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Commonwealth Executive MBA/MPA
Semester: 131 (2nd Level)
Time: 3 (Three) Hours
Total Marks: 70
CORE 2605: Management Information Systems
Part-A: Answer any 4 (four) Questions. Total Marks (14 x 4) = 56
1.a) Differentiate between IT and IS. 5
) Explain common business functions and their relationship to MIS. y
2.a) What do you mean by virtual market? Explain the models of virtual markets. Hi
'b) What is e-business? Describe the new value chain for e-business. 7
3.a) Discuss the generic competitive strategies. ic
'b) Describe the e-business strategies. i
4.) What is supply chain management? Explain the e-business planning process. 1
b) Whats balanced scorecard (BSC)? Explain the principles of the balanced scorecard, 7
7
7
7
5.) What do you mean by global market growth? Explain the strategies for global change
b) What is e-business culture? Explain the impact of culture on e-business.
6.a) Define the concepts of business transformation. Explain the models of industry
transformation.
b) What are the key design dimensions? Discuss. 7
7. Part B: Case Study - Compulsory. Total Marks = 14
‘Telepresence technologies are not new, or in the future, but are here today: broadband Internet
service that has continental and global reach; field of view cameras that can capture a 360 degree
visual experience: multiple large monitors to display the experience: realistic wrap-around sound
systems; adequate computing power in the form of servers and client PCs. That said, for “high
end” telepresence, firms must make large investments in special meeting rooms, monitors, servers.
and software, to develop telepresence applications. This generally means that only Fortune (XX)
‘companies can afford the high-end tools of Cisco's telepresence suite. But even small firms can
use Skype teleconferencing tools on their desktop PCs and connect Dhaka with New York for a
‘meeting. Telepresence is not the same as virtual reality because the actors involved in telepresence
are human beings, not avatars.
Telepresence has many current and potential business applications. Businesses increasingly are
tuming to telepresence as an alternative to traveling and meeting face-to-face; other applications
include enhancing social networks; remote observation of dangerous environments like subs
cables and nuclear reactors, and remote surgery. Telepresence systems aimed at corporate
‘customers are sold by Digital Video Enterprises (DVE), Polycom, HP, Cisco, Telanetix, Tandberg,
BrightCom, LifeSize, and Teliis. Prices range from tens to hundreds of thousand dollars. These
systems include multiple microphones, speakers, high-definition monitors, cameras, and often
dedicated networks and custom-made studios. They strive to be as transparent to users as possible
by providing life-size videos, imperceptible transmission delays, and user-friendly interfaces.
Questions:
1 What kinds of limitations do you see for users of telepresence? Is it really a substitute for fuce-
to-face meetings?
2. What impacts might telepresence have on the organization of work?
3. What applications of telepresence would be useful for marketing to customers?
4. How could you use these tools to organize work on a global scale with actually bui
physical faci
remote locations?
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