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Applied Economics Module 4 Q1
Applied Economics Module 4 Q1
Quarter 1 – Module 4:
Applied Economics
The Elasticity of Demand and Supply
1
Applied Economics - Grade 12
Quarter 1 – Module 4: Elasticity of Demand and Supply
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Applied Economics - Grade 12
Quarter 1 – Module 4: Elasticity of Demand and Supply
I. INTRODUCTION
Have you ever surprised why there are products that you buy despite a high increase in its price? Or
why there are products in which a slight increase in their prices, you reluctantly buy such a product
or even you can live without it? In this module, you will learn about the concept of elasticity and
why it is necessary for your everyday decision-making as a consumer.
II. OBJECTIVES
At the end of the lesson, you will be able to:
1. Learn about the concept of elasticity;
2. Identify the different kinds of elasticity;
3. Compute the elasticity of demand and supply. and
4. Apply the concept of elasticity to a market situation.
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▪ Price Elasticity of Supply – a measure of how much the quantity supplied of a good response to a
change in the price of that good, computed as the percentage change in quantity supplied divided
by the percentage change in price.
▪ Substitute Good – two goods for which an increase in the price of one leads to an increase in the
demand for the other.
▪ Superior Good – are luxury goods that are always expensive and often are relatively scarce or
harder to come by. These are goods that are something very pleasant but not really needed in life.
Source: Mankiw NG. Principles of Economics, 5th edition.
eBook. http://www.ccebook.cne
IV. PRE-TEST
TEST YOURSELF
Choose the correct letter of your answer and write it on the separate paper.
1. The responsiveness of demand/supply to a change in its determinants.
a. Arc Elasticity b. Elasticity c. Point Elasticity d. Price Elasticity
2. At a given price, quantity demanded can change infinitely. The demand is __________.
a. Elastic b. Inelastic c. Perfectly Elastic d. Perfectly Inelastic
3. The price elasticity of demand measures:
a. The degree of responsiveness of quantity supplied to variation in price.
b. The degree of responsiveness of quantity demanded to variations in price.
c. The price of the commodity at which buyers are willing to buy.
d. The number of goods that buyers are willing to buy.
4. The price of elasticity of supply measures:
a. The degree of responsiveness of quantity supplied to variation in price.
b. The degree of responsiveness of quantity demanded to variation in price.
c. The price of the commodity at which buyers are willing to buy.
d. The number of goods that buyers are willing to buy.
5. Demand for a product is said to be inelastic if:
a. Consumers are sensitive to the price at which a product is sold and will only buy it if the
price rises by what they consider too much.
b. Consumers will only pay a certain price, or a narrow range of prices, for the product.
c. Consumers will pay almost any price for the product.
d. All of the above
V. LEARNING ACTIVITY
Demand for hand sanitizer is rise rapidly around the world as the new coronavirus spreads, prompting
retailers to restrict consumption of such supplies and online vendors to hike prices. The price of hand
sanitizer has been increased by about 400%, from P25 per bottle to P125 during the pandemic period.
How would you react to this situation? Are you still willing to buy a hand sanitizer despite four (4)
times increased from its original price and limited supplies? Why?
Relate this situation to your five (5) nearest neighbors or close friends and ask the same questions and
compare your reaction with their responses. Do you have the same replies?
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from https://www.slideshare.net/itutor/elasticity-
Source: ITutor. Elasticity of Demand. Retrieved
ELASTICITY OF DEMAND
5
Source: Quora. What is the best method to
https://www.quora.com/What-is-the-best-
sell luxury goods? Retrieved from
Example:
The price of face mask before COVID 19 is P4.00 at retail, leads to the total sales daily of 3,000 pieces
among all markets in the province of Camarines Norte. Because of the COVID-19 pandemic, the new
price for a face mask implemented. It goes up to P25, which leads to the total sales of 33,000 pieces.
What is the response of quantity sold to the change in the price of face masks?
Solution:
𝑸𝟐 − 𝑸𝟏 𝟑𝟑, 𝟎𝟎𝟎 − 𝟑, 𝟎𝟎𝟎 𝟑𝟎, 𝟎𝟎𝟎
𝑸𝟏 𝟑, 𝟎𝟎𝟎 𝟑, 𝟎𝟎𝟎 𝟏𝟎
𝑬𝒅 = = = = = 𝟏. 𝟗𝟎
𝑷𝟐 − 𝑷𝟏 𝟐𝟓 − 𝟒 𝟐𝟏 𝟓. 𝟐𝟓
𝑷𝟏 𝟒 𝟒
The price of face mask rises by P21, and the quantity sold increases by 30,000 pcs. The amount
increased by 5.25 or 525%, and the quantity sold increases by ten (10) times or 1,000%. The rate of
consumers' responses to the change in the price of the face mask is 1.9. It means that for every one
(1%) percent change in the amount of the product, the quantity demanded will increase by 1.9 or 190%.
It reflects that the change in consumers' demand is 190% as higher as the change in the price. Since the
computed elasticity of 1.9 is more than 1, therefore, the consumers' demand is elastic.
