SCHOOL OF SOUTHERN KHMER

LANGUAGE - CULTURE - ARTS AND

HUMANITY
SCHOOL OF FOREIGN LANGUAGES

PROPOSAL FOR EVENT

MANAGEMENT
SCHOOL YEAR 2022 – 2023

Name of student: Võ Đức Tài

Class: DA21NNAD
Date: 18/5/2023

1. What type of event are you going to

hold? What are your event objectives?
And who are your target audience?
(50 – 100 words)

I want to hold a product launch event. Tiger Soju

beer is the beverage I'll be launching at the event.
This is an outdoor product launch event combined
with a music party. Tiger Company and Kpop
musician G-Dragon collaborated to create the Tiger
Soju beer product. The objective of the event is to
introduce a novel and new beverage to everyone,
particularly young people. The world's fans and

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followers of tiger beers make up the target
audience.

2. What is the theme/concept of the

event? Why do you choose this
theme/concept?
(50 – 100 words)

The theme of the event is "Soju Infused Lager".

The choice of this theme is motivated by the fact
that Soju Infused Lager not only symbolizes "Asian
bravery, global fame," but also embodies the idea
that "Soju Infused Lager" awakens bravery and
inspires people to overcome all obstacles in order
to achieve the seemingly unattainable.

3. Where is the location? What type of

venue? And why do you choose these
places?
(50 – 100 words words)

The place of the launch event of Tiger beer is at the

convention center of Tra Vinh province. The venue
is the hall of the convention center of Tra Vinh
province. The reason for choosing this place is
because it is right in the city center and this place
has a large enough area and full facilities for the
event to take place smoothly and successfully.

4. What date do you consider holding it?

What time of the day? And for how
long?

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 ( 50 – 100 words)
The date of the event is May 1, 2023. The time
of the event is from 6 p.m and last 5 hours to 11
p.m. The reason for organizing this day is to
create a fun atmosphere right on the occasion of
International Labor Day for everyone to
participate in the event together. This event
lasted 5 hours because not only is this a new
product launch event, but it is also an explosive
music event with guests who are famous singers
and musicians in Vietnam gathering here to
make this event successful.

5. Could you briefly describe the foods

and beverages served in the event?
(150-200 words)

This is a Tiger beer product launch event held

outdoors combined with a music party, so
regarding the food of the event, this is simply
mainly dried foods of all kinds such as dried squid,
dried fish, dried fish, dried chicken, dried pork and
fruits such as mango, guava, watermelon, plum,
tangerine, apple, grapefruit, rambutan for the
audience to choose to buy. And it is sold at stalls on
both sides of the stage of the event. About the
beverages of the event, because this is an event of
Tiger beer company, the event will sell Tiger beers

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and especially Tiger beer Soju launched at the
event, mineral waters, and soft drinks such as soda
and coca. When the audience buys Tiger beer from
the stall, there will be lucky draws that will be used
for the sweepstakes. The lucky draw program will
have many special gifts waiting for the lucky
audience.

6. How do you prepare the logistics for the

event? (including décor, lighting,
entertainment)

(150 – 200 words)

The primary background color for the event will

be dark blue, and orange will also be used
because it is the same color as Tiger beer. A
photo-taking spot for spectators will be located
at the entrance. There won't be any tables or
chairs for the audience because this is an
outdoor event that doubles as a music party;
instead, they will stand the entire time to share
the fire and take in the festive mood of the
concert. Additionally, there will be VIP seats on
the stage for VIP visitors and employees in high
positions at Tiger Beer. I will carefully invest in
the best motion capture 3D technology with the
sound and blue light system provided by Only C
Entertainment as I get ready for the concert and

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introduce a new tiger beer product. Regarding
entertainment, many well-known singers present
incredibly thrilling songs. Additionally,
audiences at the event have the opportunity to
join drawings for hundreds of additional prizes,
such as two Yamaha R15 motorcycles, two
iPhone 14 Promax 1TB phones, and other
significant prizes.

7. Do you need any sponsors? What do

you need them to support? What do
they get in turn?
(50 – 100 words)

The Tiger Beer Company is the event's sponsor.

