Geforce-Gtx Guideline Jul2012 Genpartners

1
JULY 2012
GEFORCE GTX
brand guidelines
for NVIDIA Partners
GEFORCE GTX
TABLE OF CONTENTS 2
3 GeForce GTX Brand 27 Print Ads Recommended Layout

4 GeForce GTX Brand 16 geforce gtx badge in aSSETs 28 Web Banners Minimum Requirements
5 Branding Requirements 17 Packaging GeForce GTX Template 29 Web Banners Recommended Layout
6 Branding Overview 18 Packaging Minimum Requirements 30 Landing Page Minimum Requirements
19 Packaging Color Callouts 31 Landing Page Recommended Layout
7 GeForce GTX Badge 20 Packaging Height Requirements 32 LEGAL
8 GeForce GTX Badge 21 Packaging Location Requirements 33 Standard Legal Disclaimers
9 GeForce GTX Badge Proper Usage 22 Vertical Box Location Requirements
10 GeForce GTX Badge with Gear Up Sign-Off 23 Packaging Recommended Elements
11 Logo Size Relationship 24 Point of Sale / Graphics Card Holder
12 GeForce GTX Badge Improper Usage Minimum Requirements
13 Discontinued Badges and Logos 25 Point of Sale / Graphics Card Holder
14 Recommended Typography Recommended Layout
15 Brand Mentions 26 Print Ads Minimum Requirements
GEFORCE GTX BRAND GUIDELINES | MAy 2012

3
GEFORCE GTX
brand 3
GEFORCE GTX BRAND 4
World-renowned for their power, FACT 1 Among gamers in key PC-buying brand of PC graphics in the world—into with the guidelines set forth in the
performance, and precision, markets worldwide, brand satisfaction is your own GPU product lines. Your company document may result in restriction from
GeForce® GTX GPUs have become as high as 95% for the GeForce brand.1 has full access to the GeForce GTX brand, using the GeForce GTX brand in the future.
synonymous with providing the most assets, services, programs, events, and These requirements will help to guide you
compelling and immersive gaming FACT 2 Among the same audience, more. And in making use of the space for your
experience—every time, all the time. awareness of NVIDIA GeForce is 2X–3X as a marketer of GPUs, you can capitalize branding. They will also provide direction
greater than that of AMD Radeon, on the fact that GPU brand is becoming for required NVIDIA and GeForce graphic
depending on the country.2 increasingly important in the overall elements, color palette, imagery,
purchase process, which can lead to typography, and copyrights that come
FACT 3 The GPU brand has surpassed ongoing sales growth. standard with the template.
the CPU brand as the most important
component brand inside the PC.3 The following guidelines have been By including these elements in your
designed to reinforce GeForce GTX while communications, you can create
What does this mean to you as an NVIDIA® also permitting each NVIDIA partner immediate identification, awareness, and
partner? Most importantly, you’ve earned the opportunity to promote its own brand preference for GeForce GTX with your
the privilege of promoting GeForce—the #1 and design. However, failure to comply audience.
1
Socratic Technologies brand tracker survey – Sept 9, 2011, slide 22. Highest: 97% for NVIDIA and 95% for GeForce in the USA.
Lowest: 87% for NVIDIA in Korea. 83% for GeForce in Taiwan.
2
Socratic Technologies brand tracker survey – Sept 9, 2011, slide 17. Countries include USA, France, Germany, UK, Brazil, Taiwan, China, Korea.
3
Socratic Technologies brand tracker survey – Sept 9, 2011, slide 16. Countries include USA, France, Germany, UK, Brazil, and Taiwan GEFORCE GTX BRAND GUIDELINES | MAy 2012
GEFORCE GTX
BRANDING REQUIREMENTS 5
NVIDIA branding requires specific Ç = Required Element GeForce NVIDIA
elements to be used in specific assets. Items indicated with a checkmark are GeForce GTX Trademark
Please follow the guidelines below required and must be included in the GTX Brand GeForce Registered Acknowledg-
POINT OF SALE Mention GTX Badge Trademarks ments
for required branding, text, word usage, associated item or asset.
badges, visual elements, and trademark Graphics Card Holder/ Ç Ç Ç Ç
acknowledgments in your particular usage. Display
Retail Demo Ç Ç Ç Ç
Poster Ç Ç Ç Ç
GeForce® GeForce
GTX Brand GTX Product Merchandising Display Ç Ç Ç Ç
LISTS/FORMS Mention 1
Identity
Monitor Hat Ç Ç Ç Ç
Line Listings/New Ç Ç
Product Form Data/Sell Sheet Ç Ç Ç Ç
Price Lists Ç Banner/Flag Ç Ç Ç Ç
Window Cling Ç Ç Ç Ç
“Powered GeForce NVIDIA

