On January 2020, Qoala launched a new insurance product - Term life insurance.

There’s no
specific campaign/promotion done to promote this new product.

With the term life product launching, the product team would like to gain more understanding
about the current trend of sales. The product team asked the Data Analyst team to provide
these data points:

Total visit of the

category page (term
Month Total app visit life) Total booked Total Policy Issued
Jan 105694 7659 4762 567
Feb 168405 8590 6753 345
Mar 8568 5670 3458 219
Apr 5489 4319 1590 150

*Total app visit: Number of user who visited Qoala app at that month
*Total category page visit: number of users who visited category term life only (we do have several insurance
category)
Total booked: Total of users who fill out the personal information needed and submit it to Qoala.
*Total policy issuance: number of users who successfully made a payment to buy term life insurance

Based on the data above, kindly help us to:

1. List down all the hypothesis that you have about the data given above. > what does the data
imply?
2. Create a research proposal for the product team to understand more about the problem thus
the solution can increase transaction behaviors.
3. Propose any type of research methodologies as you see fit.
4. Propose also the discussion guide based on the research methodology.

You are expected to present those points as a final stage of the recruitment process. That will be a
role play at the time you present your proposal (you will be acting as a researcher, and us - the
interviewer will be the research participants). Please download the Qoala application to
understand the journey and enrich your analysis.