Coming from FourPlus Media

Vol.1- Issue 3 The

T he true essence of
Jul-Sep 2013 perfume and fragrances
parfumplusmag.com

w w w. d i o r. c o m

SINFUL,
TEMPTRESS,
EXUBERANT
JOY

ROJA DOVE
“I FELL IN LOVE WITH
SCENT WHEN I WAS A
SMALL BOY”

NEW
SEASON
NEW FRAGRANCES
AED
Eau Délice. The delicious new fragrance.
50/-

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22/07/13 6:57
2:43 PM
 Oud Stars
Dedicated entirely to traditional Arab perfume making, Xerjoff Oud Stars
is a prestigious collection of six perfumes created from pure Oud distillation.
Integrating luxurious styles with creativity, the name of each perfume has been linked
to the ancient “Travel of Ibn Battuta” manuscript.

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 Dear Reader, parfumplusmag.com

ARE FRAGRANCES feminine or masculine or

w w w. d i o r. c o m
simply unisex? This is an age-old debate and there
has not been a definitive answer to this. And SINFUL,
TEMPTRESS,
EXUBERANT
JOY
since Brad Pitt became the poster boy for Chanel
No 5,, the question has been constantly revisited.
Just two issues old, ParfumPlus is getting a lot of
positive feedback and there have been a lot of ROJA DOVE
“I FELL IN LOVE WITH
SCENT WHEN I WAS A

queries from readers who seem to have found, SMALL BOY”

in ParfumPlus, an avenue to find answers to

questions they didn’t know who to ask!
NEW
SEASON
NEW FRAGRANCES
AED
Eau Délice. The delicious new fragrance.
50/-
Well, we are delighted with this development advt-pp-arabia-jul-sep-2013-dior-dior-addict-ad-page-cover.indd 1 18/07/13 6:57 PM

eel free
and look forward to such interactions. Feel
CREDITS Siraj Bolar
to post your questions on our facebook page Chief Executive Officer
https://www.facebook.com/parfumplusmag Mahboba Baqer Hussain
Editor In Chief
This issue, holds a secret, which many from Alim
the western world have wanted to explore – Editorial Director
the Khaleeji style of applying perfumes. An Jasbir
Marketing Director
interesting review from Ioanna, it gives you an
Tabrez
insight into the role that perfumes play in the life of
Creative Director
the people from the Middle-East region.
Ariane Turek,
Ioanna Melissourgou,
Joy by Jean Patou needs no introduction. It was Sunita Sequiera
Editorial Contribution
voted as the scent of the century, beating even
Chanel No 5. Read
ead more about it in this issue. Hena
oja Dove, the connoisseurs’ connoisseur, talks to us
Roja +971 50 9202283
about what drew him to perfumery and what keeps ADVERTISING hena@fourplusmedia.com
ENQUIRIES
him going. We also have a special feature on summer Kaizeen
+971 50 9940235
fragrances, bergamot and of course, the latest
kaizeen@fourplusmedia.com
launches in western and oriental perfumes.
W ACKNOWLEDGEMENT :
GENERAL STOCK IMAGES FROM FOTOLIA.
JEAN PATOU PRODUCTS IMAGES FROM WWW.JEANPATOU.COM
Happy reading!
W PARFUMPLUS IS PUBLISHED BY FOURPLUS ADVERTISING LLC
AND PRINTED AT MASAR PRINTING & PUBLISHING, DUBAI, UAE
W ALL CORRESPONDENCE SHOULD BE ADDRESSED TO:
FOURPLUS ADVERTISING LLC, P O BOX 119755, DUBAI, UAE
TEL.: (9714) 4435970 | FAX: (9714) 4435706
E-MAIL: PARFUMPLUSMAG@FOURPLUSMEDIA.COM
siraj@fourplusmedia.com

W DISCLAIMER: VIEWS AND OPINIONS EXPRESSED IN THIS PUBLICATIONS ARE NOT NECESSARILY THOSE OF
FOURPLUS ADVERTISING LLC. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE ACCURACY OF INFORMATION PUBLISHED NEITHER
FOURPLUS ADVERTISING LLC NOR ANY OF ITS EMPLOYEES ACCEPT ANY RESPONSIBILITY FOR ANY ERRORS OR OMISSIONS. INDIA | MIDDLE EAST | SOUTH EAST ASIA

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 06
Scentsation

Sinful,
temptress,
exuberant What would Cinderella
have worn on that night when
she charmed the prince?
WHEN CINDERELLA walked into the
ballroom in her gorgeous light-blue ball gown
— heads turned, jaws dropped, time stopped...
as the beautiful young woman strolled into an
array of dreams. She was no more the servant...
she was no more distressful. She was free of A flower powered journey of Jean Patou’s best-
thoughts, free of bondage... like a hymn, a selling creation that moved the hearts of women
melody, a poem – flowing into a new world of across all ages...empowering them to set their
boldness and strength. Given this fairytale visual dreams free. Till today! A petal to petal story!
if one has to visualize her perfume, it can’t be
anything but Joy by Jean Patou. Every perfume brings a visual to mind.
But rarely does the name of the perfume
Jean Patou’s Joy is symbolic to a dream, a announce this. It’s generally a secret, a personal
blooming flower, and a blast of unforeseen experience. But with Joy, it was universal.
happiness. The very same concept of It brings a smile to almost everyone who smells
Cinderella’s character of a young woman in it and it’s this magic, this fairytale experience
distress facing a sudden remarkable fortune is that makes Joy the runner-up as best selling
what Joy stands for. perfume of all time (the first, of course, being

