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No More Need for Snobbism: Highbrow Cultural Participation in a


Taste Democracy

Article  in  European Sociological Review · July 2005


DOI: 10.1093/esr/jci038

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European Sociological Review VOLUME 21 NUMBER 5 DECEMBER 2005 513–528 513
DOI:10.1093/esr/jci038, available online at www.esr.oxfordjournals.org
Online publication 1 November 2005

No More Need for Snobbism:


Highbrow Cultural Participation
in a Taste Democracy
Koen van Eijck and Wim Knulst

In the Netherlands, we are witnessing a process of cultural divergence between generations.


While the older generations have extended their participation in traditional highbrow
culture, the younger generations increasingly focus on popular culture. Using cross-sectional
data covering the 1983–1999 period, four potential explanations for this trend were
tested. It was found, firstly, that this divergence cannot be attributed to changes in the
relation between people’s stage of life and their cultural consumption. Secondly, the
observed shift is not the result of the emergence of the cultural omnivore. The proportion
of omnivores did not increase and they are not to be found especially among the younger
generations. Thirdly, upward social mobility cannot account for the decreasing interest in
highbrow culture among the younger generations either. Differences in socialization
between generations (fourthly), offer the best explanation for the divergence in cultural
participation.

Introduction and Problem diminished. Among those aged 40 and over, however,
participation increased, resulting in a slightly increasing
Definition number of cultural visits for the population as a whole
(De Haan and Knulst, 2000).
For a long time, cultivated citizens have been oriented
This trend among the younger segments of the Dutch
towards a classical ideal of civilization (Bildungsideal).
population is different from what might be expected.
They were supposed to cultivate their mind by reading
Until recently, level of education proved to have a large
literary novels and poetry, visiting museums and attend-
effect on participation in highbrow culture. To a lesser
ing classical music, opera, plays, and dance. Participa-
extent, the same held for degree of prosperity. Both people’s
tion in such serious culture was encouraged for evoking
average schooling level and their average prosperity have
reflection. Even if this remained an unpracticed ideal for
increased significantly during the last decades. As a
many, numerous surveys conducted during the last cen-
result, we might have expected the number of cultural
tury have demonstrated that subsequent generations
participants to increase, perhaps especially among
with intermediate or higher schooling levels did put
younger people1 who profited most from the extended
these ideals into practice often. However, in the Netherlands
post-war educational opportunities. However, the actual
this pattern has been disturbed since the last quarter of
trend in cultural participation is the opposite of what
the previous century. Among the higher educated aged
was expected, as Figure 1 demonstrates.
between 20 and 40, participation in highbrow culture has

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514 VAN EIJCK AND KNULST

3.0
1979
1991
1999

2.5

2.0

1.5

1.0
15-24 25-34 35-44 45-54 55-64 65-74 75-80

Figure 1 Divergence in highbrow cultural participation by age between 1979 and 1999. Highbrow cultural participation
was calculated as the summed frequency of attending classical concerts, plays (included since 1983), ballet, galleries,
museums, and monumental sites (Cronbach’s α = 0.74)

In 1979, those aged 15 to 44 were the most active cultural capital. Those who invest in a ‘career’ of high-
highbrow cultural participants. After the age of 45, par- brow cultural participation build up cultural capital and
ticipation gradually declined. In 1991, participation will become more active as their cultural capital grows,
increased among all age groups except the 15–24 year whereas those who do not are expected to show a declin-
old respondents. By then, the most active group con- ing interest during the course of their lives (Bourdieu,
sisted of the 45–54 year olds. Finally, in 1999 we see that 1984: 283–291).
the peak in participation has moved further to the right In this article, we will attempt to explain why the
again, towards the 55–64 age group, whereas respon- expected increase in cultural participation among
dents aged up to 44 have seriously reduced their cultural younger cohorts has not come true. Although we will
activities. Comparing the lines between cohorts within include tests of potential changes in the impact of life
the age groups, we see how the older generations have stage, our focus will be on the generational divergence in
become more culturally active while the younger cohorts interests. To this end, we will build on the work of Peterson
increasingly lag behind. and Kern (1996), who observed a similar divergence in
This clear trend of generational divergence may the US between 1982 and 1992, albeit with regard to
reflect either diverging interests between generations or musical preferences. Younger people’s tastes were found
a changing relation between stage of life and cultural to have become more omnivorous than the tastes of the
participation due to, for example, changing family con- elderly, as the former more often reported to appreciate
stellations and the concomitant shifts in the distribu- both highbrow (classical) and lowbrow (folk, pop)
tion of care- and work-related obligations over the life musical genres. Peterson and Kern largely attributed this
course. If the interest in highbrow culture is indeed divergence to differences between birth cohorts and sug-
declining over birth cohorts, we expect to find a declining gested a number of possible explanations for their findings,
participation rate among the younger cohorts as they but these were not explicitly tested. Borrowing from
grow older, and an increasing rate for the older cohorts. hypotheses by Groenman (1961) and De Jager (1967),
Although it is typically argued that cohort differences we have translated Peterson and Kern’s suppositions
due to differential socialization experiences should regarding the possible causes of this divergence into test-
remain stable during the life course, we consider cultural able statements and analysed them using a series of
participation as the result of a person’s accumulated cross-sectional data.
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 515