GeForce by GeForce GTX Trademark
GTX Brand GeForce GTX” Registered Acknowledg- GeForce NVIDIA
WEB Mention GTX Badge (In Text) Trademarks ments GeForce GTX Trademark
GTX Brand GeForce Registered Acknowledg-
Product Info Page Ç Ç Ç Ç Ç MEDIA Mention GTX Badge Trademarks ments
Web Landing Page Ç Ç Ç Ç Print Ad Template Ç Ç Ç Ç
Web Banner Ç Ç Ç
GeForce NVIDIA
GeForce GTX Trademark
Front/Side/ GeForce NVIDIA GTX Brand GeForce Registered Acknowledg-
GeForce Back GTX Trademark VIDEO Mention GTX Badge Trademarks ments
PARTNER GTX Brand GeForce NVIDIA Design Registered Acknowledg-
PACKAGING Mention GTX Badge Logo Elements Trademarks ments Video Ç Ç Ç Ç
Retail Packaging Ç Ç Ç Ç Ç Ç
See page 13 for further details.

1 GeForce GeForce NVIDIA NVIDIA
GTX Brand GTX Trademark Corporate
PR Mention Registered Acknowledg- Approval*
Trademarks ments
Press Release Ç Ç Ç Ç
For new NVIDIA product announcements only. *72-hr pre-embargo.
This list is meant to present an overview of possible

assets and is not exhaustive. Actual assets may vary
depending on the product, campaign, or program.
GEFORCE GTX
BRANDING OVERVIEW 6
Here are several examples of how to
market the GeForce GTX brand. This
includes the new GeForce GTX badge for
desktop and notebook products*, as well
as co-branding opportunities, like partner
packaging, online, merchandising, and
advertising.
Graphics Card Display/Holder
DRIVE GREAT
PERFORMANCE.
Get the GeForce GTX 580 ®
Graphics Card from [partner name].

Packaging
Web Banner
Lorem ipsum dolor sit amet consectetur adipis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Aenean vitae turpis est. Vestibulum et neque ut ante feugiat
aliquet. Suspendisse sed sapien sed odio commodo laoreet.
Quisque posuere nibh et augue consequat sagittis. Proin id
* Please refer to the NVIDIA® Sticker Program

risus in enim fermentum faucibus.
Document for further information on specific

sticker usage. Ask your NVIDIA representative GeForce GTX Badge
for more details.

Lorem Ipsum. For more information go to www.geforce.com
© 2012 NVIDIA Corporation. NVIDIA and GeForce are registered trademarks of NVIDIA Corporation in the U.S. and other countries. All rights reserved. © Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Pellentesque. Praesent eget libero quis ligula egestas commodo. sit amet sollicitudin odio.
OEM Print Ad
GEFORCE GTX
badge 7
GEFORCE GTX BADGE 8
To gamers, the GeForce GTX brand conveys
PREFERRED VERSION ALTERNATE VERSION
an amazing gaming experience—power,
performance, reliability, fun, and serious
bragging rights; our new logo has been
designed to mimic those attributes.
The GeForce GTX badge provides a visually

impactful representation of the brand.
It’s available in a variety of configurations
and formats (psd, ai, jpeg, and png) for a
broad range of applications. ALTERNATE VERSION
On Light or White Background
FOR MORE INFORMATION ON GEFORCE GTX

