(Xiii) : The Problem of "Bollywood"

ude a discussion of the technologies that facilitate the distribution of songs, as well
as the political forces that constrain these technologies. Each chapter also examines
one or more of the music production roles, the people involved in production at
various stages (e.g., music directors, singers, lyricists), as well as some of the
conventions that these people use vdvn crafting film songs (e.g., song or lyrical
forms). Finally, each chapter discusses one or two music directors, their biographies
and noteworthy soundtracks, general characteristics of their styles, and one or more
songs that exemplify their contributions. The discussion of the final song in each
chapter then connects the themes addressed in that chapter to the themes of the
following chapter.
Finally, for the sake of clarity, a distinction needs to be made between local
conceptions of “film music” (filmi saṅgīt) and “film song” (filmi gīt or gācx
tfwfwhough filsdm scholars tend to conflate film song and film music, the people
involved in music production put them in discrete categories. From a music
production perspective, “film music” is the incidental background music—also
called the “film score” in India—that helps to generate the underlying context and
mood of particular scenes of a film and generally does not have a lyric component.
“Film song,” on the other hand, is a moment in the film in which the music is
foregrounded, follows a clear song form, and has lyrics that are performed by
vocalists. Although there are a few notable exceptions, film songs appear on the
soundtracks that circulate in local markets, are used to promote the film, and are
retained
Preface [xiii]
in popular memory, unlike film music. Accordingly, the latter is frequently

composed by music assistants who receive comparatively little credit and
remuneration for their compositions, whereas music directors who compose film
songs—but might or might not compose film music—receive maximal status and
remuneration for their role in music production.
THE PROBLEM OF “BOLLYWOOD”
Although the term “Bollywood” has existed for decades, its use as a generic term to
describe the Hindi language film industry has expanded since the late-1990s, the
period in which Indian films were being promoted to international audiences. There
are frequently 200 or more Hindi language films released in any given year, yet
Bollywood is not India’s only film industry: Films are written and produced for
many of India’s 22 national languages, including films in Bengali, Bhojpuri,
Kannada, Malayalam, Marathi, Tamil, and Telugu.4 Film producers working in the
South Indian languages of Tamil and Telugu sometimes release as many or more
films each year than the Hindi film industry. Most of these regional language
industries regularly incorporate songs into the narrative, and, like Hindi language
songs, their songs also dominate the airwaves of their respective regions. In other
words, many thousands of film songs are released every year in a wide variety of
Indian languages. Thus, Hindi film songs make up only one portion of the
complicated sonic tapestry of Indian popular musics.
Despite this incredible diversity of popular songs in Indian languages, Bollywood

film songs are the most readily available for audiences residing outside of India and
sometimes even within India. For people living outside of India, the term
“Bollywood” has become a metonym for all of the Indian film industries. That is to
say, in ways that are not entirely accu- rate, Bollywood is a term that has come to
nominally represent the entirety of Indian filmmaking. If one were to ask about
Kollywood, Tollywood, or Mollywood, for example, most people outside of India
would not recognize these labels as (respectively) the Tamil, Telugu, and
Malayalam film industries. Unfortunately, it is much easier to acquire subtitled
films and translated song lyrics of the Hindi language than of other Indian
languages. The reasons for this are not entirely clear, but one suspects that the Hindi
language film industry has more effectively branded itself inside and outside of
India than these other regional language industries in the same way that the iPod
came to represent the entire market for portable digital music players.
[ xiv ] Preface
Although the term “Bollywood” typically denotes the Hindi language film industry,
it is a somewhat controversial term in India. A portman- teau of “Bombay” and
“Hollywood,” it is frequently used in a pejorative sense to imply that the films
produced in Bombay are simply low-quality derivatives of American commercial
cinema. Academics have noted that the term entered common usage in the last two
decades as Indian film producers began to market films to audiences outside of
India (Rajadhyaksha and Willemen 2003, Ganti 2012). As such, Bollywood became
a convenient brand label for films that are produced in India, contain songs, and
follow melodramatic conventions that many Westerners find confusing because they
differ from Western genres and narrative conventions. Yet, despite these pejorative
connotations, the term has a denotative utility: When someone says Bollywood,
people generally know what this means. For this reason, Bollywood is used in the
title of this book because it is oriented toward newcomers to Indian films and
songs. Nevertheless, I generally restrict my usage of the term “Bollywood” to refer
specifically to the post-1990s Hindi language film industry.
The most important thing to emphasize here is that Hindi film songs are a
consummately commercial form of musical expression; among other things, songs
operate as a medium for selling theater tickets, recordings of soundtracks, etc. Like
other commercially oriented expressive culture, film song producers must be
cognizant of their potential audiences for their songs; otherwise, they will not
achieve commercial success, which in turn means that they are unlikely to be hired
for another film project. As in the film industry more generally, one is only as good
as one’s last film, and the half-life of commercial success is shorter than it might
seem. Success may be measured in a number of different ways, of course, but for
film producers and investors, the bottom line is the bottom line.
A NOTE ON SONG TITLES, TRANSLITERATION, AND TRANSLATION
The naming conventions of film songs can be confusing for non-Hindi speakers.
At times, people will refer to songs on the basis of the entire first line of the mukhṛā,
or the opening refrain (e.g., “Tujhe dekha to yeh jaana sanam” [“I saw you and
realized that this is love”] or “Kabhi kabhi mere dil mein khayal aata hai”
[“Sometimes a thought enters my heart”]). Frequently, this title is abbreviated on
cassette and CD jackets to just the first few words (i.e., “Tujhe dekha” [“I saw you”]
or “Kabhi kabhi” [“Sometimes”]). One consequence of this abbreviated reference
is that the literal English translation
Preface [xv] df
is sometimes different from the intent of the lyrics. In this book, the song title
translations will usually reflect the sense of the entire opening line of the mukhṛā in
the first usage, and then the shorthand title in subsequent usages.
Second, the Romanization of film songs—and different spellings of the same song
—can make them difficult to track down through an Internet search. Very rarely do
film producers list songs with diacritics. Most frequently, this spelling issue is
with long vowels in Hindi (e.g., ā, ī, ū), such that a word like āwārā
(vagabond or street urchin) or āwāz (voice) might be Romanized “aawaara,”
“awaara,” “awara,” or “aawaaz,” “awaaz,” “awaz.” Similarly, because there
are letters that occur in the Devanagari script that do not exist in the Roman
script, other words might be difficult to find. For example, laḍkā (boy)—
which is pronounced somewhere between “luh-arka” and “luh-adka”—is
sometimes represented as “larka” in older songs, but most frequently as
“ladka” in song titles. The term mukhṛā— often Romanized as mukhda—is
similarly pronounced somewhere between “mookh-da” and “mookh-ra.” Certain
patterns have emerged over time that are used on packaging, but these may not be
reflected in phonetic spellings of certain songs. In general, I have retained the
spelling of the song from the jacket of the film’s soundtrack recording, which tends
to be the easiest way to find particular songs.
As in poetry, most song lyrics have many layers of meaning; any translation of a
song is only one of many possible interpretations of that text. Moreover, the poetic
images that are used in song traditions vary from one cultural context to another. In
a Western context, for example, church bells have a number of different
connotations: They can indicate the time, be a call to prayer, announce celebratory
events like weddings, and reference funerals. The poetic image of church bells can
point to any or all of these meanings, even in the same song, depending upon the
perspective of the interpreter at any given moment of time. More subtly, the sound
of church bells in a song can reinforce or transform the meaning of the lyrics in
ways that defy simple explanations. There are a number of poetic and musical
images in Indian songs that can be equally difficult to translate. Many love songs,
for example, include textual and/or aural references to the shehnai (a double reed
instrument that sounds similar to an oboe) as an allusion to marriage, since the
instrument is often played during wedding processions. In addition, the poetic and
visual imageries associated with love, including the season of sāvan (the monsoon
season), barsāt (rain), dīwanī (love sick- ness), and mastī (intoxication) have
significances that their literal English translations do not quite capture, especially
since each of these images has a long history in Indian poetic and cultural practice.
Thus, each term has
[ xvi ] Preface
several simultaneously operating cultural resonances that add dimensions of

meaning that are typically lost in translation. Accordingly, the translations of song
or film titles in this book are not always literal; rather, I have tried to capture some
of the variegated nuances and connotations within the translation.
Preface [xvii]
ACKNOWLEDGMENTS
Like every film song, this book was composed through interactions and col-
laborations with many people. My research for this book began as a graduate
student at the University of Chicago in 1999, as I was introduced to many
significant Hindi films by Ronald Inden in a class entitled “Film in India.” This
preliminary exposure to Hindi films continued at the American Institute for Indian
Studies’ (AIIS) year-long language program in 2000– 01 and its pedagogical use of
Hindi language cinema. I am particularly indebted to Vidhu Chatravedi for his help
in understanding the depth of Hindi film song lyrics, as well as Joel Lee, Carla
Bellamy, and James Hare who explored the production of mainstream commercial
cinema with me as we created the (thankfully) limited release of Jaanwar Maalik
(Lee 2001).
I learned an incredible amount about classic Hindi film songs from the staff and
customers of music stores when I conducted research between 2003 and 2005. In
particular, I would like to thank Liqquat Ali, Manish Billore, Anil Jain, Sameera
Kulkarni, Sumit Parwal, and Ravi Raghavan for their perspectives about the art and
commerce of film songs. Poonam Bakshi, Alka Kumar, and Sujata Singh assisted
me by providing hundreds of song lyric translations.
For help in unpacking the contemporary period of film song in Mumbai, I am

indebted to Louiz Banks, Shruti Bhave-Padhye, Clinton Cerejo, Anaar Desai-
Stephens, Adrian D’Souza, Merlin D’Souza, Rhys Sebastian D’Souza, Sanjay
Divecha, Naresh Fernandes, Samantha Fernandes, Shantanu Haldikar, Shekhar
Krishnan, Narendra Kusnur, Shirish Malhotra, Mikey McCleary, Neeti Mohan, Loy
Mendonsa, Nakul Mehta, Ehsaan Noorani, Ashwin Panemangalore, Rajeev Raja,
and Rohan Ramanna, each of whom provided invaluable insights into the workings
of the Hindi film industry and the songs that it produces. For feedback on writing
and presentations at various stages of this project, I would like to thank Philip
Bohlman, Gregory Booth, Richard Delacy, Rachel Dwyer, Kathryn Hansen, John
Kelly, Travis
Jackson, William Mazzarella, Meredith McGuire, Anna Morcom, Natalie Sarrazin,

Anna Schultz, Zoe Sherinian, Bradley Shope, and Martin Stokes. At Texas A&M
University, the students of my “Popular Music of India”
class asked many astute questions, shared their enthusiasm for contemporary films,
and propelled me further in this research project. I would also like to thank my
colleagues in the Department of Performance Studies, with special thanks to Harris
Berger, Kim Kattari, and Emily McManus who were a great sounding board for my
analyses of song conventions. This research would have been much more difficult
had I not had financial support from the College of Liberal Arts at Texas A&M
University, the Melborn G. Glasscock Center for Humanities Research at Texas
A&M University, and the Crawley Family Foundation. I would also like to thank
Lise Cramer for reading early drafts of this book and Bridget Liddell for her support
with page proofs. Special thanks are due to Radha Rajadhyaksha for helping me
prepare the final manuscript and assisting with translations. Finally, I would like to
thank the Society of Ethnomusicology for permission to reprint portions of my
essay in Ethnomusicology (53)3 that are used in chapters 1 and 7.
Above all, Laura and Gwendolyn deserve the most thanks for tolerating my absence
(while both traveling and at home) as I wrote this book.
[ xx ] Acknowledgments
ABOUT THE COMPANION WEBSITE

www.oup.com/us/bollywoodsounds
Oxford has created a website to accompany Bollywood Sounds: The Cosmopolitan

Mediations of Hindi Film Song. The reader is encouraged to consuldsvt this
resource in which the author provides short video examples of each of the 25 Hindi
film songs discussed in the book. These subtitled videos illustrate the musical,
lyrical, and cinematographic features of these songs idfbdn ways that will
supplement the reader’s understanding of the song analyses. They also exemplify
many of the sites of musical continuity and change over the course of 70 years of
film song production. Examples available online are signaled by Oxford’s symbol:
CHAPTER 1 Bollywood Sounds

One summer afternoon in June 2005, a friend and I decided to take in the movie
Bunty Aur Babli at the famous Regal Cinema in South Mumbai. We had been
seeing ads for this story about con artists Bunty (Abhishek Bachchan) and Babli
(Rani Mukherji) on television, and sus- pected that it would be one of the year’s
blockbusters. Since the film was still in its first week of release, we expected the
theatre to be sold out and arrived early to wait with the eager crowd.
In India, the movie-going experience begins with the process of getting a ticket. The
Regal, a single-screen theatre, is subdivided into several differently priced classes
of seating, which in 2005 was ₹50 (US$0.91) for the lower stall, ₹80 (US$1. 60)
for the upper stall, and ₹100 (US$1.80) for the balcony. The ticket line was
relatively long, but I was soon able to thrust my cash-filled hand into the ticket
window and request two upper-level tickets. The manager took my money, crossed
off two seats on the chart, ripped the tickets from his booklet, and handed them to
me. The film would not start for another 30 minutes, so we took a moment to grab
some refreshments and preview the posters of the upcoming films. Meanwhile, the
audience began to line up at the entrances to the cinema hall, waiting
impatiently for the theatre staff to open the door. About 15 minutes before the
film was to begin, the doors opened and the crowd rushed into the theatre to
find their seats. Unfamiliar with the layout of the hall, my friend and I
approached an usher to help us. His flashlight briefly illuminated our tickets
and then indicated the backs of our seats.
Before the film began, the audience was asked to rise for the Indian national
anthem. The strains of “Jana Gana Mana,” written by the Nobel
Laureate Rabindranath Tagore, flowed through the hall, accompanied by an image

of India’s national flag. Once the anthem was complete, the music swelled into the
opening credits, and the audience began to cheer in antici- pation of yet another
blockbuster from the Yash Raj Films banner. We had already recognized a couple
of the songs that punctuated the narrative in key places because these songs had
been played on the radio for weeks before the film’s release. Indeed, the entire
soundtrack had been available in music stores for well over a month. Our appetite
for the film had been whetted by the media blitz preceding the film, including the
“teasers” that MTV and other music television channels had been broadcasting on
regu- lar rotation. We had seen glimpses of the film narrative interspersed with song
picturizations, and my friend and I had made some guesses about the meanings of
the songs and their role in the narrative based on the style of each song on the
soundtrack and our experiences with other Hindi films. It was only when we
watched the film, however, that we came to know the context in which each of the
songs appeared. The impact of the songs was enhanced by the surround sound of the
cinema hall, especially when compared to the small boom box and television
speakers I had been listening to before coming to the theatre. The full frequency
range, the crisp highs, the deeply powerful bass, and the overall presence of the
songs drew us into the film reality in ways that we might have been able to resist
had we been watching on television at home. Thus, even though I had been hearing
the songs on the soundtrack for weeks before going to the theatre, their melodies
were reinforced in this particular cinematic viewing experience and stayed with me
long after I left thvdsve theatre. In fact, it would be another seven years before I saw
the film again, and, during that intervening time, I listened to that soundtrack over
and over again and came to know each song well. Nevertheless, the key moments
from the film’s songs and the memories of hearing and seeing them at that particular
cinema, on that particular afternoon, remain with me to this day.
The soundtrack for Bunty Aur Babli was composed by the music director trio
Shankar-Ehsaan-Loy (i.e., Shankar Mahadevan, Ehsaan Noorani, Loy Mendonsa,
also known as SEL), which has produced some of the most influential Indian film
songs of the 2000s. Like the other legendary music directors that preceded them,
SEL has a distinct and instantly recognizable sound that draws from a wide range
of Indian and international sources. This cosmopolitanism is nowhere more
apparent than in the song “Kajra re” (“Your mascaraed eyes”) (figure 1.1 and video
1.1), a song that has become one of the landmarks of the decade as a famous “item
number”—Bollywood parlance for a film song that typically features an actress in
an erotically charged dance sequence. Item numbers, earlier performed
[ 2 ] Bollywood Sounds
Aishwarya Rai beckons to Amitabh Bachchan in “Kajra re” (Bunty Aur Babli [2005]). Video
1.1: “Kajra re”
by sultry lesser-known actresses or “vamps,” and now the domain of leading
actresses, have little relevance to the film narrative, though they often take film
directors and choreographers weeks to plan and film. The throb- bing, dance-
oriented music and spectacular visuals promote the film on television as a way to
lure viewers to the cinema hall. The “picturization” or visual narrative
accompanying the music of “Kajra re” certainly fits most of these characteristics,
although the “item” in this case was the superstar actress Aishwarya Rai
(colloquially known as Ash) rather than some unknown starlet. In the song
sequence, Ash rejects the character that her future fiancé (Abhishek Bachchan)
plays in order to flirt with the character played by the superstar Amitabh Bachchan,
Abhishek’s real-life father. All of these intertextual significances are in play as the
song unfolds on the big screen, and such real/reel-life ironies (not lost on the typical
audience) are one of the great sources of pleasure in Indian films.
“Kajra re” is an atypical item number from a musical perspective as well. Rather
than featuring the disco-infused electronica that is the familiar staple of item
numbers, the music alludes to the kajalī (also called a kajrī), a style of folk song
and dance that is associated with the state of Utt
Bollywood SoundS [3]
Pradesh. Sung in the rainy season by women, kajalī lyrics frequently discuss the
viraha (separation) of lovers, as well as the desire that accompanies an empty bed
(Henry 1988). The lyrics of “Kajra re” certainly get this idea across, as the “song
situation” (the narrative context of the song) sets it in a modern adaptation of a
koṭha, an urban salon managed by a courtesan. In a sense, the song is intended to
express the desires of a courtesan who is trying to attract—yet is ultimately rejected
by—her client. The folk song origins of “Kajra re” are present just as much in the
musical accompaniment as in the lyrics. The stage is set by a solo female voice
(Alisha Chinai) accompanied by the harmonium in the unmetered opening moments
of the song. Alisha was a rather unusual choice of singer since her voice is pri-
marily associated with the Indipop genre of the 1990s that eschewed the vocal
inflections and musical orientation of Indian film songs. The splash of sound created
by the santur leads into a simple tabla beat that is under- scored by a bass groove,
over which a male singer recites tabla bols (the syllables assigned to drum strokes).
After a break, Alisha’s voice returns to this groove, accompanied in a four-beat
meter by tabla, electric bass, and the sound of ghūnghrūs (ankle bells worn by
Indian classical dancers). In terms of song form, this lyrical introduction leads then
to the men singing “kajra re” accompanied by sharp, rhythmic whistles from the
crowd that might accompany a live folk performance. This part of the song is the
primary melodic/lyric combination that returns throughout the performance. Like
the “hook” in a Western pop song, the refrain is the most memorable moment in the
song by design; not only is it usually the song title, but the melody is used in the
marketing of the film and its soundtrack. Like any advertisement, it is meant to
create an instant recall of the product being sold once the audience hears it. Because
it was the tune picked by Yash Raj Films to promote Bunty Aur Babli, I had been
hearing the refrain of this song for weeks in music stores, on the radio, and on
television without knowing its cinematic context. Even if I had not seen the film, the
ubiq- uity of the song—in broadcast media, in dance programs, at weddings, etc.—
would have reinforced its presence as an important film song of the mid-2000s. This
is precisely the case for most of the landmark songs of every era of Indian cinema.
THE MEANING, VALUE, AND ROLES OF SONGS IN INDIAN FILMS
As my description of Bunty Aur Babli suggests, the narrative conventions,

production aesthetics, and modes of presentation of Hindi films produced
in Mumbai studios, known as Bollywood in the contemporary era, are substantially

