Fingertip access to

the latest trends in

professional apps
Fifth annual survey on
mobile apps
2 Fingertip access to the latest trends in professional apps

Contents

01  Towards a more structured

way of adopting apps.......... 03 11  Plans to introduce
new apps............................. 15

02 Key findings of the survey.... 04 se cases

12 Umost with the
potential...................... 16

03 Survey results in detail......... 05 13 Identifying potential apps..... 17

04 Extent of mobile app use..... 06 riteriavendor........................
14 Capps for selecting an
18

05 Use of cloud-based apps.... 08

15  Most important decision
makers................................ 19

xpectations of new 10
06 Etechnologies.......................
07 Pushed or downloaded....... 11
 ost important app 20
16 Mcharacteristics.....................
17 Btoiggest challenge related
mobile apps..................... 21


08 mobile apps........................ 12
D evices used with
18 Survey methodology............ 22

 hichconsidered?..............
09 Wbeing devices are
13 19 Fueling a transformation....... 23
10 External accessories............ 14
 Fingertip access to the latest trends in professional apps 3

01
Towards a more structured
way of adopting apps
This report details the findings Interestingly, the survey identifies although they still have concerns
from the fifth Airbus survey an emerging trend of user about security, costs and service
of user requirements in the organizations becoming open availability.
professional mobile apps market. to cloud-based apps/services,
The survey was widely supported
by participants from the critical
communications community Key lessons
and across the world. A record
number of people responded, not Public safety and other professionals are increasingly
• 
only indicating an ever-growing ready for secure, professional and even cloud-based apps
interest in professional mobile to be part of their operations. While app store downloads
apps, but showing that the survey remain popular, a more structured or controlled approach is
itself has become a trusted increasingly favored.
source of information for users. App developers - ease of use is expected, but making apps
• 
highly intuitive calls for different approaches. Data security
As the fifth in the series, this and service availability continue to be priorities for professional
report adds to the wealth of apps, with the demand for new technologies, particularly
data being accumulated by the cloud services, growing.
survey, providing Airbus with the
unique opportunity to identify and
analyze market trends in the field
of professional mobile apps. The
report gives all stakeholders a
high level of confidence about the
future direction of the professional
app market.

Trends show organizations are

better prepared through more
planning
The responses to this year’s
survey show that users are
increasingly ready for secure,
professional apps to be part of
their operations. Responses also
show that, compared with last
year, organizations are taking a
more structured approach to app
adoption.
4 Fingertip access to the latest trends in professional apps
02 Key findings of the survey
The need for consumer-like,
yet secure and professional
apps
This year’s responses show
growing demand for secure
apps. Professional users continue
to require security and data
confidentiality, reliability, and ease
of use from their applications
– in that order. The first two
criteria on this list are completely
different from what mass market
consumer apps are expected
to deliver.
Professional users understand
that consumer apps intended
for entertainment will not cut
it when the going gets tough.
And although ease of use is
an expectation, the principal
elements of intuitive functionality
are different in the professional
marketplace because apps are
deployed in a contrasting way to
those for the general public.
Key use cases: same, but
with a difference
According to the survey, the
most potential use cases are
group messaging and email/
calendar, which are also the most
widely adopted consumer apps.
However, professional users want
their apps to go further, offering
higher security, protecting against
the loss of data ownership, and
providing high service reliability
and availability.
A special use case for
professional adopters of mobile
apps is field commanding and
situational awareness in the field.
Apps adoption becoming
more structured
Although data from both this
year’s and last year’s survey
shows that most users download
their applications from generic
app stores, there is a clear trend
identifying a more structured or
controlled approach to adopting
apps.
Today, downloading from
proprietary organization app
stores and via IT/IM departments,
is on the rise. Also, professional
users/organizations now have
more plans to introduce new
apps than last year, which
might indicate that the market
for professional mobile apps is
becoming more mature.
Professional users are open to
cloud-based apps/services
A new question in this year’s
survey asked how organizations
use, or plan to use, cloud-
based apps. The results show
that even though professional
users/organizations are open to
cloud resources and see a lot of
potential in such services, they
have concerns about security,
costs and availability.
An emerging trend for VR/AR
and AI
The survey reveals a gradually
emerging trend of users
appreciating the potential
of the latest technological
developments, such as virtual
reality (VR), augmented reality
(AR) and artificial intelligence (AI).
Professional users expect the
latest technology advances to
open up many new opportunities.
At the same time, however,
expectations extend to data
security, high service availability
and ease of use – characteristics
that have been important
throughout the survey’s history.
Those adopting professional
mobile apps also expect
interoperability (between humans
and machine interfaces, and
between new technologies and
existing systems/devices), as well
as reasonable prices.
 Fingertip access to the latest trends in professional apps 5

