BAD EXAMPLES - FIG0001

DISCLAIMER: there may be minor differences between the following figures and those in the book due to

FIG0001

Survey Results Non P

100%
90%
11%
19% 80%
5% Bored
70%
Not great 60%
OK 50%
Kind of interested 40%
25%
Excited 30%
40%
20%
10%
0%
2010 2011 2012 2

Ticket Trend User

300.00 Have not used Not
241 Somewhat satisfied Ver
250.00
202
200.00 184 237 180 177 Feature A 11% 40
160 161
149 181 160 Feature B 13% 3
150.00 160 184 132 139 149 Feature C 5% 24%
148 150 156 Feature D 4% 21%
140
100.00 123 126 124 Feature E 6% 23%
104 Feature F 5% 20%
50.00 Feature G 5% 15
Feature H 6% 23%
0.00 Feature I 5%
Feature J 8% 14% 2
Feature K 4%
Feature L 4%
Feature M 3
Feature N 9%
Ticket Volume Received Ticket Volume Processed Feature O

Our Customers Weigh

1.50
15% 11%
1.00
20%
32% 0.50
 Our Customers Weigh
1.50
Segment 7 15% 11%
1.00
20%
Segment 32% 0.50
6
17%
0.00
Segment 5 10%
18% (0.50)
Segment 4 10%
Segment 3 10% 15% (1.00)
Segment 2 7%
10% (1.50)
Segment 1 16% 9%
Our Business Comp
US Population Our Customers Competitor D Comp
and those in the book due to changes made during editing.

Non Profit Support

100%
90%
80% Arts & culture
70% Education
60% Health
50% Human
40% services

30% Other
20%
10%
0%
2010 2011 2012 2013 2014 2015

User Satisfaction
Have not used Not satisfied at all Not very satisfied
Somewhat satisfied Very satisfied Completely satisfied

Feature A 11% 40% 47%

Feature B 13% 36% 47%
Feature C 5% 24% 34% 33%
Feature D 4% 21% 37% 29%
Feature E 6% 23% 36% 28%
Feature F 5% 20% 35% 25%
Feature G 5% 15% 26% 33%
Feature H 6% 23% 32% 25%
Feature I 5% 17% 27% 27%
Feature J 8% 14% 24% 27% 25%
Feature K 4% 17% 28% 21%
Feature L 4% 23% 27% 16%
Feature M 3% 8% 25% 18% 13%
Feature N 9% 14% 24% 17% 10%
Feature O 6% 15% 16% 11%

Weighted Performance Index

1.50

1.00

0.50
 Weighted Performance Index
1.50

1.00

0.50

0.00

(0.50)

(1.00)

(1.50)

Our Business Competitor A Competitor B Competitor C

Competitor D Competitor E
EXAMPLE #1 BEFORE - FIG0002
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH

Ticket Volume Over Time January February March April May

Jan Feb Mar Apr May
Ticket Volume Received 160 184 241 149 180
Ticket Volume Processed 160 184 237 148 181

VISUALS

FIG0002

Ticket Trend
300.00

250.00 241
237
202
200.00 184
184 181
180 177
160
160 161 156 160
149
148 150 149
150.00 132 139 140
123 126 124
104
100.00

50.00

0.00
y y ril ly t r er er er
ar ar rc
h ay ne us be
u u a A p M Ju Ju g o b b b
n br M u te
m ct em em
Ja Fe
A p O o v e c
Se N D

Ticket Volume Received Ticket Volume Processed

Source: Knaflic, Cole. Storytelling with Data: A Data Visualization Guide for Business Professionals, Wiley, © 2015.
nd those in the book due to changes made during editing.

June July August September October NovemberDecember

Jun Jul Aug Sep Oct Nov Dec
161 132 202 160 139 149 177
150 123 156 126 104 124 140

177
160
139 149 140
126 124
104

be
r
b er b er b er
o
m
O
ct vem cem
o e
N D

e Processed

ess Professionals, Wiley, © 2015.

EXAMPLE #1 AFTER - FIG0003
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH

Ticket Volume Over Time January February March April May

Jan Feb Mar Apr May
Ticket Volume Received 160 184 241 149 180
Ticket Volume Processed 160 184 237 148 181

VISUALS

FIG0003

Please approve the hire of 2 FTE

to backfill those who quit in the past year

Ticket volume over time

Number of tickets

300 2 employees quit in May. We nearly kept up with

incoming volume in the following two months, but fell
250 behind with the increase in Aug and haven't been able to
catch up since.
202
200 177
160
149
Received
150 139
156 Processe
140
100 126 124 d
104

50

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2014

Data source: XYZ Dashboard, as of 12/31/2014 | A detailed analysis on tickets processed per
person and time to resolve issues was undertaken to inform this request and can be provided if
needed.
Source: Knaflic, Cole. Storytelling with Data: A Data Visualization Guide for Business Professionals, Wiley, © 2015.
and those in the book due to changes made during editing.

June July August September October NovemberDecember

Jun Jul Aug Sep Oct Nov Dec
161 ### 202 160 139 149 177
150 ### 156 126 104 124 140

ly kept up with
o months, but fell
haven't been able to

Received
Processe
d

ets processed per

can be provided if
s Professionals, Wiley, © 2015.
BEFORE & AFTER #2 - FIG0004 & FIG0005
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH
BEFORE AFTER
Bored 11% 12%
Not great 5% 6%
OK 40% 14%
Kind of intere 25% 30%
Excited 19% 38%

Some interest 44% 68%

VISUALS

FIG0004

Survey Results

PRE: How do you feel POST: How do you fee

about doing science? about doing science?
Bored Not great Bored Not great
OK Kind of interested OK Kind of interested
Excited Excited
11% 5% 12%
19%
6%
38%
14%
25%
40%
30%

FIG0005
Pilot program was a success
How do you feel about science?
BEFORE program, the majority of children
felt just OK about science
40%
38%

30%
25%

19%
14%
11% 12%

5% 6%

Bored Not great OK Kind of interested Excited

Based on survey of 100 students conducted before and after pilot program (100% response rate on both
d those in the book due to changes made during editing.

T: How do you feel

ut doing science?
ored Not great
K Kind of interested
xcited
12%
6%
38%
14%

30%
 38% AFTER
program,
more children
were Kind of
interested &
19%
Excited about
science.

Excited

100% response rate on both surveys).

BEFORE & AFTER #3 - FIG0006 & FIG0007
DISCLAIMER: there may be minor differences between the following figures and those in the book due to

DATA TO GRAPH

(first column intentionally blank)

2008 2009 2010 2011
Product A $395 $420 $425 $390
Product B $360 $400 $410 $375
Product C $100 $180
Product D $160
Product E

VISUALS

FIG0006

Average Retail Product Price Per Year

$500

$400

$300

$200

$100

$0
Product A Product B Product C Product D Product

2008 2009 2010 2011 2012 2013 2014

FIG0007

To be competitive, we recommend introducing our produc

below the $223 average price point in the $150-$200 rang

Retail price over time by product

$500
Average price

$400 A
B

$300

$200
Recommended
$150 D
range
$100 C

$0
2008 2009 2010 2011 2012 2013

Year
d those in the book due to changes made during editing.

2012 2013 ###

$300 $270 ###
$290 $260 ###
$198 $240 ###
$260 $220 ###
$98 ###
2014 Avg ###

Per Year

Product D Product E

2013 2014
ucing our product
$150-$200 range

AVG

2012 2013 2014