different from the genres of American or European films. Many Indian films are not
quite comedies, not quite dramas, not quite romances, not quite musicals, but rather
mixtures of all these genres in a single three-hour package. Although, a “lack” of a
single dominant narrative is often used in unflattering scholarly comparisons of
Indian films to American or European films (Prasad 1998), other film scholars such
as Thomas (1985), Dwyer (2000), and Ganti (2013) have rightly argued that Hindi
films are better understood as embodying a different set of generic (and genre)
conventions than their Hollywood counterparts. In spite of recent scholarship that
has celebrated Hindi cinema as an Indian alternative to Hollywood hegemony, it
has inspired much cultural criticism, both inside and outside of India. The films
have been accused of being formu- laic and grossly violent, objectifying women,
offering a homogenized commercial paradigm, glorifying consumerism, and
appealing to the lowest common denominator of Indian society. Other critics have
accused commercial Hindi films of being the embodiment of everything wrong
with the Western influence upon Indian society. This is, of course, a deeply
problem- atic argument insofar as films have been created by Indian producers for
Indian consumers, and the metrics of their success or failure emerge from Indian
box offices, even if some of the sources for inspiration have come from outside of
India.
One of the primary distinctive features of the Hindi film noted by those unfamiliar
with its conventions is the inclusion of six or more songs that seemingly interrupt
the flow of the film narrative in ways that are super- ficially similar to the “musical”
genre of Hollywood. Drawing from a variety of visual and aural sources, these
song picturizations have been an element of Hindi films since the advent of sound in
cinema and fulfill a variety of narrative functions within an individual film.
Following stylistic conventions that have largely been in place since the 1940s, film
songs are written to fit the locational and narrative requirements of the film. Song
sequences are often shot in exotic locations like Kashmir, Switzerland, and Mumbai
cabarets; can depict the celebration of familiar local religious festivals; signal the
transition of the hero from childhood to adulthood (Creekmur 2005); portray the
development or reinforcement of social bonds and the act of falling in love; and/or
represent a Utopia or Arcadia on earth (Inden 1998). Most often, these songs are an
amalgam of local and global musical styles that are recognizable aurally and
generically as Hindi film songs, but sometimes stylize local categories of music
recognizable to an Indian audience. Moments of Hindu worship (pujā), for exam-
ple, are frequently depicted in Hindi films, and stylized hymns (bhajan)
are sung by the participants. Or, when the characters have recognized that they have
fallen in (or out) of love, an adaptation of an Urdu ghazal is sometimes sung by the
hero or heroine. At other times, when the narrative requires certain locations to be
represented in the film, songs and music are composed that are indexically iconic of
(i.e., create and represent) these spaces. For example, some film songs use a set of
semi-classical musical conventions for the performance of a mujrā, a style of
classical dance that is performed by courtesans in a koṭhā (urban salon). Another
common convention of Hindi films until the 1980s was the depiction of a (Hindu)
hero being tempted by an Anglicized vamp in a nightclub or disco- thèque. Often
representing the negative influence of Western materialism on the urban Indian, the
music composed for these venues consisted of songs that were mediations of the
contemporary international popular musics of the time. Hence, many of the most
popular love songs of the 1970s and 1980s, for example, were composed in a
recognizable rock or disco style. Films in the 2000s often feature Mumbai’s
nightclubs in more ambivalent ways—as the site of modern youth in “family” films,
as well as a naturalized gangster underworld (Ganti 2013). The music of these
scenes evokes these spaces by using a stylized electronic dance music in one or
more songs of the soundtrack. More recently, as I described with “Kajra re,”
snippets of these fast-paced song sequences, sometimes featuring the erotic
gyrations of young starlets in item numbers, have come to represent the entire film
in its television promotions.
When sound films (“talkies”) emerged in the early 1930s, Hindi film actors
performed the songs on screen themselves. But the technological advances of the
1940s enabled the separation of the performances of music and acting, out of which
developed the practice locally known as “playback singing” and a professional class
of “playback singers.” In this practice, the music is recorded by professional
musicians and played back for the actors to dance and lip-sync to during the
shooting of the film. In the past, certain playback singers were strongly associated
with certain actors. The “singing voice” of the actor Raj Kapoor from the late
1940s to the end of the 1960s, for example, would nearly always be the singer
Mukesh. There was no parallel practice for women, however, as the high-pitched
voices of Lata Mangeshkar and Asha Bhosle have represented generic female
voices (and sometimes young boys) in several periods of film song. If one considers
the sheer number of Hindi film songs produced historically, there have been
surprisingly few successful playback singers. However, as I show in the following
chapters, as the dominant singers who held sway until the 1970s aged, new singers
arrived, some of them from the genre of Indipop like Alisha Chinai.
The visual mediation of film songs and incorporation of these songs into filmic
narratives has been one driving force for the continued dominance of Hindi film
songs in the field of Indian popular music. Songs are very often associated with, and
openly promoted as, performances of the actors as much as the singers or music
directors. At times, the transference of the voice from the singer to the actor has
been more or less complete: a condition that music labels exploit for the sake of
selling their products. In most music stores, for example, one can find compilation
albums of the “songs of Shah Rukh Khan” or “Madhuri Dixit,” popular Hindi film
actors who do not sing, alongside CDs containing the “songs of R. D. Burman” (a
music director) or “songs of Kishor. e Kumar” (a singer). Although listeners are
aware that the actor is lip-syncing and can usually identify the singer, the cine-
matic context of the song’s appearance in a film is a residue that adheres to the
music. The names of the actors do not appear on the compilation album (unless they
are in the title), but important cinematic moments in which some of the songs
appear will be incorporated into the cassettsdce or CD cover photo, and, thus, the
actor retains his or her phantasmagoric attachment to the song. This connectedness
of film and music in the Indian context may help to explain, in part, why there has
been comparatively little written on film song, partially because of its
unapologetically commercial aesthetic, but also because it is difficult to separate
the music of film song from the intertextual discourses that circulate along with it.
Also, because of its cosmopolitan orientations, film song has rarely been conceived
of as an “authentically Indian” genre of music by cultural critics.
Beyond their narrative roles within films, film songs have social lives that are in
some ways independent from—and in other ways deeply tied to—the fortunes and
meanings of the film from which they come. Songs are a critical element in the
marketing and promotion of films by the Indian media industries, particularly on
radio broadcasts. Not surprisingly, the relative importance of songs in Indian films
is largely a matter of one’s subjective stance. Film producers and distributors view
songs as an important vehicle for promoting commercial films in various media.
Historically, very few Indian films have achieved box office success without the aid
of six or more songs, although this has begun to change in the contemporary period.
Film directors use songs as a way to depict the emotional state of characters and
reveal other important information within the filmic narrative that characters might
not be able to express through dialogue. For television channels, film song
broadcasts were a popular but inexpensive way to fill airtime once satellite
television emerged in the early 1990s. For studio musicians, the hegemony of film
songs has been both an important source of income, as well as an oppositional
“Other” for non-film genres
like Indipop that emerged after economic liberalization (roughly 1991 to the present
day). DJs use film songs as a source for remixing and creative reuse in the dance
club and in the studio, making older film songs relevant to new generations of
listeners.
Some cultural critics see film songs as an index of crass commercializa- tion and the
declining tastes of the masses, while other critics celebrate the memories and affect
that particular songs can evoke. Some scholars have argued that film songs, their
stylistic conventions, and their industrial mode of production have had a negative
influence on other Indian folk and popular musics. Many of these critics have taken
this critique further by suggesting that film songs are inauthentic, if not destructive,
representations of Indian national ideals. Yet, they are the pool of melodies that
people draw from when playing the party game antakshari1 and deeply tied to
cultural memories of different epochs of Indian history. For others, the ostensibly
heightened use of international music styles in film songs has become metonymic of
the Indian nation in an era of globalization. As each of these perspectives suggests,
film songs exemplify the manifold—and sometimes conflicting—sets of values of
music in social life. These values are always relative and always generated within
and by social, individual, and historical contexts.
FILM SONG COSMOPOLITA. NISM
This book focuses on the history, contexts, and people that make Indian film song a
cosmopolitan genre of popular music. One aspect that even lay listeners notice in
film songs is the incredible diversity of musical styles that are present in them. The
approach of Indian music directors (i.e., composers) is unabashedly syncretic in
terms of the aural elements (e.g., melodies, styles, forms, instruments, timbres,
rhythms, textures) that are incorporated into songs. Music directors write songs that
simultaneously suit the narrative contexts of particular films, even as they have
enduring popularity beyond their filmic context. In other words, they synthesize
the styles, instruments, and performance practices from a diverse array of Indian
and non-Indian classical, folk, and devotional musics to create a cosmopolitan
genre of popular music that is nevertheless rooted within a filmi aesthetic. Even
though film songs incorporate the approaches of diverse musical systems, the
sounds and practices of Bollywood songs have some centripetal tendencies that
have remained consistent over its history.
Before discussing how these film songs operate in cosmopolitan and mediated
ways, it is useful to take a moment to clarify what I mean by the
terms popular, classical, folk, and devotional musics as they relate to an Indian
context. I want to emphasize at the outset, however, that many songs that I describe
in this book overlap with two or more of these subdivisiondsvs (e.g., there are many
folk and classical songs that are also devotional songs). Nevertheless, the terms
have some utility and are frequently mobilized by music and cultural critics to
describe certain kinds of musical practices. Although there are a number of good
definitions of popular music (e.g., Middleton 1990), in this context, I am defining
popular music as genres of music that have been produced for mass distribution to
heterogeneous audiences on some sort of recording medium (e.g., film, cassette,
CD, DVD, Internet streaming). Popular musics zbzare created with the intent to
appeal to broad audiences, but their memorability is sometimes more important than
the unit sales that they generate. Like popular music traditions everywhere, Indian
songs reflect the values of the era in which they are produced and recorded. Not
only do they recreate memories for those who lived in that era, but they also
represent the values of that era for later generations. Indeed, I have little doubt that
“Kajra re” will be an index of the musical and social values of the mid-2000s for
future viewers.
In the context of drawing from Indian sources, film songs primarily incorporate
classical, folk, and devotional musics. By classical music, I mean the codified, pan-
Indian systems of art music that follow rigorous rules of melodic and rhythmic
production. Classical systems of North and South India share a number of features
—most important, the rāga (melodic) and tāla (metrical) systems. However, there
are a number of significant differences between the North and South Indian
systems, not the least of which are distinct song forms, repertoires, and instruments.
Folk musics, in contrast, are musical practices that are associated with particular
and identifiable communities, places, festivals, seasons, and/or peoples of India.
While also conforming to certain musical conventions, the rules governing folk
musics are more flexible than those governing classical musics and, taken as a
whole, have a much greater degree of heterogeneity than classical musics. Although
they are associated with particular peoples of India, some folk musics are quite
popular all over India and abroad. These include the bhangra, which is associated
with the Punjab region of India and Pakistan, and the garbā rās and dāndiyā rās of
Gujarat. Hindi film music directors have often incorporated folk song forms from
the Indian states of Assam, Uttar Pradesh, Bihar, and Kashmir, and these folk styles
are an important staple for regional language films (e.g., Punjabi, Bhojpuri, etc.). By
devotional musics, I mean the musical practices associated with the praise, worship,
or invocation of some aspect or characteristic of a divine or metaphysical nature
within a religious tradition. Many of these songs
are participatory, meaning that they are designed to be sung by everyone who has
even a basic grasp of their lyrics and melody, at any level of musical training.
Indeed, the participatory performance of communal singing is effective in
generating social solidarity (Turino 2008). Some folk and devotional songs are
also responsorial, meaning that they alternate between a solo voice and a
participatory chorus. Some examples of Indian devotional song styles used in film
contexts include the bhajan, the kirtan, and the Sufi qawwālī. Like folk musics,
some devotional musics are strongly associated with a particular region and
language, such as the Marathi language abhang and the keerthanai sung by Tamil
Christians. Ethnomusicologists frequently include nationalist songs (i.e., songs that
celebrate the values and principles of the Indian nation) in this category. Fittingly,
the ethos of these songs is referred to as desh bhakti, or “nation worship,” in several
Indian languages.
Music directors also unselfconsciously incorporate any number of international

musics into film songs. The sonic elements of Spanish flamenco, for example, have
long been mediated or adapted for particular film songs, as have Afro-Cuban rumba
and mambo, the Brazilian samba and bossa nova, and Argentinian tango. Likewise,
various kinds of jazz, rock, and disco have made their way into film songs. In the
same way that music directors and arrangers have transformed Indian genres into
their filmi incarnations, so too have these diverse internatiosdcnal influences been
transformed into filmi versions. The various combinations of instruments, styles,
and timbres has led to a recognizably Indian genre of film music, one that has had
its share of controversy in the politics of Indian society.
In discussions of film songs and the ideological construction of Indian and non-
Indian elements, two sets of issues arise. First, how does one address the ostensibly
Indian elements versus the ostensibly Western elements of a song? This issue of
cultural influence has been tricky to negotiate for most music scholars as they work
through the peregrinations of music and musical change in an era of globalization
(e.g., Marshall and Beaster-Jones 2012). This is, incidentally, just as much of a
problem in Indian films themselves, insofar as some of the film narratives and/or
scenes within particular films are euphemistically described as “inspired by” another
film or films. There are any number of ways to describe (and critique) the
movement of ideas and representations, including, but not limited to, influences,
inspi- rations, borrowings, quotations, plagiarism, Westernization (Kartomi and
Blum 1994), hybridity (Dutta 2013), flows (Slobin 1993, Appadurai 1996), and
cultural imperialism (Tomlinson 1991).
My inclination is to refer to fil. m songs as cosmopolitan, that is, as the mediated

musical material within and beyond the local, in whatever way
the local is constituted by producers and audiences. Rather than referring to social
classes with the means, tastes, and mobility of privilege, or the moral-ethical
perspective of world citizenship (e.g., Nussbaum 1996, Harvey 2000, Beck 2002),
the sense of cosmopolitanism I utilize here denotes the translocal orientations of the
producers, distributors, and consumers of cultural products who navigate
overlapping—and sometimes conflicting—social identities (Robbins 1992, Turino
2000). In short, cosmopolitanism is a set of ideologically driven orientations that
transcends borders (of any kind) in the performance of particularly rooted kinds of
locality. This notion of locality is scalable such that it can mean the region of South
Asia, the Indian nation-state, the Indian region of Maharashtra, the city of Mumbai,
the suburb of Bandra, the neighborhood of Pali Hill, and so forth. As such, the
cosmopolitanism of Colaba in Mumbai is inflected differently than the
cosmopolitanism of a village in Maharashtra, or the cosmopolitanism of Hyde Park
in Chicago.2 This scalability in the definition of cosmopolitan is an important
reminder that music does not create itself; it is created by people who sometimes
perform contradictory sets of social identities. Viewing cosmopolitanism from a
different angle, Martin Stokes (1994) has suggested that musicians are like magpies,
in that they pick up anything and everything, play with it, and see what succeeds
and what fails. One entailment of this cosmopolitanism is that one might need to use
more than one analytic language to describe the music that people produce, since
the conventions of more than one musical system are frequently co-operating.
Finally, while this issue of multiple analytic languages might be usefully applied to
cultural production in general (e.g., film, dance, etc.),3 it certainly applies to the
creators of film song who synthesize manifold musical sources and aesthetics into
their compositions.
The point that I want to emphasize here is that producers of Indian cinema and its
songs have always been translocally oriented, and thdvey write music and films that
draw from different regions of South Asia as much or more than they draw from
international sources. As such, I would argue that it makes little sense to discuss
film songs as being on a trajectory of Westernization, insofar as the songs and their
producers have always already been cosmopolitan in the broadest sense. Indeed,
music directors have just as consciously incorporated the Bengali batiyali or
Punjabi bhangra styles into film songs as they have incorporated disco or heavy
metal. Playback singe. rs like Lata Mangeshkar and Mohammed Rafi integrated
classical and folk styles into their song renditions in an equally mindful way.
Composing or performing in diverse styles most often fits the particular narrative,
spatial, and representational needs of the film (e.g., music underlying a regional folk
festival, devotional music in a temple, music at
a cabaret or nightclub) and where the characters situate themselves with regard to
these places or representations. The point to keep in mind here is that many songs
do not simply fill the narrative needs of a film, but beyond their narrative context,
they are the landmarks of popular music in the Indian nation, regardless of their
style. Accordingly, it is important to hear the songs as much as to see them in films,
as most audiences will hear songs (especially songs that they like) many more times
than they will ever see their picturizations. Consequently, one might say that the
aural dimension of the music becomes as much a component of individual
memories as it is of social memories of particular periods.
THE HERMENEUTIC PROBLEM OF MULTIMEDIA
Beyond their cosmopolitanism, Indian film songs present another inter- esting
hermeneutic problem: How does one interpret the meanings of the music of film
songs when they are at once a part of a film narrative, contain lyrics that might
reference dialogue or character development, have strong visual dimensions like
dance and cinematography, have melodies that reference cultural and religious
practices, and/or shift the lyrics and vocal timbre in ways that index (or point to) a
character’s origins or social class? In the context of music genres like Indian film
songs, it makes little sense to discuss the music—and the meanings it generates—in
isolation from its affiliated media, much less the social and historical contexts of its
emergence. Yet, social-historical multimedia analysis presents several kinds of
analytic problems, particularly when disciplinary constraints are in play. For
example, when it comes to the kinds of significances that music evokes,
musicologists tend to focus on musical form, harmony, rhythm, and melody to a
much greater extent than they do on the “extra-musical” components of a song, such
as the movement of the actors or the cinematography of the scene. Cinema
scholars, in contrast, tend to address the narrative and visual content to a much
greater extent than they do the aural or musical content. There are certainly
exceptions, of course, but nevertheless there is a somewhat surprising dearth of
holistic analysis of multimedia. This lacuna is one key issue that I intend to address
in this book.
From a cinema studies perspective, the hermeneutic possibilities of a single image

are potentially infinite. What are the analytic implications of adding moving images,
narrative, and a soundtrack to the mix? In other words, how might we theorize the
roles of music in multimedia and the sorts of meanings that music elicits? The
theoretical canon for this type of
analysis resides in theatre and cinema studies, but unfortunately, film scholars
have a strong tendency to privilege analysis of the visual component of media, often
barely mentioning the sound or the music, thus reinforcing Gorbman’s (1987)
argument that the soundtrack is largely “unheard” by scholars, if not audiences. Yet,
there is a small-but-growing body of litera- ture on music in media, drawing from
film music and sound studies (e.g., Gorbman 1987, Goodwin 1992, Flinn 1992,
Chion 1994), that provides many great insights into the ways in which soundtracks
covertly aid the production of meaning in multimedia contexts. Nicholas Cook
(1994) has pointed out some of the manifold meanings that might emerge in the
nexus of music and image in advertising films, for example. Moreover, the role of
music in multimedia is frequently naturalized by both producers and audiences to
the extent that the visual dimension is privileged over the otherwise unheard aural
dimension.
Further complicating this hermeneutic problem of multimedia are the patterns of

meaning that audiences both bring to anddsvsd take from the audio-visual
integration (Tagg and Clarida 2003); thus, we should also acknowledge the potential
contingency of meaning that stems from individual experience. Individuals who
are physically present when a film or song is being broadcast may be more or less
engaged with different sensory modalities each time they see it (e.g., they might be
eating popcorn, distracted by the person sitting next to them, or changing the
channel). Similarly, listeners who encounter a song decades after it was releassded
might laminate additional meanings onto it, such that it might evoke memories of
their childhood, or remind them of the first time they fell in love, or act as an index
of a particular music director’s era (i.e., the sound of R. D. Burman and/or the 1970s
writ large).4 Or one person might point out a particular feature of a song (i.e., a
particular rhythmic figure or vocal inflection) that another person had never noticed
despite having heard the song many times. From a phenomenological perspective,
the interconnec- tions between the person and music, including the affective quality
with which the person actively brings that music into experience—what Harris
Berger (2010) calls “stance”—are another ground out of which musical meanings
arise. From the perspective of music production, any song is both a product of and a
response to the experience of music as a whole, with meanings constantly shifting in
the mediascape in ways that producers and audiences may not be completely
aware (Huron 1989). Hence, as with any form of expressive culture, the
interpretations of a song can be as diverse as the histories and experiences of the
persons who encounter it. This plenitude of interpretive possibilities must in some
way be accounted for by any multimedia analysis.
One productive way to address this hermeneutic problem of music, meaning, and
media is with recourse to the theory of sign relations developed by Charles
Sanders Peirce (1916). Peircean sign theory is undeniably difficult to gloss without
distorting or oversimplifying, especially for those who are unfamiliar with his
analytic language. Thus, in order to facilitate an understanding of my argument for
non-specialists, most of the discussion oeircean sign theory and its theoretical
implications can be found in the endnotes of this chapter. In brief, semiotic analysis
is a framework for understanding the ways that individuals perceive and generate
meaning from various (non-)denotational sources (i.e., the pragmatic dimension of
language rather than the semantic or syntactic) without precluding the possibility of
linguistic mediation.5 In other words, a semiotic framework enables an analyst to
begin to address the ways in which music, color, noise, style, or genre can have
manifold significances for audiences without reifying these meanings or resorting
to linguistic analogies.6 The relative contingency of sign interactions across media
and sensory modalities, as a cognitive process, provides us with another potential
solution to the hermeneutic problem of multimedia: Insofar as signs such as music,
color schemes, or hairstyles have little denotational content, it would be inac- curate
to suggest that sounds, colors, or styles “reference” anything, such as a particular
historical period or emotion. On the other hand, suggesting that a musical period is
indexed by a sound or style not only acknowledges the contingency of meaning, it
also acknowledges that this association may not occur for all listeners at all times,
or may occur with more or less speci- ficity. In order to retain maximal clarity with
theoretical rigor, my analysis utilizes only a portion of Peirce’s specialized language
of sign theory, particularly the nested hierarchies of signs he calls icons, indexes,
and sym- bols, and his conception of semiosis discussed below.7
FILMI MEDIATION OF STYLE
As I have already noted, the music of Indian films is remarkably heterogeneous.
Despite the diversity of source materials, however, many songs are readily
identifiable as film songs, even to casual listeners, on the basis of particular sounds,
styles, and forms that appear with some regularity. Film songs have been one of the
dominant recorded musics in India since the inception of the sound film in the
1930s, but they became the hegemonic genre in India after the 1940s. Over the
intervening decades, Indian music directors developed ways of incorporating
diverse musical materials into a uniquely Indian musical style that musicians,
audiences, and cultural critics
have labeled filmi (i.e., indexes their role or presence in a film). It is important to
emphasize at the outset, however, that the sounds and styles of film songs have
changed over time as various musical fashions from India and abroad have been
incorporated into film songs. Thus, while the musical content and style of film
songs have been dramatically transformed a number of times, the compositional
practice of music directors—mediating musical content into songs that they
believe their audiences will want to hear—has remained more or less contiguous.
The term “film song” is a categ. ory label that is applied to any song that appears in
an Indian film, irrespective of any of its musical features or even the language of the
lyrics (e.g., some Hindi film songs are sung in English, inflected by an Urdu or
Punjabi lexicon, etc.). Due to a number of constraints, not the least of which is the
necessity to appeal to large, diverse audiences, music directors tend to make certain
kinds of musical decisions when incorporating various genres into film song, such
that connoisseurs would not deem film renditions of these styles or genres to be
“authentic.” Thus, when these genres are incorporated into a film song, listeners are
likely to describe them as filmi (i.e., the song has musical characteristics that would
enable someone to identify what style or genre it is drawing from, yet it has been
adapted for use in a film). For example, it is common for music directors to borrow
Indian folk melodies, but adapt them to the aesthetic conventions of film songs by
adding orchestra or nonstandard instruments, changing the timbres of the vocalists,
applying new rhythmic structures, or otherwise transforming the melody. This
practice of adaptation of a non-film song into a film very often, but not always,
makes the song identifiable as a filmi rendition.
While the label filmi is often used in a strictly descriptive sense, especially for
Hindi speakers, other meanings of the term have the valence of being a kind of
inauthentic mode of performance, both in musical and non- musical contexts. Fne
might call a romantic relationship filmi if it tends toward overblown expressions of
emotion and melodrama. In addition to its use in describing the adaptation of a
musical style into a film song, the term filmi can also describe stylistic approaches
of other genres of music that do not appear in an Indian film. That is,
composisdctions that utilize some of the more stereotypical elements of film songs
might be referred to as filmi because of their vocal style, orchestration, or
accompaniment. These filmi influences on non-film genres at times provoke
expressions of derision or anxiety. For example, cultural critics find the
incorporation of film song elements into local folk musics a troubling source of
commercial influence on folk expression, if not also an inauthentic folk
performance. Indeed, music directors often borrow ideas from Indian folk
musicians, and
folk musicians borrow ideas from film songs, which are, in turn, borrowed once
again by other musical traditions.8 While cultural critics in India and elsewhere have
decried these borrowings as an ostensible feedback loop of musical inauthenticity,
this process accentuates the ways in which musical traditions resist stasis and
utilize new resources that become available, even as they retain core sets of values
that provide a site for ongoing continuity (Spiller 2008, Bakan 2011).
One way to address this issue of a filmi sound and style in Indian film and non-film
songs is in terms of a practice I will call stylistic mediation. By stylistic mediation, I
mean the production of a musical representation in which material from one set of
conventions is framed according to the values of a different set of conventions, even
as this material retains some aspects of its original content that point back to (index)
its previous usages. In the context of film adaptations of the Sufi qawwali, for
example, music directors retain certain aspects of this musical style that point to this
devotional song genre through musical features like poetic forsdsdm, a particular
instrumentation, clapping by the ensemble, and vocal style. Audiences also
recognize that these qawwalis have been mediated for a filmic context by music
directors who might incorporate other elements such as non-Indian instruments and
styles, chord progressions, and pre-composed instrumental interludes (see Morcom
2007, Manuel 2008).
Although I use the term “mediation” in this book primarily in a semiotic sense, it
is worth noting that there are other important theoretical conceptions of mediation
that are also pertinent to a discussion of film songs. In particular, mediation can
refer to the encounters of cultural practices like music, dance, or theatre with
systems of mass communication, and the ways in which these cultural practices are
shaped by these encounters (e.g., Adorno and Horkheimer 1973, Manuel 1993,
Auslander 1999). Often, this critical theory/mass communications perspective on
mediation leads to theoretical assessments inflected by the anxieties surrounding the
production of culture as commodity in capitalist economic systems. These
perspectives also address the social consequences that stem from this capitalist
production. This sense of mediation is certainly relevant to a discussion of film
song, and I address this outlook from time to time in this book, as the commercial
nature of film song production yields certain kinds of constraints on music directors
and the music itself.
I wish to take the concept of mediation in a slightly different direction, however, in

order to address how music is meaningful to audiences and producers, and as a way
of working through the hermeneutic problem discussed above. The sense of
mediation that I use here is derived from C. S. Peirce’s notion of semiosis9 (i.e., the
process by which signs interact with
other signs in any sensory modality [e.g., visual, aural, tactile, olfactory] and across
sensory modalities to produce other signs [meanings/significances]). Every sign
has the potential to be a catalyst for other signs, even across sensory modalities; the
smell of baking bread might trigger a line of prose, which might lend itself to a
melody, which might remind me to pay a bill, which might provoke frustration
about the function of compound interest (see also Beaster-Jones 2011). Something
that is a sign for one person may not operate in the same ways for another person:
One person might identify a musical feature (e.g., a rhythm, a timbre, an inflection)
in a song and make msdvusical or cultural associations with it, while another person
might not recognize that element and/or make different sets of associations.
Everything in human experience is necessarily mediated by, among other things,
sensory perceptions, social conventions and practices, individual human
experiences, and memories. By extension, any adaptation of the characteristics of
one set of styles, genres, or practices in terms of the values of another set of styles,
genres, or practices can therefore be described as a kind of mediation. Hence
mediation operates at the creative nexus between iconicity and indexicality, insofar
as mediations necessarily bear the traces of their earlier incarnatiosdvns.
There are countless examples of musical mediations of one musical style by another
in music genres around the world. For example, the sounds and musical practices of
flamenco have been frequently mediated in Hindi film songs. As a Spanish folk
genre locally associated with Gypsies (among other ethnic groups), flamenco is
itself a cosmopolitan genre of music and dance that mediates a variety of disparate
musical traditions, including Western and Arab folk traditions. Practitioners of this
music genre interpreted various music systems in such a way that, over time, they
became a distinct set of recognizable practices in themselves. Iconic indexes of
flamenco have long been present in film songs, dating back at least to the 1940s, and
it was incorporated into the pool of resources used by Indian music directors. I
would speculate that there are a couple of reasons for this. For instance, the
Phrygian mode that indexes flamenco happens to also be the scalar pat- tern of one
of the most prominent rāgas in both Indian classical music and film song, Rāg
Bhairavi. It is worth speculating that the popularity of this rāga in an Indian context
would make the transference of flamenco palat- able to Indian ears. This suitability
of flamenco also extends to the use of harmony in film songs. Indian composers as a
general rule did not base their compositions on a conception of functional or chordal
harmony. Melodies were far more likely to be based on the compositional norms of
the classical rāga system or borrow from any one of the myriad folk conventions.
Until the 1970s, harmonies provided by a keyboard, guitar, or bass line were
muted in the recording mix since music directors and arrangers believed that their
audiences had no interest in them. As Alison Arnold (1991) has suggested, this
approach to mixing seems to be borne out by audience desires for uncomplicated
“music” accompanying the “song” (i.e., the vocal melody). Until very recently,
harmonies that would be utilized in a film song were likely laminated onto the song
only after the melody was composed, as opposed to composing the song with
harmony in mind. As a result, the system of cadences (i.e., musical tension and
release) that emerged was sig- nificantly different from the functional harmony that
operates within many Western contexts. To a Western ear, one might say that the
harmonies used in film songs have a kind of “unexpected” quality about them.
Chord progressions based on the Phrygian mode, especially chords that utilize the
built-in dissonance of the minor second scale degree, are fairly common in film
songs. Insofar as Phrygian/Bhairavi is one of the most important modes used for
composing song melodies, building chords in Bhairavi fits the harmonic
conventions of flamenco, and Indian audiences would only rarely have any
expectacsdsdcsddstions of harmonic tension and release.
Flamenco sounds in film songs might be present in fairly subtle ways beyond
melody and harmony. These might include styles of guitar strum- ming, vocal
timbre, melodic ornamentation, hand-clapping, the use of particular rhythms, and
the use of castanets. Many of these elements are fairly common in film songs. Yet,
when the signs of flamenco are present within a given song, it is not always with the
intention of indexing flamenco writ large; the flamenco sounds might nonetheless
be subtly present in the song and recognizable to some listeners. This flamenco
inflection would include songs like “Jab tak hai jaan” (“While there’s still life in
me”) in Sholay (1975) and “Satarangi re”(“Seven-colored one”) in Dil Se (1998);
whereas other contemporary songs draw more explicitly from flamenco, such as
“Senorita” from Zindagi Na Milegi Dobara (2011), a song that mediates a Gypsy
Kings’ mediation of flamenco.
As I noted above, it is important to keep in mind that there is always a certain