03
Survey results in detail
Demographic of respondents
A record number of 544
people responded to the latest
survey. The largest group
(39%) comprised firefighters
participating in the survey’s
German version. In total, 57%
of respondents were members
of public service organizations
(police 6%, rescue and fire
brigade 39% and ambulance
and paramedic etc. 12%).
Other participants included 57% of the
those working in sectors such as respondents, being
general industry, transportation,
app development, consultancy,
police, rescue and
service provision, MNO (mobile fire brigade, ambulance
network operator), and energy. and paramedic etc.

Profile of survey participants

Other Application developer /

Solution provider /
Service provider /
Service operator,
Consultant, Mobile
7% Network Operator
MNO

Energy sector /
10% 26%
Transportation /
Industry

12%
Ambulance &
paramedic /
Defence or
border guard /
6% Police
Other
governmental
organization

Rescue & fire brigade

39%
6 Fingertip access to the latest trends in professional apps

04 Extent of mobile app use

The survey asked if user Breakdown of app use in professional organizations
organizations were already using
2020
apps in daily operations, and Using Artificial Intelligence
5%
2019
what type of apps? 2018
5%
Using image recognition
Some 90% answered ‘yes’ to
the first question, which is a Using Virtual Reality VR / Augmented Reality AR
6%
(training, new technology demonstrations, ...)
20% increase on last year.
8%
Using real-time objects recognition (vehicle
registration plates, firearms, ...)
Email and/or calendar continues
to be the most common type of Using biometric type of application (face
recognition, fingerprint, iris scanning, document
12%

application used on an everyday scanning, authentication, ...)

basis (55% of respondents), Using ID checking / authentication

19%

while group messaging is used

by 54% of participants. Around Using field commanding / Situational awareness
19%

47% of respondents said in the field

they take advantage of web 21%

Using video streaming type of solution
browsing.
47%
Using web browsing
Another result of note shows
that approximately one fifth 54%
Using group messaging
(21%) report the use of a ‘video
streaming type of solution’, 55%
Using Email and/or Calendar
which was a new response
option this year. 14%
Other

Key findings 10%

Not using
A higher percentage of
respondents this year said they 5%
use mobile apps. Don't know

0% 100%
Email and/or calendar, group
messaging and web browsing
continue to be the most
commonly used apps (for the
past three years), while video 90% of the
streaming (as a new response respondents use
option) is quite popular.
apps in their daily
operations.
Fingertip access to the latest trends in professional apps 7
8 Fingertip access to the latest trends in professional apps
05 Use of cloud-based apps
As a new question, this year’s
survey asked if organizations
were already using mission or
business-critical cloud-based
applications (the so called
software as a service, SaaS,
model). Notably, more than one
fourth of respondents answered
‘yes’.
The respondents who answered
‘no’ or ‘don’t know’ got a
Organizations using mission or
business-critical cloud-based
applications (SaaS)
24%
Don’t know
Today...
follow-up question: How likely
did they think their organization
would use mission or business-
critical cloud-based applications
(SaaS) in the future?
Around half (52%) thought that
their organization was likely to
use cloud-based apps in the
future (11% extremely likely, 25%
very likely and 16% somewhat
likely), while only around one-fifth
27%
49%
(18%) thought it unlikely (13% not
so likely and 5% not at all likely).
Key findings
Organizations are open to the
potential of services provided by
the cloud. However, concerns
remain about the security, costs
and availability of cloud-based
apps/services.
Yes
No
 Fingertip access to the latest trends in professional apps 9

What the respondents said...

