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The decision phase in supply chain management involves making strategic, tactical, and
operational decisions that affect the design and operation of the supply chain.
Strategic decisions are long-term decisions that define the structure and scope of the
supply chain network. These decisions include:
1. Network design: Deciding on the number, location, and size of facilities in the
supply chain network.
2. Outsourcing: Deciding which activities to perform in-house and which to
outsource to third-party suppliers.
3. Product design: Deciding on the features, materials, and production processes
used to create the product.
4. Strategic partnerships: Deciding on partnerships and alliances with suppliers and
other stakeholders in the supply chain.
Tactical decisions are medium-term decisions that translate the strategic decisions into
action. These decisions include:
Operational decisions are short-term decisions that involve the day-to-day management
of the supply chain. These decisions include:
1. Order management: Managing the flow of orders through the supply chain.
2. Production scheduling: Scheduling the production of goods to meet demand.
3. Logistics execution: Executing the transportation and delivery of goods through
the supply chain.
4. Inventory control: Controlling inventory levels to ensure that they are sufficient to
meet demand but not excessive.
A supply chain is a sequence of processes and flows that take place within and
between different stages and combine to fill a customer need for a product. Two
ways to view the processes performed in a supply chain
Cycle view
It defines the processes involved and the owners of each process. Process in a
supply chain is divided into a series of cycles. Cycles are performed at the interface
between two successive stages of a supply chain
Supply chain process can be broken down into four process cycles such as
Each cycles occurs at the interface between two successive stages of the supply
chain. A cycle view of the supply chain is very useful when considering operational
decisions. It clearly specifies the roles and responsibilities of each member of the
supply chain. It helps the designer to consider the infrastructure required to support
the processes.
Push/Pull View
Categorizes processes in a supply chain based on whether they are initiated in
response toa customer order (pull) or in anticipation of a customer order (push).
Categorization is based on the timing of process execution relative to end customer
demand.
At the time of execution of a pull process customer demand is known with certainty.
In case of push process at the time of execution of a process demand is not known
and must be forecasted.
Hence,
Push/pull boundary in a supply chain separates push process from pull process.
Very useful when considering strategic decisions relating to supply chain. Forces
more global consideration of supply chain processes as they relate to a customer
order. More the pull process better the supply chain.
Supply Chain is the management of flows. There are Five major flows in any supply chain :
product flow, financial flow, information flow, value flow & risk flow.
The product flow includes the movement of goods from a supplier to a customer, as well as
any customer returns or service needs. The financial flow consists of credit terms, payment
schedules, and consignment and title ownership arrangements. The information flow
involves product fact sheet, transmitting orders, schedules, and updating the status of
delivery.
THE PRODUCT FLOW :
Product Flow includes movement of goods from supplier to consumer (internal as well as
external), as well as dealing with customer service needs such as input materials or
consumables or services like housekeeping. Product flow also involves returns / rejections
(Reverse Flow).
retailer and consumer. The consumer may even be an internal customer in the same
organisation. For example in a fabrication shop many kinds of raw steel are fabricated into
different building components in cutting, general machining, welding centres and then are
assembled to order on a flatbed for shipment to a customer. Flow in such plant is from one
process / assembly section to the other having relationship as a supplier and consumer
(internal). Acquisition is taking place at each stage from the previous stage along the entire
In the supply chain the goods and services generally flow downstream (forward) from the
source or point of origin to consumer or point of consumption. There is also a backward (or
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from two perspectives. First, from the cost and investment perspective and second aspect
based on from flow of funds. Costs and investments add on as moving forward in the supply
chain. The optimization of total supply chain cost, therefore, contributes directly (and often
In a supply chain, from the ultimate consumer of the product back down through the chain
there will be flow of funds. Financial funds (Revenues) flow from the final consumer, who
is usually the only source of “real” money in a supply chain, back through the other
In any organization, the supply chain has both Accounts Payable (A/P) and Accounts
Receivable (A/R) activities and includes payment schedules, credit, and additional financial
arrangements – and funds flow in opposite directions: receivables (funds inflow) and
payables (funds outflow). The working capital cycle also provides a useful representation of
financial flows in a supply chain. Great opportunities and challenges therefore lie ahead in
managing financial flows in supply chains. The integrated management of this flow is a key
SCM activity, and one which has a direct impact on the cash flow position and profitability
of the company.
product data, descriptions and pricing, inventory levels, customer and order information,
subcontractors and other parties. Information flows in the supply chain are bidirectional.