PREFERRED VERSION
BRAND USE ON PACKAGING
See page 17 for more information
NOTE: The “Alternate” (narrow) version of

the badge should only be used in vertical
applications (i.e., banner ads) in which
horizontal space is very limited.
DO NOT USE
On Green Background

GEFORCE GTX Badge 9
PROPER USAGE
Proper use of the badge is critical to
developing a consistent brand
representation. This includes adhering to
sizes, clear space, and specific colors etc.
CLEAR SPACE MINIMUM SIZE
Print: 0.3 in., 8 mm Print: 0.5 in., 12 mm

On-screen: 42 pixels On-screen: 65 pixels
Preferred Badge
Alternate Badge
Preferred Badge
Alternate Badge
BLACK ONLY
Preferred Badge Preferred Badge Alternate Badge Alternate Badge

on Black Background on White Background on Black Background on White Background

GEFORCE GTX BADGE 10
WITH GEAR UP SIGN-OFF
If creating or leveraging Gear Up
PREFERRED VERSION ALTERNATE VERSION
campaign assets, the GeForce GTX badge
with the Gear Up sign-off should be used.
In all other use-cases, please leverage

the GeForce GTX badge from the
previous pages.
ALTERNATE VERSION
PREFERRED VERSION
NOTE: The “Alternate” (narrow) version of

the badge should only be used in vertical
applications (i.e., banner ads) in which
horizontal space is very limited.

GEFORCE GTX
LOGO SIZE RELATIONSHIP 11
The dimensions (height and width) of the PREFERRED Badge
partner logo should not exceed the
dimensions of the GeForce GTX badge.
P P Partner Logo
P
Partner Logo
Partner Logo
ALTERNATE Badge
P
P Partner Logo
If the partner logo is horizontal, the
Partner Logo
height should be half the height of the
P Partner Logo alternate GeForce GTX badge. In this
format, it can be twice as wide as the
badge.

GEFORCE GTX BADGE 12
IMPROPER USAGE
X Do not separate or rearrange the X Do not skew or distort the badge. X Do not add or subtract elements from X Do not add or subtract elements from
“GeForce GTX design element” in the the badge. the badge.
badge.
X Do not recolor. X Do not use old general GeForce badges X Do not place the badge on busy X Do not use the badge that is smaller
or text lock-ups. backgrounds. than the minimum size.
PARTNER
X Do not type in the badge. X Do not place the NVIDIA logo adjacent to X Do not add effects to the badge. X Do not use less clear space than the
the GeForce GTX badge on the same minimum space allows.
asset.

GEFORCE GTX
Discontinued Badges and Logos 13
The following GeForce-related product and
technology badges and logos are no longer
in use by NVIDIA and should not be used in
any partner materials. Please discontinue
using them moving forward.

GEFORCE GTX
RECOMMENDED TYPOGRAPHY 14
DIN Pro is the official typeface

The GeForce GTX identity uses DIN
Pro as its supporting font for all WHEN USING NUMBERS
of NVIDIA and GeForce GTX.

its printed communications. For DIN Pro is an OpenType® Font, and has
GeForce GTX, DIN Pro always uses: different ways of rendering and spacing
Several weights are available.

numbers:
>> All caps in headlines
>> Use Proportional Lining when
>> Upper- and lower-case in copy
readability is key, e.g., when listing DIN Pro Light
>> Product names as required by their phone numbers
trademark that use lower-case letters
or bi-capitalization (GeForce) can use
>> Use Tabular Lining in tables and when
listing numerical information in rows
Regular weight is used for
upper and lower-case as needed.
and columns most copy text.
Different numbering styles can be selected DIN Pro Regular
in Adobe® applications: In Illustrator,®
use the OpenType palette; in InDesign,®
use the OpenType menu within the Use italics for quotes and game
titles within text.
@ @
DIN Pro Regular Italic
Most type set in the title

