A

Project Report

On

Titled

“A study on consumer’s expectation & perceptions before buying a house.

Training undertaken at

Pramukh Group

Report Submitted to

FORE School of Management, Delhi

For, Partial requirement for the fulfillment of the Degree of

Post Graduate Diploma in Management-International Business (PGDM-IB)

Submitted by:

BAJAJ NIKUNJ SURESH

Roll No.: 163040

Under the Guidance of

Prof.Surendar Singh

May-June,2023
 DECLARATION
I, Mr NIKUNJ BAJAJ , hereby declare that the project report entitled “A STUDY ON
CONSUMER’S EXPECTATION & PERCEPTIONS BEFORE BUYING A HOUSE” is the original
piece of research work carried out by me under the guidance and supervision of Prof.
Surendar Singh, FORE School of Management, Delhi. I further declare that all the data
and information collected through secondary sources are duly acknowledged in the
report.

NIKUNJ BAJAJ
Roll NO.: 163040
FORE School of Management
Delhi

Date:
 Acknowledgements
At this point, when I am about to finish my project work, it is my privileged
opportunity to thank all those people for their contribution provided to this
research work.

Firstly, I wish my heartfelt thank to in-charge Director General Dr. Jitendra

Kumar Das, who always motivate us to fulfill our dreams and lead us in the
direction of growth. He has given her valuable inputs for effective completion of
this project.

Next, I would like to thank our Dean Academics Dr. Sanghamitra

Buddhapriya, who always work and think in the direction of betterment of the
students and institute as well as supporting us with all the necessary resources to
finish our two golden years of PGDM.

I cannot forget the contribution of my project guide Prof. Surendar Singh,

without the support of whom I would have never completed this report. His
constant help, guidance and continuous teaching has given me so many inputs on
academic as well as non-academic front.

I also would like to thank Dean Corporate Relation Dr. Rajneesh Chauhan for
coordinating Summer Internship Project in the right direction.

I would also like to thank Mr. Lalit Mohan Bhatt , Assistant Librarian, with the
effort of whom, we could get the insights and learning from past years reports.

Lastly, I would thank all my friends, respondents and other persons directly or
indirectly, who have supported me in completing this report.

April, 2022

Nikunj Bajaj
context
 Executive Summary
The Real Estate industry of India has been shown to have provided a
higher percentage of the National Income of the nation with the rising
expansion of the Indian economy. Globally, investors continue to favor
real estate as a destination. government policies that are supportive of
investors and rising globalization are the main drivers. Since Pramukh
Pvt. Ltd. (a real estate company) was requested to research "The
consumer's perception and expectations buying a house," the project is
shedding light on the Indian real estate market.

Information about real estate and the information required to seek or buy
property was gathered from knowledgeable individuals who could draw
on their own experiences in this area. The visitors to the Pramukh Aryan
II, Surat site were the ones who were being targeted. First, a
questionnaire was created by the task assigned. The following are the
questionnaire's goals:

Get the customer's perspective when he goes to buy a house.

Identify a customer's expectations before a home purchase.
Figure out all of the answers to their perspectives and expectations.
A secondary goal was to learn what clients wanted from real estate
developers and regulatory bodies operating in the real estate sector.
Data from 100 participants were gathered to assist determine their
perceptions and expectations. A few of them are as follows:

The public does not have clear expectations of the developers.

People are unaware of how to purchase a home or other property.
People are unaware of the legal and technical documentation they look
over when buying a home or property.
Any information builder gives to the consumer in their brochures is
condition-based, and the buyer does not comprehend it in the same
manner.
1. Introduction to the Project

A person is often highly perplexed when trying to purchase a home. He was unsure at the
moment of which builder to choose, where to go, the true price, and a number of other
variables. What is thus on the consumer's mind at that moment, along with all of the
things he is anticipating from the builders, etc.?

The Indian market structure includes the real estate industry as a crucial component. Due
to the numerous opportunities in the real estate business, there are several organizations
and project developers engaged in the Indian real estate sector. At this point, it becomes
extremely crucial to comprehend perception and be aware of expectations.
We can then give the consumer the highest level of pleasure after determining the cause
of all these.

Why Ullas Infratech Pvt Ltd is selected:

The core idea that Pramukh Group PVT Ltd.'s most valuable resource is its workforce
underpins the company's workplace culture. The foundational tenet around which the
organisation operates is respect and genuine care for every employee. Employees will
perform to their highest potential and be truthful, dedicated, and committed to their
employment if they are give opportunities for advancement, open communication,
mutual respect, acknowledgment, and trust.
To make work and life more pleasurable for their workers, PRAMUKH GROUP PVT
Ltd. provides a variety of advantages, including financial incentives for outstanding
work.