Toronto Survey for the National Ethnic

Press and Media Council of Canada

Field Dates: June 10-11

Release Date: June 13, 2023

Liaison surveyed a random sample of 1,197
Torontonians through Interactive Voice
Recording (IVR) from June 10 to June 11, 2023

Respondents were screened for voter eligibility.

Responses were weighted using demographic

and geographic information to targets based on
the 2021 Census.

The margin of error for survey results is ± 2.83

percentage points, 19 times out of 20 for the
total.

Results may not add up to 100 due to rounding.

 Voting Intent - Toronto Mayoral By Election (All Voters)
Q: If an election were held today, for whom would you cast your vote for Mayor?

35

32%
32%
30

28%

28%
27%

27%
25
22%
21%

21%
20%

20
18%

18%
15

12%

12%
11%
11%

11%
11%

11%
10%
10%

10%

10%
10

9%

9%
8%

8%
8%

8%

8%
8%
7%
7%

7%
7%

7%

7%

7%

7%
6%

6%

6%

6%
5%

5%

5%

5%
5

4%
4%

4%
2%
2%
1%
1%

1%
1%
0%

0%
0%
0%
0
Bailao Bradford Chow Furey Hunter Matlow Perruzza Saunders Someone Else Undecided

May 5-6 May 12-13 May 17-18 May 26-27 June 3-4 June 10-11
 Voting Intent - Toronto Mayoral By Election (All Voters)
Q: If an election were held today, for whom would you cast your vote for Mayor?

All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Bailao 8% 7% 10% 7% 11% 7% 7% 5% 8% 4% 11% 7%
Bradford 5% 4% 5% 5% 3% 5% 7% 5% 6% 5% 4% 4%
Chow 28% 26% 29% 25% 24% 28% 32% 29% 26% 29% 27% 31%
Furey 7% 8% 7% 11% 9% 8% 5% 6% 8% 7% 5% 9%
Hunter 7% 9% 6% 7% 8% 6% 6% 8% 8% 6% 4% 12%
Matlow 10% 11% 9% 8% 9% 14% 7% 10% 10% 8% 13% 7%
Perruzza 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0%
Saunders 12% 12% 13% 11% 13% 10% 13% 13% 12% 18% 13% 9%
Someone Else 4% 4% 4% 2% 4% 3% 4% 5% 5% 4% 5% 1%
Undecided 18% 18% 17% 24% 19% 17% 19% 17% 17% 19% 17% 20%
Sample (Unweighted) 1197 613 531 53 190 356 317 334 418 165 354 260
Weighted 1197 600 552 45 405 293 263 236 395 208 358 236
 Voting Intent - Toronto Mayoral By Election (Decided Only)
Q: If an election were held today, for whom would you cast your vote for Mayor?

40

35 35%
34%

30 30% 30%
29%
27%
26%
25
23% 23%
21%
20 20% 20%
19%
17%
16% 16%
15 15% 15%
14% 14%
12% 12% 12%
11% 11% 11%
10 10% 10%
9% 9% 9% 9%
8% 8%
7% 7% 7%
6% 6% 6%
5 5% 5% 5%
3% 3% 3%
2% 2% 2%
1% 1% 1% 1%
0 0% 0% 0%

-5
April 13-15 April 21-22 April 28-29 May 5-6 May 12-13 May 17-18 May 26-27 June 3-4 June 10-11

Bailao Bradford Chow Furey Hunter Matlow Perruzza Saunders Someone Else
 Voting Intent - Toronto Mayoral By Election (Decided Only)
Q: If an election were held today, for whom would you cast your vote for Mayor?

April 13- April 21- April 28- May May 12- May 17- May 26- June June 10- Change From Last
15 22 29 5-6 13 18 27 3-4 11 Week
Bailao 6% 9% 7% 9% 7% 8% 10% 9% 10% +1
Bradford 6% 10% 10% 12% 12% 10% 10% 7% 6% -1
Chow 22% 23% 26% 27% 30% 29% 30% 35% 34% -1
Furey 2% 2% 3% 2% 2% 3% 3% 6% 9% +3
Hunter 11% 9% 10% 10% 12% 15% 14% 11% 9% -2
Matlow 23% 21% 19% 16% 15% 11% 11% 11% 12% +1
Perruzza 2% 2% 1% 0% 1% 1% 1% 0% 0% No Change
Saunders 20% 19% 20% 16% 16% 17% 14% 14% 15% +1
Someone
8% 5% 5% 7% 6% 5% 10% 7% 5% -2
Else
 Vote Strength
Q: And would you say you are a strong supporter of this candidate or is there a
chance you will change your mind?

All Voters 8% 5% 28% 7% 7% 10% 12% 4% 18%

Decided Voters Only 10% 6% 34% 9% 9% 12% 15% 5%

Vote Strength 31% 31% 20%

0 10 20 30 40 50 60 70 80 90

Bailao Bradford Chow Furey Hunter Matlow Perruzza Saunders Someone Else Undecided Strong Might Change Mind
 Vote Strength
Q: And would you say you are a strong supporter of this candidate or is there a
chance you will change your mind?

