Mission Goals Strategy Tactics Operations

 The reason of  What the  The road map to achieve the goals.  Methods  Actions/doings
 Long-term plans.
occurrence of company (short-term) (short-term).
 Types:
the company. wants to Organizational Strategies Functional Strategies used to
achieve Relate to the overall goals of the company. Relate to the goals of achieve goals.  They are the
 Mission (destination). Types: each department to be approach used
Statement Org. Strategy What to do achieved to reach the  They are the “do” process.
states the  Provides Low Price Decrease cost production by Outsource operations to company goals. “how to”
third-world countries that have low labour costs.
purpose of the scope and Scale-based strategies; use capital-intensive methods process.  Example: Agile
company. details of the to achieve high output volume and low unit costs. Operations
Responsiveness Process Products in Short Time Ability to adapt
mission. Differentiation Enhance the product design with high quality.
 It is the basis of (Quality) Specialization: focus on narrow product lines or limited to changes (this is
the goals.  They are the service to achieve higher quality. the competitive
Focus on achieving higher quality than competitors.
basis of the Differentiation Innovation (R&D); focus on innovation to advantage).
strategy. (Newness) create new products or services. It uses several
Differentiation Flexibility and change in product features. core
(Variety) Customization.
competencies.
Differentiation Superior in Customer Services (e.g., helpful,
(Service) courteous, reliable, etc.).
Differentiation Accessibility at many places.
(Location) Sustainability; focus on environmental-friendly
and energy-efficient operations.

 Formulation of Company Strategy:

1- Link the strategy to the company’s mission.
2- Do the SWOT analysis, then compared to the order qualifiers.
3- Identify the company’s core competencies (the company’s competitive edge; strength and
differs from the market) through order winners.
4- Choose one or two strategies to achieve the goal.
 Characteristics of the Strategy:
To be Effective; To be Successful;
1- Align the strategy with the company’s 1- Define the market order qualifiers
mission. (minimum standards the customer can
2- Prepare accurate SWOT analysis. accept)
2- Use the core competencies to get the
market order winners (standards the
customer demand).