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  • Guntha

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    Swapnil Mahajan
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    6 views1 page

    Guntha

    Uploaded by

    Swapnil Mahajan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    It was a pleasant morning and sunny day.

    In 1984, Oregon-based Nike, Inc. is on the verge of shutting their basketball shoe division due to low
    sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task
    Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball
    shoes.

    In 1984, Oregon-based Nike, Inc. is on the verge of shutting their basketball shoe division due to low
    sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task
    Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball
    shoes.

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