Before we can analyse the increase in omnivorousness aged under 40, especially since 1991, while they have
as a possible explanation for the observed generational gradually increased among those aged 40 and over.
divergence, we will have to analyse to what extent the As will be demonstrated shortly, the interest in popular
proportion of omnivores increased in the Netherlands. culture increased rapidly among the younger, higher
To that end, we have defined omnivores as people who educated cohorts. To a lesser extent, this is also true of
engaged in both highbrow and lowbrow cultural activi- the older generations, since the number of people with a
ties during the year covered by the survey. Secondly, like fastidious interest in highbrow culture is very small. But
Peterson and Kern, we examined whether the observed nowadays3 the interest in highbrow culture does not
divergence is due to diverging interests of generations, seem to suffer a lot from this lack of highbrow purists.
or whether cultural differences between people in differ- The observed divergence is not restricted to arts atten-
ent stages of the life cycle are increasing. For example, if dance. A similar pattern of rising participation of those
the interest in highbrow culture has increasingly become aged 40+ and a simultaneous decline among people
something to be pursued only at a later age, the latter younger than 40 was also present for active participation
explanation is likely to be more valid than generational in organized amateur arts (De Haan and Knulst, 2000;
divergence. Thirdly, we tested Peterson and Kern’s sug- for museums, see De Haan, 1997). In fact, this diver-
gestion that the increasing proportion of higher edu- gence was first witnessed for reading, where it resulted
cated people from low socio-economic backgrounds has from a strong decline among younger generations and
led to a blending of tastes that has brought the domi- stable reading habits among the older ones. Overall, leisure
nance of highbrow culture to an end. Finally, the possible reading declined, and it continues to do so (Knulst and
impact of being socialized under different cultural circum- Kraaykamp, 1998). These shifts in amateur arts and
stances has been analysed. To what extent can the declin- reading have been observed using other longitudinal
ing interest in highbrow culture among younger people survey data as well, so we seem to be dealing with true
be attributed to a more permissive cultural-pedagogic generational divergence rather than artifacts of the data.
regime that came to the fore in secondary education at We cannot be sure whether this divergence in cultural
the end of the 1960s? participation is also going on in countries surrounding
We attempted to answer these questions using sec- the Netherlands. Rates of museum visits and performing
ondary data from the Amenities and Social Services arts attendance are lower for younger generations than
Utilization Survey (AVO). This survey has been repeated older ones in the UK and France as well (SCP, 2000:
every four years since 1979 among a sample of about 541), but longitudinal observations are not available.
15,000 respondents by the Dutch Social Cultural Plan- These comparative findings do indicate, however, that
ning Office (SCP). Household members aged six and Dutch youngsters show a stronger negative deviation
over have been surveyed, but in this study we only from the mean participation rates than most of their
used information on respondents aged at least 16. The European counterparts when it comes to classical music,
AVO offers detailed information on both passive and theatre attendance, and museum visits. But when con-
active cultural participation. Since some of the rele- sidering data on trends, we have at best indications from
vant items have only been included since 1983, our other studies pointing towards divergence (Savage et al.,
analyses will be based on the surveys collected between 1992; Schulze, 1995). Peterson and Kern (1996), how-
1983 and 1999. For these five measurement waves ever, do provide an analysis of shifting cultural prefer-
together, the total number of respondents aged 16 and ences in the US based on repeated cross-sectional survey
over is 59,137.2 data, so we have some comparative information. They
found that, between 1982 and 1992, the preferences for
folk and popular music had increased most rapidly for
Trends in Cultural Participation people who were also lovers of classical musical genres.
This change was stronger for younger generations. They
In the Netherlands, cultural participation has been mon- analysed tastes and preferences rather than behaviour,
itored for quite some time. Cross-sectional surveys have but in this case opinions are at least as relevant as con-
been repeated every four years since 1979 (AVO). These sumption. Mixing highbrow and lowbrow musical tastes
data show that the proportion of the Dutch population had already been labelled ‘omnivorous’ by Peterson
visiting museums or attending performing arts has been (Peterson and Simkus, 1992; cf. Van Eijck, 2000).
relatively stable. However, this overall mean conceals the Peterson and Kern offer several possible explana-
fact that participation rates have declined among people tions for the observed shift from purist to omnivorous
516 VAN EIJCK AND KNULST