Faster and better information flow enhances Supply Chain effectiveness and Information
A supply chain has a series of value creating processes spanning over entire chain in order to
provide added value to the end consumer. At each stage there are physical flows relating to
production, distribution; while at each stage, there is some addition of value to the products
or services. Even at retailer stage though the product doesn’t get transformed or altered, he
is providing value added services like making the product available at convenient place in
small lots.
These can be referred to as value chains because as the product moves from one point to
another, it gains value. A value chain is a series of interconnected activities which are
required to bring a product or service from conception, through the different phases of
product services), delivery to final customers, and final disposal after use. That is supply
chain is closely interwoven with value chain. Thus value chain and supply chain are
complimenting and supplementing each other. In practice supply chain with value flow are
more complex involving more than one chain and these channels can be more than one
through controlling / regulating cost drivers better than before or better than competitors or
Risks in supply chain are due to various uncertain elements broadly covered under demand,
supply, price, lead time, etc. Supply chain risk is a potential occurrence of an incident or
failure to seize opportunities of supplying the customer in which its outcomes result in
financial loss for the whole supply chain. Risks therefore can appear as any kind of
disruptions, price volatility, and poor perceived quality of the product or service, process /
internal quality failures, deficiency of physical infrastructure, natural disaster or any event
damaging the reputation of the firm. Risk factors also include cash flow constraints,
inventory financing and delayed cash payment. Risks can be external or internal and move
External risks can be driven by events either upstream or downstream in the supply chain:
Supply chain management integrates key business processes from end user through original
for enhancing value in the system and for effective performance of the supply chain by
knowledge, systems between different tiers in the chain and is vital for the success of each
chain in improving lead-times, process execution efficiencies and costs, quality of the
process, inventory costs, and information transfer in a supply chain. Integration leads to
(capacity for flexibility). Integration is required not only for economic benefits
resources involved in the creation and delivery of a product or service to the end
customer. It encompasses all the steps involved in sourcing raw materials, converting
A supply chain model is a representation of the different entities and processes that
make up a supply chain. It can be used to analyze, optimize, and simulate the
performance of the supply chain. There are various types of supply chain models,
including:
1. Descriptive models: These models describe the current state of the supply chain
and its performance metrics, such as lead time, inventory levels, and
transportation costs.
2. Prescriptive models: These models suggest the best course of action for the
supply chain based on different scenarios and constraints. They use optimization
3. Predictive models: These models forecast future demand and supply patterns
based on historical data and other factors such as economic trends, weather
Supply chain modeling systems are software tools that help create, simulate, and
analyze supply chain models. They provide a graphical user interface for modeling
different supply chain scenarios and analyzing their performance. Some common
1. Data input and management: These systems allow users to input and manage
data related to the different entities and processes in the supply chain.
2. Scenario creation and simulation: These systems allow users to create different
the supply chain model and its performance metrics. They also generate reports
Supply chain modeling systems are used by businesses of all sizes to optimize their
supply chain performance, reduce costs, and improve customer satisfaction. They are
particularly useful in industries with complex supply chains such as manufacturing,
Strategic supply chain planning is concerned with the long-term goals and objectives of the
supply chain, as well as the resources needed to achieve them. It involves analyzing the external
environment, such as customer demand, competition, and economic trends, as well as the
internal capabilities and resources of the organization. The output of strategic supply chain
planning is a set of high-level plans and strategies that guide the development of tactical and
operational plans.
1. Network design: This involves designing the structure of the supply chain, such as the
number and location of manufacturing facilities, distribution centers, and retail outlets.
2. Supplier management: This involves developing strategies for sourcing and managing
suppliers, including selecting suppliers, negotiating contracts, and managing
relationships.
3. Risk management: This involves identifying and managing risks that could impact the
supply chain, such as disruptions in supply, natural disasters, or changes in regulations.
4. Sustainability: This involves considering the environmental, social, and economic impact
of the supply chain, and developing strategies to minimize negative impacts and
maximize positive impacts.
5. Technology: This involves identifying and implementing technology solutions that can
improve the efficiency, visibility, and collaboration of the supply chain.
Effective strategic supply chain planning can help organizations achieve their business
objectives by improving customer service, reducing costs, and increasing profitability. It requires
a holistic approach that considers the entire supply chain, as well as collaboration and
communication across different functions and stakeholders.
Operational planning involves the day-to-day management of the supply chain, including the
execution of plans and strategies. It focuses on the immediate needs of the supply chain and
involves making decisions related to production scheduling, inventory management,
transportation, and customer service. The goal of operational planning is to ensure that the
supply chain operates smoothly and efficiently, meeting the demands of customers while
minimizing costs and maximizing profits.