0123456789 badge uses medium weight.
When using the “at” symbol (@),
123456789 avoid using the default character
0829100293 329103840 (shown on the right). Instead,
if the application supports DIN Pro Medium
2039101294 113493885 OpenType and Stylistic Alternates,
For headlines or callouts,

use the alternative glyphs.
4820320191 203920282 Photoshop
Tabular Lining Proportional Lining
Type Window > flydown menu >
OpenType > Stylistic Alternates
Illustrator
heavier weights may be used.
DIN Pro Bold
OpenType Window > Stylistic
Alternate Button
InDesign
Window > Type and Tables >
For extra emphasis, the
Glyphs, select the correct
“@” symbol boldest weights may be used.
DIN Pro Black

GEFORCE GTX
BRAND MENTIONS 15
The GeForce GTX brand and the GeForce Following these guidelines will guarantee
GTX badge are trademarks of NVIDIA that the brand and logo are used correctly
Corporation, and use of such are privileges and consistently and that they NVIDIA
reserved only for those partners in partner will be allowed to continue to
compliance with the guidelines set forth in market the GeForce GTX brand.
this document.
Proper Brand Mentions
When using a specific model number On partner product pages, “Powered by For notebook GPUs, NVIDIA is added
1. the brand name [GeForce] GeForce GTX” text must accompany in front of the product.
is placed before each GPU product description.
2. the suffix [GTX] Example:
Example:
Example: NVIDIA® GeForce®
Powered by
GeForce® GTX 590 GTX 560M
GeForce® GTX
IMProper Brand Mentions
GeForce GTX should never be Do not separate GTX from GeForce.

marketed solely with a model number. GTX should never stand on its own
without being preceded by GeForce.
Example:
Example:
GTX 560
GTX

geforcE gtx brand
in aSSETs 16
GEFORCE GTX
GRAPHICS CARD PACKAGING 17
GEFORCE GTX TEMPLATE
Front/Side/ GeForce NVIDIA

GeForce Back GTX Trademark
PACKAGING Mention GTX Badge Logo Elements Trademarks ments
GEFORCE GTX
MINIMUM REQUIREMENTS
The highlighted elements below are
mandatory to ensure consistent look and
feel, and maintain the proper balance
between NVIDIA and partner branding on
add in card partner packaging.

GEFORCE GTX
COLOR CALLOUTS
SPOT GLOSS UV
(Indicated as yellow
to the left)
If partner packaging
incorporates imagery, ensure
that it is blurred to provide a
sense of material and depth.
NVIDIA Green NVIDIA NVIDIA Green 2
Please refer to the black
Pantone 376 C RICH Black Pantone 560 C portion of the band (outlined
R118/G185/B0 R?/G?/B? C80/M0/Y65/K75 in blue to the left).
C50/M0/Y100/K0 C60/M50/Y50/K100
We recommend using
Photoshop’s Lens Blur Filter,
with a Blur Focal Distance of
between 60-90. (shown below)

GEFORCE GTX
HEIGHT REQUIREMENTS
Green Band Height

Always 2.86 in
72.672 mm
Position from Bottom of Box

Always .8785 in / 22.314 mm

GEFORCE GTX
LOCATION REQUIREMENTS
long
er si
de
shorter side
Fron
t
These graphics
must always be applied
to the shortest side
panels of the box.

GEFORCE GTX
GRAPHICS CARD PACKAGING Green Band Width 22
HEIGHT REQUIREMENTS
Always 3.64 IN. / 92.51 mm
Position from Right of Box
Always .8785 in / 22.314 mm
ADDENDUM: VERTICAL BOX

Green Band Height

Always 2.86 in / 72.672 mm
Position from Bottom of Box

Always .8785 in / 22.314 mm
Position from Left of Box Green Band Width

Always .8785 in / 22.314 mm Always 3.64 IN. / 92.51 mm

GEFORCE GTX
LOCATION REQUIREMENTS
ADDENDUM: VERTICAL BOX
If designing a vertical package, the
highlighted elements below are
shor
te r s
ide
longer side
Back
These graphics must

always be applied to all
sides of a vertical box

GEFORCE GTX
RECOMMENDED ELEMENTS
Graphic element
recommended to ensure consistent look
and feel, and maintain the proper balance
between NVIDIA and partner branding.
Technology features
NVIDIA logo NVIDIA logo