preferences. For one thing, they point to the fact that in families where highbrow culture makes up a signifi-
taste patterns that used to be restricted to class or region cant part of the family’s leisure activities.
are blending because of the increasing social and geo- Finally, we analysed the potential impact of the period
graphical mobility rates of the twentieth century. The in which people were socialized. The question here is: to
concomitant increase in tolerance and the explicit prohi- what extent can the waning interest in highbrow culture
bition of discrimination are thought to have pushed among younger generations be attributed to the increas-
away the belief in the supremacy of white elite culture. ingly permissive pedagogical regime (or more general
They also mention the impact of the pop generations context of cultural relativity) that emerged around the
that embraced Afro-American dance music by the end end of the 1960s and no longer preached the supremacy
of the 1960s, not as a music to get them through adoles- of western elite culture?
cence but as a music for life. Furthermore, knowledge of These questions will be dealt with one by one in the
a broad range of musical styles is probably more helpful following paragraphs. The available data do not hold
than being a highbrow initiate for getting ahead and information on people’s opinions or tastes, nor do we
taking part in the heterogeneous social networks typical have details on the exact cultural content of the activities
of the new middle class in today’s globalised world. In this people engage in, either directly or via media. A number
article, we will attempt to build on the hypotheses put of possible explanatory variables, such as specifics on
forward by Peterson and Kern. Note that we will use people’s cultural socialization, are not available either.
terms such as ‘highbrow’ and ‘lowbrow’ or ‘popular’ Therefore, we have to work with proxies in most cases.
in their traditional meaning, referring to cultural prod-
ucts that have been regarded for long as ‘highbrow’ (or
classical, elitist, legitimate, conventional) and ‘lowbrow’ More Omnivorous Patterns in
(pop, mass, folk).
Cultural Consumption?
Combinations of Highbrow and Lowbrow
Specific Research Questions
We will consider a pattern of cultural consumption as
We set out to test possible explanations for the diver- omnivorous if respondents indicate that they have par-
gence that has been observed in the Netherlands. ticipated, either through media or directly, in both high-
Firstly, we will investigate to what extent the shifts brow and lowbrow culture in the year preceding the
under consideration are related to increasingly omniv- survey. The numbers of highbrow and lowbrow activities
orous patterns of cultural consumption, especially need not be balanced. As indicators of highbrow culture
among the younger, higher educated segments of the we reckoned visiting museums (1), galleries (2) and
Dutch population. Their cultural repertoire may not monumental architecture (3), attending professional
have become more restricted, because highbrow cul- plays (4), ballet (5) and classical music (6). To demon-
ture may have had to move over and make room for strate that these six items all refer to a single highbrow
popular culture. concept, we calculated Cronbach’s α, which reached a
Secondly, like Peterson and Kern, we will test whether satisfactory 0.74. Indicators of popular culture were pop
the observed divergence between age groups is due to concerts and musicals (1), cinema (2), attending soccer
diverging interests between generations, or rather to games (3), visiting amusement parks (4), watching movies
growing differences in cultural activities between subse- on TV (5), and watching movies on videotape (6). These
quent stages of life. In the case of the latter, highbrow items were more diverse than the highbrow indicators:
culture is becoming, more than before, an interest to Cronbach’s α was 0.51. We only considered whether or
indulge in only later in life. Some argue that this might not respondents belonged to the group of participants
be the case as a result of time pressure among the for each item, regardless of frequencies of participation.
increasing number of dual-earning couples. Including the null scores on both dimensions, there are
Thirdly, we have examined the possible impact of (72=) 49 possible combination scores. These have been
social mobility. Does social mobility in itself have a neg- recoded as follows into eight main patterns of cultural
ative effect on the interest in highbrow culture? This participation: only highbrow culture (1); only popular
might explain part of the declining highbrow participa- culture (2); omnivorous pattern with great (3) or small
tion among the higher educated who, because of the (4) prevalence of highbrow culture; omnivorous pattern
increased social mobility, have been socialized less often with highbrow and popular culture balanced (5);
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 517

omnivorous pattern with great (6) or small (7) prevalence education. Contrary to common expectations, the pro-
of popular culture; and no participation whatsoever in portion of omnivores did not increase. With a share of
the year preceding the survey (8). Unlike Peterson and 53 per cent in the 1999 sample, their overall numbers
Kern, who focused on the frequency of omnivorous remained unchanged since 1983. We might even say that
combinations among respondents who were at least the older respondents, among whom omnivorousness is
engaged in highbrow culture, we will look at each of a widespread characteristic, are responsible for the fact
these main patterns separately. Unfortunately, we can- that this percentage has not declined. The 10 percentage
not include middlebrow culture like Peterson and Kern points decline in the proportion of omnivores among
did, because our data lack proper indicators. the higher educated members of the younger age groups,
putting them well below the level of the older respon-
dents, contrasts with the observations by Peterson and
Results
Kern. In fact, many scholars believed that omnivorous
Table 1 shows how the respondents from the 1983 to consumer behaviour would emerge mostly from the
1999 samples are divided across the eight main patterns. younger generations (Schulze, 1995; Wynne and O’Connor,
In addition to the percentages pertaining to the entire 1998). A Dutch study of musical taste patterns showed
sample, we also calculated proportions separately for that musical omnivores were younger than the lovers of
respondents with intermediate or higher education (i.e. classical or folk music, but older than those with a musi-
at least secondary general schooling), again divided cal preference that was limited to pop music (Van Eijck,
into the age groups of 16–39 year olds and those aged 2001). Also if we look at patterns of cultural consump-
at least 40. tion conceived more broadly, the Dutch omnivores are
The number of purists that only engage in highbrow most prevalent within the 1950–1969 birth cohort
culture is very small in both 1983 and 1999 with two and (De Haan and Knulst, 2000). The main reason for this is
three per cent, respectively. Among the higher educated, that the number of people with a balanced or prevailing
this proportion is somewhat higher among the 40–80 portion of highbrow culture in their leisure repertoire
year olds (four or five per cent) than among the 16–39 declined sharply, mostly among the younger segments of
year olds (zero or one per cent). Thus, exclusive partici- the higher educated. The difference between our results
pation in highbrow culture is rather exceptional. The pro- and those on musical taste patterns may be due to the
portion of respondents limiting themselves to popular fact that we are looking at actual participation rates,
culture is much larger and increasing further from 28 whereas the studies on musical omnivores focused on
to 37 per cent among the 16–39 year olds with higher preferences, which are less subject to practical constraints.