Tactical planning, on the other hand, involves medium-term planning and is focused on
optimizing the performance of the supply chain. It involves developing plans and strategies to
address specific challenges and opportunities in the supply chain. Tactical planning involves
making decisions related to procurement, production planning, inventory management,
distribution, and pricing. The goal of tactical planning is to improve the overall performance of
the supply chain by optimizing processes and reducing costs.
Operational and tactical planning are closely linked, and effective coordination between the two
is essential for the success of the supply chain. Tactical planning sets the direction and
priorities for the supply chain, while operational planning implements these plans and
strategies. Operational planning also provides feedback to tactical planning, helping to refine
and adjust strategies as needed.
Effective operational and tactical planning requires accurate and timely information, as well as
collaboration and communication across different functions and stakeholders in the supply
chain. Supply chain planning systems can help to automate and streamline these processes,
providing real-time visibility into the performance of the supply chain and enabling more
effective decision-making.
Process flow charts are similar to process maps but provide more detailed information about
each step in the supply chain. They include information such as the time required for each step,
the resources and inputs needed, and the outputs and results of each step. Process flow charts
can help to identify areas where delays or inefficiencies are occurring, as well as opportunities
to streamline processes and reduce costs.
By using process mapping and process flow charts, organizations can gain a better
understanding of their supply chain and identify areas for improvement. Some benefits of these
tools include:
1. Improved visibility: Process mapping and process flow charts provide a visual
representation of the supply chain, making it easier to understand and analyze.
2. Identification of bottlenecks: These tools can help to identify areas where delays or
inefficiencies are occurring in the supply chain.
3. Optimization of processes: By identifying areas for improvement, organizations can
implement changes to optimize processes and improve the overall performance of the
supply chain.
4. Increased efficiency: Process mapping and process flow charts can help to streamline
processes and reduce costs, resulting in a more efficient supply chain.
Overall, process mapping and process flow charts are valuable tools for understanding and
optimizing the supply chain. They provide a clear and concise way to visualize the different
processes and activities involved, and can help organizations to identify areas for improvement
and increase efficiency.
Unit 2
1. Build strong relationships with suppliers: Establishing close relationships with suppliers
can help to ensure consistent quality and timely delivery of goods. This can be achieved
through regular communication, joint planning, and collaboration.
2. Implement technology solutions: The use of technology can help to improve supply
chain visibility, reduce lead times, and optimize inventory levels. Some examples of
technology solutions include RFID tagging, barcoding, and automated inventory
management systems.
3. Focus on demand planning: Accurately forecasting demand can help to avoid stockouts
and excess inventory. This can be achieved through data analysis, collaboration with
customers, and the use of forecasting software.
4. Develop a risk management plan: Risks such as supply chain disruptions, natural
disasters, and economic downturns can impact the supply chain. Developing a
comprehensive risk management plan can help to mitigate these risks and ensure
continuity of operations.
5. Optimize transportation and logistics: Streamlining transportation and logistics can help
to reduce lead times, improve delivery times, and reduce costs. This can be achieved
through optimization software, route planning, and collaboration with logistics partners.
6. Implement sustainability practices: Consumers are increasingly demanding sustainable
and ethical practices from businesses. Implementing sustainable practices in the supply
chain can help to reduce waste, improve efficiency, and enhance brand reputation.
7. Continuously monitor and improve: The supply chain is dynamic and constantly evolving.
Continuously monitoring and improving the supply chain can help to identify areas for
improvement and ensure that the supply chain remains agile and responsive to changing
business needs.
Overall, achieving strategic fit requires a deep understanding of the customer, a clear and
compelling value proposition, aligned operations, effective supply chain management, a culture
of continuous improvement, and investment in technology.
Primary activities are those activities that are directly involved in the creation and delivery of a
product or service. They include:
1. Inbound logistics: This involves the activities required to receive, store, and distribute raw
materials and other inputs.
2. Operations: This involves the activities required to transform the raw materials and other
inputs into finished products or services.
3. Outbound logistics: This involves the activities required to store, distribute, and deliver
the finished products or services to customers.
4. Marketing and sales: This involves the activities required to promote and sell the
products or services to customers.
5. Service: This involves the activities required to provide after-sales service and support to
customers.
Support activities are those activities that support the primary activities of the value chain. They
include:
1. Procurement: This involves the activities required to purchase the raw materials and
other inputs needed to create the products or services.
2. Technology development: This involves the activities required to develop new
technologies and products, as well as to improve existing ones.
3. Human resource management: This involves the activities required to recruit, train, and
retain employees.
4. Infrastructure: This involves the activities required to support the primary activities of the
value chain, such as finance, accounting, and information technology.