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Chanel No.5). Joy by Jean Patou was named the
‘Scent of the Century’ by the Fifi awards in 2000,
beating out rivals Chanel No. 5 and Anaïs Anaïs.
Jean Patou’s perfumery launched Joy in 1930 at
the time of the Wall Street Crash, offering a
scent of ‘happiness’ that would make everyone
forget the distressing moments and dream
about a completely different life. The perfume,
Joy, is what legends are made of. Despite the
luxury market, then, being crushed, Jean Patou
dared to present the ‘costliest perfume in the
world’ of that era.
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What makes this perfume so special? Many
things. But most importantly, the couturier Jean
Patou himself — a perfect gentleman of his times
who lived in the fast lane. America called him
“the most elegant man in Europe”. He believed
that a refined woman should perfume herself
with the same discretion, taste and distinction
that she displays in her clothes.
At the helm of a major couture house, he loved to
dress women and enhance their feminine appeal.
Jean Patou was a true visionary and innovator.
He was the first to put his initials JP on his
famous modernist sweaters, creating the iconic
‘monogram’. At a time when French perfumes
were distinctly divided for men and for women,
07
Scentsation
Jean Patou gave us the first unisex perfume,
Le Sien, a sports fragrance. In his fashion and
perfumes, Jean Patou was a remarkable pioneer
of modernity. “Evolution not revolution is my
motto,” he liked to say.
Jean Patou was willing to take risks, frequenting
the gaming tables in the casinos of Deauville
and Monte Carlo. Among all other traits, it
was perhaps this one that drove him to ask his
perfumer, Henri Alméras, to create something
very strong, yet simple, ‘no matter what the
cost’ — even though the fortunes of his wealthy
American patrons had been ravaged by the Wall
Street Crash. He gambled on the fact that even
though his perfume would be priced high, it
would still be cheaper than couture and women
would buy it. They did. And history was created.
The delicious fragrance made of natural flowers,
brought out at the height of the economic
decline, was an antidote to depression.
The fragrance was a creation without
compromise. Henri Alméras came up with Joy’s
rose-jasmine accord. Joy was an exceptional
fragrance that enveloped every woman in a cloud
of sophistication and prestige.
“Every time a
woman wears
Joy, she enters
a new world”
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 08
Scentsation Other popular
perfumes from the
house of Jean Patou:

“Joy conveys a meaning that is understood all

over the world. Wherever perfume is sold,
Joy will be the standard of excellence, just as
Rolls-Royce is to cars,” said Henri Alméras.

QUE SAIS-JE ? AMOUR AMOUR

Henri Alméras made its top note irresistibly 1925 1925

delightful. The composition starts with

fragrant jilt tuberose, luscious rose, ylang-ylang
blossom, aldehydes, sweet and mouthwatering
pear, and green notes. The heart beats
passionately in pure and sweetly fresh jasmine
notes, seductive, spicy and darkened iris root.
ADIEU SAGESSE CHALDÉE
The base whiffs with sensual musk, warm and 1925 1927

milky-powdery sandalwood, and mild musky

civet tones.

It was like a light avalanche of flowers from the

East and West. Bulgarian Rose complementing
Jean Patou was Grasse Jasmine: a rich floral bouquet composed
LE SIEN DIVINE FOLIE

a remarkable with the most luxurious of natural raw materials. 1929 1933

pioneer of The excessively exquisite and fragile jasmine

modernity. flowers can only be harvested by hand at

dawn. These and the beautiful May Rose are

“Evolution not the most significant ingredients in Joy and

revolution is
other Jean Patou perfumes.
NORMANDIE VACANCES
1935 1936

my motto,” he Incidentally, to this day the fields of May Rose

and jasmine are maintained in Grasse by Jean
liked to say. Patou Parfums in order to guarantee that its
rare scents remain as outstanding today and
tomorrow as they were then.

COLONY L’HEURE ATTENDUE

Today, after more than eighty years in 1938 1946

production, the fragrance still continues to

fascinate us. Sure, the purists swear by the
vintage version but that does not stop Joy from
unfolding majestic proportions of floral grandeur
and nobility. A grand dame in a youthful setting,
Joy smells of an elegance that speaks of its
1000 EAU DE PATOU
aristocratic pedigree, and heralds the perfumes 1972 1976

of tomorrow.

Joy speaks for every girl’s, every woman’s ‘dream

come true’ and everyone agrees that ‘every time
a woman wears Joy, she enters a new world’... If
you need to be convinced, ask Cinderella!
PATOU POUR HOMME SUBLIME
W © FOURPLUS MEDIA 1980 1992

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 INTRODUCING THE NEW FRAGRANCE FOR MEN

MASTER THE RULES

OF SEDUCTION

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 010
Interview

Master
Perfumer
Roja
Dove

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 011
Interview

Master perfumer
Roja Dove carries the
reputation of being
the connoisseurs’
connoisseur.
Here, he shares with
ParfumPlus, secrets
about how he creates
his best perfumes.

Excerpts

Hi Roja. It’s a pleasure meeting you.

And I am sure the readers’ would
love it, if you could share, just what is
‘fragrance’ to the world’s most famous
nose? What first drew you to being
a nose?
I fell in love with scent when I was a small boy. I
was intrigued by how each bottle on my mother’s
dressing table gave such a different scent – each
like a genie waving its spell, transporting us away
from the mundane to worlds full of fantasy.

Then, many years later, I met a wonderful old

lady who was telling me about the perfume her
mother had always worn and loved. On smelling
the perfume again, for the first time in many,
many years, she immediately started crying. A
single sniff of her mother’s much loved fragrance
had instantly triggered memory and emotion in
a way that a photograph never could....
“I associate
leather with the I was totally spellbound. And I knew right then,
that I wanted to be a nose.
luxury of travel
and of packing You are considered to be among
the world’s most innovative fragrance

a suitcase with creators — an authority of sorts.

things much
Where does your inspiration come
from?

loved and My passion for scent is grounded in my own

memories of love and a love for discovering
enjoyed when the sensuality of the world in new and

going off to surprising ways.

other places.” It is most important to understand that our

responses to odour are acquired. When we are
born, we have no knowledge of any odours. We
‘learn’ different odours and what we think of