Table 1 The content of cultural repertoires in 1983 and 1999, for the whole sample (A) and for respondents with interme-
diate and higher schooling levels, differentiated between ages 16–39 and 40+ (B). Figures in percentages

(A) Whole sample (B) At least higher secondary education


16–39 years 40–80 years
1983 1999 1983 1999 1983 1999

Only highbrow culture 2 3 1 0 5 4


Only popular culture 39 38 28 37 20 20
Combining popular and highbrow culture 53 53 71 61 73 73
Of which:
Great majority of highbrow culture 5 4 4 1 16 11
Small majority of highbrow culture 8 6 11 3 18 14
Popular and high culture balanced 12 9 13 6 19 16
Small majority of popular culture 14 13 20 16 14 17
Great majority of popular culture 14 21 24 35 7 15
No participation at all 6 6 1 1 3 2
Total (%) 100 100 100 100 100 100
Total respondents 11,994 11,222 3054 3357 1445 2290
Source: AVO 1983–1999.
518 VAN EIJCK AND KNULST

5.0

popular
conventional
4.0

3.0

2.0

1.0

0.0
1983 1999 1983 1999 1983 1999 1983 1999 1983 1999 1991 1999

1925 - 1934 1935 - 1944 1945 - 1954 1955 - 1964 1965 - 1974 after 1974

Figure 2 Composition of the cultural repertoire divided into popular and highbrow elements by birth cohort. Entire sample
aged 16 and older, comparing 1983 to 1999

In Figure 2, the sample is divided into birth cohorts Stage of Life or Socialization?
(10-year classes, all schooling levels together), showing the
shares of highbrow and popular culture in respondents’ Hypotheses
repertoires (including repertoires consisting of highbrow Based on the findings presented so far, we cannot assess
or popular culture only) for both 1983 and 1999. whether the observed divergence is a matter of age (stage
Figure 2 clearly depicts the generational divergence: of life) or birth period (socialization). In the first case,
moving from older to younger cohorts, the average pro- cultural preferences change as people age, i.e. when they
portion of popular culture in people’s repertoire increases move on to the next stage of life. In case birth period or
while the proportion of highbrow culture declines. Fur- socialization is crucial, generations hold on to the cul-
thermore, among the cohorts born before 1955, the high- tural preferences once acquired.
brow share increased and the popular share decreased The life cycle perspective might offer an explanation
between 1983 and 1999. The opposite trend occurred for the observed divergence if the relation between stage
among respondents born after 1955: their already modest of life and cultural consumption has changed through-
proportion of highbrow culture declined and the already out the years (Rapoport and Rapoport, 1978). It is con-
substantial participation in popular culture increased even ceivable that, today, the interest in highbrow culture
further. We do not see an abrupt change, but a gradual does not appear until people are prepared to acknowl-
transition into a more dominant role of popular culture edge that their younger, wilder years are over, or until
(also visible from the higher absolute levels of popular cul- their children have left the parental home. Also, the tra-
tural participation among younger respondents). This ditional sequence of stages of life has blurred and signifi-
transition seems to take place through cohort replacement. cant steps (marriage, having a first child) are being
Only those born before 1955 do not want to give in yet. postponed until a later age. If the link between cultural
In sum, it is safe to conclude that the rise of the cul- participation and stage of life was weaker at the time of
tural omnivore does not account for the generational our first cross-sectional surveys, or if people tended
divergence we have observed, because of the fact that we to settle down or start a family at an earlier age back
do not find an increase in the proportion of cultural then, this might explain at least part of the observed
omnivores in our data. generational divergence.
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 519