degree of indeterminacy built into these potential meanings, primarily because
music generally lacks denotational content. Something like hand-clapping might
just as easily index particular kinds of folk or devotional styles for certain listeners.
Indeterminacy is also a critical dimension in an assessment of whether the melody
or rhythm of one song might be “inspired bydssdv” another song or style,
particularly when its musical treatment and adaptation take it in an entirely new
direction. This ability to provide an explanation of musical meaning beyond the
realm of language (i.e., a systedsvm of denotational content, among other things)
is precisely the strength of a conception of mediation built upon a foundation
[ 18 ] Bollywood Sounds scsdc
of Peircean semiosis. The scalability of the sign relations can account for virtually
any kind of meaning that might emerge in human encounters with music or any
other phenomenon in their social, historical, and material environments.
RESEARCH METHODS
My first exposure to film songs came in 1996 in Varanasi as I began my study of the
tabla, an Indian percussion instrument used in Hindustani classical music. Like
other students of art musics, I made the mistake of ignoring, if not disparaging, the
omnipresence of film songs in public spaces, which was my unfortunate loss since
this was an important period of musical transition in Hindi language music and
cinema. I was more formally introduced to Hindi films as a graduate student in one
of the first university courses in the United States that focused on Indian cinema. As
I began more care- ful research into film songs at the end of the 1990s, it became
apparent that with the exception of Alison Arnold’s (1991) Ph.D. dissertation, there
was little writing on the music of film songs and the people and practices involved
in its production. While it was not explicitly the topic of my later dissertation
research, I nevertheless had to grapple with the hegemony of film songs in order to
understand the operation of musical value in the marketplace. A great deal of my
education in film song, its history, and its meanings came through conversations
with music store owners and customers in Bhopal and Mumbai. From these
connoisseurs, I learned many anecdotes about particular films, singers, and music
directors, and perhaps most important, their arguments about what makes a song, its
music, and its lyrics “great.” I have discussed film songs and their meanings with
many other fans who may not have had a specialized language to talk about par-
ticular musical features, but who certainly had distinct interpretations and
evaluations of particular songs, features of songs (e.g., the lyrics, the beat, the
picturization), and the memories and experiences they had attached to songs. These
fans also had an aesthetic sense of the importance of particular films and songs,
primarily when it came to songs of the “evergreen era” (i.e., songs of the 1950s and
’60s) and the kinds of values this era was purported to represent in contrast to
contemporary songs—whatever and whenever that “contemporary” might be in
their minds. Most of these fans can recall hundreds, if not thousands, of film songs
and can easily reproduce many of their melodies and lyrics. I supplemented these
fan perspectives by reading newspaper and magazine reviews of songs, by reading
historical retrospectives on particular artists, by watching music channels
Bollywood SoundS [19] dev
like MTV and Channel V, and by watching many Hindi films both at home and in
the theatre.
By the end of the first decade of the 2000s, film song had become the focus of more
scholarship (e.g., Ranade 2006, Morcom 2007, Booth 2008), but there was still no
comprehensive discussion of film songs from a broadly historical perspective. As I
noted in the preface, there has been a recent upsurge in the number of biographies
about early music directors and songs, but these are largely unstructured anecdotal
accounts that are oriented to the fans of particular singers and music directors, with
little, if any, social-historical context or musical analysis. Nevertheless, these biog-
raphies were useful in unpacking the manifold meanings of film songs from the
perspectives of their fans and the lives of their producers. In order to augment my
understanding of contemporary production practices, I inter- viewed a number of
musicians, arrangers, singers, music directors, studio engineers, and journalists. In
contrast to fan accounts of film songs, many of the people directly involved in the
production of film songs are openly dismissive of the genre and see it as little more
than a way to make a living in the studio, and as a springboard to making “better”
music. Many of their perspectives were inflected by cynical discourses about what
they imagined audiences wanted to hear in Hindi films. Not surprisingly, these
producer perspectives were frequently at odds with fans’ points of view, but they
nevertheless provided many useful insights into the production process that have
been incorporated into this book.
Of course, no single investigation of film songs can cope with all their possible
meanings and interpretations, but I have attempted to represent some of these in the
selection of the films and songs that I discuss in each chapter. Though I still would
not consider myself a connoisseur of Hindi film song, I have nevertheless developed
a holistic understanding of the meanings and values of film songs in their
production, historical, social, and musical contexts from multiple perspectives.
CHAPTER OUTLINES
In order to make my argument about mediation and musical cosmopolitanism, I

survey a large span of time (roughly 1943–2013), over which thousands of songs
have been composed, recorded, and distributed. The chapters in this book are
roughly chronological and separated into six sections of approximately 10 to 15
years each on the basis of a cultural landmark (e.g., Indian independence,
economic liberalization) or a landmark recording (e.g., Aradhana in 1969, Dil
Chahta Hai in 2001). Each chapter
begins with an analysis of a song that exemplifies that period and then provides a
brief historical context coupled with a discussion of films and broadcast media of
that era. After addressing some aspect of film song in more detail, such as the role
of the music director, the recording process, technology, playback singers, or
language, each chapter provides a biographical sketch and musical details on one or
two music directors and then concludes with a discussion of one or more landmark
songs of that music director that connect in some way with the historical and/or
cultural issues addressed in that chapter.
Chapter 2 examines the origins of Indian film song in the late colonial era and the
musical characteristics of early film songs (roughly 1931– 1947). I begin the chapter
with an analysis of the Anil Biswas song “Dheere dheere aa re badal” (“Come
gently oh clouds”) from the film Kismet (1943); then I contextualize this song
through a brief description of the historical and social movements that led to Indian
independence in 1947 and the films and musical practices of the silent era. After
discussing the influential actor-singers Noorjehan and K. L. Saigal, the chapter
presents the formal dimension of film songs, more specifically, the conventions of
the mukhṛā-antarā song form that has been a relatively stable melodic structure
for Indian film songs. In order to highlight the mediated nature of film songs (in
multiple senses), I describe the production processes of songs and how their
discourses fit into Indian filmmaking as a whole. I then call attention to the roles of
the music directors and arrangers who are responsible for composing these songs.
The chapter ends with a discussion of the biography and characteristics of the music
director Naushad Ali, his innovations in form, orchestration, and recording, and an
analysis of two of his songs, “Awaz de kahan hai” (“Call out to me, where are
you?”) from the film Anmol Ghadi (1946) and “Jab dil hi toot gaya” (“When my
heart is broken”) from the film Shahjehan (1946).
Chapter 3 begins with an analysis of the C. Ramchandra song “Aana meri jaan ...
Sunday ke Sunday” (“Come to me every Sunday, my love”) frosdvm the film
Shehnai (1947), and then addresses the issues that India’s founders faced in the
first decade of Indian independence (roughly 1947–1957). I focus in particular on
the Indian leaders’ deep ambivalence about the cosmopolitanism implicated in
mass media (e.g., film and film songs) in the nation-building project that continued
after independence. After addressing the general musical characteristics of this
period, I discuss early music technology and the emergence of playback singing as
exempldsified by the superstar singers Mohammed Rafi and Lata Mangeshkar. I
suggest that in their mediations of various vocal styles of South Asia, Lata and Rafi
largely established the vocal conventions for the next 50 years of film song. After
analyzing Lata’s classic song “Duniya mein hum aaye hain” (“We have come into
this world”) from the film Mother India (1957), the chapter continues with a
discussion of the music director duo Shankar-Jaikishan and a narrative and
musical analysis of their songs “Awara hoon” (“I am a vagabond”) from the film
Awara (1951) and “Mera joota hai Japani” (“My shoes are Japanese”) from the film
Shree 420 (1955). I suggest that these songs are emblematic of a particular
conception of the Indian nation-building project in the first decade following
independence.
Chapter 4 is centered on the issue of language in Hindi films. I begin with a musical
analysis of the S. D. Burman song “Hum aap ki aankhon mein” (“What if I were to
give my heart to your eyes”) from the film Pyaasa (1957), and then discuss the
historical cxcvontext of India from roughly 1957 to 1969. I describe the Indian
“liberation” of Goa from Portugal and the critical importance of Goan musicians in
developing the sound of Hindi film song through their familiarity with Western
instruments and harmony, as well as their knowledge of international music styles
like jazz and rock. I go on to illustrate the issues surrounding language in Hindi
films and songs in light of the cosmopolitan orientations of lyricists and their
audiences. This leads to a discussion of the ghazal, an important lyrical form of
Hindi film songs until the 1970s, followed by an analysis of a classic ghazal of
the 1960s, Shakeel Badayuni’s “Koi sagar dil ko behlata nahin” (“No amount
of liquor can distract my heart”) from the film Dil Diya Dard Liya (1966). The
chapter ends with a discussion of the music director S. D. Burman, his
orientation toward melody (over lyrics), and two of his songs, “Piya tose
naina lage re” (“Beloved, my eyes have met yours”) from the film Guide
(1965) and “Roop tera mastana” (“Your intoxicating beauty”) from the film
Aradhana (1969). This latter song, I argue, sets the stage for the sound of 1970s and
’80s film songs, most specifically, the dominance of the singer Kishore Kumar.
Chapter 5 begins with a discussion of the singer Asha Bhosle’s cabaret song “Piya
tu ab to aaja” (“Darling, please at least come now”) as an entrée into the dramatic
shift in the film and song aesthetics of the 1970s and ’80s. These sounds are
predicated, in part, on the tumultuous events in India during this period, which
included a war with Pakistan that led to the birth of Bangladesh in 1971, and an 18-
month imposition of President’s Rule by India’s then-Prime Minister Indira Gandhi
in 1975 in a historical moment referred to as “The Emergency.” In this era of film
song, the singers Kishore Kumar and Asha Bhosle rose to dominance and lent their
voices to the innovative music director R. D. Burman, who experimented with any
number of sounds in mediating rock and jazz into film songs. Following a
discussion of the song “Yeh dosti hum nahin todenge” (“We
will never end this friendship”) from the film Sholay (1975), the chapter goes on to
discuss the music director duo Laxmikant-Pyarelal who also dominated this period.
I then describe the qawwali film genre by way of the song “Pardah hai pardah”
(“The veil between us”) rendered by Mohammed Rafi. The Sufism embodied in the
devotional genre of qawwali, I suggest, becomes one of the important streams of
film songs in the contemporary era. The chapter concludes with an analysis of the
song “Ek do teen” (“One two three”) that illustrates many of the musical and visual
conventions of this transitional moment of film songs.
Chapter 6 begins with an analysis of the song “Kehna hi kya” (“What is there to
say?”) from the film Bombay (1995) as a way to introduce some of the new sound
aesthetic practices that began to emerge through the work of the music director A.
R. Rahman. I suggest that in this period (roughly 1988 to 2000), new technological
and recording practices altered the compositional approach to cosmopolitanism in
Indian film song, especially as audiences became more familiar with international
styles by way of the satellite television broadcasts that became available in the early
1990s. In addition, the new technological affordances of this era led to the birth of
“Bollywood” as a marketing category for international audiences, as well as the
musical characteristics of what Gregory Booth (2008) calls “New Bollywood.”
Hindi films underwent a significant change as well, as the new genre of “family”
films emerged in time to be marketed to global audiences. These films brought new
kinds of globally oriented cosmopolitanism, which I address through analyses of the
songs “Didi tera devar deewana” (“Sister, your brother-in-law is crazy in love”)
from Hum Aapke Hain Koun . . . ! (1994) and “Tujhe dekha to yeh jaana sanam” (“I
saw you and I knew it was love”) from Dilwale Dulhania Le Jayenge (1995). But
this cosmopolitan shift did not simply come from abroad: Different musical
resources began to perme- ate Hindi film songs from South India by way of the
music director A. R. Rahman, whose musical style led to new production practices
and sounds. The chapter ends with a discussion of the song “Chal chaiyya chaiyya”
(“Walk in the shadows”) from the film Dil Se (1998) and the dimensions of
contemporary film songs that it foreshadows.
Chapter 7 covers the latest period of film song, roughly 2001 to 2013. It begins with
an analysis of the Shankar-Ehsaan-Loy song “Woh ladki hai kahan” (“Where is that
girl?”) from the film Dil Chahta Hai (2001), which was a precursor to the
“multiplex film” that debuted in the mid-2000s. After briefly describing music
distribution in the 2000s–2010s (i.e., through YouTube and mobile phones), I go on
to point to the new practices of film song production in the post-orchestra era that
include the rise of new production roles, recording practices, and singers. The
chapter then
discusses the cosmopolitanism of local musdvdsvic genres that are an important

presence in contemporary film song, including the Punjabi bhangra and its
mediation for the 2006 film Rang De Basanti, the Hindi film song remix, and
Indipop. The chapter concludes with a discussion of the biography and musical
characteristics of the music director trio Shankar-Ehsaan-Loy, who have changed
the trajectory of the sound of Bollywood songs, and their soundtrack for the film
Bhaag Milkha Bhaag (2013).
Finally, in chapter 8, I return to a discussion of cosmopolitanism and mediation, and

make some predictions on how future Bollywood films might sound.
[ 24 ] Bollywood Sounds sec
CHAPTER 2
Film Songs at the End of the Colonial
Era and the Emergence of Filmi Style
T he film Kismet (Gyan Mukherjee 1943) features the actor Ashok Kumar in a
double role as the petty thief Shekhar and his long-lost brother Mohan. In the film,
Shekhar encounters a former theatre owner who worked his talented daughter Rani
(Mumtaz Shanti) so hard that she is crippled. She requires surgery—which she
cannot afford—in order to regain the ability to walk. Indrajeet, the villainous new
owner of the theater, has forced Rani and her father into a state of penury from
which they cannot escape. As Shekhar and Rani fall in love, Shekhar desires to help
her escape both debt and her disability, but he further complicates her life by giving
her a necklace that he has stolen from Indrajeet’s wife. Rani wears this necklace to a
function without knowing its origin and is accused of stealing it. Shekhar admits to
the police that he took the necklace, is arrested, escapes custody, raids Indrajeet’s
house again to steal the money to pay for Rani’s surgery, and is arrested yet again.
Shekhar is acquitted when it comes to light that he is Indrajeet’s long-lost son,
which resolves many of the outstanding conflicts in the film. Kismet is, at once, one
of the biggest hits in Hindi cinema of the 1940s, the moment of the actor-singer
Ashok Kumar’s superstardom, one of the earliest films to incorporate the “lost-and-
found” theme, and one of the first films to present a thief as a central character, the
source of a moral panic about the cinematic glorifica- tion of crime (Rajadhyaksha
and Willemen 1999, 298).
The song “Dheere dheere aa re badal...mera bulbul so raha hai” (“Oh, clouds come
quietly, my nightingale is sleeping”) (figure 2.1 and video 2.1)
Shekhar (Ashok Kumar) sings in the window after placing the stolen necklace on the sleep-
ing Rani (Mumtaz) in the song “Dheere dheere” (Kismet [1943]).
Video 2.1: “Dheere dheere aa re badal”
plays a central role in the film. The music director Anil Biswas wrote two versions
of the song. The first appears when Rani sings a lullaby to her sister Leela
(Chandraprabha), which is overheard by Shekhar through his window in an upstairs
room. Later in the film, Shekhar sings the same song to Rani who has fallen asleep
on her balcony as she awaits his return. As Shekhar sings, he gently places the
stolen necklace around her throat, addressing his song to the dark clouds in the sky
and entreating them to move gently past without waking his sleeping love. Shortly
after he departs, Rani awak- ens to find the necklace and, in song, entreats the same
clouds to reveal who has left this necklace for her. Her song is again overheard by
Shekhar, confirming her romantic interest in him. As the lovers sing, the picturiza-
tion briefly flashes to images of quickly moving clouds, which are indexed
musically in the fast tempo (~164 bpm) of the song.
Characteristic of songs from this period, Anil Biswas’s composition has fairly
sparse orchestration of strings, flutes, and tabla that at no point
conflicts with the centrality of the voice. The vocal melody is not based on any
particular rāga, but it is suggestive of rāga-like modes. Interestingly, the mode on
which the first part of the song melody is based gradually modulates to another
mode in the second half of the song. The shift from minor sixth scale degree to an
alternation between major and minor sixth, coupled with a shift from minor seventh
to major seventh in the latter half of the song, accentuates this change. “Dheere
dheere” uses the characteristic mukhṛā-antarā form of film songs (see below), but
this shift in mode in the middle of the same song is unusual. The vocal line has few
melodic ornaments and stays almost entirely within an octave of the singers’ mid-
dle register. As was common practice in film songs until the 1950s, the entire
orchestra plays the melody in octaves with the singer to give the melody extra
emphasis in the recording. The melodic simplicity and lullaby-like approach suit
both the song situation and the singing conventions of the time. Yet, the singers’
voices are noticeably weaker and less supple than those of the professional playback
singers who would come to dominate film songs just a few years later in the 1940s;
in this instance, the upper registers of both singers sound a little strained. Indeed,
this is reinforced by the fact that Ashok Kumar sings the film version of this song,
whereas Arun Kumar sings the gramophone version. In the accompaniment, one can
hear the orchestra playing a double-time arpeggio figure that adds energy to the
background and propels the song forward. Despite the restricted frequency range of
the recording, one can also sense, but not hear, the upper harmon- ics of a string
bass that help to provide additional momentum to the song. A gorgeous violin
countermelody adds melodic tension to the refrain of the song, but it is relatively
low in the recording mix. Percussion is also very low in the mix, and only the tabla
pitch tuned to the fundamental note is consistently audible. The song clocks in at a
little over three minutes, just long enough to fit on a 10-inch, 78 rpm record.
In addition to this popular lullaby, Kismet also famously features the nationalist
song “Door hato ai duniya walo, Hindustan hamara hai” (“Go away foreigners,
India is ours!”) (video 2.2). Depicted as a song at a stage show, “Door hato”
transparently calls for the end of colonial rule in India. The lyrics were written by
Kavi Pradeep, a poet who became famous as a nationalist lyricist in Hindi films in
the wake of the Quit India movement of 1942. While the song was clearly aimed at
the British presence in India, the narrative context in Kismet resorts to the rather
obvious subterfuge of referring to these “foreigners” as the Japanese rather than the
British, thus endsabling the film to get by the Britishdscsdc-controlled film censor
board.
Both the film and music of Kismet exemplify a point just before a critical moment
of transition for Indian filmmaking, not only because India
THe eMerGence of FILMI STyle [27]
Video 2.2: “Door hatao duniyawalo ko”
was to gain its independence from England just a few years later, but also because it
was produced in the period just before the emergence of the freelance system that
largely replaced the studio system of film production at the end of the 1940s. The
consequences of this transition in filmmaking would come to inflect the content,
practices, and music of Indian films throughout the period of “Old Bollywood”
(roughly 1940–1994, according to Booth 2008). In this chapter, I examine the
music of early Hindi films, paying particular attention to the emergence of the
mukhṛā-antarā song form. I also examine the collaboration between film directors,
music directors, arrangers, and lyricists in the composition of film songs. An
understanding of these roles in song production sheds light on the ways in which
these relationships inflect the narrative contexts of songs in films and some of the
meanings that these songs bear. I suggest that these compositional practices are a
part of the enduring legacy of Hindi films that continue into the contemporary
moment. Not all of the practices of this period lingered beyond India’s
independence, however, specifically the dominance of actor-singers like Ashok
Kumar, Noorjehan, and K. L. Saigal. Nevertheless, although there is a distinct
moment of separation between acting and singing in Hindi films, I argue that the
vocal influences of Noorjehan and Saigal carried forward into the post-
independence period when playback singing began to dominate. The second half of
the chapter focuses on the innovations of the music director Naushad Ali, who was
the single most popular music director of the 1940s. The chapter concludes with a
discussion of songs in two important Naushad soundtracks of the late colonial
period: the films Anmol Ghadi (Mehboob Khan 1946) and Shahjehan (A. R. Kardar
1946), each of which illustrates both the height of the actor-singer era, as well as
formal and stylistic characteristics that would manifest in later Hindi film songs.
INDIAN FILMS AND SONGS IN THE LATE COLONIAL ERA (1931–1947)
As I noted above, the film Kismet bears many of the traces of being a film of the late
colonial period of India. The British had been present in India since the 17th
century, largely through the commercial concern of the British East India Company.
This joint stock company had military, moral, and financial support from the British
government, yet it was not officially a part of the
government. However, this colonial approach changed after the Mutiny of 1857, a
failed rebellion against the increasing British power on the subcon- tinent. The
British government took control and ruled all of India, an area that spans what is
now Afghanistan to Myanmar. An indigenous independence movement had been
present in India for many decades, but gained steam under the leadership of
Mahatma Gandhi in the early 20th century. Born in the Indian state of Gujarat,
Gandhi received a law degree in London and practiced law for two decades in South
Africa as a civil rights advocate. He returned to India in 1915 to join the
independence movement and began to adopt the principles of nonviolent protest and
noncooperation, a sosdccial mobilization strategy that has since been widely
deployed all over the world. The goal was to convince Britain of its moral
imperative to allow India to rule itself. This freedom movement, coupled with
decolonization after World War II, led to Britain ceding its Indian colonies to local
governments on August 15, 1947. The British left a lasting legacy, however, that
appeared in the form of communication, road, and rail networks, as well as in music
and culture. However, this British-influenced cosmopolitanism was frequently the
source of contention for the new Indian nation-state, as I suggest in chapter 3.
Cinema is one of the legacies that developed at the end of the colonial era. The
first film was produced in India in 1899, not long after the medium debuted
internationally. Indian filmmakers initially relied upon the novelty of moving
pictures to attract paying customers away frosdcsdcm their primary competition:
Religious epics and local theatrical productions staging multi-hour dramas.
Cinematic adaptations of theatre productions featured music as a central component,
which helps to explain the initial, and perhaps enduring, popularity of music in
Indian films. Similarly, the earliest films used stories from the Hindu epics (e.g., the
Mahabharata and the Ramayana) and other mythological stories to attract these
mass audiences, who came from a variety of classes and ideologies. In the early
years of Indian cinema, there were several centers for film production: Calcutta
(now Kolkata), Lahore, Kolhapur/Pune, and Bombay (now Mumbai). The first
sound film came to India in 1931; it transformed the nascent film industry, led to the
obsolescence of the silent film, the emergence of the actor-singer, and a further
fragmentation into film industries based upon regional language (see chapter 4).
Several authors have described the historical transition from the silent era (1896 to
1931) to the sound film (“talkie”) at length,1 but there are a few points worth
emphasizing in this discussion of early film songs. Secsd
First, films of the nominally “silent film” era were never actually silent. The
cosmopolitan mix of Indian/Western instruments and styles that would
characterize later eras of film song was already in use in the live orchestras
accompanying films of the silent era in theaters. Several of the early music directors
began working in these orchestras and later transitioned into music direction for
films when the sound film came into vogue (e.g., R. C. Boral, Pankaj Mullick, and
Naushad Ali). Musical accompaniment was an important component of silent films,
in part to mask the noise of the film projector and in part to add another dimension
to the film-going experience. As the music scholar Bhaskar Chandravarkar has
noted:
The harmonium and the tabla players were expected to use not only their instruments, but
their feet to stamp, their voices to shout and generally boost excite- ment during the fight
sequences. “Maro!” “Chup Saale!” “Khamosh!” were the words the musicians bellowed as
the villain was being beaten black and blue. The musicians were not only the music directors,
but even the dialogue writers and dubbers; in any case they were the first commentary
readers-speakers that the industry knew (quoted in Garga 1996, 51).
Second, the sound aesthetics of early films emerged from the 19-century Parsi,
Marathi, and other regional theater traditions that were themselves cosmopolitan in
origination and regularly featured songs as a component of the narrative of a play.2
Early sound films were contiguous with these theatrical traditions. The first sound
films had many short songs that used small ensembles and had a melodic basis in
India’s classical, semi-classical, and folk music traditions.3 Early film songs of the
1930s and ’40s featured heavily ornamented melodic lines, sparse textures, and
minimal harmony. Instrumentation of this period usually consisted of tabla,
harmonium, sarangi, and classically trained actor-singers.4 Songs of this period also
had an open form and varied in length between two vand three minutes. These
songs borrowed heavily from the Indian classical melodic (rāga) and metric (tāla)
systems and foldsclowed classical conventions of melodic and rhythmic
ornamentation. In this early period of film song, lyrics were written to fit preexisting
melodies. But music directors increasingly began to compose melodies to fit lyrics
written for the film, and both of which began to take on novel charactericxvcxstics
that suggested the outlines of a new Indian genre of popular music. This period was
formative for the conventions of Hindi film song that developed in the late 1940s
and ’50s, especially in the creation of an identifiably filmi mode of vocal
performance and the stylistic mediation of folk and classical musics for
heterogeneous audiences.
While the form, content, and vocal approach of these songs emerged from Indian
classical and theatrical conventions, Ashok Ranade (2006) has argued that most of
these early “songs” were simply musical passages of a
brief couplet or line of verse rather than full-fledged songs. It took a few years for
film songs to develop as a genre in their own dsright, especially once the mukhṛā-
antarā form began to crystalize, and developments in recording technology
enabled larger orchestras and the introduction of playback singing. Unfortunately,
most of the recordings from 1930s and early 1940s films have been lost, and only
fragments of a few films remain that might help scholars compare early conventions
with later ones. Nevertheless, care- ful listeners will note that, in extant recordings
from the 1940s, the voice is supported by one or more melodic instruments (usually
violin, sarangi, or harmonium), and only rarely is more than one percussion
instrument playing in the background (usually tabla or dholak). More instruments
were used in the musical interludes separating the stanzas, but these interludes
tended to last only a few seconds and were quite compressed in length compared
to film songs in the 1950s and beyond.
SEPARATING SOUND AND VISION: THE ACTOR-SINGERS K. L. SAIGAL AND
NOORJEHAN
As film orchestral and performance practices began to take shape in the late colonial
period, actor-singers (i.e., actors singing their own songs in films) reigned in the
period from 1935 to 1947. Though talented actors, Ranade (2006) has noted that
many actor-singers had mediocre singing abilities at best. Yet, their performances
were sufficient to provide a char- ismatic screen presence that suited the film
narrative. While there were numerous actor-singers in this period, K. L. Saigal and
Noorjehan are frequently mentioned as exceptions to the rule of vocal mediocrity
in the late colonial era. Many of their recordings, especially those of the mid-1940s,
are still fondly recollected by film song connoisseurs, and each of them had a
formative influence on the emergence of playback singing.
Kundan Lal Saigal (1904–1947) grew up in Jammu when this region was one of the
great classical music centers of India. While reputed to have lacked formal music
training, Saigal was exposed to classical and semi-classical music, especially
taway’if (courtesan) performances at a very early age. Despite his lack of formal
instruction, he was remarkably well-versed in the Indian rāga system and had great
facility with rāga-based light classical genres. After a period of wandering in North
India, Saigal landed in Kolkata and was discovered by the music director Pankaj
Mullick in 1931. His discovery at the moment that sound films came into vogue was
fortsdvuitous, as many of the earlier silent film actors were deemed unsuitable for
the era of sound; many of them were Anglo-Indians who
could not comfortably speak an Indian language. Saigal went on to become a

