Optimizing Posts

For SEO
The First Steps to Ensuring Visibility
What is SEO?

Search Engine Optimization (SEO) is the process of

taking steps to help a website or piece of content
rank higher on Google or other search engines.
We are here to learn the steps and processes that will
enable posts on SKABASH.COM rank higher on
Google and other search engines.
Why is SEO Important?

With organic search

being one of the most
important sources of
traffic for a website,
SEO is the way to earn
organic search traffic.
 Keyword Research
You start SEO with understanding keywords used for searches.

Keywords are words or phrases people use to search for information on Google or
other search engines.

Before you write your content, you want to know which keyword to target. Keyword
research helps you identify which keyword to target.

This tool can help you do keyword research: https://neilpatel.com/ubersuggest/

*See screenshot in next slide

Keyword Research Contd.
Writing the Post
Now that you know the keyword you are targeting in your new post, you are ready
to start writing. In your piece of content, the exact keyword phrase must be
included in the:

● Title
● First paragraph
● One or two subheadings
● Last paragraph

Note: These positions should have the exact keyword phrase you are targeting.
Other positions can use synonyms.
Things to Consider When Writing Post

When writing for the internet it is advisable to follow these rules:

● Write short sentences
● Write short paragraphs
● Break your content into headings and subheading
● Add lists
● Add quotes if you can
● Cite studies related to what you are writing about
● Reference other related posts on Skabash
Things to Consider When Writing Post Contd

● Write your titles in a way that will attract someone to click it

● Titles should not be too long (60 to 65 characters)
● Try to make the post the best on that subject matter on the
internet
● Add a call to action at the end (comment, share)
● Use active voice, not passive voice when writing
● Write like an expert in the field not just a writer
Conclusion
Given how important organic traffic is, we need to apply SEO tactics in writing our
posts so can ensure that more eyes see our content and which in turn will
SKABASH.COM reach its goals faster.

THANK YOU