Data on the situation of 1962 are interesting in this additional determinants only for participation in popular
respect. Some 40 years ago, the cohort aged between culture.
18 and 39 had a larger share of people going to museums, Before actually testing the effects of age, or life cycle
classical concerts, and plays than the cohorts aged stage, versus cohort, we have calculated composition
40 and over (CBS, 1964: 47). People aged between 18 effects under two assumptions: stable participations
and 39 in those days were born between 1923 and 1944. rates per age group and stable participation rates per
Figure 2 showed that those cohorts are still very much birth cohort. The results are shown in Table 2.
interested in museums and conventional performing Assuming a constant participation rate per age group
arts today. These are probably the cohorts that have over the years, we found that the ageing of the Dutch
been raised with the Bildungsideal mentioned above and population would have yielded a rate of highbrow par-
remained faithful to it. In that case, the interest in high- ticipation in 1999 that was about similar to that of 1979
brow is not so much determined by stage of life as it is by (1981 versus 1978 visits per 1000 respondents). The
socialization period, which can be inferred from people’s observed participation is, however, 10.3 per cent higher
year of birth. Recent findings from Voorpostel and (2182 visits per 1000 respondents). The right-hand column
Van der Lippe (2001) point in this direction. They find in the upper half of Table 2 shows that the observed
that young people’s participation in highbrow culture is portion in the total participation is much lower than the
largely determined by socialization, while individual predicted portion among respondents aged up to 44, while
characteristics such as schooling level, other leisure the respondents aged 45 and older show observed portions
activities engaged in, and time budget are important that are much higher than the predicted portions.

Table 2 Composition effects on highbrow cultural participationa

1979 1999 1999 Prediction


Observed portion Predicted portionb Observed portion 1999=100
(%) (%) (%)

Age
15–24 22 16 11 66
25–34 24 22 17 78
35–44 18 23 19 83
45–54 15 18 22 121
55–64 12 12 17 144
65–74 7 8 11 150
75–80 2 2 3 171
All visits per 1000 respondents 1981 1978 2182 110
in sample (=100%) (=100%) (=100%)
Year of birth
1975—1984 15c 11 70
1965—1974 21c 17 82
1955—1964 22 20 19 92
1945—1954 24 18 22 123
1935—1944 18 13 17 128
1925—1934 15 9 11 123
1915—1924 12 3 3 100
Before 1915 9 0 0
All visits per 1000 respondents 1981 2101 2182 104
in sample (=100%) (=100%) (=100%)
a
Percentages indicate the proportion of respondents who participated at least once in any of the six highbrow indicators (museums, art galleries, plays, classical
concerts, ballet, monuments).
b
Accounted for composition effects, assuming a stable participation rate per age/birth cohort since 1979.
c
Assuming the participation rate of the 1965–1974 cohort at its entrance in 1991.
Source: AVO 1983–1999.
520 VAN EIJCK AND KNULST

The prediction based on composition effects of birth accept this somewhat crude division, also because it only
cohorts is more accurate. In the lower panel of Table 2, coincides with a division between birth cohorts once, in
we see that the predicted participation rate in 1999 1995. Birth years have been divided into classes spanning
(2101) is much closer to the observed rate of 2182 visits 10 years. Six out of the seven birth cohorts we con-
per 1000 respondents. Assuming continuous participa- structed have been included in the analysis spanning the
tion rates per cohort thus leads to a better reconstruction 1983–1999 period: the 1915–1924 cohort up to the
of the observed trend. The differences between observed cohort born after 1964.4 All variables pertaining to birth
and predicted portions per birth cohort are also smaller cohort and stage of life have been included as dummies.
than they were for the age groups. However, this does Schooling level, our indicator of cultural compe-
not yet explain why cohorts born before 1955 diverge tence, has been scored on a five-point scale: primary
from those born later. school (1); junior vocational training (2); junior general
secondary education (3); senior vocational training or
Operationalization senior general secondary education or pre-university
education (4); vocational colleges or university (5).
We have tested whether birth cohort or stage of life
Additional control variables were gender, family
affects the interest in highbrow culture using multiple
income, whether or not one depended on an allow-
regression analysis. Data gathered in 1983, 1987, 1991,
ance, whether or not one was a student, urbanization
1995, and 1999 have been pooled in order to assess to
of the place of residence, and whether or not one was
what extent the decline in the average participation in
religiously affiliated.
highbrow culture can be attributed to behavioural
changes within groups in a similar stage of life or within
Results (Table 3)
groups with similar birth years. Behavioural change
through time has been estimated using interaction terms. The analysis has been carried out twice: once with, and
The dependent variable is the sum of attendance fre- once without the interaction terms. In the first model
quencies for the six types of highbrow culture: museums, (a), the estimated effects of socialization period
art galleries, professional plays, classical concerts, ballet, (through birth cohort) are not strong enough to cancel
and monuments. Participation rates have been included out the effects of stage of life and vice versa. Relative to
in such a manner as to make sure that the diversity of couples aged under 40 living together with children (the
highbrow participation weighs just as much as frequency reference category), singles of all ages and older couples
of visits. For example, four museum visits amount to without children attend highbrow culture more often.
score 4, as do four one-time visits to four different per- Children living with their parents and older couples with
formances or exhibitions. children do so significantly less.
The independent variables are: survey year, stage of The 1935–1944 birth cohort, which was the reference
life, birth cohort, schooling level, and participation in category in this analysis, holds the largest proportion of
popular culture. The latter is included in order to test highbrow participants. Members from other birth
whether popular culture crowds out highbrow culture. cohorts, except those born in the 1925–1934 period, lag
Given the prevalence of omnivorous patterns of cultural behind, mostly the members of the 1955–1964 cohort
participation, we expect the opposite, i.e. a positive and those born after 1964. Thus, both birth cohort and
effect of popular cultural participation on highbrow par- stage of life are highly relevant, with the youngest gener-
ticipation. Survey year has been scored between 1 (1983) ation sticking out most negatively (B = –1.598) and
and 5 (1999). In order to make a clear distinction younger singles most positively (B = 1.400). The largest
between the overlapping concepts of stage of life and main effect is that of schooling level (Beta = 0.345). The
birth cohort, stage of life has been operationalized as: effect of popular culture participation is also signifi-
living with parents, living single, and living together with cantly positive (B = 0.171), suggesting that pop culture
a partner, the latter both with and without children. But does not crowd out highbrow culture.
this is not yet specific enough, because people can be If we estimate the effects again in model b, this time
single during early adulthood, but also at old age when including the interaction terms, the explanatory power
the spouse has deceased. The same holds for living hardly increases. Relative to the reference category of
together with or without children. We therefore refined younger couples with children, children living with their
the specification of the stage of life by adding one more parents became more culturally active over the years,
division: being under or over 40 years of age. We can thus catching up with this reference category. All other
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 521