Note: In case your computed elasticity coefficient is a negative number, you ignore the negative sign.
It is due to the inverse relationship between price and quantity demanded.
In addition to the price elasticity of demand, economists also use other elasticities to describe the
behavior of buyers in a market: income elasticity and the cross-price elasticity
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Income Elasticity of Demand
You can use the income elasticity of demand if you want to measure how the quantity demanded
changes as consumer income changes. You can compute the income elasticity by dividing the
percentage change in the number of goods demanded by the percentage change in income. That is,
𝑸𝟐 − 𝑸𝟏
𝑸𝟏
𝒆𝒚 =
𝒀𝟐 − 𝒀𝟏
𝒀𝟏
Let:
Q2 = 170 Y2 = 9,000
Q1 = 140 Y1 = 7,000
Solution:
𝑸𝟐 − 𝑸𝟏 𝟏𝟕𝟎 − 𝟏𝟒𝟎 𝟑𝟎
𝑸𝟏 𝟏𝟒𝟎 𝟏𝟒𝟎 . 𝟐𝟏
𝒆𝒚 = = = = = . 𝟕𝟓
𝒀𝟐 − 𝒀𝟏 𝟗, 𝟎𝟎𝟎 − 𝟕, 𝟎𝟎𝟎 𝟐, 𝟎𝟎𝟎 . 𝟐𝟗
𝒀𝟏 𝟕, 𝟎𝟎𝟎 𝟕, 𝟎𝟎𝟎
What is 𝒆𝒚 =. 𝟕𝟓? The income elasticity of .75 means that for every one percent (1%) increase in
income, the quantity demanded will increase by .75 or 75%. Since income elasticity of .75 is less than
1, therefore, income is inelastic, and the good is inferior.
If the income elasticity is more than one (1), income is elastic, and the good is superior. If the income
https://mru.org/dictionary-economics/normal-goods-economics
elasticity is lesser than one (1), it is inelastic, and the product is inferior, and if it is equal to one (1), it
is unitary, and the good is normal.
Unitary
(𝒆𝒚 = 𝟏)
top-body-shop-fresno-superior-auto/
Elastic
(𝒆𝒚 > 𝟏)
Inferior Goods
Inelastic
(𝒆𝒚 < 𝟏)
𝑸𝟐𝑨 − 𝑸𝟏𝑨
𝑸𝟏𝑨
𝒆𝒄 =
𝑷𝟐𝑩 − 𝑷𝟏𝑩
𝑷𝟏𝑩
Where:
𝑸𝑨 = 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑫𝒆𝒎𝒂𝒏𝒅𝒆𝒅 𝒐𝒇 𝑮𝒐𝒐𝒅 𝑨
𝑷𝑨 = 𝑷𝒓𝒊𝒄𝒆 𝒐𝒇 𝑮𝒐𝒐𝒅 𝑩
Example:
Q1A = 400 P1B = P 90
Q2A = 300 P2B = P 110
Solution:
𝑸𝟐𝑨 − 𝑸𝟏𝑨 𝟑𝟎𝟎 − 𝟒𝟎𝟎 𝟏𝟎𝟎
−
𝒆𝒄 =
𝑸𝟏𝑨
= 𝟒𝟎𝟎 = 𝟒𝟎𝟎 = −. 𝟐𝟓 = −𝟏. 𝟏𝟑
𝑷𝟐𝑩 − 𝑷𝟏𝑩 𝟏𝟏𝟎 − 𝟗𝟎 𝟐𝟎 . 𝟐𝟐
𝑷𝟏𝑩 𝟗𝟎 𝟗𝟎
What 𝒆𝒄 = −𝟏. 𝟏𝟑? It means that for every one percent (1%) increase in the price of Good B, there is
an increase in the quantity demanded of Good A by 113%. Since the computed cross elasticity is
negative, therefore Good A and B are complements goods, indicating that an increase in the price of
Good A reduces the quantity of Good B demanded.
Good A and B are related products; they are either as substitutes or as complements products.
Substitutes Complement
Goods
Retrieved from
Goods
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https://www.chinimandi.com/sugar-up-on-robust-demand/
Source: ChiniMandi. Sugar Up On Robust Demand.
ELASTICITY𝒆 OF SUPPLY
services when prices are higher. However, their reactions also vary
depending on their ability to produce at a given time. The varying
responses of producers or sellers can measure by the price
elasticity of supply.
𝑸𝟐−𝑸𝟏
Where: 𝑷𝒆𝒓𝒄𝒆𝒏𝒕𝒂𝒈𝒆 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝒒𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝒔𝒖𝒑𝒑𝒍𝒊𝒆𝒅 =
𝑸𝟏
𝑷𝟐−𝑷𝟏
𝑷𝒆𝒓𝒄𝒆𝒏𝒕𝒂𝒈𝒆 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝒑𝒓𝒊𝒄𝒆 =
𝑷𝟏
Therefore:
𝑸𝟐 − 𝑸𝟏
𝑸𝟏
𝑬𝒔 =
𝑷𝟐 − 𝑷𝟏
𝑷𝟏
Example:
Suppose that the price of rice increase from P35 to P40 per kilo that encouraged the farmers to produce
more “palay” from 126,0000 to 180,000 sacks per semester.