“
It is a very convenient setup It is a necessity for the company
to start using professional to have non-physical backups
application
Connection failure is
always there
Cloud-based services are the
future, without which it will soon
be impossible

Connection to the cloud services

“
is deemed less secure

The likelihood of organizations

using mission or business- Extremely
critical cloud-based likely
applications (SaaS)
in the future
11%

30%
Don’t
know

25% Very
likely

5%
Not at all
likely
13%
16%
Somewhat
Not so likely
likely

...in the future

10 Fingertip access to the latest trends in professional apps
06 Expectations of new
technologies
As a new question, the survey
asked respondents what they
expect from the apps industry
with regard to AI, the Internet of
Things (IoT), data analytics and/
or 5G, and to give one or two
examples of potential use cases
for these new technologies.
The survey found that
professional users expect
new technologies to open up
opportunities such as:
- Better utilization of video/
image/data (thanks to real-time
streaming and analysis)
- Operational efficiency
(resulting from automated
workflows that can streamline
processes and eliminate
failures, as well as positioning,
remote guidance, and real-
time reporting and templates,
for example)
- Interoperability (due to human-
machine interfaces - HMIs
- and integration with other/
existing systems)
- Security of data
- Ease of use
- High availability
- Reasonable prices
Key findings
Respondents expect new
technologies to open up many
new opportunities.
However, further expectations
include security of data, high
availability of the service and
ease of use – characteristics that
have been important throughout
the survey’s history – as well as
interoperability (between humans
and machine interfaces, and
between new technologies and
existing systems/devices) and
with lower/not so high prices.
 Fingertip access to the latest trends in professional apps 11

07
Pushed or downloaded?
Although the majority of
participants (69%) personally
downloaded apps to their
device (either from Google Play
(37.5%) or Apple AppStore
(31.2%)), this shows a 7%
decrease from last year. Around
a third (30%) reported using the
organization’s app store (11.6%),
or that their organization pushes
applications into devices (9.5%),
or that their IT/IM department
takes responsibility (8.8%) for
downloads – an 8% increase on
last year.
Key findings
Although most users download
apps from generic app stores,
there is a trend outlining a more
structured approach to adopting
apps.

How apps find their way to user devices

1.4% 2020
I don't know 2019

8.8%
My IT / IM department downloads them
for me

9.5%
My organization pushes applications into
5.4
my device

11.6%
I download the apps from my
organization's application store

5.88 31.2%
I download the apps from Apple 2.9
AppStore myself

26.47 37.5%
I download the apps from Google Play 14.3
for Android myself

0 60

69% downloaded apps into the

device themselves – 6.5% lower
figure than last year.
12 Fingertip access to the latest trends in professional apps

08 Devices used with

mobile apps
In terms of the types of device Devices used with mobile apps
in use, consumer smartphones
8% 2020
continue to be the most popular 2019
Rugged handheld computers
at 66% (although with a slight 2018
2017
decrease), with laptops the next 2016
15%
most favored at 42%.
Rugged tablets

Consumer tablets are also

18%
used, as indicated by 33% of Hybrid PMR+broadband devices
respondents, although the use (TETRA and smartphone, for example)

of rugged handheld computers,

22%
is in decline.
Rugged smartphones

Hybrid PMR-broadband devices

33%
are used by around a fifth
Consumer tablets
of survey participants. This
option was a new introduction
42%
for 2020, so comparison with
Laptops
previous surveys is not possible.
66%
Key findings
Consumer smartphones
Consumer smartphones and
tablets may be popular choices
2%
because of their large screens
Other
that allow users to operate apps
effectively.
0 90

In terms of the types of

device in use, consumer
smartphones continue to be
the most popular this year,
the figure was around

66%.
 Fingertip access to the latest trends in professional apps 13

09
Which devices are being
considered?
When asked about their plans Devices being considered by organizations for use with
to adopt new devices, more mobile apps
than half (around 52% (23.2%
2020
don’t know, 28.7% no plans)) Yes, consumer tablets
2.4%

of respondents have no
plans, or do not know of any
2.8%
plans. However, 12% say they Yes, rugged handheld computers

plan to adopt hybrid PMR-

broadband devices (TETRA and 4.7%
Yes, laptops
smartphone, for example), while
9% are considering the adoption
of rugged smartphones. Yes, rugged tablets
6.3%