renowned actor-singer, and performed the lead role in the first Hindi adaptation of
Saratchandra Chatterjee’s novel Devdas (Pramathesh Barua 1935), as well as two
songs in the Bengali version of the film. His portrayal of Devdas was one of his
best-known roles, and while this film is not available today, Saigal’s voice is
widely available on the film soundtrack. Saigal remained in Kolkata until 1941 and
then moved to Mumbai to pursue his career in Hindi films. He acted and sang in 29
films until his untimely death at the age of 42 from diabetes and excessive drinking
(Neville 2011).
Saigal ushered in a new style of singing for films that was distinct and highly
influential. He is particularly famous for introducing the vocal technique of
crooning into the microphone rather than singing in full voice, a practice that was
adopted by later playback singers. Saigal’s recorded voice inspired many of the first
generation of professional playback singers, including Mohammed Rafi, Lata
Mangeshkar, Mukesh, and Kishore Kumar. He is also known for popularizing the
Urdu ghazal in film, a song genre that had largely been limited to courtesan
performers but became a popular song style (see chapter 4). In addition to his work
in films, he recorded a number of non-film ghazal albums. Many of his
performances are still well known, and his voice is an icon of early film songs.
Along with Saigal, Noorjehan (1926–2000) helped to transform the vocal aesthetics
of late colonial film song. Known as “The Nightingale,” Noorjehan was born
Allarakhi in Kasur, Punjab (now in Pakistan). Her father brought her to Kolkata in
1932 to audition for film studios at the beginning of the talkies era. She earned a
salaried position in a studio and received classical vocal instruction from Ustad
Ghulam Mohammad Khan. She also acted in several films of the 1930s as a child
artist. Noorjehan sang in her first film in 1938, and her debut as a starring actor-
singer was in Khandan (Shaukat Hussain 1942). She moved to Mumbai in 1942 and
dominated a five-year period of Hindi film song (1942–1947) before moving to
Lahore after Partition to join the Pakistani film industry. Although Noorjehan was a
contemporary of K. L. Saigal, she never sang with him. The rich timbre of her voice
and its comparatively lower tessitura was especially notable in classic Hindi film
at the end of the actor-singer era, and she had much greater vocal control than most
of her contemporaries. She was the primary vocal influence for Lata Mangeshkar in
her early years, and critics have wondered whether Lata would have come to
dominate had Noorjahan not left India (Bharatan 1995). Had Noorjehan remained,
the sound of Lata’s voice as that of Indian womanhood (which I describe in chapter
3) would have undoubtedly been inflected in very different ways.
Nevertheless, Noorjehan was a powerful influence for singers of this era, and much
of her legacy is still celebrated today. Sc
THE MUKHṚĀ-ANTARĀ FORM
While the actor-singer period of Hindi films lasted for a little over a decade, one of
the dimensions of film song that became conventional in the early 1940s is the song
form, which has had a more lasting impact. Considering that thousands of songs
have been recorded for Indian cinema, it goes without saying that there are a
number of different song forms in use, many of which are borrowed from other folk
or popular traditions. Nevertheless, there is a certain consistency to Hindi film song
form that audiences anticipate when they listen to what Arnold (1991) has called the
“mainstream Hindi film song.” For the purposes of this book, I will call this the
mukhṛā-antarā form, which is the term used by contemporary music directors to
describe the formal dimensions of mainstream Hindi film songs that have been in
place for decades. It is this crystallization of song form that Ranade (2006)
described, but did not elaborate upon, that helps give the genre of Hindi film song a
certain stylistic cohesiveness.
The mukhṛā-antarā form is a versatile, scalable song form that can utilize various
poetic styles and meters (e.g., ghazals) through a particular kind of melodic
repetition. If one were to chart the form of most film songs, translated into
conventional terms used in Western music, one would likely see a structure that has
an introduction and two or three stanzas:
Introduction – refrain (svx2) – interlude Verse – refrain – interlude
Verse – refrain – interlude
Verse – refrain – conclusion
In the terminology used within the Indian film industry, the stanza structure looks
like this:
Music – mukhṛā – music
antarā – (refrain/mukhṛā) – music antarā – (refrain/mukhṛā) – music antarā – (refrain/
mukhṛā) – music
Most film songs begin with some sort of non-lyrical musical introduction, which
music directors simply call “music.” The instrumental melody of this
introduction is frequently just as recognizable as the melody of the refrain, and it is

just as frequently the music used to end a song. Interludes separate the sung
melodic-lyrical sections known as the mukhṛā and antarā. These terms are derived
from Indian classical music and denote particular components of song form, but
they have slightly different meanings in film songs.5 The mukhṛā (literally “face”)
begins the sung portion of most film songs. It is a long refrain that contains the
memorable melodic information that is repeated throughout the song in whole or in
part as a refrain at the ends of verses. Portions of the mukhṛā are generally used in
ways that are analogous to “the hook” in Western pop music parlance, and as such,
the mukhṛā is the part of the song most likely to be used in radio or television
advertising. The first line of the mukhṛā has historically been the title of the song,
although some contemporary music directors have begun using the final line of the
mukhṛā as the song title. Most film songs follow the first instance of a mukhṛā with
an instrumental interlude, which musicians usually call “music” or “M1.” Different
eras of film song have interludes of different lengths, but generally speaking, songs
of the 1940s had very short interludes so that they could fit on 78 rpm recordings.
By the 1970s, interludes might be as long as a minute in length. This interlude is
followed by a structure that begins with an antarā, which is a section containing lyr-
ics with a melody that is distinct from the mukhṛā. In terms of lyrical form (as
opposed to melodic form), the antarā is roughly analogous to a verse or stanza. The
melody at the end of the antarā contains material found in some part of the mukhṛā.
Most songs have two or three stanzas and vary in length from three to six minutes,
depending upon the length of the interludes.6
For example, in the song “Awaz de kahan hai” from the film Anmol Ghadi
(discussed in more detail below), one would see the song structure in figure 2.2.
There is a fair degree of variability that is possible in the structure, depending on
whether the song is a solo or a duet. In this particular case, the second singer of the
duet sings an antarā, but it is common for the second singer of a duet to begin
with the mukhṛā rather than the antarā. Most important, the internal organization of
melody within a film song follows relatively predictable patterns to aid listeners in
digesting new songs, even as songs can be extended or contracted by adding or
removing particular melodic sections.
THE PRODUCTION OF FILM SONGS
In addition to the codification of song form in the 1940s, the cinematographic and
narrative conventions of songs in films also became
Time
0:00 0:13 0:24 0:31 0:41 0:45 1:19 1:37 1:50 2:06 2:47 3:16
Figure 2.2:
Melodic Form
Introduction
Mukhṛā
A
The mukhṛā-antarā song form of “Awaz de kahan hai.”
conventional. The ideologies and processes of creating and incorporating songs
into films have been covered in some detail by Morcom (ddvc 2007) and Booth
(2008), but I include a short summary here for readers who are unfamiliar with the
role of songs in the production of films. For the sake of the argument in this book, it
is important to emphasize that one cannot examine the significance of songs in
Hindi films solely in musical terms. Rather, even at the earliest stages of song
production, musical meaning is produced by various agents in and through the
confluence of visual, aural, narrative, and economic resources brought together to
produce a film. That is to say, songs are written for moments in the narrative that
communicate a complex of musical and extra-musical information.
One of the most intriguing aspects of the production of Indian films is that songs are
among the first parts of any film to be conceptualized and crafted. In large part, this
is due to the fact that the music of the song needs to be composed, rehearsed, and
recorded before it can be “played back” for the actors to lip-sync to as the song
sequence is “picturized” (i.e., set to a visual narrative). At the very first stages of
film production, screenwriters and film directors collaborate in a “story sitting” in
order to determine how many songs will be in the film, where they will be in the
film, and what the “song situations” will be (i.e., in which narrative contexts the
songs will appear). This information is then relayed to the music director and
lyricist who will be crafting the songs to fit these situations. Depending on the rel-
ative skill and experience of the film director, he or she might only vaguely suggest
the need for a “sad song” or a “romantic song” at a particular place
Mukhṛā [“Awaaz de”] Mukhṛā [“awaaz mein”] Mukhṛā [“duniya meri”]
Antarā [“aaj raat”] Antarā [“chalne ko”] Mukhṛā [“kaise tu”]
Antarā [“kismat chha”] Antarā [“barbad mein”] Mukhṛā [“bedard”]
in the film. It is more likely that they will convey additional visual and narrative
information such as the actors/characters that will appear in the song, the emotional
states of the characters, the social context of an event (e.g., a cabaret show or
religious worship), the timeframe that will be represented, the locations that will
be filmed, or even the angles and movement used by the cameras (Morcom 2007).
Film directors can facilitate or inhibit the creation of good music for their films,
depending on how much musical knowledge they have and their vision for the role
of music in their film. Some film directors, such as Raj Kapoor, Guru Dutt, Mani
Ratnam, and Yash Chopra, had very clear ideas about what they wanted and how to
guide music directors in order to execute their vision. Yet, not every song is aptly
connected to the film narrative. Many films include an extraneous song or two in
order to alleviate the risk of a film flopping at the box office. Film producers and
distributors sometimes felt that particular films required additional song sequences
for the sake of marketing the film (Ganti 2012). But many songs seem unnecessary
for the development of the film narrative and have a “tacked-on” feeling to them,
which critics frequently note in film reviews. Film producers operate on the
business side of the film and ultimately want music that will have sufficient
commercial appeal to entice mass audiences to the theatre. As such, film producers
have an impression of what audiences will want to hear that may or may not align
with the real success of a film or soundtrack.
Once the narrative moments and styles of songs are determined, the music director
and lyricist collaborate on crafting the basic song melodies and lyrics. Typically,
they focus on the mukhṛā of the song first, then the melodies and lyrics of the
antarās. Once these melodies are composed, music directors and their assistants
write the “music” (i.e., the background accompaniment to fit the melody). Until the
mid-1990s, compositions developed through collaboration with a small group of
“sitting musicians” (typically including melodic, harmonic, and rhythmic
instruments) who worked through various musical ideas to determine what sounded
best for the song situation (see Booth 2008, 167–175). This small ensemble might
also be present to play the nascent musical ideas in order to pitch the song (i.e.,
present the song for approval) to the film director and/or producer. The music
directorial team then focuses on the musical interludes that separate the stanzas of
the song. These interludes are equally oriented to the song situation, as they might
underscore some aspect of the visual narrative created by the picturization in ways
that are comparable to the cinematic uses of a background score. Thus, the music in
the interludes might indicate the location where the film was shot or was purported
to represent (e.g., a particular country or Indian state), some element of the social
context of
the song (e.g., a nightclub or religious observance), or some other onscreen action
(e.g., the aging of a character, a love or fight scene).
Once the melody, lyrics, and music have been developed, music directors typically
begin the rehearsal and recording process of the song. Of course, the song recording
process has changed substantially over the last 70 years due to the affordances of
new technologies. In the 1930s, for example, songs were recorded as a live take on a
single microphone onto optical film with all of the musicians present at the
recording. By the 1950s, some music directors extensively rehearsed the orchestras
separately from the singers and then brought them all together at the very end to
record the song. By the 1980s, it became possible to record the orchestra for each of
the songs in advance and then bring singers in to rehearse and record several songs
in one afternoon. By the 2000s, it became common for music directors and
programmers to compose a rough version of a song with music software and sample
libraries (i.e., digitized instruments and rhythm loops) and then bring in singers and
other musicians to humanize the result. Once the song is recorded, it might still
undergo minor changes to fit the requirements of the film, such as adding,
subtracting, or adjusting portions of an interlude to fit the movement of the camera.
Nevertheless, a (relatively) final version of the song is needed before the director
can picturize the song sequence with the actors.
Although this outline gives some indication of how a typical song is composed
and recorded, every song is unique. Undoubtedly, many songs have emerged from
an approach or process different from the one described above. Moreover, while the
music director is responsible for the music in the film, it is important to note that the
film director and producer ultimately approve which songs will appear in a film and
they might be involved to a greater or lesser extent at various stages of composition.
There are many stories of music directors pitching song melodies to film dcvirectors
and having them rejected, or recording songs that were not included in films. This
is not to suggest, however, that songs that are rejected for a particular film are
wasted efforts. For the sake of efficiency, many music directors keep a “bank” of
melodies to pitch for any film project, and these songs sometimes find a home in
other films. One well-known example is the S. D. Burman melody for what was to
be the title song of Guru Dutt’s final film, Baharein Phir Bhi Aayengi (1966), but
was rejected by the director. Burman subse- quently recycled this melody into the
peppy and very popular song “Ye dil na hota behara” (“My heart wouldn’t have
been unfortunate”) for the film Jewel Thief (Vijay Anand 1967). While it is common
for music directors to repurpose compositions that have been rejected for a film
project, there have been times when film directors or producers have heard songs
that dvddv
they like from other sources (such as Indian folk songs or international recordings)
and requested that music directors create a version of these songs to be adapted for
their film.
PRODUCTION ROLES: MUSIC DIRECTORS, ARRANGERS, AND ASSISTANTS
In its historical and contemporary usage, the term “music director” refers to the
person who is primarily accountable for composing the melodies for—and
overseeing the production of—Indian film songs. While the origin of the term
“music director” to denote the composer of film melodies is rather fuzzy, it is likely
contiguous with the adaptation of late 19th-century theatre practices into early 20th-
century cinematic practices. Since many of the early music directors in cinema had
also worked in theatre and silent film orchestras, this seems to be the most
reasonable explanation. Music directors are nominally responsible for all of the
music in any given film, but in practice, the musical scores (i.e., background music)
are frequently created by music arrangers or assistants who work alongside the
music director. As much as they compose the songs, music directors also man- age
and negotiate with a constellation of people (e.g., lyricists, assistants, technicians,
musicians, and singers) who help them craft the songs from beginning to end
(Booth 2008). It is noteworthy that like other aspects of film direction and
production, the overwhelming majority of people involved in music production are
men: With the exception of playback singing, very few women have worked as
music directors, lyricists, arrangers, and musicians.7
Music directors and singers are the focal points in discussions of Indian film songs
and, as I noted in the preface, there are numerous book-length biographies and
retrospectives of particular music directors. Yet, few of these biographies account
for the fact that the people working alongside them sometimes had extraordinary
influence on the final results. Indeed, some of the elements that make many songs
memorable (e.g., a rhythm, an instrumental solo, a countermelody, a moment of
orchestration, etc.) were likely developed through the collaboration of a team rather
than by any individual decision of a music director. In a larger historical context,
one of the most important production roles in film music is the music arranger (also
sometimes called the music assistant). While the term “arranger” in a Western
context connotes a person who adapts a musical composition for instruments or
styles for which it was not originally written, it has a signifi- cantly different
meaning in the context of Indian film songs. The role of the
arranger can vary from one music director to another, but generally speaking, the
arranger fleshes out the musical details in the song and makes the necessary
preparations for recording. As Alison Arnold (1991) points out, arrangers became
invaluable assets to music directors at the end of the film studio era since they
enabled music directors to take on more projects (i.e., music directors outsourced
some of the musical labor, including orchestration, copying, rehearsing, and
conducting). Some arrangers worked very closely with music directors in
composing the melody and accompaniment in the director’s studio. Among other
things, an arranger might compose the countermelodies, write the musical
interludes, beginnings, and end- ings, and develop the orchestration (i.e., combining
the sounds and textures of various musical instruments). The task of incorporating
Western harmony into film songs also generally fell to arrangers since, until very
recently, few music directors had an extensive understanding of harmony. In terms
of preparing a song for recording, arrangers might also transcribe the melody into
Western or Indian musical notation, write out the music parts for the musicians,
recruit the necessary musicians for the orchestra, rehearse the orchestra, and
conduct the orchestra in the recording studio. Many arrangers also played prominent
instruments in the orchestra.
Historically, there has been a great deal of variability in the compositional
approach of individual music directors. Some music directors felt compelled to have
complete control over the entire compositional process, while others were more
open to collaborating with music assistants and musicians. For example, the music
director Madan Mohan once suggested that to him, a music assistant was little more
than a stenographer who noted his musical ideas; he did not contribute to the music
composition processes (Bharatan 1995). Other music directors like R. D. Burman or
A. R. Rahman have been more open about describing the creative process as a
collaborative effort. In so doing, they point to the interactions between music
directors, arrangers, and musicians in crafting the melodies and music of songs, as
well as the malleability of the creative process. Some music directors had less
musical knowledge than others and, when it came to issues such as harmony or
orchestration, they may have more or less relied on the skills of their respective
assistants. Of course, musicians usually knew which music directors were filling a
managerial role more than a composdsvitional one (Booth 2008).
As far as their social status is concerned in this production hierarchy, only the
names of the music director, singers, and lyricists appear in the opening credits of a
film or on the jacket of its soundtrack. A music arranger might sometimes receive a
line in the film credits, but his central role in song production is otherwise
unacknowledged. For this reason, Gregory Booth
(2008) has aptly described arranging as one of the musical roles that lie “behind the
curtain” in Indian cinema. Yet until recently, most music directors learned the
craft by apprenticing as musicians and/or music assistants to an established music
director, which has prompted the lyricist Gulzar (2003) to suggest that arrangers are,
in essence, potential music directors. Moreover, many of the most prominent music
directors worked first as arrangers and musicians; notable examples include Ghulam
Mohammed who worked with Naushad, Shankar-Jaikishan with Husnlal-
Bhagatram, R. D. Burman with his father S. D. Burman, Laxmikant-Pyarelal with
Kalyanji-Anandji, A. R. Rahman with Ilayaraja, and so forth. It is also noteworthy
that many musicians from the state of Goa, who performed at night in jazz and rock
bands, worked as arrangers during the day (see chapter 4). Some of these prominent
Goan arrangers include A. B. Albuquerque and Peter Dorado who worked with C.
Ramchandra and other music directors of the 1940s and 1950s, Sebastian D’Souza
who worked extensively with Shankar-Jaikishan, and Anthony Gonsalves who
worked with Laxmikant-Pyarelal. There are very few Goan music directors, how-
ever. Gregory Booth’s interlocutors who worked in the 1960s–1980s film orchestras
noted in interviews that they viewed film music as merely a hobby rather than a
central career opportunity, at least until the work in Mumbai’s jazz clubs began to
dry up in the 1970s.
THE INNOVATIONS OF NAUSHAD ALI (1919–2006)
Naushad Ali is one of the foremost music directors in Indian film history. His
musical innovations cemented the form, recording techniques, and orchestration that
would be adopted by later music directors. Naushad’s films dominated the 1940s,
and he became one of the first superstar music directors in Hindi cinema.
Born in Lucknow, Naushad studied the sitar and harmonium and repaired
instruments in a music shop in his youth. He also played the harmonium in theatres
for silent films that were shown in Lucknow. He rebelled against his family’s
prejudice against musicians, running away from home in order to compose and
perform songs for nautanki (folk theater), which exposed him to the North Indian
folk traditions that he included in many of his film songs. Naushad eventually
settled in Mumbai in 1937 to join the film industry. He struggled in his first years,
including briefly living on a foot- path (sidewalk) opposite the cinema hall that, 16
years later, would debut one of his most important films, Baiju Bawra (Vijay Bhatt
1952). He first worked as a pianist in film orchestras and apprenticed as an assistant
with
the music director Khemchand Prakash. His music directorial debut was Premnagar
(M. Bhavani 1940). In this project, he experienced firsthand the technological
constraints of recording songs in live takes outside, which were performed at night
to minimize background noise, and with musicians stationed behind the scenery to
be outside the camera frame. His first hit film, Rattan (M. Sadiq 1944), was
followed by a long string of successful films in the 1940s and ’50s that led him to
transition from being a salaried music director to being the highest-paid music
director of his time. Indeed, Naushad was the first music director to achieve the
benchmark of charg- ing one lakh rupees (i.e., one hundred thousand rupees) for
composing the songs and music for a film (Bharatan 2013).
A series of successful films gave Naushad a singular power among music directors
that has not since been seen. Because he had produced so many hits in the 1940s, he
could determine the musical characteristics of a song with minimal meddling from
film producers and directors. In interviews, Naushad frequently recounted an
anecdote from his early years that indexes this power:
When I recorded my first song for Mehboob’s “Anmol Ghadi,” he asked [Noorjehan] to
change a note, add a stress there. He was the boss. The next day I purposely went on to the
sets while the song was being filmed. Mehboob wel- comed me, saying “Look at your song
being shot!” “May I see through the camera?” I asked. He allowed me. I peered through it
and asked the people around to move the table to the left, a chair to the right. Mehboob
caught me by the ear and said, “Your job is music, direction is my job.” I said that was the
very admis- sion I wanted from him, that his job was direction and not music. Mehboob’s
answer was clear from thereon—never to enter the music room again, and I did all the films
unfettered (quoted in Chopra 2012; also in Bharatan 2013).
Perhaps not surprisingly, considering the way he recounts this incident, several of
Naushad’s most important soundtracks were composed for the film director
Mehboob Khan, including Anmol Ghadi (1943), Mother India (1957), and Mughal-
e-Azam (1960). He had more or less free rein over his compositional approach, and
each of these films is considered to be a musical and cinematic masterpiece.
Naushad was given the luxury of taking as much time as he needed to compose and
perfect a song. Accordingly, while his output was relatively small compared to other
marquee music directors, he likely had the highest percent of blockbuster hits
among his 66 film soundtracks. He end- lessly polished song melodies and required
rehearsal after rehearsal from his singers, regardless of how established they might
be. This painstaking
approach to composition is the subject of another anecdote in which a filmmaker

asked Naushad to compose 10 songs in 20 days. Naushad is famously reported to
have told this filmmaker: “I can’t even give you one song in [20] days . . . my music
room is not a department store!” (quoted in Premchand 2003, 386). He had a
reputation for being a choosy composer who would only rarely work on more than
one film project at a time. His refusal to incorporate more trendy international
sounds to accommodate the changing needs of song situations meant that he
essentially stopped working after the 1960s, although he did compose for the
occasional film dfvuntil his death in 2006. In his later years, Naushad was the leader
of the Indian Performing Rights Society, which administers the publishing rights of
compositions, and he spearheaded attempts to challenge the copyright laws that
enabled the film song remix fashion of the 2000s (see chapter 7).
Naushad is credited with a number of important innovations in film songs of the

