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Qualitative research is non-random because it is restricted to an in-depth


discussion of a particular group of people; and because it is mostly centered on
that

Quantitative research is by nature, random. This is so given that quantitative is


aimed at generalizing results from a population with the use of samples; it has the
objective of gathering quantitative data of a larger group of people rather than an
in-depth information regarding a particular group or a person. For that, it has
this theory that the higher the sample size, the more reliable will the results be;
when the sample size is lowered, then the reliability of the results will be
compromised.

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