GEFORCE GTX
POINT OF SALE / GRAPHICS CARD HOLDER 25
For campaign continuity and brand
strength, keep the structure and flow of
your graphics card holder as close as
possible to the artwork shown below.
GeForce NVIDIA
GTX Brand Design Registered Acknowledg-
POINT OF SALE Mention Element Trademarks ments
Graphics Card Holder/ Ç Ç Ç Ç
Display
GEFORCE GTX
POINT OF SALE / GRAPHICS CARD HOLDER 26
RECOMMENDED LAYOUT
GeForce NVIDIA
GTX Brand Design Registered Acknowledg-
POINT OF SALE Mention Element Trademarks ments
Graphics Card Holder/ Ç Ç Ç Ç
Display
GEFORCE GTX
PRINT ADS 27
For campaign continuity and brand The headline should draw the reader into
strength, keep the structure and flow of the piece with a concise, relevant, engaging
your final print ad as close as possible to statement. The subhead expands on the
the artwork shown below. Elements to GeForce GTX promise with a specific
double-check include the look and technology/offering message and call-to-
placement of the headline and subheads, action. The body copy provides the further
body copy, call-to-action, legal text, and detail the reader needs to move them to
GeForce GTX badge. action.
NVIDIA
GeForce® Trademark
GTX Brand GeForce® Acknowledg-
MEDIA Mention GTX Badge ments
Print Ad Template Ç Ç Ç GEFORCE GTX BRAND GUIDELINES | MAy 2012
GEFORCE GTX
PRINT ADS 28
RECOMMENDED LAYOUT
DRIVE GREAT
PERFORMANCE.
Get the GeForce GTX 580 ®
from [partner name].
Lorem ipsum dolor sit amet consectetur adipis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Aenean vitae turpis est. Vestibulum et neque ut ante feugiat
aliquet. Suspendisse sed sapien sed odio commodo laoreet.
Quisque posuere nibh et augue consequat sagittis. Proin id
risus in enim fermentum faucibus.
Lorem Ipsum. For more information go to www.geforce.com

© 2012 NVIDIA Corporation. NVIDIA and GeForce are registered trademarks of NVIDIA Corporation in the U.S. and other countries. All rights reserved. © Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Pellentesque. Praesent eget libero quis ligula egestas commodo. sit amet sollicitudin odio.
NVIDIA
GeForce® Trademark
GTX Brand GeForce® Acknowledg-
MEDIA Mention GTX Badge ments
Print Ad Template Ç Ç Ç GEFORCE GTX BRAND GUIDELINES | MAy 2012
GEFORCE GTX
WEB BANNERS 29
your final web banners as close as possible statement. The subhead expands on the
to the artwork shown below. Elements to GeForce GTX promise with a specific
placement of the headline and subhead, action.
partner logo, and GeForce GTX badge. Note
the placement in each of the standard
three banner sizes, as they vary somewhat
based on format.
In the case of web banners, an

exception to the clear space
requirement of the right edge of
the GeForce GTX badge may be
made. On no other assets may this
exception apply.
“Powered GeForce® NVIDIA

GeForce® by GeForce® GTX Trademark
GTX Brand GeForce® GTX” Registered Acknowledg-
WEB Mention GTX Badge (In Text) Trademarks ments
Web Banner Ç Ç Ç GEFORCE GTX BRAND GUIDELINES | MAy 2012
GEFORCE GTX
WEB BANNERS 30
RECOMMENDED LAYOUT
728 X 90 BANNER 160 X 600 BANNER
300 X 250 BANNER

Web Banner Ç Ç Ç GEFORCE GTX BRAND GUIDELINES | MAy 2012
GEFORCE GTX
LANDING PAGE 31
your final landing page as close as possible statement. The subhead expands on the
to the artwork shown below. Elements to GeForce GTX promise with a specific
placement of the headline and subheads, action. The body copy provides the further
body copy, call-to-actions, legal text, and detail the reader needs to move them to
GeForce GTX badge. action.

