Augmented reality that a mix between our real world features with computers to mix the

results and improve imagination. At the ending of 2019, Covid-19 pandemic hit the world,
which lead to the stop and changing of many business models.

AR played important role in business during pandemic which make them able to survive
although the lock down. It enables business meeting to survive that team members gathered
through internet using AR technology. Moreover, it enhance collaboration that project
members were able to share together the progress, designs alternative. All the previous
enhance collaboration between business colleagues.

AR played also important role in stores that it helps the customers to keep in store for the
shortest possible time through providing them the places of each products in order to
optimize the shopping routes and shopping decisions. For Example IKEA lunched app
enables their customers to choose the furniture from the app and place the camera in the
space where this furniture will place and know the final view.

AR played also important role to different sales team, which enable them to survive during
the pandemic. It enables the customers to understand the features and physical size and shape
of products before buying it in order to know it capabilities, functions and shape before
buying it.

Nike get advantage during pandemic from applying AR technology. Nike Fit which Nike’s
mobile app allow the customers to get the suitable shose design and size through measure the
feet using the mobile camera and get the suitable shoes. The application take in consideration
may factors such as foot shape, the material used in the shoes and personal preference to find
out the suitable shoes for the customer.

Finally, Companies depend on augmented reality to provide their employees to enhance their
technical skills as mechanical engineers can make machine respiring for the factories from
home through giving orders and technician change these orders into actions.