MASS MARKET:

Nike has a mass-marketing business model which caters to sports enthusiasts the products are
shoes, sports apparels and accessories etc. Nike's business model focuses on innovations and
Customization. Despite the sportswear being out-sourced, Nike keeps up with severe quality
checks. It spends a ton of assets and time for designing, research, and development. They
acquainted the world with Air-Padding innovation in shoes. There is an extraordinary group Nike
Investigate Group activity Exploration Lab, which is liable for developments. It utilizes scientists
with doctorates in biomedical designing, biomechanics, kinesiology, mechanical designing,
physical science, physiology, and frameworks science. The organization keeps up with warning
sheets and examination councils comprising of competitors, trainers, coaches, orthopedists,
podiatrists, equipment managers, and specialists who can direct the product design and

improvement process. They were passionate about the cause and reflected the same in their
marketing strategies. More than advertising their shoes, they advertise running and sports. They
are master storytellers they create demand for themselves by inspiring people to take up sports.
Another astounding methodology that makes the brand charming is that it is comprehensive and
takes a firm stand on social issues. Nike was quite possibly the earliest brand to deliver Pro
Hijab, a product for Muslim women in sports. They've supported women empowerment and
contribution of women in sports-their social media channel Nike women inspires women to take
up sport and a healthy lifestyle. Shoes are one of the world's most established manifestations.
One thing that can be noticed is the means by which Nike has forever been a pioneer in
enhancing shoes and active wear. Nike has built a business model that observes trends and
consistently remained pertinent to the market. Entrepreneurs can surely take a leaf out of Nike’s
books. Stay resilient, relevant, do not be intimidated by competition, and sell a vision rather than
a product.