● late to the industry 🡪 observe the market closely and detect the trends or areas of the existing

competitors
● Invest in app development 🡪 fit in particular to the needs of the younger users (age 18-35) [ có
xu hướng sử dụng điện thoại để trao đổi, giải trí nhiều] 🡪 có thể phát triển lâu dài và liên tục.
● Customized the online experience for users followed the unique features ( culture, marketing
strategies,..) = respond to customers' behaviors (personalized and social experience: AI tracking
to identify patterns & insights)
● User engagement 🡪 celebrity endorsements, influencers, and ambassadors
● Promo/Discounts all year round
● Shoppertainment 🡪 increase traffic & enhance engagement [in-app interactive game, events,
Livestream, social feed, live chat with sellers]
● Digital payments with local banks (mobile wallets)
● Strengthen the merchant ecosystem (provides a range of data and visualization tools to track
and obtain shopping insights)
● Provide the maximum support for shipping fees/ freeship coupons 🡪 better price

https://www.d8aspring.com/eye-on-asia/how-shopee-became-the-top-ecommerce-marketplace-in-
south-east-asia

https://www.businessinsider.com/shopees-digital-inclusion-strategy-e-commerce-growth-in-southeast-
asia-2020-11