Table 3 OLS regression analysis of the participation rates for highbrow culture, including interaction effects of birth cohort
and stage of life, 1983–1999

B Beta B Beta

(Constant) −2.031 −2.198


Control variables
Gender: female 0.532 0.098 ** 0.527 0.097 **
Family income 0.085 0.130 ** 0.085 0.131 **
Receiving an allowance 0.190 0.029 ** 0.126 0.019 **
Being a student 0.518 0.058 ** 0.403 0.045 **
Urbanization place of residence 0.189 0.085 ** 0.192 0.086 **
Religious affiliation −0.144 −0.026 ** −0.148 −0.027 **
Main effects ‘
Schooling level 0.656 0.345 ** 0.659 0.347 **
Popular culture participation index 0.171 0.186 ** 0.172 0.187 **
Birth cohort (ref.: 1935–1944)
Born 1915–1924 −0.207 −0.021 ** 0.245 0.025 **
Born 1925–1934 −0.047 −0.006 0.084 0.010
Born 1945–1954 −0.293 −0.044 ** −0.092 −0.014
Born 1955–1964 −0.924 −0.143 ** −0.625 −0.096 **
Born after 1964 −1.598 −0.247 ** −0.766 −0.118 **
Stage of life (ref.: living together, aged < 40, with children)
Living with parents, aged < 40 −0.439 −0.058 ** −0.715 −0.094 **
Single, aged < 40 1.400 0.125 ** 1.604 0.143 **
Living together, aged < 40, no children 0.059 0.007 −0.093 −0.011
Living together, aged > 40, with children −0.358 −0.051 ** −0.472 −0.067 **
Single, aged > 40 1.199 0.115 ** 1.098 0.105 **
Living together, aged > 40, no children 0.457 0.074 ** 0.262 0.042 **
Year of measurement 1983–1999 −0.047 −0.025 ** 0.079 0.041 **
Interaction effects
Year * living with parents, aged < 40 0.099 *
Year * single, aged < 40 −0.097 *
Year * living together, aged < 40, no children 0.073
Year * living together, aged > 40, with children 0.067
Year * single, aged > 40 0.001
Year * living together, aged > 40, no children 0.034
Year * born 1915–1924 −0.198 **
Year * born 1925–1934 −0.034
Year * born 1945–1954 −0.122 **
Year * born 1955–1964 −0.185 **
Year * born after 1964 −0.366 **
Adjusted R Square (%) 26.6 26.9
*
P ≤ 0.05; **P ≤ 0.01.
Source: AVO 1983–1999.

significant interaction effects are negative. Relative to highbrow cultural participation declined between 1983
the reference category, the cultural participation of sin- and 1999 for birth cohorts 1915–1924, 1945–1954,
gles aged under 40 has declined significantly between 1955–1964 and those born after 1964. For the 1915–1924
1983 and 1999. This means that differences between cohort, aged between 75 and 84 in 1999, this decline is
respondents in different life stages remained essentially probably due to increasing impediments because of old
the same, with the exception of in-living children and age. For the post-1945 cohorts it is likely to reflect a
younger singles. dwindling interest within cohorts across their life span.
The other significant changes concern the birth Since this decrease in participation is largest for the
cohorts. Compared to the 1935–1944 reference cohort, younger cohorts, we might argue that these cohorts leave
522 VAN EIJCK AND KNULST