1940s and ’50s. He pioneered the use of large orchestras, some including more than
100 musicians. He used the highest available standards in the studio and is
attributed with introducing the practice of recording voice and orchestra on separate
tracks, as well as innovations in song mixing and acoustic design. This attention to
detail in the studio, coupled with the large orchestra, gave his songs a huge, distinc-
tive sound that was enhanced in the 2004 remastering of his magnum opus Mughal-
e-Azam (Mehboob Khan 1960). Ashok Ranade notes that Naushad was instrumental
in solidifying the form of film songs (i.e., the mukhṛā-antarā form), “tightening the
also important for the development—and later dominance—of several significant
playback singers. He discovered the singer Suraiya as a youth, and Lata
Mangeshkar and Mohammed Rafi came of age when Naushad was at the height of
his prominence. The journalist Raju Bharatan (1995) credits Naushad with
emphasizing Lata and Rafi’s versatility in his songs, especially in drawing from
their mastery of both classical and folk idioms. This versatility and resultant
popularity led to their dominance as playback singers for several decades as their
virtuosity drew the attention of other music directors (see chapter 3). More than
anything else, Naushad is celebrated as the music director who successfully
mediated Indian classical music in ways that were
accessible to mass audiences. The soundtrack for the film Baiju Bawra is the most
frequently cited example, although a large number of his song melodies in other
films have a direct basis in Indian rāgas. Finally, Naushad also had a rare gift for
Hindi/Urdu poetry and crafted songs along with his lyricists to a much greater
extent than other music directors of the time, many of whom grew up in other parts
of India and spoke different regional languagsdves (e.g., S. D. Burman, Salil
Chowdhury, and Anil Biswas who grew up in Bengal and spoke Bengali-accented
Hindi).
Anecdotes about Naushad and his contemporaries are frequently mobilized by
Indian music critics and fans to compare the early film song era to later eras. These
comparisons can be reduced to a set of binaries that disparage both the music
directors and the music of later eras (i.e., film song after the 1950s when Naushad
dominated). These discursive tropes include slow versus fast compositional styles,
“timeless” versus “forget- table” melodies, Indian versus Western orientations,
greater versus lesser value of music direction to film production, quality versus
quantity, non- commercial versus commercial, etc. These comparative tropes are
modular and sometimes contradictory, but they have been applied to other music
directors and songs, as well as changes in prevailing social attitudes about Indian
musics (see Beaster-Jones 2009).
“AWAZ DE KAHAN HAI” (“CALL OUT TO ME, WHERE ARE YOU?”) ANMOL
GHADI (MEHBOOB KHAN 1946)
Anmol Ghadi was one of the actor-singer Noorjehan’s last films in Bombay cinema
before she emigrated to the newly formed Pakistan, and her only collaboration with
Naushad. This is one of the most popular films of the 1940s, and several of the
songs are still considered evergreen (i.e., classic) hits. The film exemplifies the
seamless incorporation of songs into the narrative and their revelation of each
character’s emotional state, especially through indirect address. The tensions that
emerge from a love triangle that requires a sacrifice, as well as the disparity of
wealth between the characters, are relatively conventional themes within Hindi
films.
The film begins with the boy Chander (Surendra) chasing the carriage of the girl
Lata (Noorjehan). Before her family moves from the village to Mumbai, Lata gives
Chander her father’s watch, rationalizing that her wealthy father can simply buy
another one. This anmol ghadi (priceless watch) becomes the object that connects
Lata with Chander for the rest of the film even as it accentuates the wealth disparity
between Chander and his friends. Chander grows up in the village while his
widowed mother
works herself to the bone to support her son’s studies so that he can join the civil
service. Chander proves to be a lazy and indifferent student and ultimately becomes
an equally lazy and indifferent sitar-maker. He discov- ers the writing of Renu, a
poet who seems to speak to the intimate details of his and Lata’s childhood love.
When his now-wealthy childhood friend Prakash (Zahur Raja) returns to the village,
he convinces Chander and Chander’s mother to join him in Mumbai so that Chander
can run his music shop. Chander proves to be a mediocre shopkeeper, but in the
meantime encounters Basanti (Suraiya) who dallies at his shop and makes excuses
to return to flirt. The film soon reveals that Basanti is Lata’s friend, and that Renu is
Lata’s nom de plume. Chander and Lata later encounter each other by accident; now
adults, though strangely familiar to one another, they do not fully recognize each
other. It is at this moment that the duet “Awaz de kahan hai, duniya meri jawan hai”
(“Call out to me, where are you? My world is so youthful”) shows both of them
realizing that they have found their childhood love. Not knowing of Lata’s and
Chander’s relationship, Prakash falls in love with Lata and is arranged to be
married to her. Lata briefly considers running away from home, debating the
conflicts of love versus familial obligation, but ultimately consents to marry
Prakash. In order to remove himself from this heartbreak, Chander leaves Prakash’s
house, sacrificing his love for Lata for his friend. He returns home with his mother,
who dies at the end of their journey. Still unaware of the love between Chander and
Lata, Prakash is upset that Chander is not present for his wedding to Lata. At the
moment he vows never to marry, however, Chander returns, and as a wedding gift,
Chander gives the watch back to Lata. She gifts him in return “ādha mera ġam”
(“half of my sorrows”). The film ends with Chander walking alone in the twilight,
and with Basanti running to catch up with him.
Anmol Ghadi has some of the most important and memorable music in Indian film
history. The soundtrack contains fine vocal performances by the actor-singers
Noorjehan and Suraiya, as well as early examples of playback singing by
Mohammed Rafi, Shamshad Begum, and Zohrabai Ambalewali. Each of the last
three singers became an important voice in the post-colonial playback period. The
film is especially well known for the Noorjehan songs “Awaz de kahan hai” (“Call
out to me”) (figure 2.3), “Jawan hai mohhabat” (“My love is youthful”), and “Mere
bachpan ke saathi” (“My childhood companion”).
“Awaz de kahan hai” (video 2.3) is a duet between Noorjehan and Surendra, and a
classic example of the use of a rāga as the basis of a film song melody (Rāg
Pahādi). The song is in a six-beat meter at a tempo of approximately 165 bpm in
the accompaniment, although the languorous melody
Figure 2.3:
Noorjehan singing “Awaz de kahan” (Anmol Ghadi [1946]) as she looks at the night sky.
Video 2.3:“Awaz de kahan hai”
makes the song sound slower and more contemplative. Like other songs of this era,
the vocal melody dominates the recording mix and the vocalists are supported by
strings and woodwinds in octaves, with tabla as rhythm accompaniment. The
diatonic and largely unornamented vocal melody stays within an octave range for
each singer. The song uses a mukhṛā-antarā form, with two stanzas and short (1–2
cycles) musical interludes separating the stanzas that keep the song at approximat
You made decisions because you thought they were right.

The answer would have been subjective this time, too. Only
now, you are not sure of the answer, you hesitate, and so
remain silent. This silence will cost you dear. You will
succeed in taking me to the sorcerer who will use his magic
to make me his genie and do his bidding. His first order for
me will be to kill you. So you see, Vikramaditya, as long as
you were karta, taking calls, you were doing yourself a
favour. As soon as you stop making your own decisions,
stop being a karta, you are at the mercy of others and you
are sure to end up dead.”
Everyone looks at the karta for a decision despite data being
unreliable, the future being uncertain, and outcomes that are
unpredictable. Not everyone can do it. He who is able to
make decisions independently is the karta. He who allows
others to do so is the yajaman.
——————————————
The investors are chasing Deepak. He built an online
coaching class of engineering students that was bought by a
large educational portal for a phenomenal amount. Now the
investors expect Deepak to repeat this success. Deepak is
filled with self-doubt. He is not sure what it was about the
website he built that made it so valuable in the eyes of the
buyers. Was it just luck? Since he does not know what
made him successful, how can he repeat the success? There
was nothing objective about his creation. Must he follow
his gut instincts again? But the investors will not allow him
to do so; their auditors will keep asking him for
explanations and reasons, assuming his calls are rational.
And the media, which celebrated the sale, is watching his
every move continuously. He is a victim of success. How
he wishes he never became an entrepreneur. How he wishes
he could roll back the clock, be a simple engineer
working in a factory, diligently doing what the boss tells
him to do. ——————————————
All decisions are contextual

Amongst the twenty-five stories that the vetal told
Vikramaditya, this is one: a king killed a merchant and laid
claim to all his property. The merchant’s widow fled the
kingdom swearing revenge. She seduced a priest and was
impregnated by him. She abandoned the son thus born at
the door of a childless king who adopted the foundling and
raised him as his own. “Who is the father of this child: the
merchant who was married to his mother, the priest who
made his mother pregnant or the king who adopted him?”
Vikramaditya replies with the caveat that the answer would
depend on the culture to which the king belongs. In some
cultures only biological fathers matter, in some, legal
fathers matter and in others, foster fathers matter more.
There is no objective answer in matters related to humans.
In the Mahabharat, Pandu is called the father of the Pandavs
even though he is not their biological father. The law of the
land states that a man is the father of hise. Is that ethical? In
the Ramayan, Ram is celebrated for being faithful to one
wife, yet in the Mahabharat, men have many wives and the
Pandavs even share a common wife. What is appropriate

conduct?
Laws by their very nature are arbitrary and depend on
context. What one community considers fair, another may
not consider to be fair. What is considered fair bysdv one
generation is not considered fair by the next. Rules always
change in times of war and in times of peace, as they do in
times of
fortune and misfortune.
Thus, no decision is right or wrong. Decisions can be
beneficial or harmful,
in the short-term or long-term, to oneself or to others.
Essentially, every decision has a consequence, no matter
which rule is upheld and which one is ignored. This law of
consequence is known as karma.
——————————————
Mr. Gupta has to choose a successor. Should it be his eldest
son who is not very shrewd? Should it be the second son
who is smart but not interested in the business? Must it be
his daughter, who feels gender should not be a criterion, but
who fails to realize she is not really that smart? Should it be
his brilliant son-in-law, who does not belong to the
community, which will annoy a lot of shareholders? Must
the decision be based on emotion, equality, fairness,
loyalty, or the growth of the business and shareholder
value? Each and every answer will have opponents. Must he
simply divide the business before he dies for the sake of
peace or let his two sons and daughter fight it out in court
after his death? There is no right answer, he realizes.
Traditionally, in the community, the eldest son inherited
everything. That was convenient but often disastrous. Mr.
Gupta does not want to impress the community; he wants
his legacy to outlive him. He also wants all his children to
be
happy. His desires impact the decision as much as the
context. ——————————————
Not everyone can handle the burden of

uncertainty
One day, Bhartrihari receives a jewel from a traveller who
is visiting his kingdom. “Only a king such as you is worthy
of possessing it,” says the traveller.
That night, the king gives the jewel to his beloved queen
because he feels she is more worthy of it.
The next day, to his gresdcat surprise, he finds the same
jewel in a basket full of dung being carried by the lady who
cleans the stables.
On being questioned, the cleaning lady says it has been
given to her by her lover, the man who grooms the royal
horses. When the groom is accused of theft, he reveals it is
a gift from a nymph who visits him every night in the
stables. The king decides to investigate.
The following night, Bhartrihari hides in the stables and
realizes that the ‘nymph’ is none other than his beloved
queen! Blinded by love, he does not see that his wife loves
another man and she does not see that the man she finds
attractive cares for another woman.
After this incident, the king is unable to take any decisions.
He doubts everything he sees. Uncertainty paralyzes him.
He trusts no one. In despair, he decides to become a hermit
and give up his throne to his younger brother,
Vikramaditya.
Bhartrihari has to confront the horror of human existence.
We can never know everything and we can never be sure.
All information is incomplete, and all readings distorted by
personal prejudice. And yet we have to take decisions all
the time and hope the results favour us. Bhartrihari feels
powerless. He is unable to conduct the yagna and passes on
the reins of his kingdom to his younger brother,
Vikramaditya.
While everyone has the potential of being a karta or a
yajaman, not everyone is willing to take decisions and be
responsible for the outcome. We would rather be devata
(reactive) than yajaman (proactive).
——————————————
Madhukar, head of markedsvting, recommends that Arshiya
be made the head of corporate communications. Soon after
her promotion, Arshiya begins to behave very differently.
She becomes more arrogant and
imperious. She is no longer as gentle or as kind. Madhukar
realizes that as long as Arshiya reported to him, she
behaved very nicely. Now that she reports directly to the
managing director, she is not obliged to be nice. Madhukar
realizes that the data on the basis of which he made the
recommendation was false. He decides to never again
recommend anyone for a job or promotion. Ergo, he will
never be a yajaman again.
——————————————
Every decision has a consequence

In the Ramayan, Dashrath shoots an arrow in the direction
of a sound that he believes to be the sound of deer drinking
water. It turns out to be the sound of water being collected
in a pot. The arrow fatally injures the young man who was
fetching the water. The young man is Shravan. His old and
blind parents do not see this event as an accident. They see
it as murder. They curse Dashrath to, like them, die of
heartbreak following separation from his son.
In the Mahabharat, Pandu shoots an arrow at a deer, not
realizing that it is copulating with a doe, and that it is, in
fact, no deer but a sage called Kindama who has taken the
form of a deer, along with his wife, in order to mate in the
open air. Kindama curses Pandu that should he touch a
woman and try to have sex with her, he will die instantly.
As a result, Pandu cannot father children. He feels he is
unfit to be king as he will never father an heir. So he
renounces the throne and stays in the jungle, choosing to be
a hermit, a decision that takes everyone in the palace by
surprise.sdc
The notion of karma is unique to Indian thought. No action
exists in isolation. Every decision impacts the ecosystem.
Karma is often mistaken for the adage, “As you sow, so
shall you reap.” The assumption then is that if we sow good
deeds, we will reap good rewards. But who decides what
action is good or bad? The desire to qualify an action, and
its consequence, as good or bad, right or wrong, is a
peculiarly human trait. Nature does not do so.
Action impacts the self, the people around and the
environment at large. Every person is impacted at three
levels: the physical level, the mental level and the social
level. Thus, a tiny ripple can result in a storm, and the
ripple-causer needs to take responsibility for it.
An arrow that has been released from the bow is a metaphor
for a decision that cannot be withdrawn. It has
consequences that a yajaman has to face. There is no
escapesdvsd. This is a heavy burden to bear.
——————————————
For years, they manufactured automobile parts. But when
Ritwik decides they should open service centres for luxury
cars, the whole family opposes him. “Do it with yvour own
money!” his brother says. So Ritwik uses his own money
and investments. If he succeeds, the profits are his alone. He
will prove once and for all that he is smarter than the rest of
his family. If he fails, he will have to face the double
humiliation of being a business failure and being told by his
family, “We told you so.” If Ritwik chooses to listen to his
family, he will have to spend the rest of his life wondering
about all the things that could have happened if only he had
had the guts to take a risk. There is no escape from
consequences. ——————————————
Decisions are good or bad only in

hindsight
Garud, the eagle, is enjoying the song of a sparrow atop
Mount Kailas when he observes Yama, the god of death,
also looking at the bird. But Yama is frowning. Maybe he
does not like the song. Fearing for the welfare of the little
bird, Garud, with compassion in his heart, decides to take
the bird away from Yama’s line of sight.
Garud takes the bird in the palm of his hand and flies to a
forest far away, beyond the seven mountains and seven
rivers. There, he leaves the sparrow on a tree full of
succulent fruits. When he returns to Mount Kailas, he finds
Yama smiling. Yama explains, “My account books are
balanced. I saw a sparrow here singing a song. It was
supposed to die today but not here. It was supposed to die in
a forest far beyond the seven mountains and seven rivers,
eaten by a python that lives under a tree full of succulent
fruits. This has happened, thanks to you, Garud.”
Garud realizes in hindsight that what he thought was an act
of kindness turned out to be an act of cruelty for the
sparrow.
When strategies are made it is in the hope that they will
minimize surprises. Huge amounts of time are taken to
ensure the data and the analysis is right so that the results
are predictable. As organizations grow larger, the cost of
mistakes is higher, and so much more time and energy is
taken while taking decisions. And yet, despite all
precautions, things can and do go wrong, often because
assumptions are incorrect. A yajaman needs to take this in
his stride.
A yajaman needs to be defined not by the outcome,
achievement, goal or performance, but by his ability to take
decisions proactively and responsibly.
——————————————
It seemed like the right thing to do at the time: leaving the
job and starting out on his own. Parul thought that the
clients would love to have the same work done at a lower
cost by a freelance consultant. But when she started visiting
clients she realized there were more freelance consultants
than she had anticipated. The competition was fierce. So she
started offering outsourcing services. And suddenly, she
found herself much in demand and the owner of a thriving
business. Her husband said that resigning from the
consulting firm was the best thing she had done.
But Parul knows that she left to be a consultant and had
never dreamed she would become an entrepreneur. This
was not a future she had planned or anyone had predicted.
She is not sure if what has happened is good or bad.
——————————————
Decisions are often rationalized in

hindsight
In the battlefield of Kurukshetra, when Bhisma sees
Shikhandi standing on Krishna’s chariot, he lowers his bow.
Taking advantage of this, Arjun who is standing behind
Shikhandi lets loose a volley of arrows that pins Bhisma to
the ground. Even though the great general of the Kaurav
army cannot be killed, Arjun has managed to incapacitate
him, increasing the chances of Pandav victory.
The Kauravs protest: the rules were breached, Shikhandi
was a woman and no woman is allowed on the battlefield.
The Pandavs insist Shikhandi is a macondition. Yet to truly grasp the
nettle, however, a longer timeline is required.
For much of the last 200 years China’s destiny has been shaped by its exposure to
the wider world. The real tipping point was the 1839 opium War. This was the
moment at which tensions with international trade – tensions born of the Middle
Kingdom’s hermetic pursuit of autonomy – transformed into outright aggression.
From this juncture, China experienced a century of subjugation at the hands of
competing colonial powers, which culminated in expansionist Japanese aggression
during the Second World War. Japan was eventually ousted by an uneasy alliance
between China’s nationalist and Communist parties. A four-year civil war followed.
The Communist party prevailed and in 1949 Chairman Mao Zedong founded the
people’s republic of China.10 Mao’s Communism was far from liberating, however.
over the next three decades China progressively withdrew from the world. Isolation
led to widespread famines and ideological purges11 which ensured that by:
1975 – the nadir in well over a thousand years of economic history – Chinese earned on
average just 7.5% of the income of Western Europeans.12
Mao had already realized as much, and from 1971 had been in dialogue with the
united States of America about China’s re-entry into global affairs.13 His death in
1976 meant that he did not see the realization of this switch in policy. It was Mao’s
successor, Deng Xiaoping, who reopened China’s doors in 1978, and is widely seen
as the architect of its meteoric rise to today’s position of global pre-eminence.14
Deng had lived through China’s all-time lows. If these had resulted from Chinese
obstinacy in the face of globalizing currents, he now realized that China’s future
must grasp the obverse face of this historical coin. Modern China has harnessed this
opening up with seemingly unbridled abandon.
Longer and more complete histories are available elsewhere, so I will not repeat
them. rather, this brief exposition provides some context to the China that will now
be under discussion. Its recent history has been equally tumultuous. But the
InTroDuCTIon 3
4 SHoppIng MALLS AnD puBLIC SpACe In MoDern CHInA

trajectory has been largely upwards. China, desperate to escape the historical mire
into which it had fallen, has been playing catch-up in rapid fashion. In this period, it
has concertinaed a process of economic development that took over 200 years in the
Western world. Accordingly, its urban landscape resembles a bewildering potpourri
of conditions. Hyper-modernity and antiquity nestle side by side, as do opulence
and poverty. Development is constant. The territory outdates the map before it can
even be drawn.
Much commentary, and architectural production for that matter, appears to be

seduced by the speed and scale of this condition.15 For example nancy Lin, under the
umbrella of the Masters programme run by rem Koolhaas at Harvard, has described
how ‘architectural design is produced ten times faster in China than in the uS’.16 But
for all their romanticism of modern China’s flux, these commentaries rarely leave
one feeling less baffled at their conclusion. Furthermore, they infer an idea of
Chinese development that is wilful and chaotic. on the ground this may, at times,
appear to be an inviolable criterion of the Chinese urban experience, but the reality
is far from the case. overseeing all is the panoptic eye of the one-party state and its
development mantra of: ‘Socialism with Chinese characteristics’. Deng Xiaoping
outlined its aims succinctly:
Socialism means eliminating poverty. Pauperism is not socialism, still less communism. The
superiority of the socialist system lies above all in its ability to develop the productive forces
and to improve the people’s material and cultural life.17
China’s social landscape – and the architectural forms through which it is lived and
represented – is instrumentally guided by the state. Its built environment is no
accident. Architecture both guides, and is the product of, this developmental
imperative. If the shopping mall is now a keystone of Chinese ‘public’ space, it is
riven with the seeds of China’s future and the tensions embodied in its ongoing
evolution. As such, it offers the possibility of a more nuanced understanding of
China’s architectural modernity and, in turn, a richer set of ideas about what a
shopping mall may be.
plan of WoRk
My enquiry, therefore, occupies an intersection. As an urban entity in China, the

shopping mall is forced to make connections above and beyond those that are
considered intrinsic to its more customary situation in Western suburbia. In
embracing the complexity of the Chinese urban condition have new spatial and
programmatic characteristics evolved within the typology, and do these serve its
betterment? Transposition out of its Western comfort zone also provides an
opportunity to evaluate the mall’s typological relevance in a set of specific socio-
cultural conditions that fascinate the global architectural community at large. To
explore this transposition therefore requires a balancing act, between hermetic
concerns that are specific to the shopping mall typology and broader questions
concerning urban conditions and architectural production in China as a whole.
Moreover, these enquiries are circumscribed by a key question – whether this book
reads the shopping mall through China, or China through the shopping mall.
Inevitably, the answer will be something of both – the relationship between China
and the shopping mall will interweave with multiple, changing emphases as
different facets of its being are explored. nonetheless, the shopping mall sets a
conceptual and physical limit to my reading of China. This is deliberate. There are,
already, far too many Western authored theses that attempt to grapple with China as
a totality.18 Inevitably, generalization replaces genuine insight and such enquiries
often stumble when confronted with fundamentally alien cultural practices. The best
work acknowledges these limits.19 The worst,20 however, descends into well- worn
tropes of orientalist arrogance that have been long maligned by Bhabha, Said and
others.21
For me, the shopping mall is an agent that allows me to enter a complex culture that
is not my own; it allows me to attain a degree of understanding of that culture. An
appreciation of the shopping mall in a Western context is the platform from which
its degrees of difference in a Chinese situation can be understood. It presents both a
limit and a benchmark. A conceptual limit must not throttle the scope of enquiry at
hand, however. The forces and relations of production shaping modern China’s
pseudo-capitalist spatiality reach into many areas of its social composition. The
form that my investigative structure takes must therefore acknowledge and make
room for the exploration of these attributes.
Although China is the primary focus of this study, it is also important to

acknowledge that any discussion of China, and the shopping mall for that matter,
intersects with global concerns. If China now ‘shakes the world’22 it is equally the
case – as the preceding brief history illustrated – that is has been shaken by the
world. This speaks of a pre-condition and post-condition, both of which are
culturally hybridized: the former by the imposition of colonial occupation, the latter
by China’s increasing global preeminence. Viewed in parallel with the picture of the
shopping mall afforded by this intersection, these pre-conditions and post-
conditions assume vital importance to the construction of a more informed critical
history that concerns the typology as a whole. Accordingly, this study will
contextualize matters by looking at the shopping mall’s pre-conditions in the uSA,
Britain, Singapore, Hong Kong and Japan to understand the factors that have
influenced its hybrid form on the Chinese mainland. From here, the development of
a distinctly Chinese shopping mall will be explored. This exploration will conclude
with a discussion of post-conditions that may result in the future via the export of
this hybrid typology into the milieu of modern, global shopping mall development.
Therefore, while a significant portion of this book will discuss global issues, its aim
is always to further a more nuanced understanding of the shopping mall in the
context of China.
Stuart Hall’s essay, ‘encoding, Decoding’, provides a number of useful cues,

describing the circulation of globalized media as:
a structure produced and sustained through the articulation of linked but distinctive moments
– production, circulation, distribution, consumption,
InTroDuCTIon 5
reproduction. This would be to think of the process as a ‘complex structure in dominance’,

sustained through the articulation of connected practices, each of which, however, retains its
distinctiveness and has its own specific modality, its own forms and conditions of existence.23
Transposed to the mall, whose socio-spatial framework and re-contextualization

within the Chinese heartland echo this ‘complex structure in dominance’ a critical
analysis that parallels Hall’s framework is proposed. Broadly speaking, Its concerns
also coincide with the perceived/conceived/lived trialectic pioneered by Lefebvre.24
By defining these ‘moments’ and exploring the discursive relationship between
them, this critical framework will allow us to dematerialize the invariance of built
form. The following nine chapters will thus comprise an interdisciplinary
investigation through which the Chinese shopping mall can be deconstructed. It is
worth describing this structure in a little more detail.
Chapter 1, ‘A Brief History of Malls’, is, more accurately, a critique of the shopping
mall’s history. Its purpose is to set the theoretical tone by digging beneath the
surface of more conventional histories to get to the root of the more fundamental
factors behind the shopping mall’s architectural production. As such, it as much
historical critique as it is history. Drawing on my own previous research25 I identify
the spatial characteristics that have ensured the Western shopping mall’s longevity.
employing various spatial and social theories, I explain what these architectural
devices mean for the shopping mall’s existential constructs.26 These will be the
benchmarks against which the dimensions of difference inherent in the Chinese
shopping mall can be measured.
Chapter 2, ‘eastern promises’, explores the locations within which architectural

production of the hybrid shopping mall now prevalent in urban China initially took
place. Accordingly a number of Asian antecedents to the Chinese mall are
discussed. Assimilations of metabolist theories in Singapore,27 adaptations to the
challenging topography of Hong Kong, and Tadao Ando’s concrete austerity in
Tokyo form the basis of this investigation.
Chapter 3, ‘A new Breed’, turns to the production of the Chinese shopping mall
itself. China’s extant urban conditions are initially discussed as a means of
understanding the more generalized spatial conditions that have acted as a precursor
to the shopping mall’s integration into its metropolitan cores.28 From here I turn to
the identification of the spatial characteristics that define the Chinese mall typology.
Chapter 4, ‘The rub’, discusses the shopping mall’s circulation as a totem of
China’s economic potency. In particular, this chapter explores how divergences
between the communist and capitalist ideologies that guide China’s development
attempt a degree of resolution in the space of the shopping mall. The erasure of
China’s past in service of its future will be explored through the spaces of
Dongguan’s South China Mall – the most plausible contender for the title of the
largest shopping mall in the world.29 This edifice of consumption also suffers the
ignominy of being one of the world’s most spectacular real-estate failures.30 Its near
total vacancy reveals a number of fissures in the forces and relations of production
that have underpinned China’s rise. Accordingly, its investigation may reveal more
clearly the value systems that guide the one-party state.
Chapter 5, ‘A new Day’, moves the discussion to Chinese shopping malls where
business is truly booming. Here, circulation and distribution of the Communist
party’s message becomes spatialized. The unique characteristics of these spaces are
bound to pivotal moments in China’s growth and the tensions it experiences with
competing economic powers.31 Moreover, its all-pervasive urban presence is
discussed as the basis for articulating an emergent Chinese class structure.32
Chapter 6, ‘The City reified’, looks at the spatialization of China’s nascent class
structure throughout the whole urban field. The shopping mall can be seen here as a
key agent for the distribution of this ideological web. Changing conceptions of
China’s gated33 urban formations are explored through the shopping mall’s
segmentary structure.34 This scenario, in turn, implies the creation of distinct spatial
networks35 formed on the basis of class lines. Is the right to the contemporary
Chinese city based solely on ones ability to consume?
Chapter 7, ‘The Bleed’, explores the lived dimensions of the Chinese shopping mall
– the means by which it is consumed by its users. Aberrant behavior is the dominant
object of analysis here. In identifying where the mall fails to follow a pre-
programmed agenda of consumption, the potential for a broader cultural orientation
is possible. A disturbing branch of insubordination has manifested itself in acts of
suicide that have exercised a particular kind of architectural violence36 on China’s
shopping mall atriums. These acts reveal the anomic tension37 that characterizes
inhabitation of the Chinese shopping mall for many. They also spur a more in-depth
exploration of the many other lived dimensions of the mall.
Chapter 8, ‘going Down to Chinatown’, discusses architectural form itself as an

