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Guntha
Guntha
In 1984, Oregon-based Nike, Inc. is on the verge of shutting their basketball shoe division due to low
sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task
Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball
shoes.
In 1984, Oregon-based Nike, Inc. is on the verge of shutting their basketball shoe division due to low
sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task
Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball
shoes.