Take Home Act

GUEVARRA, EDWARD C.

1. For this I choose the theories, Global Village by

Marshall McLuhan. These 3 theories might seem to approach
globalization in different approaches but they all have
similarities. One is all three theories consider the impact of
globalization on culture and cultural practices. Glocalization
emphasizes the interplay between global and local cultural
influences, highlighting how global products and ideas are
adapted to fit local contexts. McDonaldization examines the
standardization and rationalization of society, influenced by
the fast-food chain McDonald's. he concept of the Global
Village suggests that the interconnectedness facilitated by
electronic media and communication technologies leads to
the sharing and blending of cultural ideas and practices on a
global scale. Two is they all recognize or shows the
dominance of western culture in globalization. 3 and the last
one is all of them acknowledge the role and importance of
communication technologies in globalization. In a way they
also shows localization of products but this is only my own
opinion.
2.

THEORY NAME KEY CONCEPTS IMPLICATIONS

It refers to the
process by which
societies adopt McDonaldization
the characteristics implies the spread
of fast food of uniform
chains, such as consumer culture,
efficiency, with a focus on
calculability, efficiency and
McDOnaldization predictability, and convenience. It
control. It can lead to the
emphasizes the displacement of
standardization local cultural
and practices and the
homogenization of dominance of
products and Western brands.
services in global
markets.
THEORY NAME KEY CONCEPTS IMPLICATIONS

The concept of the The global village

global village, concept implies
popularized by that globalization
Marshall McLuhan, fosters a sense of
suggests that global community
advances in and
communication interconnectednes
Global Village
technology and s. It highlights the
media have potential for
transformed the cross-cultural
world into a understanding,
closely global dialogue,
interconnected and the sharing of
community. ideas.

These theories imply

that globalization
Theories of global
leads to cultural
culture examine diversity, the mixing
the processes of traditions, and the
through which formation of new
Theories of
cultures interact cultural identities.
Global Culture They challenge the
and influence one
another in the idea of cultural
homogeneity and
context of
encourage the
globalization.
appreciation of
cultural pluralism.
THEORY NAME KEY CONCEPTS IMPLICATIONS

These theories
imply that
Theories of globalization
transnationality enables the
and formation of
transnationalism transnational
focus on the communities,
emergence of identities, and
social, economic, movements. They
and political highlight the
Theories of connections that potential for
Transnationality transcend national cross-border
and boundaries. They activism, cultural
Transnationalism emphasize the exchange, and the
agency of reconfiguration of
individuals and national borders.
groups in They also
navigating global recognize the
networks and challenges of
engaging in transnational
transnational governance and
activities. the need for
transnational
cooperation.
THEORY NAME KEY CONCEPTS IMPLICATIONS

The theory implies

Manuel Castells' that globalization
theory of the leads to a networked
network society world, where
emphasizes the information flows
role of information across borders
rapidly, enabling new
and
forms of social
communication
organization and
technologies in economic activity. It
reshaping social, recognizes the
The Network
economic, and potential for
Society by
political decentralization,
Manuel Castells networked
structures. It
highlights the communities, and
collaborative forms
importance of
of production.
networks in
However, it also
shaping raises concerns
contemporary about digital divides,
social organization surveillance, and
and power concentration of
relations. power in networked
platforms.