May 26, 2023

iR A

IRA ENTERPRISE
NSDC CONSULTANCY
ENABLE
Marginal farmers in Gumla through skillful cultivation of Shatavari,
fostering economic opportunities and sustainable growth.

01 The Problem Low bargaining power, barren land, & limited resources.

02 The Opportunity Unity, an easy-to-grow herb (Shatvari), & increasing demand

03 The Solution A co-operative based FPO with strong market linkages.

1 ENSURING
FEASIBILITY 2 MAXIMUM
ADVANTAGE

Elimination due Considering

to plant specific net profit per
constraints
acre
 TARGET GROUP

01 02 03

WHO HOW WHERE

Organic Herbal Market Dried Shatavari Roots and Root Domestic market, with
Ayurveda Suppliers and 3rd Powder - B2B customer phased expansion to
Party Manufacturers relationship possible exports
 MARKET
STATISTICS
India - Medicinal Plants

₹ 4 6 7 . 5 6 cr ₹1558.15 cr 38.5% ₹ 2 5 6 . 0 8 cr

Ayurveda Shatawari Extract

2019 Target Market 2030 Target Market
market CAGR Market demand
currently
WHAT'S THE ATTRACTION...?

₹349.43cr

Shatavari extract market

demand in 2027 after
foreseen growth in 2022-
2027
at 3.1% CAGR
 COST DISTRIBUTION

Transportation costs
2.31

Profit
Product Selling Price 46.21

Dried Shatavari Roots Rs. 150/kg

Dried Shatavari root powder Rs. 200/kg

Buy back Price
100
Harnessing the power of unity,
Profit Sharing

The Cooperative
Higher Prices &
Structure Lower Costs

Aggregate
supply

Community
learning
The cooperative will be a registered legal entity
for, by, and of farmers.
TRANSPORTATION COSTS
EMPLOYMENT PROJECTIONS
Farmers and their families are involved in Shatavari cultivation and
processing. The cooperative organization additionally employs a
management team of 5 professionals.

Year Total Man Days

1 28,125

2 79,168

3 79,168
Since each acre of land produces 10,000 kg of fresh
and thus 1,000 kg of dried Shatavari which we will
purchase at Rs. 100 per kg. For, 50 acres of land, we
have 50,000 kg of dried shatavari and thus we will
pay Rs. 50,00,000 to the farmers.
Training & Skill Development

Session Skills Taught

sowing, harvesting, irrigation, nursery

management, land preparation and
March
transplantation.

processing of dry Shatavari - boiling, peeling,

October and drying.

 Government Schemes & Certifications
Schemes
Paramparagat Krishi Vikas Yojana (PKVY)
Pradhan Mantri Kisan Samman Nidhi
Yojana (PMKSN)
Small Industries Development Bank Of
India (SIDBI)
Kisan Credit Card (KCC)(already
available)
National Medicinal Plant Board (under
AYUSH)
Certifications
NPOP from APEDA under Ministry of
Commerce and Industry, Government of
India
PGS - India from Ministry of Agriculture and
Farmers Welfare
Voluntary Certification Scheme for
Medicinal Plants from NMPB, in
collaboration with the Quality Council of
India (QCI), for medicinal plants based on
Good Agricultural and Collection Practices
INTERCROPPING
WITH KALI TULSI

Similar topographical and climatic

conditions

No additional irrigation

3-4 month long cycle

Small plant

Profitable : 18-20k/acre
EXPERIMENTAL MODEL:
YELLOW SHATAVARI

Step 1:
Cultivate Yellow Shatavari year 1.

Step 2:
Analyse yield, revenue and profitability.

Step 3:
Encourage farmers to start cultivating Yellow
Shatavari
 THE 4PS OF MARKETING

PRODUCT PLACE
03
White Shatavari Roots Where?
Root Powder Northern, Western and
Eastern India
04

PROMOTION
PRICE
02 Conferences, Blogs,
150-200 Rupees/Kg
publications, social media
and newspapers
01
SALES FUNNEL FRAMEWORK
Awareness 100%

Conferences, website , social

media presence

Engage 85%
Webinars, Targetted emails

Convert 37%

Contact of Contact
Approach

Sales 21%
B2B

0%
 POTENTIAL COMPETITORS

1. Al- Fiza herbals Item 7 Item 1

14.3% 14.3%

Adhinath Trading 7.

2. Biotech Creations
Item 6 Item 2
14.3% 14.3%

Ayushadhi 8.

3. Herbal Co-creations
Herbal and
9.
Item 5 Item 3 Ayurveda
14.3% 14.3%

6. Silver Roots Item 4

14.3%
SWOT ANALYSIS
strengths opportunities

IRA Enterprise
weaknesses
threats

Al-Fiza Anaylsis
 TAKEAWAYS

Our SWOT Analysis

Website Infomation
Takeaways

Shatavari Benefits and Ideas

Samples provision
Online Presence

Certifications
IndiaMart, Paytm Options

Customer
Responsiveness
 MARKET PROBLEMS: FINAL POINTERS,
WHY SOME FAIL AND SOME SUCCEED
A Quick Breakdown

Item
Item
Item 1
1
1 5%
15%
20% Item
Item 1 Item
1 1
15% Item 1
10% 5%
26.1
%

Item
Item
2 Item
2
80% 2
Item 2 85%
95%
Item 2 73.9
Item Item
85% %
2 2
90% 95%

Improper Authenticity Price Fluctations

Packaging
Delivery Time Licenses No Customer- Quality
issues Followup Consistency and
Control
IRA: "Where Trust meets Reliability"
 MARKETS TO TAP INTO FIRST

Diversify
nationally
Export- if lab
testings
Expand in North:
Become a supplier
North India 5
Suppliers with 4
its contacts
3
2
1
 SWOT ANALYSIS: IRA ENTERPRISE

S O

W T
STRENGTHS OPPORTUNITIES
fully organic a trusted, credible organisation
online presence certifications and licenses
customer relationship WEAKNESSES employment opportunities THREATS
self-sustainable model scalability
market fluctuations
packaging no laboratory-backed establishing a distribution
established
involvement of all quality test network
competitors with
stakeholders cultivation of yellow shatavari
export capabilities
 NET PROFIT

Year 1

Year 2

Year 3

Year 4

Year 5

-1,000,000 -500,000 0 500,000 1,000,000 1,500,000

 RETURN ON INVESTMENT
₹25,000,000

₹20,000,000

Investment - ₹ 1,50,00,000

₹15,000,000

10% Return on Investment

₹10,000,000

₹5,000,000

₹0
Year 1 Year 2 Year 3 Year 4 Year 5
 CASH FLOW ANALYSIS
20,000,000

15,000,000

10,000,000

5,000,000

0
Year 1 Year 2 Year 3 Year 4 Year 5
BREAK-EVEN POINT ANALYSIS

Break Even Point = 34,43,500/46.218

= 74,505.60 kgs

Year 2 Estimated Production

50,000 kgs

Year 3 Estimated Production

50,000 kgs
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5

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THANK YOU!
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