Retail Mix

Fixtures
Perabotan yang digunakan untuk memajang barang dagangan

- Customer Segmentation
- Product Mix (Assortment)
- Fixtures
- Visual Merchandising & Window Display
- Purchasing
- Inventory Management Glass Cube Display

- Planogram Gondola

27/10/2014 18 19

Display Table Jewelry Display Clothing Hanger Mannequins

Baskets or Bins Flat-base Decks

Slatwall Hanger Gridwall Hooks Display Case Clothing Racks

Straight Racks Knock-Down Pipe Rack

27/10/2014 20 27/10/2014 21
Gondola Shelving Round Rack 4 Ways Rack

Gondola Wall-Unit Wood Cube Display

Floor Sign Stand Spinning CD Rack Spinning Slutwall
Gondola End Unit Display

Peg Tier Spin Rack Woodwn Store Display Pallet Racking

Postcard Stand Spinner Rack Eyewear Stand

27/10/2014 22 27/10/2014 23

1
Retail Mix

Cara Memajang Merchandise Location Of Merchandise

Categories
• Shelving – flexible, easy to maintain
• Hanging •Impulse merchandise – near heavily
• Pegging – small rods inserted into gondolas or wall trafficked areas
systems – can be labor intensive to display/maintain but •Demand merchandise – back left-hand
gives neat/orderly appearance
• Folding – for softlines can be folded and stacked on corner of the store
shelves or tables - creates high fashion image •Special merchandise – lightly trafficked
• Stacking – for large hardlines can be stacked on shelves, areas (glass pieces)
base decks of gondolas or flats – easy to maintain and
gives image of high volume and low price •Adjacencies – complimentary merchandise
• Dumping – large quantities of small merchandise can be next to each other
dumped into baskets or bins – highly effective for softlines
(socks, wash cloths) or hardlines (batteries, candy, grocery
products) – creates high volume, low cost image
25

Prime Locations for

Suggestion positioning
Merchandise
Highly trafficked areas
Once the customer has
Store entrances already purchased one
Near checkout counter item, it’s easier to sell
an additional item.
Thus retailers
Highly visible areas strategically place
End aisle complementary
Displays products so that there
is better opportunity
for selling across the
product line.

26 27

VISUAL MERCHANDISING

Visual merchandising can be defined as everything the

customer sees, both exterior and interior, that creates a
- Customer Segmentation positive image of a business and results in attention,
- Product Mix (Assortment) interest, desire and action on the part of the customer .
- Fixtures
- Visual Merchandising & Window Display
- Purchasing Visual merchandising is offered to the customer
- Inventory Management through exterior and interior presentation.
- Planogram

27/10/2014 28 27/10/2014 29

2
Retail Mix

Store Design

Ambience (Atmosphere)
• Is the overall feeling or mood projected by
a store through its aesthetic appeal to
human senses, or

• The psychological feeling a customer gets

when visiting a retailer

30 27/10/2014 31

27/10/2014 32 27/10/2014 33

StoreFront Design
• Storefronts must:
– Clearly identify the name and general nature
of the store
– Give some hint as to the merchandise inside
– Includes all exterior signage
– Store windows (Window Display) – is an
advertising media for the store

27/10/2014 34

3
Retail Mix

WINDOW DISPLAY

•Plan one month in advance.

•Create a theme & Relevan Backdrops
•Make merchandise the focal point
•Drop for featured and enough stock merchandise
•Only a few key pieces of merchandise to show off.
•Have multiple layers of height. (Elevation)
•Keep your display at eye level for passersby.
•Create Backdrops so they can look into your store.
•Avoid SALE! SALE! SALE! SALE!
•Support with angled lighting
•Change monthly.

27/10/2014 36 27/10/2014 37

27/10/2014 38 27/10/2014 39

27/10/2014 40 27/10/2014 41

4
Retail Mix

27/10/2014 42