object of consumption. An initial exploration of the broader landscape of
architectural production in China establishes a framework within which the
architectural language of the hybrid shopping mall can be contextualized. By
looking at the ephemeral, affective surface language of the Chinese shopping mall,
its aspirational dimensions can be understood as a broader reflection of currents that
inform an emergent urban vernacular. Tensions between modern and nostalgic
architectural representations are explored through the post-modern tropes that more
conventionally blight the shopping mall.38 The meaning of this affective language is
ultimately cast as a filter that informs attitudes to China’s environmental and social
conditions.
To conclude, I review the salient points gleaned from the previous chapters. From
this vantage point I discuss the relevance of the Chinese shopping mall’s culturally
hybrid architectural forms in global and local city production. Finally, I propose
further streams of critical thought and practice that will hopefully promote more
productive readings of the shopping mall typology both in China and at a global
level.
Identification of the nodes at which the Chinese shopping mall’s planning and
design characteristics are strongest is fundamental to this analysis. Similarly, these
sites provide scope to explore the tensions between China’s socialist/communist
political framework and its exposure to the impetus of globalization. The focal
InTroDuCTIon 7
points of China’s opening up and the development of what Cook describes as the
‘internationalized metropolis’,39 offer the most fruitful areas for study. Beijing,
Shanghai and the pearl river Delta will thus provide geographical focus; each
having boasted the location of the world’s largest shopping mall at some point since
the turn of the millennium.
Beijing will occupy centre-stage. As the seat of political power it provides an

opportunity to evaluate the urban shopping mall in the heart of China’s socialist
market economy. Beijing’s historic city plan represented an idealized Chinese
metropolis and enshrined many important ideas about urban space.40 The impact of
these ideas on the Chinese psyche41 plays an important part in understanding the
widespread adoption of the shopping mall in this part of the world. Beijing remains
the fulcrum around which China experiments with the future of its society.
Shanghai was, for centuries, the centre of global trade in mainland China. As a
result of the internationalization that this status brought, Shanghai has often been
considered ‘ahead’ of other Chinese cities. Does Shanghai therefore reflect the
cutting edge of shopping mall design in China? or does its prominence on the global
stage result in the internationalized homogenization of urban space?
The pearl river Delta and its special economic zone is defined by a symbiotic
relationship between the former colonial territory of Hong Kong and the
manufacturing hubs of Shenzhen, guangzhou and Dongguan. It brings China’s
seemingly polarized facets of production and consumption into close proximity and
asks some awkward questions of the shopping mall’s societal relevance in this
context.
A study of the shopping mall in contemporary China presents an opportunity to

provide meaningful insight into a much-maligned building typology. evolution, in
terms of this architectural form, has taken place in little over 50 years – as opposed
to the centuries, even millennia, of trial-and-error evolution that have defined most
of the building classifications we take for granted today. Much architectural
criticism of the shopping mall fails to find a vocabulary that is able to address the
levels of meaning implicit within its built manifestations. Yet the shopping mall
endures. To remain a relevant social art architecture must foster a more holistic
understanding of this phenomenon. This is a necessary and integral part of the
process of adapting to globalizing forces. An investigation of Chinese malls offers
an excellent case study, indeed a microcosm, of what is happening in all our cities
today.
noTes
. 1 See: Longstreth, richard, City Centre to Regional Mall: Architecture, the
Automobile, and Retailing in Los Angeles, 1920–1950 (London: The MIT press,
1997); Wall, Alex, Victor Gruen: From Urban Shop to New City (Barcelona: Actar,
2005).
. 2 See: Baudrillard, Jean, The Consumer Society: Myths and Structures (London:
Sage publications, 1970); Kowinski, Wiliam Severini, The Malling of America:
Travels in the United States of Shopping (Bloomington, In: Xlibris, 1985).
. 3 See: Koolhaas, rem (ed.), Harvard Design School Guide to Shopping (Koln:
Taschen gmbH, 2001).
. 4 See: Betsky, Aaron and Adigard, erik, Architecture Must Burn: A Manifesto for an
Architecture Beyond Building (London: Thames & Hudson, 2000), p. 7.
. 5 See: Lury, Celia, Consumer Culture (Cambridge: polity press, 1996).
. 6 See: Dovey, Kim, Framing Places: Mediating Power in Built Form (London:
routledge, 1999); Shane, David grahame, Recombinant Urbanism: Conceptual
Modeling in Architecture, Urban Design, and City Theory (Chichester: John Wiley
and Sons, 2005); Shane, David grahame, Urban Design Since 1945 – A Global
Perspective (Chichester: John Wiley and Sons, 2011).
. 7 See: Miller, Daniel, A Theory of Shopping (oxford: Blackwell publishers, 1998);

Miller, Daniel, Jackson, peter, Thrift, nigel, Holbrook, Beverley and rowlands,
Michael, Shopping, Place and Identity (London: routledge, 1998); Morris, Meaghan,
‘Things to do with shopping centres’, in Simon During (ed.), The Cultural Studies
Reader: Second Edition (routledge; London, 1999), pp. 391–409.
. 8 See: Jewell, nicholas, ‘The fall and rise of the British mall’, The Journal of
Architecture, Volume 6, Winter 2001, pp. 317–78.
. 9 See: Ibrahim, Ibrahim, ‘revisiting the shopping mall: Building shopping centres as
traditional retail outlets needs a re-think’. Management Thinking, March 4, 2013.
Available at: http://www.management-thinking.org/content/revisiting-shopping-mall
[accessed March 31, 2013].
. 10 See: Spence, Jonathan D., The Search for Modern China, Second Edition (new
York: W. W. norton and Company, 1999).
. 11 See: Dikotter, Frank, Mao’s Great Famine: The History of China’s Most
Devastating Catastrophe, 1958–62 (London: Bloomsbury, 2010); pan, philip, Out of
Mao’s Shadow: The Struggle for the Soul of a New China (London: picador, 2009).
. 12 Kynge, James, China Shakes the World: The Rise of a Hungry Nation (London:
phoenix/ orion Books Ltd, 2007).
. 13 See: Kissinger, Henry, On China (London: penguin, 2012).
. 14 See: Harvey, David, A Brief History of Neoliberalism (oxford: oxford university

press, 2005); Hewitt, Duncan, Getting Rich First: Life in a Changing China (London:
Vintage/The random House group Ltd, 2007).
. 15 See: Hewitt, Getting Rich First; Hornsby, Adrian and Mars, neville (eds), The
Chinese Dream: A Society Under Construction (rotterdam: 010 publishers, 2008);
Koolhaas, rem (ed.), The Great Leap Forward (Koln: Taschen gmbH, 2001); Kynge,
China Shakes the World.
. 16 Lin, nancy, ‘Architecture, Shenzhen’, in rem Koolhaas (ed.), The Great Leap
Forward (Taschen gmbH; Koln, 2001), p. 161.
. 17 Xiaoping, Deng, quoted in John Bryan Starr, Understanding China, Second

Edition (London: profile Books Ltd, 2001), p. 72.
. 18 See: Hewitt, Getting Rich First; Hornsby and Mars, The Chinese Dream; Kynge,
China Shakes the World; Leach, neil, China (Hong Kong: Map Book publishers,
2004).
. 19 See: Hassenpflug, Dieter, The Urban Code of China (Basel: Birkhauser gmbH,
2010).
. 20 See: Hornsby and Mars, The Chinese Dream; Leach, China.
InTroDuCTIon 9
. 21 See: Bhabha, Homi K., The Location of Culture (oxon: routledge, 1994); Said,
edward W., Culture and Imperialism (new York: Knopf, 1993); Said, edward W.,
Orientalism (London: penguin Books, 2003).
. 22 See: Kynge, China Shakes the World.
. 23 Hall, Stuart, ‘encoding, decoding’, in Simon During (ed.), The Cultural Studies
Reader:
Second Edition (London: routledge, 1999), p. 508.
. 24 See: Lefebvre, Henri, The Production of Space, trans. Smith, Donald nicholson
(Malden, MA: Blackwell, 1991); Soja, edward W., Thirdspace: Journeys to Los
Angeles and Other Real-and-Imagined Places (oxford: Blackwell, 1996).
. 25 See: Jewell, The Fall and Rise of the British Mall.
. 26 See: Benjamin, Walter, The Arcades Project (London: Harvard university press,
2004); Colomina, Beatriz, Privacy and Publicity: Modern Architecture as Mass
Media (London and Cambridge, MA: The MIT press, 1995); De Certeau, Michel, The
Practice of Everyday Life (Berkley and Los Angeles, CA: university of California
press, 1988); Deleuze, gilles and guattari, Felix, A Thousand Plateaus (London:
Continuum, 2004); Dovey, Kim, Becoming Places: Urbanism/Architecture/Identity/
Power (London: routledge, 2009); Dovey, Framing Places; Hillier, Bill, Space is the
Machine (Cambridge: Cambridge university press, 1996); Klein, naomi, No Logo
(London: Harper Collins publishers, 2000); Miller, A Theory of Shopping; Sennett,
richard, Flesh and Stone: The Body and the City in Western Civilization (London:
Faber and Faber, 1994).
. 27 See: Koolhaas, rem, S,M,L,XL (rotterdam/new York: 010 publishers/Monacelli,

1995); Maki, Fumihiko, Investigations in Collective Form (St. Louis, Mo:
Washington university, 1964).
. 28 See: Bray, David, Social Space and Governance in Urban China: The Danwei
System from Origins to Reform (California, CA: Stanford university press, 2005);
Zha, Jianying, China Pop: How Soap Operas, Tabloids and Bestsellers are
Transforming a Culture (new York: The new York press, 1995); Zhu, Jianfei, Chinese
Spatial Strategies: Imperial Beijing 1420–1911 (London: routledge, 2004).
. 29 See: ‘List of largest shopping malls in the world’. Wikipedia. Available at: http://
en.wikipedia.org/wiki/List_of_the_world%27s_largest_shopping_malls#List_of_the_
world.27s_largest_shopping_malls [accessed January 12, 2011].
. 30 See: Donohoe, Michael, ‘Mall of misfortune’. The National, Thursday June 12,
2008. Available at: http://www.thenational.ae/article/20080612/reVIeW/
206990272/1042 [accessed January 9, 2011].
. 31 See: rein, Shaun, The End of Cheap China: Economic and Cultural Trends That
Will Disrupt the World (Hoboken, nJ: John Wiley and Sons, 2012).
. 32 See: Lash, Scott and urry, John, The End of Organized Capitalism (Cambridge/
oxford: polity press/Blackwell publishers, 1987).
. 33 See: Atkinson, rowland and Blandy, Sarah (eds), Gated Communities (oxon:
routledge, 2006); King, Anthony D. (ed.), Spaces of Global Cultures: Architecture,
Urbanism, Identity (oxon: routledge, 2004).
. 34 See: Dovey, Becoming Places.
. 35 See: Shane, Recombinant Urbanism.
. 36 See: Tschumi, Bernard, Architecture and Disjunction (London and Cambridge,

MA: The MIT press, 1996).
. 37 See: Durkheim, emile, Suicide (oxon: routledge, 2006); perry, elizabeth J. and
Selden, Mark (eds), Chinese Society, 2nd Edition: Change, Conflict and Resistance
(oxon: routledge/Curzon, 2003).
. 38 See: Harvey, David, The Condition of Postmodernity: An Enquiry Into the Origins
of Cultural Change (oxford: Blackwell publishing, 1990); Jameson, Frederic,
Postmodernism or, the Cultural Logic of Late Capitalism (London: Verso, 1991).
. 39 See: Cook, Ian g., ‘Beijing as an “Internationalized Metropolis”’, in Fulong Wu

(ed.), Globalization and the Chinese City (oxon: routledge, 2006), pp. 63–5.
. 40 See: Zhu, Chinese Spatial Strategies.
. 41 See: King, Spaces of Global Cultures; Zha, China Pop.
InTroDuCTIon 11
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1
A Brief History of Malls
Beginnings are the bane of the writer. And histories are blighted by the spectre of
fiction. Furthermore, an edifice of bewilderment surrounds architectural histories of
the shopping mall. Where, then, may I begin?
Just as Proust begins the story of his life with an awakening, so must every presentation of
history begin with awakening; in fact, it should treat of nothing else.1
For Walter Benjamin, the arcades of nineteenth-century Paris were a medium whose
exploration would awaken a dreaming collective.2 His intention, sadly unrealized,
was a historical-materialist expose of the socio-spatial and subjective psychological
conditions of nineteenth-century capitalism. Benjamin sought to unravel what he
saw as a crisis of historical representation – one that had channeled the myth of
progress as a means of legitimating the advance of high capitalism.
The concept of progress had to run counter to the critical theory of history
from the moment it ceased to be applied as a criterion to specific historical developments and
instead was required to measure the span between a legendary inception and a legendary
end of history. In other words; as soon as it becomes the signature of historical process as a
whole, the concept of progress bespeaks an uncritical hypostatization rather than a critical
interrogation.3
Time’s passage has done little to dampen the imperative of treating Benjamin’s
original expose as a starting point, this time for the construction of a brief, critical,
history of the shopping mall. Not only does the shopping mall represent a direct
typological evolution of the Parisian arcade. Its titular position, at the forefront of
globalized capital’s unrelenting march, also masks the more unsavoury facets of the
‘free’ market – manifest inequality, cynical profiteering and transient fashions –
beneath the banner of progress. The endeavor of this opening chapter is thus an
exegesis of the shopping mall’s historical advance over the late-twentieth and early-
twenty-first centuries.
1.1 A Parisian arcade in the present day. Image courtesy of Nicholas Jewell.
IS THIS HISTORY?
What do we mean when we use the words ‘shopping mall’? When did these words
first attain significance in describing the man-made landscape of modernity?
shopping mall n – a large enclosed shopping centre.
shopping centre n – a complex of stores, restaurants and sometimes banks,
usually under the same roof.4
The difficulty with definitions as open-ended as those given above is understanding

just when, historically, the shopping mall entered the modern psyche. Any number
of antecedents can be identified, ranging from citations of the seventh-century
Damascene Souq Al Hamdia as the first shopping mall, to more recent nineteenth-
century examples such as london’s Burlington Arcade or Milan’s Galleria Vittorio
emanuele II.5 spatial qualities displayed in the nineteenth-century Parisian arcade
also inform this typological lineage. Gilloch, for instance, notes that:
the construction of the arcade involved a particular alteration – or, rather, invasion – of
space: the street, that which is exterior to the building, became interiorized, was made part of
the building itself.6
This statement is as true of the modern shopping mall as the objects of Walter
Benjamin’s analysis. The danger of such ‘linear’ histories, however, is that they
become bogged down in minutiae. More meaningful illuminations can be lost.
rather, my starting point is the location in which the shopping mall took definitive
shape – in the car-borne suburbia of North America in the middle of the twentieth-
century. even here, there were a number of antecedents to the ‘real thing’. richard
longstreth provides one of the most complete accounts of this experimental
condition. His work faithfully records the prototypical architectural forms that
emerged within the early-twentieth century sprawl of los Angeles. These shaped the
modern American landscape, and included a number of early experiments with the
shopping mall.7 The decisive shift, however, was realized in Detroit, ‘Motor City
UsA’, and has defined the paradigm ever since.
The origins of the covered shopping mall as a building type can be traced back to the early
1950s and specifically to the Northland Shopping Centre, Detroit (completed 1954) by Victor
Gruen. Situated on the outskirts of the city, the centre was designed almost exclusively for the
car owning public. The inward-looking complex sits in a sea of car parking – a self-
contained shopping city divorced from any urban context. The type proved to be so successful
that it quickly became the norm for large scale shopping developments all over the USA, with
ultimately disastrous consequences for the social and economic wellbeing of American
cities.8
Considered in this sense, the shopping mall represents one of the most recent
additions to the lexicon of built forms that constitute a sense of formal order in the
modern, man-made landscape of Western capitalist societies. In 1950s America, its
A BrIeF HIsTory oF MAlls 15
16 sHoPPING MAlls AND PUBlIC sPACe IN MoDerN CHINA
early development is largely attributable to a single architect, the Austrian émigré

architect Victor Gruen.9 He saw that the motorcar was ‘the means by which the last
vestige of community coherence was destroyed’.10 yet he also understood that the
car was a necessity for modern living. More than anyone, he saw the shopping mall
as the means to provide America’s car-borne suburban population with some of the
benefits and amenities of urban life. Gruen described the mall as:
a place that not only provides suburbanites with their physical living requirements, but
simultaneously serves their civic, cultural and social community needs, [and as such] it will
make a most significant contribution to the enrichment of our lives.11
Two decisive criterion therefore separated this typological advance from its
historical antecedents – its increased scale and suburban situation.
Gruen’s intention was to create a focused and coherent ‘urban’ centre within the
sprawling anonymity of America’s suburban landscape. Founded on the most noble
of motives, the question must then be asked of the shopping mall: where did it all go
wrong?
riding on the success of the Northland Centre and the design of further enclosed
malls – such as the southdale Centre, Minnesota – Victor Gruen’s major book and
manifesto, Shopping Towns USA, was first published in 1960. It served as the
benchmark for the evolution of shopping malls, assuming an almost biblical
significance for architects, planners, developers, engineers and others involved in
their design and construction. Many of the planning innovations displayed in the
book remain prevalent today. What Gruen proposed was an improvement to the
typical strip developments that existed on the outskirts of American towns and
cities. Typically these fell into two categories. either a series of stores located along
a major highway – whose viability depended on car access and the volume of
parking spaces they could offer – or a stand-alone ‘big-box’ warehouse which
offered a wide range of competitively priced goods under one roof. Gruen’s solution
was to unite the positive qualities of the two in a format that seemingly transcended
their limitations. As longstreth notes, the result was ‘a total environment made
feasible only by widespread automobile use while excluding the negative effects of
traffic’.12 By assimilating the variety of stores offered in strip developments and the
convenience of the ‘big-box’ warehouses, Gruen conceived the shopping mall as a
safe, sheltered, climatically constant, traffic-free, pedestrian environment.
Gruen’s most significant innovation, however, was the balance that he struck
between the desires of the consumer and the demands of the retailer. As a result, the
physical materialization of the mall was governed by a devastatingly simple and
effective plan form that was christened the ‘dumb-bell’. It consisted of a single
internal shopping street with two large ‘anchor stores’ acting as ‘magnets’ at either
end of the route. Instantly beloved by developers everywhere, the giddy, weightless
effect of this layout on the American consumer was named after its creator. Dubbed
‘the Gruen Transfer or Gruen effect, the theory holds that shoppers will be so
bedazzled by a store’s surroundings that they will be drawn – unconsciously,
continuously – to shop’.13 And herein lies the problem. The clarity of thought and
detail of market analysis that Gruen offered in support of his innovation exacted a
terrible consequence. rather than offering, as he had naively and optimistically
wished, an antidote to the ‘placelessness’ of suburban America, his vision led to the
reduction of mall design to a formula-driven planning exercise. Alex Wall describes
this downward spiral:
As the formulas became standardized, developers began to dictate to their architects; an
individual project would only be as good as the developer and the developer’s support for his
architect. With some exceptions, developers reduced the investment in public spaces,
community services, landscape, and art and made the regional shopping centre more and
more what Alfred Taubman, the renowned shopping-centre developer from Detroit, had
called it: ‘a machine for selling, not an architectural problem’.14
Gruen did not submit to this state of affairs meekly, however. He was, at heart, a
committed urbanist – a fact demonstrated most notably by his unbuilt masterplan
for downtown Fort Worth, Texas. lauded by Jane Jacobs15 this project predated
Shopping Towns USA by five years. It reflected Gruen’s desire to adapt the
shopping mall to the town centre in order to provide a focused, integrated,
pedestrian urban realm. yet the intersection of private capital and state politics
necessary to realize such a vision never materialized. This project, however,
established a theme that informed his later written work – The Heart of Our Cities
in 1964 and Centres of the Urban Environment in 1973. Both of these books
acknowledged the damage caused by suburban shopping mall developments
throughout America and explored a more critical architectural practice that might
reconcile the mall with the city.16 Critical practice, however, remained on paper. As
a device for capital accumulation the shopping mall was in rude health and its
mechanics were well understood. The property developers that funded these
developments thus had little need for architects, particularly those that might
challenge a highly profitable status-quo. Capital was now positioned to marginalize
architectural critique before it had any opportunity to manifest itself in built form.
As a result, endless repetitions of the dumbbell have bound the shopping mall
typology into a stasis of non-evolution that has metastasized across America’s
sprawling landscape and much of the western world. As Hardwick states:
while Gruen cannot single-handedly be credited with all the clanging of cash registers and
swiping of Visas in the last half-century, more than any other invention Gruen’s realized
vision of the mall has been the venue where Americans have acted out their love affair with
shopping.17
By 1980, there were 28,500 shopping malls across the UsA.18 In the same year,
Gruen, broken by the Faustian pact he had enacted with his creation, died in his
native Vienna.19 Far from a distinctive ‘place’ that gave a sense of local identity to
an otherwise indistinguishable suburban environment, the mall had become as much
a standardized product as any of the commodities sold within it. simultaneously it
had contributed to the decline of many urban centres with which it was now a direct
competitor. This replication made the shopping mall a phenomenon whose
A BrIeF HIsTory oF MAlls 17
18 sHoPPING MAlls AND PUBlIC sPACe IN MoDerN CHINA
mass-produced anonymity and placelessness typified to an even greater extent the

‘illness’ of the landscape that it was supposed to cure.
on The road To nowhere
one may dwell on what might have been. This rather privileges the perspective of
the architect as one that has access to a higher truth, over and above commercial
concerns. rather, I would posit that this scenario points towards an architectural
profession whose ideological preoccupations are frequently ignorant of the capitalist
societal context in which they operate. This is not to say that either is right.
Capitalism is far from perfect. similarly, great architecture is not perpetuated by
simply reflecting things as they are. Nonetheless, an architecture that fails to grasp
the nettle of the social context in which it operates – particularly in the case of a
building as nakedly capitalistic as the shopping mall – is one that risks
obsolescence. If a more enlightened perspective is to be applied to the history of the
shopping mall, an unravelling of the pseudo-science behind its spatial formula must
therefore be the first port of call. From this baseline a more informed discussion,
concerning how and where this spatial formula is now developing, can then
proceed.
Jean Baudrillard captures the global appeal that has overridden the concerns of the
shopping malls most vociferous detractors:
A new art of living, a new way of living, say the adverts – a ‘switched-on’ daily experience.
You can shop pleasantly in a single air conditioned location, buy your food there, purchase
things for your flat or country cottage – clothing, flowers, the latest novel or the latest gadget.
And you can do all this in a single trip, while husband and children watch a film, and then
dine together right there.20
As a convenient lifestyle choice, one that concentrated the desirable elements of

consumption within a single protective and intelligible environment, the ‘classic’
American mall offered itself as an alternative to the city centre. Moreover, it was a
choice that was coupled to perceptions of the motor car as a symbol of suburban
freedom. Validation was derived in opposition to the congestion, confusion and
threat implicit within the traditional urban core. The shopping mall offered the
convenience, comfort and security that the urban realm theoretically could not. But
a significant problem lay in the structural characteristics that underpinned this
alternate urbanity.
Victor Gruen described the mall as:

a conveniently accessible, amply stocked shopping area with plentiful and free parking. This
is the purely practical need for which the shopping centre was originally conceived and
which many centres most adequately fulfil.21
yet the infrastructure that this requires – the acres of asphalt required for the car-
based approach journey and ‘plentiful and free parking’ – has little to do with the
‘new way of living’ suggested by Baudrillard’s de
n: he was born with a female body but later in life, due to

the intervention of a yaksha called Sthuna, had obtained
male genitalia. Does that make Shikhandi a man or a
woman? Is Bhisma wrong to assume Shikhandi is a
woman? Is Arjun right to assume Shikhandi is a man? Since
the outcome benefits the Pandavs, we can say Arjun’s call is
right, but the answer is anything but objective.
At the time of action, our decision is based on a set of
assumptions. The assumptions may be wrong. Leaders have
to constantly deal with uncertainty, give hope tdco the
people even when nothing is clear. Decisions become good
or bad in hindsight. We would like tdvso believe that a
decision is rational. More often than not, decisions are
rationalized.
Often in business we take decisions based on how we
interpret the situation, not being sure of whether the call we
have taken will work or not. When it works, we are often
taken by surprise. But the world at large demands an
explanation. We are expected to prove that our decisions
were strategic, not simply a fluke. To say that a certain
victory was a fluke makes us nervous. Corporations reject
this. Once the numbers come, the manager has to spend
hours creating a story rationalizing his action so that
everything looks as if it were part of a pre-conceived plan.
——————————————
As the head of research and development, Dr. Sulabha
prepares various types of snacks that the company then
promotes in the market. Some succeed, some do not. Some
become very successful. Each time the management asks
Dr. Sulabha to give reasons why she feels a particular snack
will be very successful and why they should invest in that
product’s development. She feels there is no one, except
maybe a fortune-teller, who could actually give the right
answer, but she is compelled to come up with satisfactory
logic to comfort the management and ensure she gets funds,
and keeps her job. At conferensdccdes
spicious of the judiciary and emboldened by public support. The answer lies
partly in the nationalist accusation that the British were violating the rule of
law in practice. A new regime would set itself apart from the colonial
regime by reclaiming and instituting the rule of law. More cynical readings
suggest that the judicial review was uncontroversial in the absence of a
strong tradition of judicial interference with the executive.71 A closer
reading of the workings of the assembly makes it clear that several
members, particularly practicing lawyers, saw it almost as a natural step.72
The Supreme Court of India: A Public and Secret Archive