By analyzing and optimizing each of these activities, a company can identify ways to reduce
costs, improve efficiency, and enhance the value of its products and services to customers. This
can help to create a competitive advantage, and generate profits for the company.
1. Facilities: The number, location, and capacity of facilities in the supply chain network.
2. Inventory: The amount and location of inventory held in the supply chain network.
3. Transportation: The mode, cost, and speed of transportation used to move goods
through the supply chain.
4. Information: The flow and accuracy of information throughout the supply chain network.
5. Sourcing: The selection and management of suppliers.
6. Pricing: The pricing strategy used by the company to sell its products or services.
On the other hand, there are also obstacles or challenges that can impact the effectiveness and
efficiency of a supply chain. These obstacles include:
1. Supply chain disruptions: Disruptions such as natural disasters, labor strikes, and
transportation delays can disrupt the supply chain and cause delays or shortages.
2. Lack of visibility: Lack of visibility or transparency in the supply chain can make it difficult
to identify and address problems in a timely manner.
3. Poor collaboration: Poor collaboration and communication among supply chain partners
can lead to misunderstandings, delays, and errors.
4. Complexity: Supply chains can be complex, with many moving parts and multiple
stakeholders. This complexity can make it difficult to manage and optimize the supply
chain.
5. Cost pressures: Cost pressures can lead companies to make decisions that prioritize
cost over other factors, such as quality and sustainability.
To address these obstacles, companies can implement strategies such as risk management
plans, supply chain visibility tools, collaboration and communication protocols, simplification of
processes, and sustainable practices. By addressing these obstacles and optimizing the supply
chain drivers, companies can create a more efficient and effective supply chain that can help to
drive business success.
Strategic management is the process of formulating and implementing plans and actions to
achieve the long-term objectives of the company. In the context of supply chain management,
strategic management involves developing and implementing a plan for the efficient and
effective flow of goods and services from suppliers to customers. This may involve identifying
and selecting the best suppliers, optimizing the transportation of goods, and ensuring the right
level of inventory is maintained at all times.
Alliances are partnerships between two or more companies that join forces to achieve a
common goal. In the context of supply chain management, alliances can be formed between
companies to share resources and expertise, reduce costs, and improve efficiency. For example,
a manufacturer may form an alliance with a logistics provider to improve the transportation and
distribution of their products.
Outsourcing involves contracting out certain business functions to third-party providers. In the
context of supply chain management, outsourcing may involve contracting out the
manufacturing of certain products, warehousing, or transportation services to specialized
providers. Outsourcing can help companies reduce costs, improve efficiency, and focus on their
core competencies.
In summary, strategic management, alliances, and outsourcing are all strategies that companies
can use to optimize their supply chain management. By formulating and implementing a
comprehensive supply chain management plan, forming alliances with other companies, and
outsourcing certain functions, companies can improve their operations, reduce costs, and
improve their competitiveness.
1. Supplier selection: This involves identifying and selecting the best suppliers
based on factors such as quality, price, reliability, and delivery times.
2. Contract negotiation: This involves negotiating contracts with suppliers to ensure
that the terms and conditions are favorable to the company.
3. Order processing: This involves placing orders with suppliers and managing the
process of receiving and verifying the goods or services delivered.
4. Inventory management: This involves managing the inventory of goods received
from suppliers, ensuring that the right level of stock is maintained at all times.
5. Cost management: This involves managing costs associated with purchasing,
such as negotiating prices with suppliers, reducing waste, and improving
efficiency.
6. Risk management: This involves identifying and managing risks associated with
purchasing, such as supply chain disruptions, quality issues, and legal
compliance.
Effective purchasing in the supply chain requires close collaboration with other
functions such as production, logistics, and finance. By working together, companies
can optimize the supply chain process, reduce costs, and improve the overall
performance of the business.
1. On-time delivery: This measures the percentage of orders that are delivered to
customers on time.
2. Inventory turnover: This measures the number of times inventory is sold and
replaced within a specific time period.
3. Lead time: This measures the time it takes for an order to be fulfilled, from the
time the order is placed to the time it is delivered to the customer.
4. Order accuracy: This measures the percentage of orders that are fulfilled
accurately, without errors.
5. Cost of goods sold: This measures the total cost of producing and delivering
products or services.
6. Supply chain cycle time: This measures the time it takes for a product or service
to move through the supply chain, from raw materials to delivery to the customer.
7. Customer satisfaction: This measures the level of satisfaction among customers
with the products or services provided.
8. Return on investment: This measures the profitability of the supply chain process,
taking into account the costs and benefits.