Solution:
𝑸𝟐 − 𝑸𝟏 𝟏𝟖𝟎, 𝟎𝟎𝟎 − 𝟏𝟐𝟔, 𝟎𝟎𝟎 𝟓𝟒, 𝟎𝟎𝟎
𝑸𝟏 𝟏𝟐𝟔, 𝟎𝟎𝟎 𝟏𝟐𝟔, 𝟎𝟎𝟎 . 𝟒𝟑
𝑬𝒔 = = = = = 𝟑
𝑷𝟐 − 𝑷𝟏 𝟒𝟎 − 𝟑𝟓 𝟓 . 𝟏𝟒
𝑷𝟏 𝟑𝟓 𝟑𝟓
Based on the above example, the elasticity of 3 reflects the fact that the quantity supplied moves
proportionately thrice (3x) as much as the price. Since the price elasticity of 3 is more than 1, therefore,
supply is elastic.
If the elasticity is less than 1, then the supply is inelastic. It indicates that the quantity supplied moves
proportionately less than the price. If the price elasticity is greater than 1, then the supply is elastic. It
means that the aggregate supply shift proportionately more than the price.
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VI. PRACTICE TASKS
PRACTICE TASK 1
Solve the elasticity given the following demand and supply information of product X. Indicate whether
these are elastic or inelastic. Show your solution and write it including your answer on the separate
paper.
1. Demand Information
Quantity
Price Demanded
1 P 360 310
2 P 300 115
2. Supply Information
Quantity
Price Supplied
https://wikiclipart.com/question-
1 P 1,115 640
2 P 850 525
Source: WikiClipart.
mark-clipart_3780/
PRACTICE TASK 2
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Practice Task 3
https://www.tpsnva.org/handbook/part3/ch6/types_materials.php
40 1,800 2,000
Multiple Choice
Choose the letter of your correct answer and write it on the separate paper.
1. The coefficient of demand relates a percentage change in quantity demanded of Good A in response
to a percentage change in the price of Good B:
a. Cross Elasticity of Demand b. Cross Elasticity of Supply
c. Income Elasticity of Demand d. Price Elasticity of Demand
2. What elasticity of demand would be exhibited in a situation where a nation is suddenly struck by an
economic crisis, affecting the jobs of everyone?
a. Cross-Price Elasticity of Demand b. Demand Elasticity
c. Income Elasticity of Demand d. Price Elasticity of Demand
3. Which of these products is most likely to have elastic demand
a. A particular brand of hand soap c. Ground black pepper
b. Cable television service d. Taxi service in a large city
4. If 1 percent change in price results in a 3 percent change in the quantity of the product that is supplied,
the supply of that product is _______________.
a. Elastic b. Inelastic c. Perfectly elastic d. Perfectly Inelastic
5. When the % change in price is lesser than the % change in quantity demanded, the demand is said to
be:
a. Elastic b. Inelastic c. Unitary d. Perfectly Elastic
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APPLY ECONOMIC CONCEPTS
Calculating Elasticity
Complete the table below by calculating each missing supply value. Is the supply elastic or inelastic?
Copy the table and write your answer on a separate paper.
https://twitter.com/thecuriousecon1
Read the information below and write your answer on the separate
paper.
1. Food and beverage industries are the most affected business
establishments during the COVID-19 pandemic. A thousand of
restaurants are closed. Consumers prefer spending on food for take-
Retrieved from
PRICE Comments
Product 2019 ECQ New Normal
Rice
Bread
Meat
Soap
Carrots
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IX. ANSWER KEY
I. Test Yourself
1. b 2. c 3. b 4. a 5. c
PRACTICE TASK 2
SUPPLY ELASTICITY OF PAN DE SAL
Price per Percent Quantity Percent Elastic or
Dozen Change Supplied Change Elasticity Inelastic
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V. POST TEST
Review of Economics Concept
Multiple Choice
1. a 2. c 3. d 4. b 5. a
Criteria 1 2 3 4
Understanding of Explain limited Explain some Explain considerable Demonstrates
the Topic understanding of understanding of understanding of thorough
topic. topic. topic understanding of
topic.
Quality and Clarity Unfocused, illogical Lacks of focus or Shows some depth Explores the issues
of Thought or incoherent. confused on own and complexity of thoughtfully and in
ideas. thought depth.
Application of No concept of Apply at least 2 Apply 2-3 concepts Apply 4 or more
Elasticity Concept elasticity applied. concepts of elasticity. of elasticity. elasticity concepts.
Clear Claim with No clear reason are Claim is clear, but the Claim and reason are Claim is clearly
Reasons given reason are unclear, clearly stated. stated and the reasons
absent, or incomplete are strong.
Explanation Contains little or no Attempts to explain Clearly explains and Clearly concisely,
explanation or analy- and analyze the analyzes most of the and thoroughly
sis of information. information but the information. explains and analyzes
explanation is unclear the information.
or inaccurate.
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REFEFENCES:
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