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 012
Interview
them is determined by what is happening to us
at that time.
For me, to this day, leather recalls the memory of
walks in the park with my parents and the sheer
excitement of going off on an adventure – albeit
a restrained one. I associate leather with the
luxury of travel and of packing a suitcase with
things much loved and enjoyed, when going off
to other places.
Hypothetically speaking, how easy or
difficult is it for someone to create a
winning fragrance?
Close your eyes and try to imagine a colour you
have never seen before; if that is too difficult,
try to imagine a sound you have never heard
before; or, for the would-be perfumer in you, try
to imagine a smell you have never smelt before.
Difficult, isn’t it? But that is exactly what a great
perfumer has to do when working on a truly
new creation.
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Drawing on a palette of thousands of materials
they have to discern, divide and harness a
myriad of ingredients – a process which will
often take many years. Without question, this is
one of the aspects that makes fragrance exciting
and the story of scent such a fascinating and ever
changing one. The great classic fragrances have
broken molds, set trends and rewritten the rules.
Most importantly, they have endured.
They give rise to variations and imitations, but as
in many fields, it is the original that discerning
people seek out while the imitators fall slowly by
the wayside.
For nearly 20 years, you had worked
with Guerlain — the living link to
perfumery’s Golden Age — and
were also the first ever non-family
member in history to become Global
Ambassador to Guerlain. And yet you
left it all behind to tread your own path.
When did you realise that creating your
own fragrances was what you wanted
to do?
I wanted to create perfumes that surprise and
astonish you, perfumes that encapsulate this
exciting time in my life - perfumes that are, the
finest fragrances in the world.
In 2003, over a cup of tea, I was asked to open
a perfumery in Harrods, London – the greatest
department store on earth. And in 2004, the Roja
Dove Haute Parfumerie opened its doors. My
perfumery quickly became globally recognised
as the most important and influential perfumery
in the world, with customers coming from far
and away to discover it.
Three years after my Haute Parfumerie opened
its doors, people started to suggest that the
shelves were missing a certain touch; my own
perfumes. I was adamant that if I was to create
fragrances, they had to be creative. I have been
in the industry long enough to recognise the
importance of spotting something that is perfect.
The fact that it is new has no relevance. I was
inspired to introduce three fragrances bearing
my name, each belonging to one of the three
19/07/13 5:02 PM

main fragrance styles — Scandal - a floral,
Unspoke - a chypré, and Enslaved - an oriental.
The next chapter in my career was to expand
upon the fragrances created and thus the Roja
Parfums brand was launched in the summer
of 2011. There are currently only five places on
earth where you can buy my products; London,
Switzerland, Dubai, Abu Dhabi and Moscow.
Your fragrances definitely have a more
global appeal, as does your popularity.
Why limit your distribution to just
these places?
This isn’t a man-made distribution strategy but
one imposed on me by mother nature. Nature
understands luxury and makes it available to us
in limited, precious quantities. The ingredients
used in each of my fragrances, for example,
are the finest and most expensive, and their
availability is determined by the cycle of the
seasons. Anyone who truly loves the rare and
refined will therefore understand why my
fragrances cannot possibly be created and
distributed en masse.
Is creation of a perfume an art or
a science?
It is both an art as well as a science. No artist can
create without contributing a part of themselves
to their work. This is true of the perfumer and
his compositions.
What is the secret behind a Roja Dove
fragrance? What makes it
so precious?
Whether a fragrance lover chooses a scent
from the selection from those within the
Roja Parfums range or chooses to invest in a
bespoke fragrance, I believe that each and every
one of my fragrances is full of emotion and
sophistication because they are created in the
old-fashioned way. And whilst still modern, they
have a deep intrinsic luxury within them that is
of another time and place.
Each scent uncompromisingly uses the
most expensive raw materials in the world. For
example, of all the roses available, I opted
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013
Interview
for Rose de Mai which must be picked before it
is exposed to the sun as the quality of its oil will
start to diminish as the sun intensifies. It takes
approximately 308,000 of these roses to produce
one kilogram of oil. It is one of nature’s truly
precious ingredients and reserved only for the
finest fragrance creations.
How long does it take to create a
Roja Dove Bespoke scent?
The process of creation can take between six “...each and
months to a year. But once completed, a
Roja Dove Bespoke scent will be a signature
every one of my
scent, truly capturing the person whose heart fragrances is full
beats beneath, lasting a lifetime and becoming
part of them – forever. Using my ground-
of emotion and
breaking Odour Profiling© technique, I sophistication
because they
determine the exact olfactory imprint that
is your perfect scent – the resulting creation
is a work of art; your signature and part of
your soul.
are created
in the old-
What kind of patronage does this
service have?
fashioned way.
The service is by appointment only through my And whilst
Haute Parfumerie in Harrods, London. And
of course, I will never reveal my list of private
still modern,
clients, but each possesses a unique scent that no they have a
one else on the planet will ever be able to own.
deep intrinsic
If not a perfumer, what would you have luxury within
them that is of
wanted to be?
I have always said that I have lived the life I was
born to lead. At some specific long lost moment,
a fragrant molecule entered my being and I was
another time
and place.”
forever changed, my destiny was forged, its path
galvanized. There was no other path to tread
than that of perfumery and along its colourful
brick-road I have encountered the work of
mighty geniuses who allow their creativity to
become part of our core, our being, our ID – as
it stops us dead in our tracks, brings tears to our
eyes or smiles to our faces. How can anyone not
love perfumery?
Now, what’s next on your agenda?
To close my eyes, inhale and create…watch
this space!
W © FOURPLUS MEDIA
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 016
True Essence

The magic of oudh

and its importance in
the Khaleeji way of life :
Due to the pleasant scent that can be achieved
by burning oudh, it plays a significant role in
festive celebrations and ceremonies for Arabs,
especially those of the Gulf States. Traditionally,
the scent of oudh is imbibed at Arabic weddings
by passing around an incense burner, a ritual of
honor practiced to this date. Each guest wafts
themselves with the smoke of oudh, ensuring
their clothing and head-dresses are saturated
with the fragrance.

In addition to the guests, the bride and groom

also perfume themselves with the rich, woody
scent of oudh. More than just a desirable
scent, the use of oudh as a whole, especially at
weddings, is a reflection of one’s social status
and refinement. Guests arrive wearing their best
perfumes to honour the bride and groom, and
leave honoured by the hosts, whose social
prestige is enhanced by the pleasant smell they
impart to their guests. The ritual also promotes a
feeling of bonding and unity, where guests arrive
differently-scented, and leave bound together by
a single, shared fragrance.