To measure these KPIs, companies can use various tools such as software,
dashboards, and reports. By analyzing the data and identifying trends, companies can
make data-driven decisions to optimize the supply chain process, reduce costs, and
improve customer satisfaction. Regular measurement and monitoring of supply chain
performance can help companies to stay competitive and improve their overall business
performance.
The balanced scorecard approach can be applied to various areas of an organization, including
supply chain management. By measuring performance across the four perspectives,
organizations can identify areas for improvement in their supply chain processes, such as
improving on-time delivery, reducing inventory levels, and enhancing customer satisfaction. By
using the balanced scorecard approach, organizations can develop a more strategic and holistic
approach to managing their supply chain performance.
Demand planning involves collecting data on historical sales, market trends, customer
behavior, and other factors that may impact demand. This data is then used to develop
a forecast of future demand, typically using statistical models or other forecasting
techniques. The forecast can be used to guide production planning, inventory
management, and other supply chain activities.
Supply planning involves determining the resources and capabilities needed to meet the
forecasted demand. This may include assessing the availability of raw materials,
production capacity, distribution capabilities, and other factors that may impact the
ability to meet demand. The goal of supply planning is to ensure that the right resources
are in place to meet demand while minimizing costs and maximizing efficiency.
Effective demand and supply planning requires close coordination between different
departments within the organization, as well as with suppliers, distributors, and other
external partners. This may involve sharing information, collaborating on planning
activities, and developing contingency plans to address unexpected changes in demand
or supply.
Some of the key benefits of effective demand and supply planning include:
Demand forecasting typically involves analyzing historical sales data, market trends,
customer behavior, and other factors that may impact demand. This data is then used
to develop a forecast of future demand, typically using statistical models or other
forecasting techniques.
Some of the key benefits of effective demand forecasting in supply chain management
include:
Some of the key benefits of effective aggregate planning in supply chain management
include:
For example, demand for certain products may be highly seasonal, with predictable
peaks and troughs throughout the year. By analyzing historical data and identifying
patterns in this predictable variability, supply chain managers can develop more
accurate forecasts and better plan for inventory levels, production schedules, and
logistics operations.
Effective supply chain inventory management can lead to significant benefits for
organizations, including reduced inventory costs, increased operational efficiency,
improved customer service levels, and enhanced profitability. On the other hand, poor
inventory management can lead to stockouts, excess inventory, increased holding costs,
and reduced profitability.
The most commonly used inventory theory models include the Economic Order Quantity
(EOQ) model, the reorder point model, and the ABC analysis. The EOQ model calculates
the optimal order quantity that minimizes total inventory costs, taking into account the
cost of ordering, holding, and stockouts. The reorder point model determines the point
at which an order should be placed to avoid stockouts, based on the lead time and
demand variability. The ABC analysis categorizes inventory items based on their
importance, and prioritizes them for inventory management efforts.
Other inventory theory models include the single-period inventory model, which is used
for perishable goods, and the multi-echelon inventory model, which considers inventory
levels across multiple locations in a supply chain.
Ordering costs refer to the cost of placing an order, such as administrative costs and
transportation costs. Holding costs refer to the cost of holding inventory, such as
storage costs and opportunity costs. Stockout costs refer to the cost of not having
enough inventory to meet demand, such as lost sales and customer dissatisfaction.
The EOQ model calculates the optimal order quantity that minimizes the total of these
costs. The formula for EOQ is:
EOQ = sqrt((2 x D x O) / H)
where:
D = annual demand
The EOQ model assumes that demand is constant and that lead time is fixed. It also
assumes that ordering costs and holding costs are known and can be accurately
estimated.
By using the EOQ model, organizations can determine the most cost-effective order
quantity and frequency, which can help reduce inventory costs and improve operational
efficiency. However, it is important to note that the EOQ model is just one tool in
inventory management and should be used in conjunction with other inventory theory
models and best practices.
Lead time refers to the time it takes for an order to be received from the supplier.
Demand variability refers to the degree of uncertainty in demand. Safety stock refers to
the extra inventory that is held to cover unexpected increases in demand or lead time
variability.
By using the ROP model, organizations can determine the optimal inventory level to
ensure that they have enough inventory to meet demand during the lead time, plus some
extra inventory as a buffer.
The multi-echelon inventory model involves balancing inventory costs across the
different tiers of the supply chain to optimize inventory levels and costs. It takes into
account the lead time, demand variability, and inventory costs at each tier, and
determines the optimal inventory policies for each tier to ensure that the entire supply
chain operates efficiently.
By using the multi-echelon inventory model, organizations can improve their inventory
management practices across the entire supply chain, reduce costs, and improve
customer service levels. However, implementing a multi-echelon inventory system can
be complex and requires collaboration and coordination among all tiers of the supply
chain.
