I

AN ANALYSIS OF SMEs, ACCESS TO E-COMMERCE, E-

BUSINESS AND E-MARKETING A CASE OF BAKHTAR UNIVERSTY AND

SHERENO HIGH SCHOOL IN AFGHANISTAN

‫تجزیه وتحلیل شرکت های کوچک و متوسط ـ دسترسی به تجارت الکترونی وبازاریابی الکترونیکی موردی از دانشگاه‬
‫باختر ولیسه شیرینو درافغانستان‬

By

SHILA AMIRI

REGISTRATION NO: K1F177BBA0077

A thesis presented to faculty of economics

Bakhtar University, Kabul in partial fulfillment of the requirements for the degree

Of Bachelor of Business Administration

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SUBMISSION OF THESIS FOR HIGHER RESEARCH DEGREE BAKHTAR

UNIVERSITY, KABUL

Candidate Name: Shila Amiri

I submit (4) copies of thesis for examination for the degree of BBA, Thesis Titled:

(An analysis of SME, Access to E-commerce, E-business, and E-marketing in

Afghanistan)

Candidate Signature:_______________________ Date:_________________

Certificate of Principal Supervisor

I Dr.Najibullah suitable and that the candidate has pursued his course in accordance with the
Rules of the University.

Signature:_____________________________ Date: __________________

Recommendation for Examination

I recommend that the thesis be examined.

Principal Supervisor:__________________________ Date:_________________

Statement by the head Faculty/ Department

I support the submission of the thesis of the above named student for examination under the
University Rules for higher degree.
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Signature:____________________________ Date:____________

BAKHTAR UNIVERSITY, KABUL

APPROVAL SHEET

SUBMISSION OF HIGHER RESEARCH DEGREE THESIS

Candidate’s Name: Shila Amiri

Discipline: BBA (Management)

Faculty/Department: Management Sciences /BBA

I hereby certify that the candidate’s above work, including the thesis , has been completed to my
satisfaction and that the thesis is in a format and of an editorial standard recognized by the
faculty/department as appropriate for examination.

Signature(s):

In-Charge of Research & Development: Dr. Najibullah

Date:_______________________

The undersigned certify that:

1. The candidate presented at a pre-completion seminar, an overview and synthesis of major

findings of the thesis, and that the research is of a standard and extent appropriate for
submission as a thesis.
2. I have checked the candidate’s thesis and its scope, format; editorial standards are recognized
by the faculty/Department as appropriate.
Dean /Head of Faculty/Department:
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Signature(s):

DEC LARTION OF AUTHENTICATION

I am Shila Amiri , BBA student in the department of finance Bakhtar University. kabul, Certify
that the research work presented in this thesis is to the best of my own knowledge. All sources

used and any help received in the preparation of this dissertation have been acknowledged. I
hereby declare that I have not submitted this material, either in whole or in part, for any other
degree at this or other institution.

Signature:__________

Name: Shila Amiri

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ACKNOWLEDGEMENT

Hereby, I would like to be grateful to Almighty Allah for presenting my entire life
,Confidence, health, strength, perseverance, and endurance for successfully
completion of this degree and carry out this research Moreover, I am principally
gratified and thankful to my family members, for their unconditional and
continues support, moral , and guidance throughout my academic life, and I
would also like to thank my friends for their endless love, support and
encouragement. They really inspire me and make me responsible for
accomplishment of my life. I thank Dr. Najibullah for guidance, encouragement,
assistance and supervising throughout the development of this thesis, without
your knowledge and guidance this would have not been completed.
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Abstract

Since more than 10% of the population in Afghanistan has access to the internet, some
businesses materialize this opportunity and offer a variety of products online in the capital and
some other big cities. The author has found that these businesses are formed based on Cash on
Delivery Model (CDM). Identified challenges of online businesses such as lack of opportunity
entrepreneurs, security, low purchasing power, corruption, lack of infrastructure and regulatory
initiatives , house addressing, IT literacy and social trust as well as internet accessibility have
been discussed in three different but interconnected concepts namely: entrepreneurs, government
and society.

.Keywords: Afghanistan online business, online shopping, challenges, cash on delivery

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Contents

Chapter 1: ...................................................................................................................1

Introduction: ………………………………………………………………………..1

Problem Statement: …………………………………………………………….......1

Background of study: ………………………………………………………………1

Vision: ……………………………………………………………………………….6

Mission: …………………………………………………………………………......6

Significance of study: ………………………………………………………………6

Research question: …………………………………………………………………6

Research objectives: …………………………………………………………….....6

Scheme of study: …………………………………………………………………...7

Chapter 2: …………………………………………………………………………..8

Review of literature: ……………………………………………………………….8

Chapter 3 …………………………………………………………………………..13

Data and methodology: …………………………………………………………...13

Research design: ……………………………………………………………...13

Population: ……………………………………………………………………13

Sampling size: ………………………………………………………………...13

Sampling technique: ………………………………………………………….13

Source of data: ………………………………………………………………..14

Primary data collection: ……………………………………………………..14

Secondary data collection: …………………………………………………..14

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Data analysis: ………………………………………………………………...14

Chapter 4: ……………………………………………………………………………….15

Data analysis and interpretation report……………………………………………….15

Chapter 5: ………………………………………………………………………………39

Finding…………………………………………………………………………………..39

Recommendations………………………………………………………………………39

Limitations of study…………………………………………………………………….40

Conclusion………………………………………………………………………………40

References………………………………………………………………………………41

ANNEX 1 Questionnaire………………………………………………………………42