All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Strong 31% 29% 33% 33% 32% 30% 32% 29% 29% 30% 30% 36%
Might 31% 33% 29% 22% 32% 29% 30% 32% 34% 29% 32% 25%
Undecided 20% 20% 21% 20% 17% 24% 19% 22% 19% 23% 21% 19%
N/A 18% 18% 17% 24% 19% 17% 19% 17% 17% 19% 17% 20%

Bailao Bradford Chow Furey Hunter Matlow Peruzza* Saunders Someone Else Undecided
Strong 22% 24% 56% 47% 20% 15% N/A 45% 12% N/A
Might 35% 46% 29% 42% 46% 50% N/A 34% 52% N/A
Undecided 43% 31% 15% 11% 34% 35% N/A 20% 36% N/A

*Sample Size too small for breakouts.

Issue Questions - Direction of City
Q: In your opinion is the City of Toronto heading in the right direction or the
wrong direction?

45

40

35

30

25

20

15

10

0 21% 41% 37%

Right Direction Wrong Direction Not Sure

April 28-29 June 10-11

 Issue Questions - Direction of City
Q: In your opinion is the City of Toronto heading in the right direction or the
wrong direction?

All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Right Direction 32% 34% 31% 25% 36% 31% 26% 33% 36% 25% 29% 34%
Wrong Direction 39% 39% 40% 42% 38% 38% 44% 39% 36% 43% 44% 36%
Not Sure 29% 28% 29% 33% 26% 31% 30% 28% 28% 32% 28% 30%

Bailao Bradford Chow Furey Hunter Matlow Peruzza* Saunders Someone Else Undecided
Right Direction 26% 21% 30% 43% 37% 28% N/A 34% 25% 37%
Wrong Direction 47% 55% 38% 38% 34% 41% N/A 36% 46% 36%
Not Sure 27% 23% 33% 19% 29% 31% N/A 29% 29% 27%

*Sample Size too small for breakouts.

Issue Questions - Finances
Q: And would you say you are optimistic or pessimistic about your family’s
economic situation?

40

35

30

25

20

15

10

0 40% 32% 28%

Optimistic Pessimistic Not Sure

April 28-29 June 10-11

 Issue Questions - Finances
Q: And would you say you are optimistic or pessimistic about your family’s
economic situation?

All Female Male Other 18-34 35-49 50-64 65+ own Etobicoke North York Scarborough
Optimistic 40% 40% 38% 45% 35% 40% 44% 42% 38% 45% 37% 42%
Pessimistic 28% 27% 29% 37% 26% 32% 26% 31% 29% 27% 26% 30%
Not Sure 32% 33% 33% 18% 39% 28% 30% 28% 33% 28% 37% 28%

Bailao Bradford Chow Furey Hunter Matlow Peruzza* Saunders Someone Else Undecided
Optimistic 35% 34% 33% 33% 26% 30% N/A 26% 35% 36%
Pessimistic 33% 36% 36% 42% 46% 48% N/A 46% 46% 34%
Not Sure 32% 30% 31% 25% 27% 22% N/A 28% 19% 30%

*Sample Size too small for breakouts.

Issue Questions - City Budget
Q: As you may know, the City of Toronto faces a budget shortfall. Do you think it
would be better for the City of Toronto to raise taxes or better for the City of
Toronto to cut spending?

55

50

45

40

35

30

25

20

15

10

0 26% 21% 52%

Raise Taxes Cut Spending Not Sure

April 28-29 June 10-11

 Issue Questions - City Budget
Q: As you may know, the City of Toronto faces a budget shortfall. Do you think it
would be better for the City of Toronto to raise taxes or better for the City of
Toronto to cut spending?

All Female Male Other 18-34 35-49 50-64 65+ Downtown Etobicoke North York Scarborough
Raise Taxes 30% 30% 30% 34% 32% 30% 29% 28% 29% 27% 32% 31%
Cut Spending 28% 30% 26% 24% 28% 25% 28% 31% 30% 27% 27% 26%
Not Sure 42% 40% 44% 42% 40% 45% 43% 41% 41% 45% 40% 44%

Bailao Bradford Chow Furey Hunter Matlow Peruzza* Saunders Someone Else Undecided
Raise Taxes 25% 15% 40% 16% 30% 42% N/A 20% 35% 27%
Cut Spending 33% 42% 15% 44% 33% 21% N/A 43% 33% 25%
Not Sure 42% 43% 45% 40% 37% 37% N/A 37% 32% 49%

*Sample Size too small for breakouts.

+1 416-483-2335

info@liaisonstrategies.ca

2586A Yonge Street, Suite 2B

Toronto, Ontario, Canada