Porter’s Five Forces Template

Industry being analysed:

Describe the level of rivalry among competitors. (High, Medium Low)

Explain.

Number of competitors -
Growth rate -
Fixed costs -
Differentiation among existing competitors -
Exit barriers –
Perishable -

Overall the rivalry among competitors is ????.

What is the threat of potential entrants? (High, Medium Low) Explain.

Economies of scale –
Capital requirements -
Access to distribution channels –
Differentiation among existing competitors -
Switching costs -

Overall the threat of new entrants is ????

Describe the level of bargaining power held by each of supplier groups.

Consider each supplier group separately. (High, Medium Low) Explain.

Who are the suppliers? – List Suppliers and consider the following
for each supplier.
 Number of suppliers
 Uniqueness of good/service
 Switching cost to change vendors
 Importance of good/service to industry
 Low threat of backwards or vertical integration by buyers

Describe the level of bargaining power held by the buyers. Consider each
buyer group separately. (High, Medium Low) Explain.

Relatively few buyers –

Goods/Services homogeneous (hard to distinguish between) –

Strategic Planning
 No or low cost switching costs –
Credible threat of backwards integration –

Overall – consumers have the power overall threat is ????

What are the potential substitute products and services? Is the threat from
these each of substitutes high, medium, or low?

Overall Threat

Strategic Planning