Key findings
7.9%
Although consumer Yes, consumer smartphones
smartphones and laptops
continue to be the most
8.7%
commonly used devices with Yes, rugged smartphones

mobile apps today, this year’s

survey indicates a decreasing 12.2%
Yes, hybrid PMR+broadband devices
trend (see page 12). In addition, (TETRA and smartphone, for example)

more professional organizations

are acting on their need for Don't know
23.2%
more rugged devices, such
as those offering hybrid PMR-
28.7%
broadband capabilities (TETRA No plans

and smartphone, for example)

and rugged smartphones.
3.2%
Other

0% 35%

Consumer smartphones
continue to be popular, but 30%
are acting on their need for more
rugged devices.
14 Fingertip access to the latest trends in professional apps

10 External accessories
The most popular accessories External accessories/peripherals used with mobile apps
to use with mobile apps
continue to be an earphone 5% 9.5% 2020
Biometric scanner (fingerprint, iris, face, ...) 2019
and a headset, with around a 2018
2017
third of respondents mentioning 10.5%
either one or the other. A Barcode reader

printer remains the third most

10.9%
frequently mentioned peripheral External PTT
(21%).
12.3%
Drones
Compared with last year’s
survey, remote speaker 13.7%

microphone has replaced Remote speaker microphone

‘remote speaker’ and ‘remote

17.5%
microphone’. Since the same External/Body camera / Video camera

participants were able to select

both of these options earlier, it 21.4%
Printer
makes comparison misleading.
33.3%

Key findings Headset

The continuing popularity 35.4%

of earphones and headsets Earphone

indicates that respondents still

use voice much of the time, Other
1.4%

including with mobile apps.

This factor is pertinent as the 34%

nature of tasks performed by None

professional users often requires

0% 60%
the use of both hands, other
than simply pushing buttons.

35%
Earphones continue to
be the most popular
accessories.
 Fingertip access to the latest trends in professional apps 15

11
Plans to introduce new apps
The survey asked respondents Plans of organizations to introduce new mobile apps
about their organization’s plans
to introduce apps in the future. 8% 6.3% 2020
We have made a decision to introduce 2019
new mobile apps in next 24 months 2018
Around half of participants 2017
2016
(48.9%) reported either no 7.9%

plans to adopt new apps, or no We have just brought a new app

into use
knowledge of plans. However,
almost a quarter have decided 8.7%
We have decided to start a small-scale
to start a small-scale trial trial project
project, or introduce new mobile
apps, in next 12 or 24 months – 9.4%

an 8% increase compared with We have made a decision to introduce

last year.
Approximately 15% of
participants are considering the
adoption of apps, but have no
new mobile apps in next 12 months
15.3%
We are considering using mobile apps,
no concrete plans yet
28%

concrete plans, which is some No plans

15% less than the year before.

20.9%

Key findings Don't know

In comparison with last year,

more organizations report 2% 3.5%

having plans to introduce Other

new apps. Together with the

increase in the percentage 0.0 40
of respondents who report
downloading their apps in
a more controlled way, this
finding is an indication that the
professional apps market is
becoming more mature.

24%
have decided to start a small-scale trial project,
or introduce new mobile apps, in next 12 or 24
months – an 8% increase compared with last year.
16 Fingertip access to the latest trends in professional apps

12 Use cases with the most

potential
People were asked to choose Use cases with the most potential for mobile apps
three use cases for mobile apps
2020
that had the greatest potential. 9.1%
2019
Image recognition
Group messaging, email/ 2018

calendar and field commanding/

9.1%
situational awareness in the field Artificial Intelligence AI
received the most mentions –
as they have done throughout 9.8%
Virtual Reality VR / Augmented Reality
the survey’s history. AR (training, new technology
demonstrations, ...)

As a new response option this Biometric type of application (face 10.2%

year, ‘video streaming type of recognition, fingerprint, iris scanning,

document scanning, authentication, ...)
solution’ was selected by 29%
of respondents. Real-time objects recognition (vehicle
16.9%

registration plates, firearms, ...)

In the group of use cases

that received fewer mentions, Video streaming type of solution
28.7%

VR/AR was selected by

10% of respondents, while
33.9%
7% mentioned it last year – Field commanding / Situational
awareness in the field
representing a slight increase
in popularity. Image recognition 42.5%
was at 9% this year, versus 0% Email and/or Calendar

the year before.

