Proj

ect
MAGGIE
NAME – PRIYA YADAV
YEAR - 3RD YEAR 5TH SEMESTER
 COMPANY PROFILE
INTRODUCTION TO NESTLE

Nestlé S.A.
is among the largest consumer packaged goods
companies in the world, founded and headquartered in
Vevey, Switzerland. Nestlé originated in a1905 merger
of the Anglo-Swiss Milk Company, which was
established in 1866 by brothers George Page and
Charles Page, and the Farine Lactée Henri Nestlé
Company, which was founded in 1866 by Henri Nestlé,
whose name meant "Little Nest". The company grew
significantly during the First World War and following the
Second World War, eventually expanding its offerings
beyond its early condensed milk and infant formula
products. Today, the company operates in 86 countries
around the world and employs nearly 283,000 people

PRODUCTS OF NESTLE:
Nestlé has 6,000 brands, with a wide range of products
across a number of market sincluding coffee (Nescafé),
bottled water, other beverages (including Aero
(chocolate) &
Skinny Cow 
), chocolate, ice cream, infant foods, performance and
healthcare nutrition, seasonings, frozen and refrigerated
foods, confectionery and pet food.
MAJOR COMPETITORS OF NESTLE MAGGI
Maggi instant noodles, foods major Nestle's flagship
brand that has dominated the Indian instant noodles
market for nearly three decades, is losing market share
on a monthly basis to newer entrants such as
GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan
Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's
Tasty Treat, Top Ramen and several other smaller
players.

Trends in Indian noodles market.

1- Increasing competition- competition in instant
noodle category