At social gatherings, oudh is placed in a

mubakhar in the majlis to signify the end of the
visit, after which the guests depart. As a sign
of generosity and prosperity, the groom’s family
provides a gift of ‘Dahn al Oudh’ (the liquid
essence of oudh) to each guest.

There are three types of products

that are used as incense:
a) Oudh (Agarwood)
b) Oudh Moattar (Agarwood with fragrance)
c) Dakhoon Tablets (Tablets created using fine
crushed agarwood post distillation process)
W WITH INPUTS FROM ABDULLA AJMAL - AJMAL PERFUMES

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Ioanna M has lived the Khaleeji way of life and
has experienced how perfumes and fragrances
are such an important part in their daily rituals.
Wearing
Perfumes:
Khaleeji
Style
KHALEEJIS WEAR perfumes in abundance,
ranging from a cloud made of a few sprayings
surrounding a perfectly ironed kandoorah, to
‘Oh Lord! He must have doused the entire
bottle over himself.’ No matter what the case
is, Khaleejis perceive fragrance as a holistic
experience for the home, body and soul.
Take it from a European who has had the
privilege of getting an insiders’ view on the
Khaleeji way of using and applying perfumes,
thanks to my marriage to an Emirati. Through
the years, this has given me a chance to observe
and perform almost every scent-oriented ritual
performed this side of the planet.
The Home
Khaleejis adore beautifully scented spaces.
However, not everybody makes the effort to
‘dress’ the office, home and even the car in
sandalwood or oudh. Another common scent
found in the Middle East is bukhoor - scented
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017
True Essence
pieces of wood. Bukhoor is burnt on flaming
charcoal, aiming to ‘perfume’ a space or a
garment in its smoky fragrance.
Highly favoured bukhoor and oudh chips are
burnt throughout the day - especially post
cooking, to dispel the smell of cooked food
and in various other instances. While bukhoor
is being burnt in the mubakhar, the smoke
circulates around the house, passing by every
room and ending up either in the entrance of the
house, the living room or the master bedroom.
For die-hard oudh-fanatics, a compact version is
also available for the car, which can be plugged
directly into the car lighter.
Khaleeji housewives like to use mists and
perfume solvents to refresh the scent of a
space and help during cleaning. Rose water or
plain water mixed with a perfume from their
collection, are very popular combinations for
ironing or scenting bed sheets.
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 018
True Essence
The Body
Impeccable and amazingly scented, is how one
would describe a Khaleeji’s personal grooming.
A common ritual for perfuming clothes is placing
them over burning bukhoor or oudh. One can
find a special hanger, on which one lays the
garment or has it standing still over the smoking
incense that penetrates the garment’s fabric with
mystical smoky fragrance.
Before applying any perfume, Khaleejis
experiment with the entire range of scents, a trait
that really describes a Khaleeji’s identity. This
practically means buying all the products that
come along with their favourite eau de parfum -
the shower gel, deodorant and body lotion. The
ritual begins with a refreshing shower with soap
and shower gel followed by the matching body
lotion, body butter or body mist and culminates
with the application of a scent-free talc powder.
For special occasions such as weddings, the
procedure is enhanced by applying hair perfume
or scented powder on hair, an exceptional body
cream – containing pure Ta’if rose, myrrh or
frankincense – and unique oils.
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Khaleejis are
also experts
on layering,
which not
only involves
playing around
with the whole
range but
also matching
scents wittily.
Similarly, Arabs infuse fragrances into their
everyday wear by washing their garments with
shower gel and storing them in drawers along
with soap. This gives the clothes a long-lasting
scent with a radiating effect.
Khaleejis are also experts on layering, which
not only involves playing around with the whole
range but also matching scents wittily. As an
example, they might layer a body lotion of French
fragrance A with an Arabic eau de parfum
B. While florals and orientals top the charts,
experimentation also encompasses mixing baby
oil with perfumes or vaseline and sandalwood.
The Soul
Last but not the least, Khaleejis give particular
attention to the scent as a source of metaphysical
and therapeutic elements. Bukhoor finds
mentions in The Qur’an as an exorcist for harmful
spirits while Sha’bah, a special incense, is burnt
when a baby is born, to battle the evil eye.
I’ve realised, over the years, that the sensual and
unique blends of exotic flowers, regional woods
and the spices in aromas tend to accentuate the
aura of a wearer and seduce the audience, always.
And all I can say is, to attempt to wear perfumes
like a Khaleeji you have to ‘Explore, Experiment
and Enchant’.
W © FOURPLUS MEDIA
19/07/13 6:43 PM