Topic - relevant deterministic and stochastic inventory modal and vendor managment
inventory models
There are several deterministic and stochastic inventory models that organizations can
use to optimize their inventory levels and costs.
Deterministic inventory models are based on the assumption that demand is constant
and lead time is fixed, and they are used to determine the optimal order quantity and
reorder point. The Economic Order Quantity (EOQ) model and the Reorder Point (ROP)
model are two commonly used deterministic inventory models. The EOQ model
calculates the optimal order quantity to minimize total inventory costs, while the ROP
model determines the optimal reorder point to avoid stockouts.
Stochastic inventory models are used when demand and/or lead time are uncertain or
variable. These models take into account the probability distribution of demand and/or
lead time, and calculate the optimal inventory policies that minimize total inventory
costs or the probability of stockouts. The Newsboy Model, which is used for inventory
with uncertain demand, and the Silver-Meal Heuristic, which is used for inventory with
uncertain lead time, are two commonly used stochastic inventory models.
Vendor management inventory (VMI) models are used to manage inventory levels in a
supply chain. In VMI, the supplier is responsible for managing inventory levels at the
customer's location, based on agreed-upon inventory policies. Two commonly used VMI
models are the Continuous Replenishment Program (CRP) and the Collaborative
Planning, Forecasting, and Replenishment (CPFR) model. The CRP model involves the
supplier continuously monitoring and replenishing inventory at the customer's location,
while the CPFR model involves collaborative planning and forecasting between the
supplier and the customer to optimize inventory levels and costs.
Overall, the selection of the most appropriate inventory and vendor management model
depends on the specific characteristics of the inventory and supply chain, including
demand variability, lead time variability, and collaboration between the different tiers of
the supply chain.
Topic -
Unit 4
Distribution management
Topic - role of transpotation in a supply chain - direct shipment, warehousing, cross
docking
Transportation plays a critical role in a supply chain, as it involves the movement of
goods from one location to another. There are several transportation strategies that
organizations can use to optimize their supply chain operations, including direct
shipment, warehousing, and cross docking.
Direct shipment involves shipping products directly from the manufacturer to the end
customer without any intermediate stops or storage. This strategy is often used for
products with short lead times or when inventory holding costs are high. Direct
shipment can help reduce transportation costs and lead times, as well as minimize
inventory holding costs.
Warehousing involves storing products at a facility between the manufacturer and the
end customer. This strategy is often used for products with longer lead times or when
inventory holding costs are lower than transportation costs. Warehousing can help
reduce transportation costs, as larger shipments can be made, but it can also increase
lead times and inventory holding costs.
Cross docking involves the direct transfer of products from incoming trucks to outgoing
trucks, without any intermediate storage. This strategy is often used for products with
short lead times or when transportation costs are high. Cross docking can help reduce
lead times and transportation costs, as products are quickly transferred from the
manufacturer to the end customer without any intermediate storage or handling.
A push system involves producing goods based on a forecast or predicted demand, and
then pushing those goods through the supply chain to the end customer. This means
that the manufacturer produces goods in advance of demand and then tries to sell them
to the customer. This system is often used in industries with stable and predictable
demand, such as basic consumer goods. However, the push system can lead to excess
inventory, stockouts, and waste if the demand forecast is inaccurate.
A pull system, on the other hand, involves producing goods based on actual demand,
and then pulling those goods through the supply chain to the end customer. This means
that the manufacturer only produces goods as they are needed, based on actual
customer demand. This system is often used in industries with variable and
unpredictable demand, such as fashion and high-tech products. The pull system can
help reduce excess inventory, improve customer satisfaction, and minimize waste, as it
only produces goods as needed
The mode of transportation chosen depends on the nature of the goods and the
destination. For short distances or when the shipment is small, road transport is usually
the most economical option. However, for long distances or when shipping large
quantities, sea or air transport may be more appropriate.
The size of the fleet required will depend on the volume of goods being transported, as
well as the frequency of shipments. A larger fleet may be necessary for regular,
high-volume shipments, while a smaller fleet may be sufficient for occasional or
low-volume shipments.
Other factors that may influence the transportation decision include cost, environmental
impact, and reliability. It is important to weigh all of these factors carefully to make the
most informed decision for your business needs.
A direct channel involves the producer selling directly to the consumer without the
involvement of intermediaries. This type of channel is common for small businesses or
niche markets. Examples of direct channels include online sales, door-to-door selling,
and vending machines.