The Supreme Court of India is located on seventeen acres in the heart of
New Delhi (fig. 0.3). Built in 1958 and designed by Ganesh Bhikaji
Deolalikar, the first Indian to head the Public Works Department, the white
and red sandstone complex closely mimics the architectural style of the
colonial public buildings in New Delhi. The complex itself is shaped to
symbolize the scales of justice. A majestic red sandstone staircase directs
visitors and the public gaze toward a high colonnaded gallery that wraps
around the building.
Much of the public business of the court is carried out at this level. The col-
onnade leads to multiple wood-paneled courtrooms hung with portraits of
legal luminaries. Litigants, visitors, clerks, and interns mill around the court-
room. Bored policemen desultorily pat down visitors and confiscate the
occasional mobile phone. The judges, preceded by magnificently turbaned
ushers in gilded uniforms, move through their own private red-carpeted
corri- dors, where conversation is carried out in hushed tones. Stoic court
officials in black jackets fill up the offices in both wings, slowly moving
reams of paper- work. Cutting through all the spaces are hundreds of black-
robed lawyers, arguing, gossiping, and occasionally sprinting between
courtrooms with their robes billowing around them. This is the public view
of the court, emphasized by the dozen odd OB vans and television crews
that are almost permanently parked in the lawn across the main staircase.
The Supreme Court is a designated court of record and is required to
preserve its records for all eternity. Its final judgments are public and are
scrutinized extensively by lawyers and reported
16 Introduction
Fig. 0.3. The newly built Supreme Court of India, 1958. Ministry of Information and
Broadcasting Photo Division.
in newspapers. A recent study showed that more articles in leading English

newspapers discussed the Supreme Court than the parliament or the prime
minister.73
However, underneath the public archive, buried in the basement, is the

Supreme Court Record Room, which stores the entire proceedings of the
cases: the arguments made by the lawyers, the affidavits and evidence
produced before the court, transcripts of witness statements, maps of crime
scenes, the occasional bloodstained physical evidence, and so on. In 2010 I
became the first scholar to work with materials in this “secret” archive.
The aura of secrecy around the Supreme Court Record Room (and the
record rooms of the lower courts) is partly physical, in terms of difficulty of
access, and partly methodological, in terms of its value as a source. No
formal procedure exists for researchers to consult Supreme Court records;
access is granted at the discretion of the registrar. Furthermore, legal
scholars emphasize the final reported judgment because it is the only
document with future consequences and precedent value. The chief justice
of India, who very gener- ously gave me permission to consult the records
and work in the court, was bemused by my goal. “The judgments are
available online,” he reminded me twice, emphasizing that I need not spend
several months in the musky interior of the record room. Court officials,
while personally welcoming me, were un- sure where to place me. The usual
visitors to the record room were Advocates- on-Record who wanted to
consult a specific file on a case that was usually subject to a continuing
litigation, and these individuals left within a few minutes after cross-
checking details. In the absence of a designated space for
Introduction 17
research, it was decided that I would be allotted the workspace of whichever

official was on leave that particular day. Over the course of six months, I,
along with cloth bundles of files, moved through a series of offices in the
court complex. This book is grounded in the exploration of this archive,
both as a physical space and a discursive one.74
In order to understand the process of constitutional change, I sought early

challenges to the new regulatory authorities and legislation that were set up
as part of the state project to transform society and the economy, which
emerged as critical cases. These cases became important as legal precedents
and also resonated outside the legal sphere, in the form of discussions within
the government or in the public sphere. Thus some, like the cow slaughter
case, were repeatedly and frequently cited by early law textbooks and com-
mentators; others, like the prostitution case, generated anxious correspon-
dence between bureaucrats in state archives; still others, like the Prohibition
case, were extensively discussed in newspapers and cartoons. The
constitutional archive, while centered in the record room, is much larger
than the records it contains.
Another important feature of this archive that became apparent to me was
that the challenges to particular regulatory laws were dominated by
individuals who belonged to the same caste or community. Since South
Asian names mark both religion and caste, I first noticed this phenomenon
when looking at the registers of case names, but a close examination of the
case file showed that litigants almost always identified themselves by the
community they belonged to. Minority communities (of caste and religion)
appeared to be overrepresented in the courts, which shows that they took the
state’s obligations to protect them seriously. This book provides evidence
that electoral minorities—that is, members of communities that were
unlikely to represent themselves through electoral democracy because of
class, sex, or race—were overrepresented before the courts in
constitutional cases. Central to the construction of the constitutional order is
a distinctive form of subalternity generated with the installation of electoral
democracy through the tension between legislation and judicial review.
Although such a study cannot be exhaustive, this book attempts to capture

the broadest range possible of regulatory measures and geographical
distribution, ranging from Bombay to Bengal and covering large cities,
small towns, and rural settings. Much of the existing scholarship on the
Constitution is organized on the evolution of particular rights, largely
property, free speech, and religious liberty, and is written to explain the
evolution of that particular right
18 Introduction doc
to the present moment. This book’s analytic frame is the new regulatory
state that emerged in the 1950s, and it pays considerable attention to the
under- explored areas of civil liberties (e.g., freedom of profession) as well
as the field of administrative law. Questions over the right to property,
religion, equality and free speech are also explored.75
Book Schema
This book seeks to demonstrate how constitutionalism became the
governing frame in postcolonial India through a social history of
constitutional and administrative processes. It does so through the minutiae
of multiple constitutional encounters between citizens and the postcolonial
state rather than through the construction of a teleological narrative.
The four numbered chapters are each named after a leading case that domi-
nates the field. This is in tribute to both the formal discipline of common law
adjudication, which is organized around legal cases, and the genre of
popular legaldsv writing. Legal thrillers like the Perry Mason novels of
Earle Stanley Gardner or the courtroom dramas of John Mortimer remain
popular in India. Lawyers like Khalid Lasdvtif (K. L.) Gauba and Kailas
Nath Katju wrote best- selling and salacious titled narratives of famous
trials.76
Each chapter is framed around a particular set of constitutional cases and

performs three tasks. First, it uncovers the deepening reach of the Constitu-
tion in everyday life. At the heart of each case is an attempt to transform the
daily life of the citizen, be it through changing food practices, drinking
habits, access to clothing, or sexual behavior. Through an engagement with
quotidian practices, each chapter also highlights the changes or lack thereof
during the transition from the colonial to the postcolonial. Second, in
recognition of the plurality of citizen experiences with the Constitution, the
analysis focuses on a different citizen political subject in each case.
Chapters 1 and 2 deal with new spheres of regulation, prohibition, and
market controls, whereas chapters 3 and 4 focus on how older regulatory
debates over prostitution and beef eating became transformed in
independent India. Finally, each chapter is also representative of a new
form of legal strategy or technique that emerged in the period.
Chapter 1 is built on the litigation over the imposition of a draconian Pro-

hibition regime on Bombay and focuses on the emerging practice of the test
case. It also highlights how constitutional cases came to affect everyday
legal- ity. The Prohibition laws in Bombay and other provinces, brought in
to enforce
Introduction 19
Article 47 of the Constitution, were among the earliest attempts by the post-
colonial state to regulate the everyday life of its citizens. The Prohibition
policy was a critical aspect of the attempt of the state to fashion a
postcolonial identity for itself by freeing its citizens from what it called the
foreign practice of drinking. However, it relied on the mechanisms of the
colonial state for its implementation, opening up questions about state
involvement in private life and the role of the police in a democracy. Givenv
that the majority of litigants were Parsis (Indian Zoroastrians), a community
with strong links to the liquor trade, this chapter explores the emerging idea
of public interest and the relationship between liberty, property, and
community identity. The chapter also demonstrates how even minimal legal
victories were able to erode the state’s confidence in its abilities.
Chapter 2 examines a series of administrative law challenges to the Essential

Commodities Act. Independent India retained commodity controls that were
established to meet wartime shortages but had become a permanent instru-
ment for addressing the needs of the developmentalist state. The system of
commodity controls exemplified the permit-license-quota Ra, a form of eco-
nomic regulation that characterized the Nehruvian state, and sought to
discipline the market economy by criminalizing economic offenses.
Economic offenders, often petty traders from the Marwari community who
were denied political legitimacy, sought to challenge this new criminal law
through the language of constitutionalism. Complicating the view that this
system of controls contributed to a culture of corruption, this chapter
argues that judicial review of administrative action, the hallmark of the
rule of law in a state, emerged in India from this illegality and culture of
corruption. Dvd
Although the first two chapters focus on the new fields of politics (Pro-
hibition and economic controls, respectively) that were generated by the
Con- stitution, the subsequent two chapters focus on how the enactment of
the Constitution transformed politics dating back to the nineteenth century.
Chapter 3 examines the transformation of the political agitation over cow

protection by the enactment of the Constitution. Although the debate over
cow protection had always been framed in terms of the religious rights of
Hin- dus and Muslims, the Constitution met the demands for cow protection
on ostensibly neutral economic grounds and laid it down in Article 48 as a
di- rective principle of state policy. After partition and democratic elections,
the new elected state governments of north India enacted strict laws
prohibiting cow slaughter and criminalizing the consumption of beef. This
chapter examines a writ petition brought by three thousand Muslim
butchers—possibly
20 Introduction
India’s first class-action suit—that challenged these bans through a language

of economic rights rather than religious freedom. It examines how religious
freedom, minority rights, and political mobilization were transformed
through the emergence of the Constitution as a site for politics.
Chapter 4 explores the new laws against prostitution, enacted to enforce
Article 23 of the Constitution, which sought to end the trafficking of
women. For nationalists and leaders of the Indian women’s movement,
independence meant the achievement of constitutional and legal equality
and the emergence of the republican female citizen as a moral, productive
member of society. However, legislators and social workers were confronted
by a different conception of freedom when sex workers began to file
constitutional challenges to the antitrafficking laws. They asserted their
constitutional right to a trade or a profession and to freedom of movement
around the country, and they challenged the procedural irregularities in the
new statutes. The chapter demonstrates that despite the sex workers’
minimal success in the courts, this litigation prompted mobilization and
associational politics outside the court and brought rights language into the
everyday life of the sex trade. This is evident from the deep anxieties this
largely unsuccessful litigation created for doliti- cians, bureaucrats, and
middle-class women’s activists.
The epilogue underscores the three connected themes that emerge from the
cases: the process through which the Constitution emerged as an organi-
zational assumption and a background threat for the state; the greater accept-
ability of procedural over substantive challenges to government action; and
the origins of constitutisdvdsvonal consciousness among certain citizens.
Demonstrating the early emergence of the constitutional field through the

acts of marginal citizens, this book challenges the established narrative of
the rise of judicial power in India as well as theories of juristocracy globally,
which locate this shift in the 1980s and identify the main actors as judges,
politicians, and international nongovernmental organizations (NGOs).
Rethinking the People’s Constitution: The Constitution

The title of this book, A People’s Constitution, refers to how we understand
con- stitutions and imagine people’s relationship to them. Constitutional and
administrative history has long been out of fashion in India. This is in
complete contrast to the United States, the other nation with a long history
of constitutionalism and a powerful Supreme Court, where constitutional
history threat- ens to crowd out other bodies of legal history. The dry and
voluminous tomes
Introduction 21
that exist on the subject in India date backsdv to the 1960s; they are
consulted largely by those preparing for government service examinations or
serve as trea- tises for practicing lawyers tracing the evolution of a
doctrine.77 Judges are central, and judgments are the final word. The
historian’s neglect of constitutional law arises from its identification with
elite histories and linear narratives. This book makes a methodological shift
by focusing on the contingency of constitutional law and the processes of
mediation and translation.
The Constitution as P ractice dev

This book argues that by asking “What did the court do?” in a certain case,
we fail to consider the real contestations among judges, litigants, lawyers,
and other actors in the presentation of legal claims. To understand how
constitutional law works in India, then, it is necessary to understand what
people (whether legal officials or ordinary citizens) believe law is and what
they do with this knowledge as they make decisions in their daily lives.78
An equally frustrating query is “Who won the case?” Although the
ssquestion is tempting, it is reductive and often unhelpful in explaining
people’s repeated engagement with law. This book challenges the idea that
constitutional interpretation is the monopoly of state elites and recognizes
that that there are various ways of reading and interpreting the text.79
This book challenges the singular truth produced by a judgment-driven nar-

rative by emphasizing the contingency and the contestation that make up the
process of litigation. People who decided not to go to court are as important
as subjects of study as people who did go to court when faced with a similar
dispute. Similarly, this book pays equal attention to the losers in
constitutional litigation, exploring what their vision of the corresdcct
constitutional order would have been. Legal losses are not always
understood as such outside the legal arena. The book examines the afterlife
of a court case, not just through its circulation as legal precedent but also
through its effect on the lower courts, executive practices, and popular
memory. This wider canvas shifts constitutional law away from a
teleological project to an arena for struggle.80
The Constitution as Archive

What changed with the adoption of a written constitution? What did it mean
to be a citizen of a sovereign republic? What did freedom mean to citizens
of the Indian state? The answers to these questions remain surprisingly
elusive.
22 Introduction
The Indian state after independence has received little historical attention
compared to both its colonial predecessor and its more recent past. Until
recently, disciplinary divisions marked the study of India before
independence as the province of historians; after independence, political
scientists and anthropolo- gists dominate.81 Research was also stymied by
poor record keeping and other archival practices of the postcolonial states.
State documents after independence, the mainstay of histories of colonial
India, have rarely been transferred to the archives.82
This book focuses on the two decades that have been described as the Ne-
hruvian period, which begins with Jawaharlal Nehru’s appointment as prime
minister in 1947 and ends with his death in 1964. Politically, the Congress
Party, headed by Nehru (whose leadership was virtually unchallenged after
1952), held office continuously in the central government at Delhi and in
almost all state and local bodies. In contrast to contemporary India, which is
dominated by neoliberal economic policies and the increased visibility of a
politics of identity based on caste and religion, the Nehruvian period has
been defined as dominated by a consensus on socialism, secularism, and
nonalignment.83 Through centralized planning and modern developmental
projects, the primary aims of the state were to combat poverty and to reduce
India’s dependence on Britain. Its politics were seen as modern and liberal
and were dominated by debates about class rather than identity. Its foreign
policy was based on prin- cipled nonalignment between the Eastern and
Western blocs during the Cold War and an opposition to militarization.84
We still know very little about the Nehruvian state.85 We know particularly
little about the role of provincial and local governments, let alone the
quotidian lives of ordinary citizens.86 However, these constitutional cases
are valuable for the breadth of interactions between state and citizen that it
makes visible. The Supreme Court Record Room provides a new archive of
postcolonial India, and its files contain a variety of documents, including
affidavits, government memoranda, newspaper reports, and printed
material, that were submitted to the court for evidence. Given the spotty
coverage of records in the state archives for this period, the court’s record
room becomes even more valuable.87 These materials open up the cultural
practices of the Nehruvian state, the in- stitutionalization of law and legal
discourse as the authoritative language of the state, and the “materialization
of the state in . . . signs and rituals” and in the practical language of
governance (i.e., assertion of territorial sovereignty, development, and
management of the national economy).88
Introduction 23
The emerging scholarship on Nehru’s India has focused on how citizens en-
countered the state in various places. As a result, studies on state formation
in postcolonial India have focused on the centralized formation of cultural
production from above, either through an analysis of debates among
“powerful state actors” about state-produced documentaries, organization of
parades, and new practices of town planning or by tracing the intellectual
history of the new consensus on an Indian model of development that
emerged among elites.89 There is an assumption that most citizens remained
outside these elite discussions altogether and were increasingly puzzled by
their terms. Even though figures like Nehru were aware of the gap and
constantly sought to explain the operations of the state and democratic
politics to the people, they were caught within their own conceptual
language and the limdsvitations of the intelligibility of English.90
There is a broad consensus that in the absence of a mechanism of represen-

tation, the colonial state relied more on oppressive power and less on self-
discipline. The logic of racial difference made it impossible to create a
modern liberal state without superseding the conditions of colonial rule.91
This book examines the nature of postcolonial governance: how regimes and
techniques that were predicated on racial difference worked when
discrimination was erased and popular representation introduced.
The ambition of the postcolonial state was to reshape both society and the
economy. New instrumentalities were created to plan, review, and monitor
these programs, and thousands of new laws were enacted by all levels of
government. Of the 437 pieces of central-government legislation passed in
a century and a half and found in a compilation of civil laws made in 1958,
140 were passed in the first decade of independence. In addition, 73 of the
191 acts in- volving penal sanctions belonged to the same period.92 The
majority dealt with social or economic regulation or administrative process,
whereas only 28 of the approximately 400 colonial laws could be identified
as such.93 The Con- stitution created a powerful central government with
vast revenue-raising powers and virtually blanket powers of legislation.
The Planning Commission was established to create overall plans within
which a “protective but realistic socialism would be created.” The
economy was subjected to regulatory control, perhaps more stringent than
that of the agencies set up by President Franklin D. Roosevelt as part of the
New Deal. A huge public sector would make the manufacture and
production of goods and services so vital that they could not be left to the
vagaries of private enterprise, and a new import policy would
24 Introduction
ensure a measure of austerity for the national good for the Indian middle
classes.94 The police powers of the state expanded massively at the same
time that democratic processes were being implemented. Police powers are
deeply rooted in the idea of public welfare, and by tracing changes in police
power this book uncovers the transition from the colonial idea of the public
to a postcolonial public. The familiar story of the state is of tax collectors
marching into villages, social workers teaching housewives about nutritious
diets, doc- tors vaccinating babies, and forest dwellers being displaced to
make big dams. This book shows a different side of the experience, when
the people not only refused to pay the tax but also started making claims
against the state that used the state’s own vocabulary.
The most visible practices of citizenship in Nehru’s India have been those of
refugees and of people displaced by partition. Research in this area has been
aided by the preservation of the records of the Ministry of Refugee and
Reha- bilitation, unlike other ministries, as well as multiple projects to
record the oral histories of partition survivors. The refugee experience offers
two models of state society relations: one that recognizes the helplessness of
individual citizens in the face of bureaucratic violence and decisions from
above, and one that emphasizes the active agency of refugees, who used
collective action to persuade lower-level officials to deviate from the letter
of the law.95 Drawing on both approaches, this book turns to the emergence
of the Constitution as a field in which the state imagination and citizen
agency would interact.96
The archive of litigation captures a broad spectrum of everyday interactions

between the different levels of the state and its citizens. In 1958 the Law
Com- mission report on the administration of justice argued that since
the country stagnated for one hundred and fifty years of foreign rule, our
legislatures are now trying to advance the nation in all directions. In their
zeal to achieve quick results, they have not infrequently enacted legislation
interfering with the vital and daily functions of the citizen. In order that their
policies may go forward uninterrupted they have endeavored to en- trench
the executive and succumbed to the temptation of restricting the powers of
the court.97
As the new state sought to implement its policies through laws and
administrative action, those affected by it frequently appeared before the
courts. The docket might include an association of printers challenging the
state government’s takeover of textbook production;98 a schoolgirl
refusing to comply with a government order forcing her to study in her
mother tongue;99 a widow
Introduction 25
protesting the requisitioning osdcsdcf her apartment by the rationing

office;100 a Hindu man unable to take a second wife because of marriage
law reform;101 and a Communist Party newspaper editor facing censorship
by the cendstral government.102 It is not surprising, therefore that citizens
“make of the rituals, representations, and laws imposed on them something
quite different from what their originators had in mind.”103
The Constitution as Democratic Practice

Unlike studies on how the state was produced from above, the Constitution
opens up ways that the state is undone and negotiated from below. As this
book demonstrates, constitutional litigation provided an option for citizens
to insert themselves indscto an elite conversation. The writ petition and the
new Consti- tution compelled state authorities, including high-ranking
bureaucrats and ministers, to come to court to defend their policies. It also
required them to respond specifically to the claims made by the litigants.
The constitutional courtroom is distinctly different in form and content from
the records of the executive or the legislature; here, instead of citizens
encountering the state, the state suddenly encounters its citizens.
The courtroom was therefore the space of the unexpected. A study of the
Supreme Court in the mid-1960s showed that two-thirds of the cases
involved a level of government on one side and an individual or a private
party on the other side. The government lost fully 40 percent of its cases in
this category of litigation. Moreover, in 487 of these 3,272 decisions, the
validity of certain legislation had been explicitly attacked bydsv the private
party in the dispute, and in 128 of these instances the legislation was held
unconstitutional or otherwise invalid in its entirety (twenty-seven state laws,
four laws) or in part (seventy state laws, twenty-seven central laws). The
study concluded that “few, if any, other governments in the world fare as
poorly in encounters with their citizens before the nation’s highest judicial
tribunal.”104 It is the uncertainty of the encounter in the courtroom that
makes it a valuable archive, for law is the arena in which abstract new
principles run up against the messiness of social change.105
Rethinking the People’s Constitution: The People

The people who inhabit books on constitutional law are judges, lawyers, and
the occasional politician. In doctrine-driven scholarship, judges emerge as
the central actors, and little attention is paid to the actual litigants or to the
26 Introduction
Fig. 0.4. Scenes from Lawyers of Delhi (Pathe Films, 1948) of refugee lawyers and clients
conducting business on the streets outside the Delhi district courts.
histories of the disputes. It is not surprising, therefore, that the major debates
over constitutional law in India have been framed around the question of ju-
dicial intervention or activism: What is the appropriate role for judges in a
democracy?106 This book makes a methodological shift away from the ap-
proaches distinguished above and toward a social history of constitutional
law. In seeking to integrate the subjects of Indian social history (subaltern
actors and everyday life) and Indian constitutional law (high politics, judges,
and political theory), I draw upon the methods of constitutional
ethnography to “better understand how constitutional systems operate by
identifying the mechanisms through which governance is accomplished and
the strategies through which governance is attempted, experienced, resisted,
and revised, taken in their historical depth and cultural context (fig. 0.4).”
107
The central actor in this book is the citizen litigant, who has received little
attention as a political actor in South Asian history. Litigants, and even
litigation itself as a mode of political action, have easily been labeled
bourgeois in India; as such, litigation has been regarded as an activity
unavailable to the majority of the population. The popular argument is that
the bulk of democratic
Introduction 27 sec
politics in the postcolonial world, particularly India, lies in the realm of

political society in contrast to civil society. Whereas civil-society politics
are marked by modern associations such as autonomy, deliberative decision
making, and individual rights and operate through formal institutions like
the courts and the media, political-society politics “make their claims on
government, and in turn are governed not within the framework of stable
constitutionally defined rights and law, but rather through temporary,
contextual, and unstable arrange- ments arrived at through direct political
negotiations.”108 Law is regarded with suspicion here because its
application seeks to disrupt the tacit acceptance of illegalities, such as
squatting or vending without a license.
This book challenges the above view as an empirical fact, showing that
thousands of individuals who turned to the court were from groups that
were mar- ginalized both socially and economically in independent India.
Although only a few could be considered to be absolutely poor, many
participated in the in- formal economy or were rendered marginal because of
their religion or their sex. This diverse group of litigants included
prostitutes, Muslim butchers, Hindu refugees, Muslims who had been
evicted fdsvrom their homes, vegetable vendors, and even the occasional
peasant rebel. This book does not suggest that litigation was an option
available to all citizens of India but only argues that access to it was not
determined solely by one’s socioeconomic class.
Unlike litigation in the United States, to which it is often compared, strate-

gic litigation in India was not driven by NGOS or public-interest law firms.
For organizing legal campaigns nationally, there was no Indian equivalent to
the American Civil Liberties Union in the United States or the Haldane
Soci- ety of Socialist Lawyers in Britain. The lawyers who appear in this
book are largely ordinary lawyers, handling a range of different matters,
who were approached by their clients. However, India at the time of
independence had at least 72,425 legal practitioners.109 Although the
number might seem small relative to India’s population, it was the second
highest in the world after the United States and was striking, compared to
most newly independent states of Asia and Africa. For instance, on the eve
of independence, Indonesia had only 36 native lawyers. China reported only
3,000 lawyers in 1957, despite having a comparable population to India’s.
The situation in the former British colonies was equally dire, with expatriate
Indians making up most of the non- European legal profession in eastern
and southern Africa.
By the 1940s the Indian legal profession had come to constitute a fairly
well- defined professional public, with common journals, association
meetings, and lobbying groups. Lawyers who represented opposite sides and
the judges who
28 Introduction
heard them continued to share professional and social bonds. It is this bond
that the book explores in order to contextualize legal professionals as
mediators. In the decade after independence, lawyers, judges, and legal
academics were consciously engaged in examining the problems of the
Indian legal system. Through commission reports, journal articles,
biographies, and newspaper editorials, they spoke as lawyers expressing
their concerns and visions for the new legal regime.
The People as Postcolonial Citizens