Renowned perfumer
Yosh Han visits Dubai to
introduce an exclusive
range of perfumes.
OLFACTORY ARTIST Yosh Han visited Dubai
to introduce her fragrant portfolio for the first
time in the Middle East. Available exclusively at
Saks Fifth Avenue Dubai, the YOSH Evanescent
Collection and ‘M’ series are an artisanal
portfolio of perfumes that have been created by
Yosh Han, the widely recognized San Francisco-
born custom perfumer, whose fragrance line
is fast becoming a perfume of choice for the
perfume connoisseur.
The Evanescent Collection has been crafted
with the finest ingredients from all over the
world, while the ‘M’ series, introduced in 2012,
represents a departure from Han’s signature
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019
Event
Yosh Han
makes her
debut visit
to Dubai
ethereal fragrances and instead debuts an
exploration of fragrances that can evoke your
primal nature.
The graceful and feminine fragrance of Sottile
transports one to a dreamy landscape, while
flirty playful whims demand a scent like
Ginger Ciao, that is magnetic and seductive.
The debut scent in the new ‘M’ Series, Sombre
Negra or ‘black shadow’, is at once, omnipresent
and intriguing.
These fragrant accessories are true eau de
parfums that have an almost cult-like following FROM L-R: CATHERINE (OWNER OF EMERGING BEAUTY
BRANDS), MS YOSH HAN OF YOSH COLLECTIONS &
and celebrities like Kate Hudson, Naomi Watts SARAH DUDLEY (PR AND MARKETING EXECUTIVE FOR
EMERGING BEAUTY BRANDS) SHARING A LIGHT MOMENT.
and Michelle Pfeiffer are known to sport them.
19/07/13 7:30 PM
 020
Escentia
Bergamot
- Summer
in a bottle! Creatively combining
the fruity sweetness
and spiciness of this
unique citrus fruit, Bergamot
has a very distinctive spicy
and citrus scent, with
qualities that can uplift and
enhance your mood.
WHAT COMES to mind when you think of
citrus? Fresh, summery, crisp… refreshing
perhaps? Bergamot citrus evokes all these, yet
adds its own depth of slight tartness and an
assertiveness that is all its own. The more you
allow it to permeate the air around you; you
grow to pleasantly enjoy it. Like summer in a
bottle, it immediately makes you think of happy,
sun filled days, relaxing warm afternoons under
shady trees, sipping cold beverages overlooking a
beautiful European countryside.
The fruit and its origin
A native of the Southern Italian coastal
region of Reggio di Calabria, bergamot
was named after the town where it was first
sold, ‘Bergamo’ and is often referred to as
citrons doux, that translates to ‘sweet lemons’.
Bergamot is a small, roughly pear-shaped citrus
pp-arabia-jul-sep-2013-escentia-bergamot-page-20-21.indd 20
fruit (cross between a pear-lemon and Seville
orange or grapefruit).
The fragrance…
Bergamot oil yields a citrus-like fragrance, with a
distinctive spicy-floral quality. As it is a heartier,
woodsy, citrus scent, bergamot is flexible enough
to compliment the more floral tones in many
perfumes, creating a memorable, fresh summer
scent with a punch of brightness that greets you
pleasantly. The fragrance is both spicy and sweet
and is prized in perfumery for its ability to blend
well with other aromas to produce pleasing,
complex scents. Bergamot combines with many
fragrance notes, but blends particularly well with
jasmine, orange, rosemary, sandalwood, sage,
frankincense, ylang-ylang and vetiver. Perfumes
and other skin products infused with bergamot
are often paired less with strong scents and more
with florals that enhance the crisp notes while
lending their own softness.
Epitomising the bergamot note, 212 Sexy from
Carolina Herrera is sure to seduce your senses
from the very first encounter with its seductive
blend of captivating tangerine, bergamot
and rose-pepper sprinkled with floral petals,
gardenia and hints of cotton candy and musk.
19/07/13 3:36 PM

For an everyday summer perfume, Sheer Beauty
from Calvin Klein opens with notes of bergamot,
berries and peaches, and has floral mid notes
that linger with sandalwood and musk. As
for those warm and balmy summer nights,
Mademoiselle from Coco Chanel is just about
perfect. Its infusion of bergamot and Sicilian
oranges as top notes blends well with the base
notes of vanilla and white musk, that finish the
perfume with luxury and opulence.
A surprising and bold fragrance, Play from
Givenchy for women radiates its unusual
alchemy, combining floral notes of the tiare
flower and the warm accords of amyris wood to
create a voluptuously flowered fragrance with
woody tones.
Some perfumes for women that feature bergamot
in their composition include: Angel Sunessence
from Thierry Mugler, Flowerbomb from Viktor &
Rolf, Love And Luck from Ed Hardy for women,
pp-arabia-jul-sep-2013-escentia-bergamot-page-20-21.indd 21
021
Escentia
Blu Mediterraneo and Colonia from Acqua di
Parma, Eau de Givenchy from Givenchy and Dior Other uses of
Addict 2 from Christian Dior. Bergamot…
Bergamot’s distinctive aroma lends charm
For the male perfume enthusiasts, a selection to Earl Grey tea. Bergamot oil is also used
of men’s fragrances starring bergamot include in aromatherapy applications, including
Instinct Ice from David Beckham, Adventure the treatment of depression and digestive
Eau Fraîche from Davidoff, Brit For Men from problems, whereas the juice of the fruit
Burberry, Allure Homme from Chanel, Cool has also been used as a herbal therapy
Blend from Aramis, Citrus & Wood from Yardley for malaria.
and Original Cologne from Creed.
Summer beckons!
Close your eyes and transport yourself to a
citrus grove in Southern Italy, with the sun
beating down, intensifying the refreshing and
light scents of citrus fruits that envelop you.
Bergamot can take you there with its stimulating
top notes evoking light and sun. Go get yourself
some bergamot fragrances… your senses will
love you for it!
W © FOURPLUS MEDIA
19/07/13 3:36 PM
 022
Summer Fragrance

Have you ever wondered why

fragrances can smell different on
different people? Or perhaps how
you can maximize the longevity of
your fragrance during the hot summer
months? Ariane Turek, The Body Shop
International Fragrances Category and
Innovation Director, has the answers to
these questions and more in our special
guide to summer fragrance.

Why do people prefer lighter to bask in the uplifting glory that we

fragrances in summer?
With warmer weather comes a desire for lighter,
fresher and more natural scents which convey
the fresh and joyous atmosphere of the arrival of
the summer months. Summer scents are blended
in a way that makes them uplifting, designed to
reflect the mood of the people as nature blooms
around us and the sun lifts our spirits. To achieve
this, summer scents take their inspiration largely
from nature to reflect the beauty of being able to
be outdoors again, and the awakening of nature
after the winter period. Summer scents are made
to make us feel good, and everything from the
bright summery colours of the bottles to the
mood-inspiring names of the fragrances helps us
associate with summer. Often brands will launch
summer fragrances as flankers of existing
popular ranges, thus enabling customers to
keep their signature scent while having a lighter,
fresher interpretation of it.
What’s unique about fragrance in the
Middle-East?
The region has an extremely rich history when
it comes to fragrance, with a perfume tradition
that dates back over 6000 years. The unique
climate of the Middle-East region means that
there is generally hot weather all year round;
however despite this lack of a clear transition
into the summer months, summer fragrances

