https://99designs.com/blog/tips/personal-branding/

Pentahex, A. (2023, February 11). What is personal branding? and why is

it important? Retrieved from pentahex:

https://www.pentahex.co/post/what-is-personal-branding-and-why-

is-it-important

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Quast, L. (2013, April 22). Personal Branding 101. Retrieved from Forbes:

https://www.forbes.com/sites/lisaquast/2013/04/22/personal-

branding-101/?sh=2388e5c8297c

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