3.

4 Demand-Supply Analysis

This table shows the Demand and Supply Historical data and Projected
figure that from the tables 3.1 to 3.4. It will produce imbalances or unfilled
demand and supply. These will be the basis for the Amnezia, and Dhe One’s
Company. The supply that will come from Hygge Vino is included in the expected
supply.

In Projected five years, there is still unfilled demand exists, the company
will expand its production and acquiring more products and personnel starting for
the incoming years,

Table 3.5 Demand-Supply Gap Analysis

YEAR DEMAND (D) SUPPLY (S) DEMAND & PERCENT

(1) (2) (3) SUPPLY GAP UNFILLED
(4)=(2)-(3) (5)= [(4)/(2)]
x 100%
Past
2018 96,725 85,775 11,045 11.42%
2019 97,820 86,870 10,950 11.19%
2020 98,915 87,965 10,950 11.07%
2021 100,010 89,060 10,950 10.95%
2022 101,105 90,155 10,950 10.83%
2023 102,200 91,250 10,950 10.71%
Projected
2024 103,295 92,345 10,950 10.60%
2025 104,390 93,440 10,950 10.49%
2026 105,485 94,535 10,950 10.38%
2027 106,580 95,630 10,950 10.27%
2028 107,675 96,725 10,950 10.17%

Table 3.6 Market Share of Hygge Vino Company

 The Hygge Vino Company will contribute a total supply of 29,565 and 29,930
units/bottle for the year of 2024 to 2025 operation or equivalent to2.7% and 2.73% of the
unfilled demand. And the contribute of 30,295 , 39,660 , and 31,025 unit/bottle for the
year of 2026 to 2028 operation or equivalent to 2.76%, 2.8%, and 2.83% of the unfilled
demand. The Hygge Vino has an average of 71.5% of Market Share in the production of
Amnezia, and Dhe One’s Company for the past five years of operation. And, the Hygge
Vino has an average of 73.91% of Market Share in the production of Amnezia, and Dhe
One’s Company for the five years of operation.

YEAR DEMAN SUPPL DEMAN PERCE HYGG % Market

(1) D (D) Y (S) D& NT E Unfilled Share of
(2) (3) SUPPLY UNFILL VINO Captured Hygge Vino
GAP ED SUPPL by Hygge in the Total
(4) = (2)- (5) = [(4)/ Y Vino (7) = Supply (8) =
(3) (2)] x (6) [(6)/(4)] x (6)/[(3)+(6)]
100% 100 x 100
Past
2018 96,725 85,775 11,045 11.42% 27,375 2.49% 67.91%
2019 97,820 86,870 10,950 11.19% 27,740 2.53% 71.70%
2020 98,915 87,965 10,950 11.07% 28,105 2.57% 71.96%
2021 100,010 89,060 10,950 10.95% 28,470 2.6% 72.22%
2022 101,105 90,155 10,950 10.83% 28,835 2.63% 72.5%
2023 102,200 91,250 10,950 10.71% 29,200 2.66% 72.72%
Projected
2024 103,295 92,345 10,950 10.60% 29,565 2.7% 72.97%
2025 104,390 93,440 10,950 10.49% 29,930 2.73% 73.21%
2026 105,485 94,535 10,950 10.38% 30,295 2.76% 73.45%
2027 106,580 95,630 10,950 10.27% 30,660 2.8% 73.68%
2028 107,675 96,725 10,950 10.17% 31.025 2.83% 73.91%