Persona: Trisha

Goal: Easy and quick way of picking coffee

ACTION Select cafe Browse Menu Place order Complete order Delivery

A.Decide which A. browse variety of A. locate phone A. confirm order A. order arrives
coffee coffee on menu number B. provide payment B. inspect order
B. search for B. Select your B. call cafe information C. consumption
TASK LIST
nearby cafes online coffee C. place order C. provide your
C. select which address
cafe to patronize

Surprised by Disappointed to not Pissed to not Dissatisfied for not Happy the coffee
amount of cafes see images of finding the phone getting a was worth the wait.
online variety of coffee number on time confirmation from
EMOTIONS
the bank on time as
Happy to find a a result of the card
preferable cafe payment

Create a specific Improve search Boldly make the Add other payment Add discounts
mobile app for tee’s engines on the call icon visible at methods to the
IMPROVEMENT coffee mobile app. the top of the mobile app
OPPORTUNITIES screen