SCHOOL OF SOUTHERN KHMER LANGUAGE - CULTURE - ARTS AND HUMANITY

SCHOOL OF FOREIGN LANGUAGES

PROPOSAL FOR EVENT MANAGEMENT

SCHOOL YEAR 2022 – 2023

Name of student: Võ Đức Tài

Class: DA21NNAD
Date: 18/5/2023
1. What type of event are you going to hold? What are your event objectives? And
who are your target audience?
(50 – 100 words)

I want to hold a product launch event. Tiger Soju beer is the beverage I'll be launching at the
event. This is an outdoor product launch event combined with a music party. Tiger Company and
Kpop musician G-Dragon collaborated to create the Tiger Soju beer product. The objective of
the event is to introduce a novel and new beverage to everyone, particularly young people. The
world's fans and followers of tiger beers make up the target audience.

2. What is the theme/concept of the event? Why do you choose this theme/concept?
(50 – 100 words)

The theme of the event is "Soju Infused Lager". The choice of this theme is motivated by the fact
that Soju Infused Lager not only symbolizes "Asian bravery, global fame," but also embodies the
idea that "Soju Infused Lager" awakens bravery and inspires people to overcome all obstacles in
order to achieve the seemingly unattainable.

3. Where is the location? What type of venue? And why do you choose these places?
(50 – 100 words words)

The place of the launch event of Tiger beer is at the convention center of Tra Vinh province. The
venue is the hall of the convention center of Tra Vinh province. The reason for choosing this

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place is because it is right in the city center and this place has a large enough area and full
facilities for the event to take place smoothly and successfully.

4. What date do you consider holding it? What time of the day? And for how long?
( 50 – 100 words)
The date of the event is May 1, 2023. The time of the event is from 6 p.m and last 5 hours to
11 p.m. The reason for organizing this day is to create a fun atmosphere right on the occasion
of International Labor Day for everyone to participate in the event together. This event lasted
5 hours because not only is this a new product launch event, but it is also an explosive music
event with guests who are famous singers and musicians in Vietnam gathering here to make
this event successful.

5. Could you briefly describe the foods and beverages served in the event?
(150-200 words)

This is a Tiger beer product launch event held outdoors combined with a music party, so
regarding the food of the event, this is simply mainly dried foods of all kinds such as dried squid,
dried fish, dried fish, dried chicken, dried pork and fruits such as mango, guava, watermelon,
plum, tangerine, apple, grapefruit, rambutan for the audience to choose to buy. And it is sold at
stalls on both sides of the stage of the event. About the beverages of the event, because this is an
event of Tiger beer company, the event will sell Tiger beers and especially Tiger beer Soju
launched at the event, mineral waters, and soft drinks such as soda and coca. When the audience
buys Tiger beer from the stall, there will be lucky draws that will be used for the sweepstakes.
The lucky draw program will have many special gifts waiting for the lucky audience.

6. How do you prepare the logistics for the event? (including décor, lighting, entertainment)

(150 – 200 words)

The primary background color for the event will be dark blue, and orange will also be used
because it is the same color as Tiger beer. A photo-taking spot for spectators will be located at
the entrance. There won't be any tables or chairs for the audience because this is an outdoor
event that doubles as a music party; instead, they will stand the entire time to share the fire
and take in the festive mood of the concert. Additionally, there will be VIP seats on the stage
for VIP visitors and employees in high positions at Tiger Beer. I will carefully invest in the
best motion capture 3D technology with the sound and blue light system provided by Only C
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Entertainment as I get ready for the concert and introduce a new tiger beer product. Regarding
entertainment, many well-known singers present incredibly thrilling songs. Additionally,
audiences at the event have the opportunity to join drawings for hundreds of additional prizes,
such as two Yamaha R15 motorcycles, two iPhone 14 Promax 1TB phones, and other
significant prizes.

7. Do you need any sponsors? What do you need them to support? What do they get
in turn?
(50 – 100 words)

The Tiger Beer Company is the event's sponsor. Throughout the event, Tiger beer will be
available to everyone. They will make money by selling Tiger beer, which is offered at stalls for
audiences to purchase beverages. They will receive fortunate drawings for the sweepstakes
hosted at the conclusion of the event when they purchase Tiger beer.