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Summer
Fragrance
The Definitive Guide
are still popular across the region. There is an
overall tendency towards a preference of heavier
scents in the region, for example the traditional
oud, also known as liquid gold. Also popular is
the concept of layering different fragrances, often
combining the traditional heavier scents such as
ouds and attars with more western scents adding
freshness, floral notes and fruitiness to create a
very unique personal fragrance.
Are there some ingredients that are
better for summer fragrances?
There are several ways of creating the fresh and
summery feeling that is encapsulated in summer
fragrances. The freshness of the scent for
example is often expressed through ingredients
pp-arabia-jul-sep-2013-summer-fragrances-page-22-23-24.indd 23
such as bergamot or tropical red and yellow
fruits. The flowers used in the fragrance are
lighter and give a summery feel to the scent, such
as rose and peony in place of the heavier Iris that
is popular for winter scents. In terms of the notes
contained within the fragrance, citrus is among
the most popular accords for western summer
fragrances. In the Middle-East region however,
lemon notes with high acidity are not very
widely appreciated, instead there is a tendency
towards the more subtle scent of bergamot for
example. Fruity, floral, oceanic and aquatic notes
are also very popular when it comes to summer
fragrances, creating scents that are reminiscent
of the sea and wonderful memories of times
spent on holiday, reflecting the overall summer
023
Summer Fragrance
feeling. There is also often a woody element
used very subtly to comprise the base note,
in order to give the fragrance that little bit
more depth.
Is there a method of applying the
fragrance especially for summer?
There is not as such a particular method of
applying your fragrance in summer. However,
the tendency amongst consumers in summer
is to use more fragrance over larger areas, thus
creating a sort of fragrance mist. People also tend
to re-apply several times throughout the day
or at night, in order to ‘refresh’. This method of
multiple applications is particularly popular in
the Middle-East, where all year round people like
23/07/13 12:46 PM
 024
Summer Fragrance

to re-apply frequently during the day to retain

the freshness, and even more so in the summer
months.

How does one increase the longevity

of fragrances?
There are several techniques that can be
employed to increase the longevity of your
fragrance. For example, one tip is to layer the
different products within the range; first use
the shower gel, then apply the lotion and finally
finish off with a layer of the fragrance itself.
This will reinforce the presence of the fragrance
across your body and therefore increase the
longevity. The moisture level of your skin is
also an important element that determines how
well the fragrance will be absorbed, so make
sure that your skin is well-moisturised before
you apply your fragrance. You may also want to
apply fragrance oils on top as another method of
increasing longevity. Finally, it is very important
to use the right products. To ensure that your
fragrance will be long-lasting, make sure you use
body lotions and shower gels with the same scent
as your fragrance. Otherwise it is important
to use neutral body lotions or shower gels, in
order to avoid a conflict between the scent of the
ancillaries and that of the perfume.
Why do fragrances smell different on
different people?
Diet and climate are factors which affect the
natural odour of the skin, and these factors
influence in turn the odour of the fragrance on
the skin. Moreover, climate can have an effect
on the way that the fragrance evolves: when
a person’s body temperature increases, the
fragrance that has been applied on a person’s
skin will evaporate more quickly, and so the
fragrance will fade at an increased rate; hence
the tendency in regions with hot climates such
as the Middle-East to re-apply several times
throughout the day.
Should one apply fragrance on clothes
or on the skin? To ensure that
Fragrances are generally formulated for
application directly on the skin; however
your fragrance
in the Middle-East region Perfume Oils are will be long-
traditionally used to fragrance clothes as well.
lasting, make
Are there specific areas on which sure you use
body lotions
fragrances should be applied?
To maximise the range and effects of your
fragrance, we would advise applying it to the
pulse points on your body, for example your
and shower
gels with the
wrists and the patch of skin just behind your ear
lobes. The neck is also a good way of ensuring
that the scent will be noticed by those around
same scent as
you. Finally, feel free to apply to other areas of your fragrance.
the body as per your own personal preference,
particularly in the case of body mists; however
just make sure you avoid sensitive areas such as
the face and eyes!
Fragrance can be a reflection of the personality
of a person, as well as their mood and the
atmosphere that surrounds them. Whichever
fragrance you choose this summer, we hope
that it serves to uplift your spirits as you enjoy
all the magnificent benefits that the summer
season brings!
W © FOURPLUS MEDIA

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 025
ReScent

New
Season
New
Fragrances
Noble Leather
Eau de Parfum by Yves Saint Laurent
Between conquest and surrender, Yves Saint Laurent NOTES:

creates an exceptional collection inspired by the TOP : Mandarin Essence, Violet Leaves and Saffron
magnificence of the East - Noble Leather, taking inspiration HEART : Tobacco-Dried Fruits
from the heady scents of a secret chamber. In an almost BASE : Ambery Woods, Vanilla Absolute, Patchouli Essence
hypnotic order to push open a concealed door that leads RETAIL PRICE 80 ML : AED 955/-

to a private sanctuary, a temple of passion, this sensual

fragrance envelops the body and soul like a second skin.

Sublime
Eau de Parfum by Carolina Herrera
The essence of Sublime is based on fresh beauty, NOTES:

femininity, innate elegance and a sensuality TOP : Bergamot, Passion Flower

which is calm and natural but captivating at HEART : Rose, Orchid
the same time. The Sublime woman is fun and BASE : Patchouli, Leather
cheerful, charming and charismatic but with RETAIL PRICE 80 ML : AED 475/-

a hint of mystery, which makes her even more

special. She continues to intrigue with her ever-
present irresistibility.

Perfume Calligraphy Rose

Eau de Parfum by Aramis
Perfume Calligraphy Rose focuses on the beauty and refinement of the NOTES:

Middle East. This unisex perfume reflects the pairing of two ancient crafts, TOP : Saffron, Honeysuckle Petals, Oregano Leaves
where Arabic script and modern fragrance come together as an artistic HEART : Myrrh, Styrax, French Lavender
expression of one’s own personal style. Graphic designer, Tarek Atrissi BASE : Labdanum, Musk, Ambergris, Oilbanum
designs an elegant sketch of the word ‘rose’ in Arabic for the glass bottle RETAIL PRICE 100 ML : AED 570/-

and the outer package.