Throughout the event, Tiger beer will be available
to everyone. They will make money by selling
Tiger beer, which is offered at stalls for audiences
to purchase beverages. They will receive fortunate
drawings for the sweepstakes hosted at the
conclusion of the event when they purchase Tiger
beer.

8. How many guests are there in your

event? And how do you invite them?

(50 – 100 words)

Guests will include 8 famous Artists in Vietnam

such as Toc Tien, Tang Tang Duy Tan, Karik

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OnlyC, Min, Orange, Truc Nhan, DJ Mie and 3
VIP guests Mr Sean O'Donnell-Brand Director of
Senior Global Brand, Ms Anna Bizon-Director of
Senior Marketing, Mr.G-Dragon-famous artist in
Korea and the global brand of Tiger Beer. I will
make an invitation and send it to 3 VIP guests and
Vietnamese artists one month in advance so they
have time to make plans to attend this event.

9. How do you arrange accommodation

and transportation for your VIP guests?

(50 – 100 words)

I will reserve rooms at the Thanh Binh 1 hotel,

which is 1 kilometer from the event, for VIP
visitors. The distance is not far from the motion. To
take VIP visitors from HCM City to Tra Vinh City,
I have 3 limousines waiting for them at Tan Son
Nhat Airport.

10. How do you protect your guests in terms

of security and health care? (50 – 100
words)

A security crew from Huynh Long Hai security will

escort guests from Ho Chi Minh City to Tra Vinh
City and remain there throughout the event to
ensure their safety. About healthcare, for medical
assistance in the backyard, a medical team and an

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ambulance from Minh Tam hospital will be on
hand.

11. Your checklist

No Activities Person Du
Responsible
1. Establish planning group Gia Hân 20th Apr

2. Choose location Hòa Bình 25th Apr

3. Decor Thu Trúc 25th Apr

4. Prepare personnel Bảo Đạt 25th Apr

5. Sound and light system Việt Hưng 25th Apr

6. Event presents Thu Thảo 25th Apr

7. Time and timeline of event Anh Thư 25th Apr

12. Your preliminary budget

No Item Number Cost/Item

1. Backdrop 3 5.000.000 VND

2. Decorations 1 50.000.000 VND

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3. Artist,Singer 8 100.000.000 VND

4. MC 2 25.000.000 VND

5. DJ 1 80.000.000 VND

6. Cameraman 10 10.000.000 VND

7. Medical staff 5 5.000.000 VND

8. Lightning and 1 200.000.000 VND

audiovisual system
9. Stage operator crew 1 50.000.000 VND

10. Vehicle( limousine) 3 10.000.000 VND

11. Hotel rooms 3 3.000.000 VND

12. Security crew 2 5.000.000 VND

Beer 100 packs 300.000 VND

Soft drink 100 250.000 VND
13. Beverage packs,
100.000 VND
Bottled water 100
packs

Total

13. Your guest list

N Full Organizatio
Note
o name n

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 Brand
Mr. Sean VIP
Director of
1. O’Donnel gues
Senior
l t
Global Brand

Director of VIP
Ms. Anna
2. Senior gues
Bizon
Marketing t

VIP
Mr. G-
3. Korean artist gues
Dragon
t

Sign
ature

School of Southern Khmer Language - Culture -

Arts and Humanity
School of Foreign Languages

Student’s
name: .............................................................
Date:............................................

Class:...........................................................................
.... Student’s code:.............................

Proposal Event Management

Grading Criteria

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 NOTE: Plagiarism is a serious offense, so
those who commit plagiarism
receive a ZERO mark for their
reports.

Maximum Marks given Mar

Criteria
marks by 1st Assessor by 2n

1. Word count + Format: Provide

answers with proper word limitation
required by each question and follow 1
the format.

2. Content: Important, appropriate

information is included in the answer 4
to each question.

3. Organization: The information is

presented coherently and the ideas are
connected with cohesive devices or 1
linking words and the reporter is able
to make the report understandable.

4. Language Use: No more than 5

errors including Grammatical
2
structures and Vocabulary (spelling
and word choice)

6. Creativity in each part 2

Total 10.0

Average marks .........................................

(in words)........................

Signatures

10
1st Assessor 2nd Assessor

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