8. How many guests are there in your event? And how do you invite them?

(50 – 100 words)

Guests will include 8 famous Artists in Vietnam such as Toc Tien, Tang Tang Duy Tan, Karik
OnlyC, Min, Orange, Truc Nhan, DJ Mie and 3 VIP guests Mr Sean O'Donnell-Brand Director
of Senior Global Brand, Ms Anna Bizon-Director of Senior Marketing, Mr.G-Dragon-famous
artist in Korea and the global brand of Tiger Beer. I will make an invitation and send it to 3 VIP
guests and Vietnamese artists one month in advance so they have time to make plans to attend
this event.

9. How do you arrange accommodation and transportation for your VIP guests?

(50 – 100 words)

I will reserve rooms at the Thanh Binh 1 hotel, which is 1 kilometer from the event, for VIP
visitors. The distance is not far from the motion. To take VIP visitors from HCM City to Tra
Vinh City, I have 3 limousines waiting for them at Tan Son Nhat Airport.

10. How do you protect your guests in terms of security and health care? (50 – 100
words)

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A security crew from Huynh Long Hai security will escort guests from Ho Chi Minh City to Tra
Vinh City and remain there throughout the event to ensure their safety. About healthcare, for
medical assistance in the backyard, a medical team and an ambulance from Minh Tam hospital
will be on hand.

11. Your checklist

No Activities Person Due Date

Responsible
1. Establish planning group Gia Hân 20th April , 2023

2. Choose location Hòa Bình 25th April, 2023

3. Decor Thu Trúc 25th April, 2023

4. Prepare personnel Bảo Đạt 25th April, 2023

5. Sound and light system Việt Hưng 25th April, 2023

6. Event presents Thu Thảo 25th April, 2023

7. Time and timeline of event Anh Thư 25th April, 2023

12. Your preliminary budget

Item Number Cost/Item Total

No

1. Backdrop 3 5.000.000 VND 15.000.000

VND
2. Decorations 1 150.000.000 VND 150.000.000
VND
3. Artist,Singer 8 100.000.000 VND 800.000.000
VND
4. MC 2 25.000.000 VND 50.000.000
VND

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5. DJ 1 80.000.000 VND 80.000.000
VND
6. Cameraman 10 10.000.000 VND 100.000.000
VND
7. Medical staff 5 5.000.000 VND 25.000.000
VND
8. Lightning and 1 200.000.000 VND 200.000.000
audiovisual system VND
9. Stage operator crew 1 50.000.000 VND 50.000.000
VND
10. Vehicle( limousine) 3 10.000.000 VND 30.000.000
VND
11. Hotel rooms 3 5.000.000 VND 15.000.000
VND
12. Security crew 2 5.000.000 VND 10.000.000
VND
Beer 100 packs 300.000 VND
Soft drink 100 250.000 VND 65.000.000
13. Beverage packs, VND
100.000 VND
Bottled water 100
packs
250.000.000
14. Gifts 5 50.000.000 VND
VND
100.000.000
15. Technical team 1 100.000.000 VND
VND

Total 1.940.000.000
VND

13. Your guest list

No Full name Organization Note

Brand Director of Senior

1. Mr. Sean O’Donnell VIP guest
Global Brand

Director of Senior
2. Ms. Anna Bizon VIP guest
Marketing

3. Mr. G-Dragon Korean artist VIP guest

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 Signature

School of Southern Khmer Language - Culture - Arts and Humanity

School of Foreign Languages

Student’s name: ............................................................. Date:............................................

Class:............................................................................... Student’s code:.............................

Proposal Event Management

Grading Criteria
NOTE: Plagiarism is a serious offense, so those who commit plagiarism receive a
ZERO mark for their reports.
Note
Maximum Marks given Marks given
Criteria
marks by 1st Assessor by 2ndAssessor

1. Word count + Format: Provide

answers with proper word limitation
required by each question and follow 1
the format.

2. Content: Important, appropriate

information is included in the answer 4
to each question.

3. Organization: The information is

presented coherently and the ideas are
connected with cohesive devices or 1
linking words and the reporter is able
to make the report understandable.

4. Language Use: No more than 5

errors including Grammatical
2
structures and Vocabulary (spelling
and word choice)

6. Creativity in each part 2

Total 10.0

Average marks
...................................................

6
 (in words)....................................................
Signatures

1st Assessor 2nd Assessor