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 026
ReScent

J`Adore Voile de Parfum

Eau de Parfum by Dior
NOTES: A new variant of the original Dior perfume,
TOP : Damascena Rose Essence J`Adore from 1999, the new fragrance - J`Adore
HEART : Tuscan Iris Voile de Parfum is musky, powdery and floral.
BASE : White Musk Like a gentle veil, it envelops the skin of a woman
RETAIL PRICE 50 ML : AED 387/- | 100 ML : AED 557/- leaving a sensual trail. The characteristics of this
scent stretch from the contrast between refined
elegance and irresistible sensuality.
Image courtesy:
Christian Dior Parfums

Aqua Allegoria Nerolia Bianca

Eau de Parfum by Guerlain
NOTES: Perfect for summer, the subtly refreshing scent of
TOP : Pamplelune, Fruity Citrus Aqua Allegoria Nerolia Bianca captures the magic
HEART : Herba Fresca, Green Aromatic Citrus, of nature, evoking the joys of an afternoon siesta
Mandarin Basil, Aromatic Citrus under the branches of a bitter orange tree. To
BASE : Lys Soleia, Sunny Floral compose the fragrance, every asset of the bitter
RETAIL PRICE 125 ML : AED 410/- orange tree - the fruit, the blossom and even the
PERFUMER: THIERRY WASSER branches - have been bottled to create a timeless
and sophisticated fragrance.

MD Black
Eau de Parfum by Momo Design
NOTES: MD Black by Momo Design leads with
TOP : Citrus, Herbal citrus and herbal tones donating energy and
HEART : Fruit, Spicy freshness, while on heart notes there’s a blend
BASE : Woody, Musky of spicy fruits that spread the freshness all over.
RETAIL PRICE 100 ML : AED 240/- On the bottom notes, woody and musky spices
give depth to the fragrance. A strong blend,
perfect both for day and night.

Desire
Eau de Parfum from Bebe
Available exclusively at Bebe Fashion boutiques, Desire is
NOTES: a new signature fragrance complementing the distinctive
TOP : Lemon, Iced Berries, Kumquat ‘Bebe look’ that incorporates timeless quality and style with
HEART : Frangipani, Violet, Pink Peony an unmistakable hint of sensuality. The distinctive bottle
BASE : Blond Wood, Bleached Sandalwood, Amber, Musk embodies a dual dynamic of sexy curves and sparkle, while
RETAIL PRICE 50 ML : AED 250/- | 100 ML : AED 370/- crystals embellish one side of the top’s ‘infinity’ design. The
cool blue hue of the scent reflects the timeless and elegant
nature of Bebe Desire.

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 027
ReScent

Raspberry
Eau de Toilette by The Body Shop
Delight in the delectable charms of new, irresistible NOTES:

Raspberry. This limited-edition fragrance perfectly captures TOP : Raspberry, Orange

the deliciously sweet scent of one of nature’s juiciest fruits. HEART : Wild Strawberry, Pomegranate
Top notes of raspberry and orange zest unite with wild BASE : Vanilla Bean, Crystallized Sugar
strawberry and pomegranate for a fresh, fruity sensation, RETAIL PRICE 30 ML : AED 48/-

which is tempered by indulgent, warm tones of vanilla bean

and crystallized sugar. Enjoy it while you can!

Dreams Unlimited - Sun Fresh

Eau de Toilette by The Body Shop
Dreams Unlimited - Sun Fresh reveals a whole new world of NOTES:

exhilaration. Dive into a cool, invigorating ocean of fragrance TOP : Floral

and submerge yourself in its positive energy. A sparkling floral HEART : Salty Aquatic
scent with a splash of salty aquatic notes, watermelon and BASE : Watermelon, Oris
orris, it delivers a powerfully refreshing, uplifting experience. RETAIL PRICE 50 ML : AED 120/-

Each fragrance from the collection, Love Etc... - Sun Kiss,

White Musk - Sun Glow and Dreams Unlimited - Sun Fresh,
has a unique, sun-filled floral twist and is perfect for making a
fragrant statement this Eid.

Celebrate
SPECIAL-EDITION
FRAGRANCES

www.thebodyshop.ae
The Body Shop UAE
AGAINST SUPPORT ACT IVATE DEFEND PROTECT
ANIMAL COMMUNITY SELF HUMAN THE
TESTING FAIR TRADE ESTEEM RIGHTS PLANET

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 028
Parfums d’Arabie
NOTES:
TOP : Rose, Black Pepper
HEART : Neroli from Morocco,
Oud Laos (Matured over 15 years), White Flowers
BASE : Cedar, Incense (Arabic incense from Oman),
Haitian Vetyver, Musk, Oud Burmi
RETAIL PRICE 50ML : AED 1,500/-
NOTES - FATE MAN:
TOP : Mandarin, Saffron, Absinth, Ginger, Cumin
HEART : Everlasting Flower, Rose, Frankincense,
Lavandin, Cistus, Copahu
BASE : Labdanum, Cedarwood, Liquorice,
Tonka Bean, Sandalwood, Musk
RETAIL PRICE 50 ML : AED 905/- | 100 ML : AED 1,095/-
NOTES - FATE WOMAN:
TOP : Bergamot, Cinnamon, Chilli, Pepper
HEART : Rose, Narcissus, Jasmine, Frankincense, Labdanum
BASE : Vanilla, Frankincense, Benzoin, Castoreum,
Patchouli, Oakmoss, Leather
RETAIL PRICE 50 ML : AED 995/- | 100 ML : AED 1,185/-
NOTES:
TOP : Bergamot, Tangerine
HEART : Jasmine, Rose, Range Blossom, Fruits
BASE : Amber, Musk, Vanilla, Patchouli, Cedarwood
RETAIL PRICE 100 ML : AED 580/-
INGREDIENTS:
Indian and Cambodi blends
RETAIL PRICE 3 ML : AED 150/-
pp-arabia-jul-sep-2013-parfums-d'arbie-page-28-29-30.indd 28
Oud Stars Zafar
Eau de Parfum by Xerjoff
The crown jewel of the collection, Oud Stars Zafar is
an intense expression of Arabian perfumery. Three
years of sourcing materials went into the creation of
this composition, as nothing but the rarest and most
exquisite ingredients were used. Oud Stars Zafar is a
scent of immense depth and emotion and a voyage
into the heart of Arabia’s bygone era.
Fate
Eau de Parfum by Amouage
Fate for man and woman explores the uncertainty of the
future and the universal principal by which the order
of things are inescapably prescribed. The fragrances are
presented in Amouage’s iconic clear glass-crystal bottles
with a rainbow undertone and gold-plated caps accented
with an aurora borealis-inspired Swarovski crystal. The
elegant bottles are housed in kaleidoscopic purple-toned
boxes with gold foiled illustrations representing different
interpretations of fate.
Huboob Yas
Eau de Parfum from Yas Perfumes
The name Huboob Yas is inspired from Mohammed
Abdu’s song ‘Kol Ma Nasnas’. The fragrance reflects an
irresistible character, begining with a sparkling citrus
top of bergamot and a touch of tangerine, highlighting
a heady floral bouquet of jasmine, rose and range
blossom, associated with fruits, on heart. Along with
the softness of amber and musk, it is enhanced by an
accord of vanilla and patchouli.
Dahn Al Oudh Al Nuwayra
Concentrated Perfume Oil by Ajmal Perfumes
Designed to be worn by both men and women, this eminent
Dahn Al Oudh Al Nuwayra fragrance befits the indigenous
and ethnic tastes within the Khaleeji segment. Created
especially for those who aspire to their traditional roots,
this rich concentrated perfume oil makes an alluring choice
for every Dahn Al Oudh-enthusiast. A fragrance that
features Indian and Cambodi blends, this latest rendition
in the branded core ingredient of the classic Dahn Al Oudh
category, is notable for its discerning clientele.
22/07/13 12:39 PM
 029
Parfums d’Arabie