44.5%

Key findings Group messaging

Although group messaging,

email and/or calendar and field 9.5%
Other
commanding/situational aware-
ness in the field continue to
provide the most potential use 0%
0 1 2 3 4 5
60%
6
cases for mobile apps (since Note: Personal identity management was renamed as a type of biometric application this year.
2018) – new technologies, such
as VR/AR and AI, are gradually
emerging.
 Fingertip access to the latest trends in professional apps 17

13
Identifying potential apps
The survey asked respondents Ways of identifying potential apps
how they identified potential
apps to adopt. 22% 2020
I see new apps in Social Media 2019
2018
Learning about new apps by
reading reviews, or attending 25%
I search for apps in AppStore / Google Play
conferences or events, were by
far the most popular. ‘My IT/IM
department identifies’ was the 27%
My management identifies
third most indicated method, a
6% increase from last year.
29%
Friends recommend apps

Slightly fewer participants

searched for apps in a 30%
Recommendations from application
commercial application store vendors
than last year, a trend that has
been decreasing throughout 36%
My IT/IM department identifies
the survey’s history.

Interestingly, identifying apps I learn about new apps at conferences

42%

via social media received fewer or events

mentions, but the trend is

49%
increasing slightly. I read reviews

Key findings 6%
Searching for apps in Other

AppStore/Google Play is in
decline, while identifying apps 0% 60%
through IT/IM departments is
increasing. A more structured
or controlled way of adopting
apps is therefore gaining in
popularity.

49%
Learning about new
apps by reading reviews
was by far the most
popular.
18 Fingertip access to the latest trends in professional apps

14 Criteria for selecting an

apps vendor
People were asked to select up The most important vendor-selection criteria
to three of the most important
criteria when choosing a vendor 5% 2020
2019
Large offering of different apps
of mobile broadband solutions. 2018
2017
This year’s survey results show 9% 2016
that proven experience in Uses agile methodology in application
development
critical communications, apps
that work end to end, and apps 12%
We prefer in-house development
that can be used on the latest
smart devices/platforms, are 17%
appreciated most. Demonstrated long-term partnership

A large offering of different Experience in working with governmental

17%

apps continues to be of little organizations

importance for respondents, 32%

which has been the least Long life-cycle of solutions
appreciated requirement
throughout the survey’s 32%

history (chosen by only 5% of Experience in mobile apps

respondents). 37%
Apps can be used on the latest smart
devices/platforms (Android, iOS, Windows)
Key findings
User organizations increasingly 37%
Vendor can deliver apps which work end
appreciate proven experience to end

in critical communications 42%

solutions, apps that work end Proven experience in critical
communications solutions
to end, and apps that can be
used on the latest devices/ 2%

platforms. Other

Long solution life-cycle is 0 60%

acknowledged less than last

year.
 Fingertip access to the latest trends in professional apps 19

15
Most important decision
makers
People were asked who makes local organizations and 7% local local organizations/departments/
the decision about new apps in IT)). Around 12% said they have teams/IT personnel have authority
their organization/company. no policy. over what services are delivered.

Making decisions centrally Key findings A smaller percentage of

was the most popular answer,
mentioned by around 40% of
respondents (25% top managers
and 15% central IM/IT), while
taking decisions locally was the
second most frequent (32% (25%
Decision making is mostly
undertaken both centrally and
locally, which could indicate
that organizations have a single
decision-making point for
investments, for example, while
respondents said they have no
policy or they make the decision
themselves, which might suggest
that the adoption of apps is
mostly organized professionally.

Who makes the decision about new apps?

