Arab Academy for Science and Technology

Case Analysis
Course Name: Entrepreneurship Lecturer Name: Mohamed AlI

Name: Sherif Mahmoud Khalifa

ID: 20220817

Live Case Study Take Home

 Name & Title: Mark Rogers – President

 Company Name: Frame Destination, Inc.
 Address: 13509 Method St., Dallas, TX 75234
 Website: www.framedestination.com
 Email: info@framedestination.com
 Phone: 877-537-2637

In the early 2000s, once-amateur photographer Mark Rogers was frustrated.

He couldn’t find the frames to fit the photographs he had so carefully taken and
printed in his home studio — and even when he did find frames that fit, they
weren’t the archival quality he wanted.

Having grown tired of ordering frames from shops that couldn’t accommodate
his needs, Mark founded Frame Destination , an online picture framing
company, out of his home in Dallas, Texas, in 2004. After one year, the addition
of Joely Rogers to the business, and much success, he was able to move the
business out of his home and into Frame Destination’s current production
facility. The move facilitated the company’s ability to broaden its product line
including The bubble bag, an innovation of photographer, author and consultant
Andrew Darlow, was created in 2009 by Frame Destination to assist
photographers and homeowners needing to pack and transport their artwork
safely and easily.

Under Mark’s leadership, Frame Destination has become one of the leading
Internet-based sellers of picture frames and do-it-yourself framing supplies for
professional and amateur photographers, scrapbooking enthusiasts, and even
the average homeowner. Our production team handles and ships all of our
wood and metal picture frames and supplies directly from our facility in Texas,
guaranteeing that your product is of the highest possible quality. We are so
confident that our products will exceed your expectations that we offer a money-
back guarantee. The company and its close-knit team truly care about the work
they do — and the artwork that you want to frame — which ensures that every
Frame Destination picture frame is a place your art can call home for years to
come.
Please visit www.framedestination.com for more details about the project to
answer the following questions if needed.
Questions:
1. What Products or Services are being sold?

A: slandered and customized photo frames, Framing supplies, framing accessories,

photo storage & Gifts and frames design advices
**Describe the business model of framedestination.com and discuss
how he can sustain his competitive advantage?
A: this kind of business is not very common, they choose to play in a
very narrow playground, that no one play in
Custom made frames and the remaining other services has a very
good potential to success as it fulfill a very special needs to artists
and art galleries
2. What was the initial vision or thought or motivating circumstances

that triggered the founders to start this business?

A: founder was facing an issue in finding suitable frames for his
paints, neither quality nor size, even after worked on manufacturing his
own, he didn’t succeed because of quality
3. why you think this business will succeed, struggle, or fail over the
next 2 years..?
A: struggle, till reaching the phase of customers full awareness and how
important is his product, as his client base is very narrow