Blu
Eau de Parfum by Ajmal Perfumes NOTES:

A refined and a sophisticated French fragrance, Blu by Ajmal caters TOP : Fresh Aqueous (Bergamot, Lavender, Watermelon)
to the contemporary tastes of energetic and spirited young men. HEART : Floral (Rose, Lotus, Jasmine)
Introducing tangy aromas of the summer, it’s composition offers a BASE : Woody, Musky, Ambery
refreshing choice for men with a penchant for the great outdoors. (Sandalwood, Musk, Amber)
A distinguished icy aroma that blends top fresh notes comprised of RETAIL PRICE 90 ML : AED 100/-

bergamot, lavender and watermelon with invigorating ingredients

like lotus and jasmine form the core of the fragrance. At the base, Blu
resonates with amber, sandalwood and musk.

Kalemat Zayed
Eau de Parfum by
Ahmed Al Maghribi Perfumes NOTES:

This fragrance is created as a greeting and TOP : Fresh (Bergamot)

appreciation to Sheikh Zayed Bin Sultan Al Nahyan, HEART : Green Floral (Lavender)
to memorize him and to remind the present and BASE : Oriental Woody (Oudh, Amber, Musk)
future generations to follow the footsteps of this RETAIL PRICE 30 ML : AED 125/-

great visionary leader. As a tribute to his courage and

leadership, the perfume is named Kalemat Zayed.

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 030
Parfums d’Arabie
NOTES:
TOP : Lily of the Valley
HEART : Iris
BASE : Amber
RETAIL PRICE 150GM + 30ML : AED 330/-
NOTES:
TOP : Citrusy (Bergamot, Lime, Green Tangerine), Slightly
Herbal, Fruity (Peach, Mango, Caramel, Coconut), Flowery
HEART : Flowery (Ylang-Ylang, Rose, Jasmine, Orange
Blossom), Woody(Patchouli, Sandal and Cedar Wood)
BASE : Slightly Spicy, Woody, Fruity, Vanilla-like, Balsamic
RETAIL PRICE 75 ML : AED 700/-
NOTES:
TOP : Cambodian Agarwood oil
extracted from aged wood dust
HEART : Cambodian Agarwood oil
extracted from fresh dust
BASE : Agarwood
RETAIL PRICE 3 ML : AED 180/-
NOTES:
TOP : Neroli, Bergamot, Coriandar, Lily of Valley
HEART : Jasmine, Rose Essence, Red Fruits, Honey
BASE : Cashmeran, Patchouly, Amber,
Vanilla, Pure Indian Oud
RETAIL PRICE 30 ML : AED 150/-
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Be Shay
Incense by Anfasic Dokhoon
Inspiring everyone to be confident, radiant
and stylish, Be Shay is a new range from
Anfasic Dokhoon. ‘Shay’ in Emarati-
spoken Arabic means ‘wow’ or ‘nice’. The
descriptions of the other incenses: So
Shay,Very Shay and Really Shay are inspired
from this contemporary expression.
Safari Extreme
Eau de Parfum by
Abdul Samad Al Qurashi Perfumes
Safari Extreme is an aromatic formula that overcomes
all obstructions and reaches among the forests to select
rare flowers and woods which emit an attractive odour
and a warm fragrance. It captures the personality of a
family filled with boldness and confidence, fascinated
by extraordinary adventures. A bold move for all who
are fond of an adventure that makes everything around
you captive of a unique aromatic experience.
Dehn el Oudh Mubakhar
Concentrated Perfume Oil by
Swiss Arabian
A befitting example of an age old tradition blending
with modern flair, Dehn el Oudh Mubakhar is about
those with a belief of maintaining their traditions
& strong values, yet keeping pace with modern
developments. This refined and new fragrance from
Swiss Arabian is composed of premium quality Oud
from Cambodia which yields earthy, woody notes
depicting the strength of this lingering scent.
Al Attar Al Thameen - Al Bahy
Eau de Parfum by Rasasi Perfumes
The new Al Attar Al Thameen – Al Bahy represents luxury in all its
splendor and magnificence. An alluring blend of sophistication with
prestige, the perfectly hand-crafted and exclusive Al Attar Al Thameen
– Al Bahy Eau De Parfum comes with an authentic aroma that conveys
warmth and sensual feelings blended with traditional fragrances, that is
sure to be a delight for perfume lovers.
22/07/13 12:39 PM
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