An indirect channel involves intermediaries such as wholesalers, distributors, or retailers
between the producer and the consumer. This type of channel is common for
mass-produced goods or widely distributed products. Examples of indirect channels
include retail stores, wholesalers, and e-commerce marketplaces.
A hybrid channel involves a combination of both direct and indirect channels. This type
of channel is common for businesses with a diverse customer base or those looking to
expand their reach. Examples of hybrid channels include online sales with retail store
pick-up, franchising, or selling through distributors and wholesalers.
The choice of market channel structure depends on several factors, including the type
of product or service, the target market, and the resources available to the business. It is
important to consider the advantages and disadvantages of each type of channel to
make an informed decision for your business needs.
There are several variations of the VRP, including the Capacitated Vehicle Routing
Problem (CVRP), which involves determining the optimal delivery routes for a fleet of
vehicles with limited capacity. Other variations include the Vehicle Routing Problem with
Time Windows (VRPTW), which adds the constraint of delivering goods within a
specified time window, and the Pickup and Delivery Problem (PDP), which involves
picking up and delivering goods between multiple locations.
To solve the VRP, several optimization techniques can be used, including heuristic
methods, genetic algorithms, and mathematical programming. These techniques aim to
find the optimal routes while considering constraints such as the capacity of the
vehicles, the time windows, and other factors such as road conditions and traffic
congestion.
The VRP has numerous real-world applications, including in logistics and transportation,
waste management, and service industries such as mobile healthcare and home
delivery services. By optimizing the delivery routes, businesses can reduce
transportation costs, improve service quality, and increase overall efficiency.
One of the key facilities decisions is the location of facilities. The location should be
strategically chosen to minimize transportation costs and lead times while also
considering factors such as labor availability, proximity to suppliers and customers, and
local regulations.
Another important decision is the design of the facility itself, including the layout,
equipment, and technology used. This should be optimized to increase efficiency,
minimize bottlenecks, and improve throughput. The use of automation, such as
conveyors, robots, and automated storage and retrieval systems (ASRS), can
significantly improve facility performance.
Capacity planning is also crucial in facilities decisions. This involves determining the
required capacity of facilities to meet current and future demand, while also considering
factors such as seasonality and fluctuations in demand. Overcapacity can result in
wasted resources, while undercapacity can lead to delays and lost sales.
Facilities decisions in a supply chain are interconnected and should be made with a
holistic view of the entire system. Proper facility selection, design, and management can
improve the overall performance of the supply chain, reduce costs, and increase
customer satisfaction.
Topic- The mathematical foundations of distribution management
The mathematical foundations of distribution management are essential to optimize the
movement of goods and services throughout the supply chain. Mathematical models
and algorithms can be used to determine the optimal distribution strategies, inventory
levels, and transportation routes while minimizing costs and maximizing efficiency.
Some of the key mathematical concepts used in distribution management include linear
programming, network optimization, and queuing theory.
Network optimization involves modeling the supply chain as a network of nodes and
arcs, and determining the optimal flow of goods and services through the network while
minimizing costs. This method is particularly useful for determining transportation
routes and distribution strategies.
Queuing theory is the study of waiting lines and the mathematical analysis of the
behavior of waiting systems. It can be used to optimize the design and management of
distribution facilities, such as warehouses and distribution centers, to minimize waiting
times and increase throughput.
Capacity planning involves determining the capacity of a facility to meet current and
future demand. This includes the identification of bottlenecks and the estimation of
required resources, such as labor, equipment, and storage space. Accurate capacity
planning is critical to ensure that the facility can meet customer demand without
incurring excess costs or delays.
To optimize facility layout and capacity planning, several techniques can be used. These
include simulation modeling, process flow analysis, and lean manufacturing principles.
Simulation modeling involves the creation of a computer model that simulates the
facility's operations and allows for the testing of various layout and capacity scenarios.
Process flow analysis involves the identification of bottlenecks and the optimization of
the flow of materials and information through the supply chain. Lean manufacturing
principles, such as just-in-time inventory management and continuous improvement,
can also be applied to optimize layout and capacity planning.
Effective facility layout and capacity planning can provide significant benefits to the
supply chain, including increased productivity, reduced costs, and improved customer
satisfaction. However, it is important to regularly review and update these plans to
ensure that they continue to meet the changing needs of the business and the market.
Unit 5
Strategic cost management in supply chain
Topic- the financial impacts
Supply chain decisions have significant financial impacts on a business, and it is
essential to consider these impacts when making supply chain management decisions.
Some of the key financial impacts of supply chain decisions include:
1. Cost of Goods Sold (COGS): The cost of goods sold is a critical financial metric
that reflects the direct costs of producing and delivering products. Supply chain
decisions such as sourcing, inventory management, and transportation can
significantly impact COGS. Effective supply chain management can reduce COGS
and improve profitability.
