Marketing

Communications And

Promotion
 Marketing is one of the core business

functions of any organization. Even a

company creating the best products or

services will need to effectively

promote and communicate its

Marketing offerings to be successful. Promotions

can take a variety of formats, from

one-on-one sales pitches and in-store

promotions to mass media campaigns.

 Advertising
Advertising is perhaps the form of promotion

and communication consumers are most

familiar with. Advertising typically comes in

the form of pre-recorded messages on

television and radio or printed messages in

newspapers and magazines. More recently,

Internet advertising has become increasingly

common with online versions of both pre-

recorded messages and print ads.

 Public Relations
Business often deal with mass media outlets,

either to garner free publicity or to mitigate or

avoid damaging negative media exposure. The

branch of promotions that handles media

relations is known as public relations. Public

relations specialists maintain close

relationships with media outlets and make

news outlets aware of positive events

surrounding the company via press releases.

 Companies occasionally need to increase

Sales
short-term sales of particular products --

for example, to sell outdated inventory.

Promotions Sales promotions are intended to cause

this kind of short-term increase in sales by

making a purchase of the company's

offering more appealing, which could

include reduced prices through sales and

coupons or additional offerings, such as a

free one-year warranty with a regular

product purchase.
Personal Selling
The one one-on-one sales interaction

between a company employee and a

potential customer is known as personal

selling, which is common in industries such

as real estate, automobiles and some

consumer appliances. Often sales

representatives will be present in a retail

store to try to personally sell items to

customers who walk into the store.

 Direct Mail
When a company wishes to more accurately target customers, it may resort to direct mailing,

which involves identifying a target market of potential customers and then sending mail

specifically to that group. Target markets may be identified through demographic information,

such as age, income and geography, or may be based on previous purchasing activity.

THANK

YOU