2% Local organization /
Other, please
specify: department / team
decides by
themselves

No policy, depends
12%
on the case 25%

I decide
11%

Central information
15%
management IM or
central IT decides
25%
7%
Top management /
The local IT department Headquarters /
decides Federal level
decides

Our service operator

3%
decides which apps they
offer for us
20 Fingertip access to the latest trends in professional apps

16 Most important app

characteristics
The following are the three
standout characteristics of
mobile apps that professional
users value most – these have
been the top three choices
in all five surveys. Security is
becoming ever-more important
as a critical characteristic for
professional apps.
• Security and ownership of
data - control in own hands:
71% (highest percentage in
survey history)
• High reliability and availability
Key findings rule do not think much about
Throughout the survey’s history, data ownership. Consumer apps,
the top three characteristics have therefore, do not meet the two
remained constant. The top two – most important needs and are
which are on the rise – differ from not currently suitable for adoption
the requirements of consumers in the professional marketplace.
in the mass market, who as a
The most important characteristics of mobile apps
23% 2020
Solutions support existing operational 2019
models 2018
2017
2016
24.5%
Solutions are integrated with command
and control rooms

of the service: 63%

29.6%
• Easy to use: 41%
Service is provided by a trusted partner

Interestingly, ease of use has

41.3%
been trending towards a lower
Easy to use
priority in the last three years:
from 59% in 2018, to 44% in
63.3%
2019, to 41% this year. High reliability and availability of
the service

Integration with control rooms

71.4%
has also been following the Security and ownership of data -
same downward trend: from control in own hands

46% in 2016, to just 25% this

1%
year.
Other

0 80%

17
Biggest challenge related
to mobile apps
The survey asked respondents to
name their biggest issue related
to apps.
The word ‘cloud’ generated from
all the free-form responses shows
that security is the major concern.
Many responses also mentioned
that apps should be easy to
use, and that a challenge was to
find applications that solve real
problems or meet targets, while
also being secure. Finding good
value for money (benefits versus
costs) was another challenge
indicated by many.
Fingertip access to the latest trends in professional apps
Key findings
Security continues to be by far
the major concern for survey
respondents. ‘Easy to use’ was
another popular term, as was
‘benefits versus costs’, followed
by ‘availability’.
Consumer apps intended for
entertainment will not cut it when
the going gets tough. However,
professional apps should offer
the same benefits that people
are accustomed to finding in
consumer apps.
21
Some example responses to the
question of identifying the biggest
challenge related to mobile apps,
included:
“…To find applications that
really help us with daily work,
and are safe and secure when
there is patient-related data”
“…The actual need of end
users”
“…Needs regarding the
user in the field should be
recognized faster”
22 Fingertip access to the latest trends in professional apps

18 Survey methodology
Airbus conducted this fifth annual Executive sponsor: Data analysis:
survey on mobile apps over Tapio Savunen Tapio Savunen
a two-month period between Jarmo Kivelä
12th December 2019 and Survey creation: Minna Kuronen
3rd February 2020. In total, a Tapio Savunen Tapio Mäkinen
record number of 544 people Jarmo Kivelä Tiina Saaristo
responded from across the world, Minna Kuronen Rahim Zaknoun
with the biggest representation Tapio Mäkinen
(around half of respondents) Rahim Zaknoun Report design:
being rescue and fire brigades, Minna Kuronen
and other government/public Survey implementation: Ross Edmonds of
body organizations. Minna Kuronen Armitage Communications

The survey was made available

online, with participants able
to pre-subscribe to this report
as an incentive to answer the
questions (no other incentives
were offered). Promotion of the
survey was through the Secure
Land Communications website,
via the Secure Comms blog,
and through Facebook, Twitter,
LinkedIn and email.
 Fingertip access to the latest trends in professional apps 23

19
Fueling a transformation
This year’s responses to the survey show growing Modern apps are fueling a transformation in critical
demand for secure apps. In addition, professional communications. This survey reveals what public
users continue to require security and data safety and other professional organizations need
confidentiality, reliability, and ease of use from their and how apps must evolve to meet the changing
applications – in that order. The first two criteria on demands of users.
this list are completely different from what mass
market consumer apps are expected to deliver.

For example, the principal elements of intuitive

functionality are different in the professional
marketplace.

“ Let’s listen to what

users need – apps with
uncompromised security
and data confidentiality,
reliability, and ease of use.
“ “ The public safety community
is the catalyst for evolution in
critical communications, so
they should take an active
role and not just watch the “
Tapio Savunen
development of professional
Director, Strategic Marketing apps from a distance.
Secure Land Communications
Rahim Zaknoun
Airbus
Head of Innovation & Applications Ecosystem
Secure Land Communications
Airbus

Tell us how you have applied the survey results into marketing@securelandcommunications.com
your operations, if you have – by emailing at
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