2. Working Capital: Effective supply chain management can improve working
capital by reducing inventory levels and improving cash flow. Inventory
management techniques such as just-in-time (JIT) inventory and
vendor-managed inventory (VMI) can reduce inventory holding costs and improve
cash flow.
3. Capital Expenditures (CapEx): Supply chain decisions can impact CapEx by
influencing facility design, equipment purchases, and technology investments.
Careful planning of facility layout and capacity can reduce the need for additional
CapEx, while investments in technology can improve efficiency and reduce costs.
4. Revenue: Supply chain decisions can also impact revenue by improving customer
satisfaction and reducing lead times. Faster delivery times, improved product
quality, and enhanced service levels can increase customer loyalty and drive
revenue growth.
5. Profit Margin: Effective supply chain management can increase profit margins by
reducing costs and improving efficiency. Techniques such as lean manufacturing,
Six Sigma, and Total Quality Management (TQM) can improve productivity and
reduce waste, leading to increased profitability.
Value leveraging involves maximizing the value of products and services by optimizing
the supply chain network. This can be achieved by improving supplier relationships,
reducing inventory, and streamlining transportation and distribution. Value leveraging
can help to reduce costs, improve quality, and increase responsiveness to customer
demand.
Cross docking is a logistics technique that involves the direct transfer of goods from
inbound to outbound transportation vehicles without the need for intermediate storage.
This technique is used to reduce handling costs, improve transportation efficiency, and
reduce lead times. Cross docking can also improve order fulfillment rates and increase
customer satisfaction by reducing order cycle times.
1. Flow-through cross docking: In this method, goods are received and sorted based
on their final destination. The products are then loaded onto outbound
transportation vehicles without the need for storage.
2. Consolidation cross docking: This method involves combining multiple
shipments into a single shipment for delivery to the same destination.
3. Deconsolidation cross docking: In this method, a single shipment is received and
then broken down into multiple shipments for delivery to different destinations.
Cross docking can provide several benefits to the supply chain, including reduced
inventory costs, improved order fulfillment rates, and increased transportation
efficiency. However, effective implementation requires careful planning and coordination
with suppliers, customers, and transportation providers.
Global logistics refers to the management of the flow of goods and services across
international borders. This involves a complex network of transportation, warehousing,
and distribution channels that span multiple countries and regions. Effective global
logistics requires careful planning, coordination, and management of transportation and
logistics activities, including customs clearance, freight forwarding, and compliance
with international trade regulations.
Material positioning refers to the strategic placement of inventory and materials within
the supply chain network to optimize efficiency and reduce costs. This involves
balancing inventory levels, lead times, and transportation costs to ensure that materials
and products are available when and where they are needed. Effective material
positioning requires an understanding of customer demand, supplier capabilities, and
transportation options, as well as the ability to quickly adapt to changing market
conditions.
Together, global logistics and material positioning can help businesses to improve their
supply chain performance and gain a competitive advantage in the global marketplace.
Some of the key benefits of these strategies include:
1. Improved supply chain visibility: Global logistics and material positioning can
provide greater visibility into the supply chain network, allowing businesses to
better track inventory levels, monitor transportation activities, and identify
potential risks or disruptions.
2. Reduced lead times: Effective material positioning can help to reduce lead times
by ensuring that materials and products are strategically located within the
supply chain network to minimize transportation and handling times.
3. Improved customer satisfaction: Global logistics and material positioning can
help to improve customer satisfaction by ensuring that products are delivered on
time and in the desired condition.
4. Cost savings: By optimizing transportation and inventory levels, businesses can
reduce costs associated with transportation, warehousing, and inventory
management.
The target pricing approach is often used in competitive markets where businesses
must balance price, quality, and features to remain competitive. To determine the target
price, businesses must consider a range of factors, including the cost of raw materials,
labor, overhead, and distribution, as well as marketing and advertising costs and profit
margin goals.
Once the target price has been established, businesses can adjust their production
costs and marketing strategies to ensure that they can sell the product or service at the
desired price and still achieve the desired profit margin. This may involve negotiating
lower costs from suppliers, optimizing production processes, or identifying cost-saving
opportunities in the supply chain.
Target pricing can be an effective pricing strategy for businesses that want to remain
competitive in a crowded marketplace. By focusing on the desired profit margin and
working backward to establish the target price, businesses can identify areas where
they can reduce costs or increase efficiency to improve profitability. This approach can
also help businesses to respond quickly to changes in market conditions, such as shifts
in customer demand or fluctuations in raw material costs.