1.

Company Profile
1.1. Brief Introduction
Type : Public Company
Founded : April 4, 1999 in Hangzhou, China. 21 years ago
Founder :Jack Ma
Headquarters : No. 969 West Wen Yi Road, Yuhang District, Hangzhou,
Zhejiang and George Town, Cayman Islands.
Area served :Worldwide
Key people :

Daniel Zhang (executive chairman and CEO)

Joseph Tsai (executive vice chairman)

J. Michael Evans, (president)

Products :E-commerce, Cloud computing, Entertainment, Mobile
Commerce, Retail, Mobile media, Films and TV shows.
Services :Alibaba.com, Alibaba Cloud, AliExpress, AliOS. Alipay,
AliGenie, Taobao, Tmall, Lazada, 1688.com, Daraz dan
Paytm.
Revenue :US$72 billion (2020)
Net income :US$19.821 billion (2020)
Number of employees :117,600 (March 31, 2020)
1.2. Vision and Mission
Vision:
We do not pursue size or power; we aspire to be a good company that will last for
102 years. We aim to build the future infrastructure of commerce. We envision that
our customers will meet, work and live at Alibaba.

102 Years
For a company that was founded in 1999, lasting 102 years means we will have
spanned three centuries, an achievement that few companies can claim. Our
culture, business models and systems are built to last, so that we can achieve
sustainability in the long run. Alibaba’s ultimate goal is to create value for society
and help find solutions for society’s challenges. We want to convert Alibaba’s
resources into fuel for small and medium businesses, which will in turn support the
advancement of the whole society.

build the future infrastructure of commerce

As we continue to expand our businesses from commerce to cloud computing,
digital media and entertainment, among other sectors, Alibaba has evolved into a
digital economy that is unique, energetic and innovative.

Meet at Alibaba
We enable commercial and social interactions among hundreds of millions of users,
between consumers and merchants, and among businesses every day.

Work at Alibaba
We empower our customers with the fundamental infrastructure for commerce and
new technology, so that they can build businesses and create value that can be
shared among our digital economy participants.
Live at Alibaba
We strive to expand our products and services to become central to the everyday
lives of our customers.

In the sort: We aim to be pioneers in the revolution of global trade. We envision that
our unique team will build the future infrastructure of commerce, which will serve
our clients in parts of three different centuries

Mission:
TO MAKE IT EASY TO DO BUSINESS ANYWHERE.
We believe the Internet can level the playing field by enabling small enterprises to
leverage innovation and technology to grow and compete more effectively in the
domestic and global economies.
We operate leading online and mobile marketplaces in retail and wholesale trade.
We provide technology, logistics, payment platforms and fulfilment to enable
consumers and merchants to conduct commerce in the most convenient and
reliable way possible.
 1.3. History and Milestone
Brief History
Alibaba is the biggest online commerce company in the world and leading e-
commerce provider in China. This company offers a broad scope of B2B. B2C and
C2C e-commerce service mobile and also logistics service. It operates a diverse array
of businesses around the world in numerous sectors. Alibaba has three main sites
Taobao, Tmall and Alibaba.com. Alibaba was upgraded as the fastest growing e-
commerce market. Annual revenue of Alibaba Group from the financial year 2020 of
around 509.71 Billion Yuan and had around 726 million annual active buyers.

Alibaba was founded by a Chinese entrepreneur called Jack Ma in Hangzhou, China.

Jack Ma started to build Alibaba In 1999. In 1995 Jack Ma went to the U.S as an
interpreter for a trade delegation and at the time he was introduced to computers
by his friend. They searched the word “beer” on Yahoo and found that there was no
data about China. They decided to launch a website and registered the name China
Pages.

Jack Ma borrowed $2,000 to build the company. He knew nothing about personal
computers or e-mails because he had never touched a keyboard before that. Back
then, the computer was pretty rare, so there is a high cost of the computer. In 1999,
He gathered 18 people in his Hangzhou apartment and spoke to them for two hours
about his vision. Everyone put their money on the table, and they had $60,000 to
start Alibaba.

The name of Alibaba came from a brainstorm by Alibaba’s founder, Jack Ma. He
knew the story of Ali Baba and the Forty Thieve, an Arabian Collection story called
One Thousand and One Nights. And also because he thinks that Alibaba made 1,001
mistakes. Alibaba expanded too fast, then in the dot-com bubble, and had to have
layoffs.

Key Of Milestone

1999: Alibaba group was founded in Jack Ma’s Hangzhou Apartment

2003: Taobao Marketplace Launched

2004:

1. Aliwangwang instant messenger launched on Taobao

2. Alipay Launched

2007: Alimama is Online Marketing Technology platform launched

2008: Brand and retail platform Tmall.com launched to complement Taobao

Marketplace

2009: Alibaba Cloud competing founded, namely Aliyum

2010:

1. Aliexpress launched

2. Mobile Taobao App launched

2013: Mobile Social Networking App Laiwang Launched

2014:

1. Alibaba Group listed on the NYSP

2. Alipay’s parent company ANT Financial Services group formally Established

2015:

1. Alibaba Group officially launches DingTalk, a digital working platform designed for
SMEs

2. Alibaba Group acquires majority ownership of Alibaba Health.

3. Alibaba Group launches Lingshoutong, a digital sourcing platform for mom-and-pop

stores in China.

2016:

1. Alibaba Group acquires a controlling stake in Lazada, a leading e-commerce platform

in Southeast Asia

2. Alibaba Group launches the Alibaba Global Leadership Academy (AGLA) program, a
talent development program dedicated to fostering future Alibaba global leaders.

2017: Alibaba Group officially launches Tmall World, an initiative to serve the 100
million-strong overseas Chinese market worldwide.

2018: Daraz Group, a leading e-commerce company in Pakistan, Bangladesh, Sri Lanka,
Myanmar and Nepal, is fully acquired by Alibaba Group.

2019: Alibaba Group acquires majority ownership of Alibaba Pictures.