Assessment Activity 13

Instruction: Discuss your idea to the following questions.

1. Briefly explain the importance of the following forecasts.

a. Economic forecasts

b. Technological forecasts

c. Demand forecasts

2. Identify and briefly describe the two general forecasting approaches.

Assessment Activity 14

Instruction: Explain your thoughts to the following question

1. What is the importance of strategic forecasting?

2. Briefly describe the steps that are used to develop a forecasting system.
Assessment Activity 15

Instruction: Discuss your thoughts to the following question.

1. Suppose you need to forecast the amount of relief aid needed following an earthquake. What type of
forecast do you think is the most appropriate: qualitative or quantitative, and why?

Assessment Activity 16

Instruction: Calculate the moving average.

1. Dan café wants a 3-month moving-average forecast, including a forecast for coming January. What is
the moving-average?

Month Actual Shed Sales 3-month Moving Average

January 12
February 14
March 16
April 29
May 25
June 24
July 26
August 32
September 30
October 28
November 24
December 18
Assessment Activity 18

Instruction: Explain your thoughts too the following question. Discuss further.

1. How can the voice of the customer be incorporated in the design of products and services?

2. Discuss the advantages and disadvantages of involving customers early in the product design process.