Web Landing Page Ç Ç Ç Ç
GEFORCE GTX
LANDING PAGE 32
RECOMMENDED LAYOUT
Key visual and

messaging
Games focus &

Buy it now
Partner Logo
Logos and legal

Web Landing Page Ç Ç Ç Ç
legal 33
GEFORCE GTX
NVIDIA Trademark Acknowledgments 34
You must sign a Trademark License The trademark attribution should be
Agreement before you can use any NVIDIA placed on packaging or promotional
trademarks and/or logos. For more materials in close proximity to where the
information, contact your NVIDIA NVIDIA trademarks/logos are displayed
marketing representative. and must be noticeable to the reader.
NVIDIA legal requires a minimum font size
of six point type.
NVIDIA Product Trademarks NVIDIA Product & Logo Trademarks

The following legal line must be used in all The following legal line must be used in all
GeForce GTX marketing communications GeForce GTX marketing communications
k
ar
vehicles that incorporate NVIDIA graphics vehicles that incorporate NVIDIA logos and
m
ed
er
GeForce GTX
products names. Under no circumstances graphics products names. Under no
st
gi
Re
® should this text be omitted. circumstances should this text be omitted.
© 2012 NVIDIA Corporation. NVIDIA and © 2012 NVIDIA Corporation. NVIDIA, the
GeForce are registered trademarks of NVIDIA logo, and GeForce are registered
NVIDIA Corporation in the U.S. and other trademarks of NVIDIA Corporation
countries. All rights reserved. in the U.S. and other countries. All rights
reserved.

© 2012 NVIDIA Corporation. All rights reserved.

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1

3 GeForce GTX Brand 27 Print Ads Recommended Layout

GEFORCE GTX BRAND GUIDELINES | MAy 2012

“Powered GeForce NVIDIA

See page 13 for further details.

For new NVIDIA product announcements only. *72-hr pre-embargo.

This list is meant to present an overview of possible

Graphics Card Display/Holder

Graphics Card from [partner name].

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

* Please refer to the NVIDIA® Sticker Program

Document for further information on specific

for more details.

The GeForce GTX badge provides a visually

FOR MORE INFORMATION ON GEFORCE GTX

NOTE: The “Alternate” (narrow) version of

GEFORCE GTX BRAND GUIDELINES | MAy 2012

CLEAR SPACE MINIMUM SIZE

Print: 0.3 in., 8 mm Print: 0.5 in., 12 mm

Preferred Badge Preferred Badge Alternate Badge Alternate Badge

GEFORCE GTX BRAND GUIDELINES | MAy 2012

In all other use-cases, please leverage

NOTE: The “Alternate” (narrow) version of

GEFORCE GTX BRAND GUIDELINES | MAy 2012

If the partner logo is horizontal, the

GEFORCE GTX BRAND GUIDELINES | MAy 2012

GEFORCE GTX BRAND GUIDELINES | MAy 2012

GEFORCE GTX BRAND GUIDELINES | MAy 2012

DIN Pro is the official typeface

of NVIDIA and GeForce GTX.

Several weights are available.

Most type set in the title

For headlines or callouts,

GEFORCE GTX BRAND GUIDELINES | MAy 2012

Proper Brand Mentions

IMProper Brand Mentions

GeForce GTX should never be Do not separate GTX from GeForce.

GEFORCE GTX BRAND GUIDELINES | MAy 2012

Front/Side/ GeForce NVIDIA

Front/Side/ GeForce NVIDIA

Front/Side/ GeForce NVIDIA

Green Band Height

Position from Bottom of Box

Front/Side/ GeForce NVIDIA

Front/Side/ GeForce NVIDIA

ADDENDUM: VERTICAL BOX

Green Band Height

Position from Bottom of Box

Position from Left of Box Green Band Width

Front/Side/ GeForce NVIDIA

These graphics must

GEFORCE GTX BRAND GUIDELINES | MAy 2012

NVIDIA logo NVIDIA logo

Front/Side/ GeForce NVIDIA

from [partner name].

Lorem ipsum dolor sit amet consectetur adipis.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Lorem Ipsum. For more information go to www.geforce.com

In the case of web banners, an

“Powered GeForce® NVIDIA

728 X 90 BANNER 160 X 600 BANNER

300 X 250 BANNER

“Powered GeForce® NVIDIA