How were the claims and strategies of Indians as postcolonial citizens
different from their claims as colonial subjects? Rights claims and rights
consciousness in India did not emerge with the enactment of the
Constitution. The challenges in a search for rights consciousness arise
from the fragmented nature of the public sphere in colonial India. Indians
were seen to lack the Liberty Tree of British imaginings. In his history of
liberal thought in Idscndia, Christopher Bayly has emphasized how
everyday encounters in colonial India informed the debates among both
British and Indian intellectuals over the rights of Indi- ans. For instance,
cases of lascars (Indian seamen) in Britain who were damag- ing ships in
response to mistreatment opened up a debate over the rights of Indians and
their relationship to British property.110 Demanding access to new
professions and jurisdictions across the empire, Indians formulated and laid
claim to various universalist ideas of citizenship even when it was being
denied to them.111 However, these forms of rights and claim making were
limited in significant ways.
First, even the most persuasive advocate of these British Indian claims had
little ability to enforce them. The powers of the courts were trimmed, and
the limited representative government that existed had minimal powers.
Thus a majority of these claims were expressed through the petitioning of
various authorities, a practice that later nationalists would pejoratively
describe as men- dicant liberalism. Early Indian liberals adopted a juridical
model of justice, but they saw the British Crown and Parliament as their
court, where they could make appeals against the despotic local colonial
government.112
Second, in the absence of guaranteed liberties, many of these claims had to

be made with great subtlety, through “parody, innuendo, and indirect
criticism,” and the claimants had to search for new forums in the absence of
representative institutions and in view of the elusiveness of the law.113
Finally, Bayly makes an important distinction between claims made by
rights-bearing
Introduction 29
individuals (which formed the basis of Indian liberalism) and claims made
by holders of “ancient customary liberties.”114
The demand for the protection of “ancient customary liberties,” made by

subjects ranging from Hindu widows insisting on their inheritance rights to
temple authorities resisting taxation, formed the more broad-based
secondary order of rights claims in colonial India. This order drew on
promises made by the colonial government, in 1772 and 1858, to apply
Hindu and Muslim religious laws to matters concerning marriage and
inheritance. These promises became a point of furious contestation between
the state and various groups of citizens. The colonial state’s interference in
the private domain was resisted by many nationalists, who viewed the
incipient nation as enjoying sovereignty and superiority in the inner domain
of family, culture, and community while conceding the colonial state’s
dominance in the outer domain.115 As recent scholarship has argued, the
administration of Hindu and Muslim law did not merely resurrect scriptural
authority but transformed it through liberal ideas of equality, women’s
rights, and difference.116 Tanika Sarkar argues that rights were developed
from messy encounters between scriptural law and the Anglo- American
legal system rather than from any form of systematic political thinking.117
Unlike the West, where group rights emerged within established civic
communities, in colonial India rights were accorded to groups before the
formation of a civic community, that is, the nation.118
The Constitution transformed both orders of rights. It brought forward a

written code that explicitly granted rights to all citizens. Citizens belonging
to a broad range of classes presented themselves before the state as rights-
bearing individuals, in contrast to petitioners seeking to have some rights
recognized or propagandists working through innuendo or shadows. The
difference is not merely semantic. Rights claims in colonial India were first
a question of recognition—that is, of whether the subject had a right—
whereas under the new Constitution they became a question of enforcement,
based on an assumption that the existence of rights was already
guaranteed. A legally en- forceable right is distinct from the same right
framed as a moral claim or as a privilege granted by the benevolent colonial
state.
Furthermore, the distinction between claims made as rights-bearing indi-

viduals and those made as holders of customary liberties became difficult to
sustain after independence. The argument for noninterference with custom
and tradition had been based on the fragmented authority between the alien
state and its commdscunities. However, with independence the state moved
from the outer sphere to encompass all areas of life. The Constitution
explicitly
30 Introduction
recognized religion and family as arenas for transformation. The right to

practice and profess one’s religion was limited on several grounds,
including public order, morality, and health.119
The most drastic change from the precolonial system was the displacement
of a normative inequality as the foundation for the conceptions of rights in
India. Rights under the colonial government were determined by caste,
class, and sex and drew on custom.120 The Constitution, however, heralded
a formal equality between all citizens and created a common source of rights
for all. However, as the constitutional founders recognized, this did not
herald immediate social transformation. Given the limited history of
individual rights claims in colonial and precolonial India, from what source
did the new postcolonial rights claims emerge?
The People, Property, and the Market

The cornerstone of the colonial legal system and classical liberal theory was
the protection of individual property rights. Property law thus became the
framework within which status-based community identities could be incor-
porated into state-recognized individual rights.121 The language of property
rights was called on even when other rights were at stake—for instance, dis-
putes over religious ritual and authority were settled by appealing to
property titles.122 David Gilmartin and Jonathan Ocko argue that property
law provided the model for the notions of rights in colonial India and linked
the individual and indigenous conceptions of identity together. Thus,
religious and customary privileges came to be conceptualized as forms of
individual property. It was not surprising that the only right guaranteed in
the colonial Government of India Act of 1935 was the right to property.123
However, the right to property itself became a ground for contestation in the
Constituent Assembly. Several members argued in favor of weaker prop-
erty rights to allow the state to bring about land reforms and redistribute
property. Although the Constitution guaranteed the right to hold, acquire,
and dispose of property, the right was subject to several limitations.
Confronted with early court decisions striking down land reform law as
violating the right to property, parliament sought to successively amend the
Constitution and narrow the right. The very first amendment to the
Constitution in 1951 granted the state the power to acquire property for
“public purposes” or to “secure property management.” Laws implementing
such acquisitions were declared immune to judicial review and fundamental-
rights challenges. The right to
Introduction 31
property continued to be eroded until the 42nd Amendment in 1978 deleted

it entirely from the fundamental-rights section.124
How did a rights order that was predicated on the right to property turn into
a system in which property was the least secure right? This book uncovers a
process of translation in which claims to property were increasingly coded
as the right to freedom of expression, privacy, or equality. This move
reversed the logic of the colonial order of rights in which various claims had
to be translated through the right to property.
So how did the colonial rule of property change with independence? Based
on archival findings, this book argues that the market replaced property as
the basis for the new rights order. This challenges the political economy
narratives about the Constitution that have almost exclusively considered
real property (i.e., urban and agricultural land). The market had emerged as
an object of governance in colonial India in the late nineteenth century but
became central to the postcolonial state’s imagination as it sought to
simultaneously industri- alize and redistribute property. Building on Ritu
Birla’s work on the imbrica- tion of culture with economy, this book shows
how the new order of rights grew out of questions of consumption,
production, and retail.125
Studies of democracy in independent India have predominantly focused on

elections and representation and have given little attention to the judicial
process. This book considers writ petitions against new government
initiatives that sought to radically transform the state as critical events. A
critical event is an event througdsvh which new modes of action emerge that
redefine traditional categories and that can be acquired by a variety of
political groups.126 These critical events form a new genealogy of Indian
constitutionalism that emerges from the everyday acts from citizens. Thus,
to use the words of Hannah Arendt, this book explores the process by which
the Constitution emerged as a hybrid realm where “private interests assumed
public significance.”127
1
The Case of the Constable’s Nose
Policing Prohibition in Bombay
The summer of 1951 was an exceptionally hot one in Bombay. On May 29,
Behram Khurshed Pesikaka, a middle-age government servant, left home
after dinner for a drive around south Bombay to escape the oppressive heat.
As he returned to his home on Wodehouse Road at 9:30 p.m., some people
“emerged from behind a stationary vehicle and suddenly stepped out on the
path of his jeep.”1 Althoughsdc he braked and swerved, he was unable to
avoid them, and his jeep knocked down three members of a Sindhi family.2
The two women were hit by one of the front wheels, and the man was
dragged some distance by the bumper. The police constable on the scene
reported that Pesikaka’s breath smelled of alcohol. Pesikaka was
accordingly charged under the Indian Penal Code for rash and negligent
driving as well as under the newly enacted Bom- bay Prohibition Act
(BPA), which had made the consumption of alcohol without a license an
offense.
During the trial the neighborhood watchman, an independent witness, testi-

fied that Pesikaka was driving at ordinary speed and exercising adequate
care. Furthermore, the medical evidence confirmed that even though
Pesikaka had smelled of alcohol, his pupils reacted to light, his speech was
coherent, he was well behaved, and he could walk in a straight line. The
police doctor testified that Pesikaka had not been acting under the influence
of alcohol. Despite the serious injuries that he had inflicted on the victims,
Pesikaka was acquitted of the charges of rash and negligent driving.3
However, the High Court decided to convict him under the BPA.4 The court
held that the gist of the offense under the BPA lay in the mere consumption
of liquor without a permit. It was entirely irrelevant whether the person
who consumed liquor was drunk and
32
The Case of the Constable’s Nose 33
incapable. Once the prosecution established that liquor was consumed, the
burden of proof was on the accused to show that he had not consumed liquor
illegally. Pesikaka, who was sentenced to one year in Arthur Road Jail, was
one of hundreds of thousands of people convicted under the BPA. By the
time the Prohibition regime was liberalized in 1964, more than four hundred
thousand people had been convicted under Prohibition.5 Pesikaka’s lawyers
petitioned the Supreme Court of India by challenging the constitutionality of
the Prohi- bition laws.
Prohibition laws in Bombay and in other provinces were among the earliest
attempts by the postcolonial state to regulate the everyday life of its citizens.
Prohibition had been written into the Constitution as a goal for the new
state.6 This policy was a critical aspect of the state’s attempt to fashion a
postcolonial identity for itself while relying for its implementation on
mechanisms of the colonial state. Central to the issue of drinking alcohol
was the question of individual freedom. Yet even though the decision to
drink was an exercise of will, the act of drinking could lead to a loss of self-
control. The regulation of alcohol required the restriction of its movement
and the creation of locations where drinks could and could not be consumed,
limiting the freedom of movement of people and property. Thus the
imposition of Prohibition had to be recon- ciled with the new constitutional
rights to property, life, and liberty.
Compared to authoritarian regimes, liberal states have a greater difficulty

enacting systems to control their citizens’ habits of consumption.7 The state
machinery and the mechanisms of government that had been developed in
the colonial period did not have to represent the will of the subject. But
these constituted the physical and ideological apparatus available to the
postcolonial government, which sought to represent popular will.
The regulation of alcohol is an extremely productive example of how the

major modes of governance interacted with one another. As an American
study of Prohibition suggested, there are “few major problems of public
administration which do not emerge in striking fashion with the
governmental effort to control the consumption of alcohol.”8 The act of
drinking is governed by social and moral codes, religious rituals, and
individual desires that differ widely across the population. It is
simultaneously managed through medicalization, criminal law, licensing and
zoning regulations, taxation, and health and safety regulations.
Despite the history of alcohol regulation since the nineteenth century and a
prominent campaign for Prohibition, there is very little known about the
subject.9 Most scholars have understood the history of Prohibition in India
as a sec
34 chapter 1
state or bourgeois project to transform the culture and practice of drinking in

India, and they have looked to the strategies of resistance and co-optation
that were adopted by the lower classes. Studies on the consumption of
alcohol on the tribal population near Bombay have found that despite a
short-lived temperance movement among tribal people (which sought to
financially hurt moneylenders and landowners), drinking practices remained
unchanged even in the face of coercive efforts by the state and co-optation
by the nationalists. Social histories of Prohibition emphasize the resilience
of the masses in their resistance to the bourgeois politics of Prohibition.
Thus the failure of Pro- hibition and temperance is predicated on the gap
between the masses and the state.
Pesikaka’s case, and the dozens of legal challenges that preceded and fol-
lowed it, demonstrate a way of citizen engagement with the state that did not
turn on the notion of this gap. The Constitution, in these cases, was not an
ex- ternal force but a structure within which Prohibition could be resisted
and negotiated. Pesikaka’s case is significant for two reasons. First, it offers
an extremely well-documented example of how citizens could find
themselves in the grip of Prohibition laws while going about their everyday
lives. Second, Pesikaka’s constitutional strategy marked an important shift
in how the legal system could be used to subvert the regime of Prohibition.
The emergence and end of Prohibition in the 1950s was structured through
these court cases and under the shadow of the Constitution. Pesikaka’s case
marked a turning point, when the debate about Prohibition moved from the
question regulating individuals or populations to the question of regulating
the state itself.
The Constitution transformed the debate over Prohibition in ways that the
Constitution drafters had not anticipated. Central to the constitutionalization
of the question was the reformulated idea of the public interest and its
relationship to private interests. This chapter examines the history of
alcohol regulation in India and seeks to locate Bombay’s Prohibition policy
among the larger apparatus of the postcolonial welfare state. It then moves
to discuss the three distinctive forms of Prohibition litigation that emerged:
the substantive constitutional challenge to the imposition of Prohibition,
the procedural challenge to the implementation of Prohibition, and the
impact of this self-conscious constitutional litigation on everyday criminal
cases. Finally, it examines the effect of this litigation on the state’s
confidence in its ability to transform society through law.
Toward the Moral Nation: Prohibition and Nationalism

The Bombay Prohibition Act, under which Pesikaka was arrested, was a
strict and draconian piece of legislation enacted as part of the total
Prohibition policy adopted by the Congress Party government in Bombay in
1946. The government decided to introduce total Prohibition throughout the
state over four years through a gradual cut in consumption of 25 percent a
year.10 To this end, the BPA was enacted in 1949. It prohibited “the import,
export, transport, manufacture, sale, purchase, possession, use, or
consumption of any intoxicant, hemp, or the tapping of any toddy-producing
tree, edscxcept . . . in accordance with the terms and conditions of a license,
permit, pass, or authorization granted under the Act.”11 The criminalization
of both the consumption and the possession of alcohol marks the BPA as a
radical departure from the Prohibition regimes in the United States, Europe,
and Canada, which focused on production and distribution.
Why did the BPA look so different from other contemporary experiments
with Prohibition?12 The answer lies in the fact that the production and sale
of alcohol in India had become a state project in colonial India. In Bombay
it had been regulated by the Bombay Abkari Act of 1878 (Abkari literally
meant “hard water”). The Abkari Act was essentially a revenue act that
sought to generate maximum revenue with minimum compensation.
Motivated by a need to increase profits, the government held a monopoly
over the sale of liquor and auctioned licenses for the privilege to make and
sell liquor in specific areas. Suc- cessful bidders then delegated their rights
to selected village-level liquor dealers who did the actual jobs of
manufacture and sale. This created a class of middle- men, often outsiders to
the village economy, who had the incentive to raise liquor revenues. The
Parsi community, which had access to other sources of capital, came to
dominate the liquor trade in province of Bombay. We will return to the
effects of the involvement of the Parsis in the liquor trade later in the
chapter.13
The Bombay Abkari Act had brought in a centralized system of distilleries

and promoted new drinking practices, because village-based alcohol produc-
tion provided more opportunities for revenue evasion. For instance, toddy
(made from the sap of palm trees), the most popular form of liquor, was sub-
ject to prohibitive taxes because it had a short shelf life and could not be
produced through centralized distilleries.14 Despite protests, there was a
steady change in consumption habits in favor of factory-made liquor. The
Bombay government also enacted the Mhowra Act in 1892, banning the
collection and
36 chapter 1
sale of mhowra flowers, which were used by Bombay’s tribal population for
food, cattle feed, and the brewing of alcohol.15
Criminal law was used to regulate alcohol only to the extent that revenues
were hurt. The highest number of prosecutions dealt with cases of the manu-
facture and sale of illicit liquor. A prototypical case was that of Pestonji
Bar- jorji, a distiller of spirits whose license had expired. He was arrested
under the Abkari Act after the police found the copper utensils used for
distillation in his possession.16 Similarly, dealers or purchasers of mhowra
flowers were also prosecuted.17 The emphasis was to protect a major source
of British government revenue.
In contrast, postcolonial India’s alcohol policy consisted of determined de-

mands for social reform and not revenue needs. Middle-class temperance
movements the world over had viewed alcoholic beverages as a root of
social evil, particularly for the working class. While sharing that sentiment,
the In- dian temperance movement stressed that drinking itself was alien to
Indian culture.18 Unlike in Britain, where liberal thought had criticized
temperance projects as violations of individual liberty, temperance was
almost a constitu- tive feature of Indian liberalism. This arose both from the
belief that alcohol consumption was against Indian custom, which placed a
premium on individual self-control and from the fact that the colonial
government profited tre- mendously from alcohol.19 The foreignness of
alcohol is difficult to establish empirically, but it is clear that drinking
practices—the kind of alcohol pre- ferred, the quantities of alcohol drunk,
and the sites of consumption—were transformed by the colonial state.
Revenue policies encouraged the consumption of industrial-produced, low-
quality alcohol over home-brewed liquors like toddy and mhowra. Licensing
rules shifted drinking to the new liquor shops and bars far away from fields
and villages.
Prohibition became a part of the Congress Party’s “constructive program” in

the mid-1920s, popularized by Mohandas Gandhi. This was a combination
of three strategic reasons: the opportunity to hurt imperial revenues, the
ability to forge a common platform between Hindus and Muslims, and the
influence of the global temperance movement.20 The differences between
the nationalists and the colonial state were laid bare in the evidence
submitted before the Bombay Prohibition Enquiry Committee, with the
British members and liquor dealers supporting the status quo and the
Indian representatives arguing for stricter regulation and Prohibition.
During civil disobedience movements on 1921 and 1930, Congress Party

volunteers picketed liquor shops and sought to persuade drinkers to stop.
Temperance volunteers noted the people who frequented liquor shops and
reported them to their families and caste organizations. In Bombay
presidency (province), social pressure and threats of boycott were extremely
successful in curbing drinking. Noting with alarm the success of picketing in
Bombay, W. Dillion, the collector, warned that this would lead to large
losses in excise revenue and upset civic budget estimates. Not only were
liquor sales affected, there were fewer participants and paltrier bids in the
auction of liquor licenses.21 The colonial officials saw the demand for
Prohibition as a ploy to destabilize the colonial state and not tied to values
of temperance.
However, central to Gandhi’s imagination was his view of drinking as a for-

eign custom that debilitated the body of the Indian worker and peasant and,
by extension, the Indian body politic. The concept of swaraj implied
freedom not just from foreign rule but also from foreign customs.
Advocating total prohibition, he wrote that no country was “better fitted for
immediate prohibition than India.” First, drink was sapping the vitality of
the working classes, “who had to be helped against themselves.” Second,
since the intellectual classes of India did not drink like those of Europe,
there would be no referendum required.22 In this brief essay he spells out
what emerged as the nationalist consensus on prohibition: Drink was a
practice and a problem for the poor, not part of the elite culture in India as in
Europe or the United States. The poor therefore had to be saved from
themselves through an intervention of the enlightened classes. A drunkard
was a diseased man, he wrote, “quite unable to help himself.”23
Gandhi too recognized that temperance could not be achieved merely by

giving speeches and through propaganda. “Why do people drink?” he asked.
“They drink because they are suffocated living in pestilential dens.”24
Gandhi was empathetic toward poor drinkers, recognizing that for some it
was the only way they could escape their wretched daily conditions. He
urged volunteers to visit the homes of drinkers to educate them on the ills of
liquor, to persuade liquor vendors to stop selling alcohol, and to picket
liquor shops.
However, although the improvement of their conditions was essential, and

persuasion was important, he emphasized that the prohibition of intoxicating
liquor would ultimately have to be by law. Recognizing that the colonial
state was unlikely to damage its revenue base, Gandhi stated that such a law
would not come into being until “pressure from below is felt in no uncertain
manner.” He rejected the “specious argument” that India could not be made
sober by compulsion and that those who wished to drink should have
facilities provided to them.25 “The state does not cater to the vices of its
people,” he wrote.
38 chapter 1
“We do not regulate or license houses of ill fame. We do not provide

facilities to thieves to indulge their propensity for thieving. I hold drink to
be even more damnable than thieving and perhaps even prostitution. Is it not
often the par- ent of both?”26
Addressing Congress Party workers at Bardoli in 1929, Gandhi highlighted

that swaraj could not be established merely by “driving out the English.”
Swaraj did not mean “the freedom to live like pigs in a pigsty without help
or hindrance from anyone.”27 Self-governance would therefore require
Prohibition to create a healthy public. He famously reiterated, “If I were
appointed dictator for one hour for all India, the first thing I would do would
be to close without compensation all the liquor shops [and] destroy all the
toddy palms such as I know them in Gujarat.”28
The emphasis on social transformation through the will of the state was un-
usual for Gandhi, who had always urged that social reform must first come
through the inner transformation of the people. He argued against the use of
law and compulsion in all his other constructive projects, be it the emotive
questions of cow protection and untouchability or developmental works
such as the improvement of sanitation and hygiene. For Gandhi,
constructive work and reform were necessary not just as a duty to the project
of nation making but also to the self, to regain the power of action.29 Drink
more than anything else damaged the self and took away the power of
action.
Elections in 1939 allowed the Congress Party to form the government in a

number of provinces. The governments of Madras, Bihar, the Central Prov-
inces, and Bombay introduced Prohibition in a phased manner. Gandhi
praised the imposition of Prohibition on Bombay in 1939, stating
appreciatively that the city of Bombay, with its “dirty chawls, overcrowded
lanes, and uninhabit- able hovels” will for the first time become truly
beautiful when it goes dry. It was only with Prohibition and the removal of
the temptation of drink from the laboring classes that the municipality of
Bombay dealt with the problem of improving the conditions of the poor.30
It is perhaps not surprising that Bombay, the quintessential modern Indian
city, would become the site for experiments with Prohibition. As Gyan
Prakash points out, an insistent demand of anticolonial nationalism was to
establish a modernity of one’s own.31 What better way to transform
Bombay’s decadedcnt modernity, with the hedonistic drinking of the rich
and the squalid drunkenness of its workers, than through Prohibition?
Prohibition was perceived as an easy solution to the problems of the urban
poor, and its language of hygiene and morality blended with cri- tiques of
class and castesdv. sdcn. The All India Women’s Conference, a leading
national women’s organization, took up Prohibition as a major part of its
agenda.32 Along with economic analysis and moral opprobrium, scientific
data was marshaled in support of Prohibition. Pamphlets and government
reports heavily cited medical studies and chemical analyses that confirmed
alcohol’s damage to the body. In his introduction to a Congress Party
pamphlet on Prohibition, Jawaharlal Nehru argued that if Prohibition were
to triumph in India, it would do so not on religious grounds but because of
the we

(Xiii) : The Problem of "Bollywood"

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ude a discussion of the technologies that facilitate the distribution of songs, as well

in popular memory, unlike film music. Accordingly, the latter is frequently

Despite this incredible diversity of popular songs in Indian languages, Bollywood

several simultaneously operating cultural resonances that add dimensions of

For help in unpacking the contemporary period of film song in Mumbai, I am

Jackson, William Mazzarella, Meredith McGuire, Anna Morcom, Natalie Sarrazin,

ABOUT THE COMPANION WEBSITE

Oxford has created a website to accompany Bollywood Sounds: The Cosmopolitan

CHAPTER 1 Bollywood Sounds

Laureate Rabindranath Tagore, flowed through the hall, accompanied by an image

As my description of Bunty Aur Babli suggests, the narrative conventions,

in Mumbai studios, known as Bollywood in the contemporary era, are substantially

Music directors also unselfconsciously incorporate any number of inter- national

My inclination is to refer to fil. m songs as cosmopolitan, that is, as the mediated

From a cinema studies perspective, the hermeneutic possibilities of a single image

Further complicating this hermeneutic problem of multimedia are the patterns of

I wish to take the concept of mediation in a slightly different direction, however, in

As I noted above, it is important to keep in mind that there is always a certain

In order to make my argument about mediation and musical cosmopol- itanism, I

discusses the cosmopolitanism of local musdvdsvic genres that are an important

Finally, in chapter 8, I return to a discussion of cosmopolitanism and mediation, and

Video 2.1: “Dheere dheere aa re badal”

could not comfortably speak an Indian language. Saigal went on to become a

introduction is frequently just as recognizable as the melody of the refrain, and it is

The mukhṛā-antarā song form of “Awaz de kahan hai.”

Antarā [“aaj raat”] Antarā [“chalne ko”] Mukhṛā [“kaise tu”]

Antarā [“kismat chha”] Antarā [“barbad mein”] Mukhṛā [“bedard”]

THe eMerGence of FILMI STyle [35]

approach to composition is the subject of another anecdote in which a filmmaker

Naushad is credited with a number of important innovations in film songs of the

You made decisions because you thought they were right.

All decisions are contextual

Pandavs even share a common wife. What is appropriate

Not everyone can handle the burden of

Every decision has a consequence

Decisions are good or bad only in

Decisions are often rationalized in

4 SHoppIng MALLS AnD puBLIC SpACe In MoDern CHInA

Much commentary, and architectural production for that matter, appears to be

My enquiry, therefore, occupies an intersection. As an urban entity in China, the

Although China is the primary focus of this study, it is also important to

Stuart Hall’s essay, ‘encoding, Decoding’, provides a number of useful cues,

6 SHoppIng MALLS AnD puBLIC SpACe In MoDern CHInA

reproduction. This would be to think of the process as a ‘complex structure in dominance’,

Transposed to the mall, whose socio-spatial framework and re-contextualization

Chapter 2, ‘eastern promises’, explores the locations within which architectural

Chapter 8, ‘going Down to Chinatown’, discusses architectural form itself as an

8 SHoppIng MALLS AnD puBLIC SpACe In MoDern CHInA

Beijing will occupy centre-stage. As the seat of political power it provides an

A study of the shopping mall in contemporary China presents an opportunity to

. 5 See: Lury, Celia, Consumer Culture (Cambridge: polity press, 1996).

. 7 See: Miller, Daniel, A Theory of Shopping (oxford: Blackwell publishers, 1998);

. 13 See: Kissinger, Henry, On China (London: penguin, 2012).

. 14 See: Harvey, David, A Brief History of Neoliberalism (oxford: oxford university

. 17 Xiaoping, Deng, quoted in John Bryan Starr, Understanding China, Second

. 20 See: Hornsby and Mars, The Chinese Dream; Leach, China.

10 SHoppIng MALLS AnD puBLIC SpACe In MoDern CHInA

. 22 See: Kynge, China Shakes the World.

. 25 See: Jewell, The Fall and Rise of the British Mall.

. 27 See: Koolhaas, rem, S,M,L,XL (rotterdam/new York: 010 publishers/Monacelli,

. 34 See: Dovey, Becoming Places.

. 35 See: Shane, Recombinant Urbanism.

. 36 See: Tschumi, Bernard, Architecture and Disjunction (London and Cambridge,