the cultural arena when they get older. As cultural par- to take such social precautionary measures was thought
ticipation is thought to be enhanced by cultural capital to depend on the homogeneity of the taste pattern that
and in turn leads to the accumulation of cultural capital, they would find at their new destination (Groenman,
it seems that the younger cohorts do not develop their 1961; see also Ultee and De Graaf, 1991). If social mobil-
cultural capital during their life and thereby show a ity is massive, the examples and standards set by the
declining participation rate as they mature. This interac- established weaken, which diminishes the social pressure
tion effect increases for each subsequent cohort born to adapt. As a result, taste and consumption patterns of
after the Second World War. In this sense, we do believe the social climbers gain the upper hand. Upward mobil-
that socialization is important even though the cohort ity, especially educational mobility, was an important
effects are not stable across the years. characteristic of the twentieth century. Could this have
The assumption that differential socialization – as interrupted the continuity of the transmission of an
reflected in birth cohort effects – affects differences in interest in highbrow culture among the higher classes?
highbrow interest as well as the observed generational Van Eijck (1999) demonstrated that, indeed, social
divergence, is not refuted by our findings. However, climbers entering the higher classes participated less in
the cohort differences (model a) or the decline over traditional highbrow culture than people who had been
time observed for the younger cohorts, do not cancel socialized in those classes from childhood on. These
out the effects of stage of life. In addition to the dis- differences were largely due to differences in socio-
proportionate decline among the cohorts born after economic family background. The independent effect of
1945, there was a significant decrease among singles social climbing or declining (degree and direction of the
aged up to 40. schooling difference between respondents and parents)
added little to the explanation of the taste differences
within the higher classes.
Social Mobility
Hypotheses Social Mobility by Schooling Level
and Birth Cohort
Is it true that upward social mobility in itself has nega-
tive consequences for people’s individual interest in Table 4 shows the difference between (average) parents’
highbrow culture? Peterson and Kern (1996) argue that and respondents’ schooling levels for people who finished
social mobility and migration caused a large-scale min- intermediate and higher education from the 1935–1944
gling of tastes that were initially linked to certain classes cohort onwards.
or regions, leading to the replacement of an exclusively For both the intermediate and higher educated, we
highbrow cultural repertoire by an omnivorous taste see a sharp rise in schooling level relative to the parents,
pattern among the upper middle classes. albeit more so for the older cohorts, where low parental
A similar assumption has been described in some schooling levels left plenty of opportunity for upward
detail in an earlier Dutch study into social mobility. De mobility, than for the younger ones, whose parents had
Jager (1967), who, like Peterson, studied musical prefer- already experienced some degree of upward mobility
ences, believed that the interest in classical music is themselves. From the respondents with vocational
firmly embedded through a double socialization process: colleges or an academic degree and born between 1935
through the parents and through education. Schooling’s and 1944, no less than 86 per cent have higher schooling
so-called secondary socialization would be most benefi- levels than their parents; 69 per cent have climbed at
cial if it built upon the primary socialization in the fam- least two levels on the schooling scale. For the youngest
ily, which would be more fruitful if the family cohort (people born after 1974), 66 per cent have
environment better matched the school climate. Accord- climbed, and 38 per cent did so with at least two school-
ing to De Jager, social climbers, or people with higher ing levels.
schooling levels than their parents, are not properly These numbers make it very implausible that social
socialized for the status they have attained and will mobility has harmed the interest in highbrow culture, as
therefore have to put extra effort into their secondary the cohort with the highest average mobility rate is also
socialization. Anticipatory socialization was the term the group with the greatest interest in highbrow culture.
coined for the efforts of social climbers to familiarize We will therefore not carry out a more explicit test of
themselves with the tastes of the social strata they this hypothesis and conclude that this explanation does
intended to join. Whether social climbers are prepared not hold.
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 523

Table 4 Educational mobility of respondents with at least senior general secondary education, born after 1934; 1995 and
1999 samples taken together. Figures in percentages

Downward or stable Upwardly mobile Total


One level up Two and more levels up

Senior vocational training to


pre-university education
1935–1944 18 17 65 100
1945–1954 17 22 61 100
1955–1964 22 25 53 100
1965–1974 30 30 40 100
After 1974 44 29 27 100
Vocational colleges and university
1935–1944 14 17 69 100
1945–1954 14 21 66 100
1955–1964 17 24 59 100
1965–1974 23 28 48 100
After 1974 34 28 38 100
Source: AVO 1995–1999.

