Strategy implementation is the process of allocating resources to support the chosen strategies.

Market goods and services are generally intended to be sold on the market at a price calculated to
cover their production cost. Market goods and services are all goods and services produced by
market activity branches, all imported goods and services with the exception of those that are
directly purchased externally by the government in the framework of its routine operations and by
households, and the production part of non-market branches of government and private non-profit
institutions serving households.

Raise needed working capital -indicates that the business has either increased current assets
(that it has increased its receivables or other current assets) or has decreased current liabilities
—for example has paid off some short-term creditors, or a combination of both.
Produce technologically sound goods- good product quality. 

SIS- A set of specially developed workstations provides for flexible and operating management
of the sound message generation and broadcasting.

Slide 3

Reasons for the low success rate of strategy implementation:

● Failing to segment markets appropriately- Without product segmentation, you'll either be

offering customers less than they need, or more than they need.

● Paying too much for a new acquisition- if you pay too much kahit di mo naman need ( social
media ads  Google AdWords, display ads, paid features in magazines, influencer
campaigns, affiliate marketing and so on.)

● Falling behind competition in R&D -pag nahuli ka na sa pagcater ng new wants or needs in the
market you will have a low success rate of strategy implematation.

● Not recognizing benefit of computers in managing information- if you did not recognize you will
have slow information flow within the organizational structure.

Slide 4

Marketing decisions requiring policies:

• Whether to use exclusive dealerships – multiple channels of distribution

• Whether to use heavy, light, or no TV advertising

• Whether to reward sales people

• Whether to be a price leader or price follower

• Whether to advertise online or not

You need to consider this policies para hindi pumalpak yung strategy implementation tulad nung sinabi
ko na sa pying too much for a new acquisition it will be a low success rate of strategy implementation.

Centrally important to implementation:

 • Market segmentation
• Product positioning
Segmentation, targeting, and positioning are important in marketing as they help marketers
understand customers and markets in more detail. Thus, STP allows marketers to convey their
value proposition, address customer wants and needs, and provide more value to customers
overall.

The meaning of market segmentation and product positioning will be discuss by ms Julie ann ramos.

Slide 27

R&D- generate new knowledge that it might use to create new

technology, products, services, or systems that it will either use or sell.
Research and Development (R&D) Issues

1. Emphasize product or process improvements. -

2. Stress basic or applied research.

3. Be leaders or followers in R&D.

4. Develop robotics or manual-type processes.

5. Spend a high, average, or low amount of money on R&D.

6. Perform R&D within the firm or contract R&D to outside firms.

7. Use university researchers or private-sector researchers.

Slide 29

An MIS gathers data from multiple online systems, analyzes the information, and reports data to
aid in management decision-making.