Impact of a Permissive with a firm belief in the supremacy of Western elite cul-
ture, and therefore felt little inclination to participate in
Socialization Climate this area.
Hypothesis
A Changing Educational Regime
A fourth potential explanation for the generational
divergence in highbrow participation considers chang- In order to test this hypothesis, we would need specific
ing circumstances regarding the socialization climate. information on the content of the curriculum and the
We will focus on changes in secondary socialization teacher’s attitude towards cultural subjects (see Ver-
through education, without implying that the impact of boord and Van Rees 2003). Unfortunately, such infor-
what happens at school is paramount. What is being mation is not available to us, so we will have to use a
taught, and how, is always subject to ideological changes proxy. Although we assume that the socialization cli-
in the rest of society (and vice versa). Peterson and Kern mate changed gradually, the enactment of the Mam-
(1996) argue that omnivorous taste patterns indicate moth Law in Dutch secondary education in 1968 was an
that tolerance and openness for a diversity of cultural important first step in this respect. This law reinforced
products are highly valued. Today, people who argue in the integration of the Dutch educational system, making
favour of the superiority of white elite culture are seen as it easier to move from one type of education to another,
discriminating against other cultures. During the last in an attempt to equalize educational opportunities for
quarter of the twentieth century, socializing agents such pupils from different socio-economic backgrounds. At
as schools, newspapers, or broadcast companies have the same time, the change in the cultural-pedagogic
renounced this belief in the supremacy of Western elite regime in higher education became noticeable.5 One
culture. They no longer step into the breach for the ini- example is the shift towards a more student-centred
tial Bildungsideal, because an exclusive preference for approach in literature classes (Verboord 2003). The
traditional highbrow culture no longer represents the Mammoth Law led to a socio-economically more heter-
current ideal. We can therefore ask the question to what ogeneous influx in higher and academic education;
extent the waning interest in highbrow culture among although the effects of parents’ schooling levels and
the younger generations can be attributed to an attitude pupils’ scholastic achievement remained virtually
of cultural relativism within the socializing institutions unchanged, the effect of father’s occupational status
during their formative life stage. We assume that those diminished (Bakker and Cremers, 1994). We assume
who were enrolled in intermediate and higher education that all cohorts that pursued intermediate and higher
from the late 1960s onwards, were no longer socialized education since 1968 have been subject to this new
524 VAN EIJCK AND KNULST

regime. Therefore, we consider birth year 1955 as a turn- changing socialization climate since the late 1960s has
ing point in this respect. led to a declining interest in highbrow culture. Note that
In Figure 3, we have blown up the process of cultural we argue that this decline should not only take place
divergence by specifying cohorts with a width of only between cohorts, but also within cohorts, the latter pro-
two years in order to take a closer look at the changes cess moving at a faster rate as the cohort is younger. This
that took place.6 hypothesis would gain an even stronger foothold if the
The graph shows that the reversal in the participation new interaction terms would explain the initial interac-
trend between 1983–1999 took place gradually between the tions of birth cohort and survey year, making these
1950–1951, 1952–1953 and 1954–1955 cohorts, but that effects disappear. Apart from that, the model is similar
the decline starts with the 1954–1955 cohort. For each sub- to the one tested in Table 3, that is including the vari-
sequent cohort, the interest in highbrow culture declined ables pertaining to birth cohort and stage of life. Again,
between 1983 and 1999. This confirms our expectation that we analysed the data ranging from 1983 to 1999. For edu-
birth years 1954 and 1955 represent a significant turning cational level, we only looked at interactions for the
point in the observed process of divergence. highest schooling levels, as our hypothesis is only about
In order to estimate the effects of the period in which the diminishing impact of higher education after 1954.
one was educated on highbrow participation, we have Therefore, the lower educated are subsumed under the
split up the impact of schooling levels according to reference category as well.7
whether respondents were born before or after 1954 for
schooling levels ranging from junior general secondary
Results (Table 5)
education to (post-) academic. These new specifications
have been included in the regression model as dummies Although the relation between schooling level and high-
(the reference category is born before 1955 and having a brow cultural participation remains strong, the period in
schooling level ranging from senior vocational training which respondents were enrolled in higher education
to pre-university education), replacing the single, ordi- makes a substantial difference. Within each schooling
nal schooling variable that was used in Table 3. In the level, highbrow participation is higher for those who
second model (b), interaction terms of these variables were enrolled in secondary education before the late
and survey year have been included. A significant nega- 1960s. For those with higher general secondary education
tive interaction effect for the cohorts born after 1954 up to pre-university education, the difference is 0.973 on
indicates that their highbrow participation has declined the scale for highbrow participation, while for respondents
over the years and thus supports the hypothesis that the with at least vocational colleges it is 1.048 (1.446 – 0.398).

4,0

3,5 1983 1999


3,0

2,5

2,0

1,5

1,0

0,5

0,0
46-47 48-49 50-51 52-53 54-55 56-57 58-59 60-61 62-63 64-65

Figure 3 Number of highbrow cultural visits in 1983 and 1999 by year of birth for subsample of respondents with at least
intermediate schooling levels and born between 1946 and 1965
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 525

Table 5 OLS regression analysis of participation rates for highbrow culture, including effects of stage of life, birth cohort,
and period during which respondents were enrolled in schooling, 1983–1999

B Beta B Beta

(Constant) 0.385 0.210


Control variables
Gender: female 0.575 0.106 ** 0.571 0.105 **
Family income 0.081 0.124 ** 0.083 0.126 **
Receiving an allowance 0.159 0.024 ** 0.098 0.015 **
Being a student 0.505 0.056 ** 0.343 0.038 **
Urbanization place of residence 0.170 0.076 ** 0.172 0.077 **
Religious affiliation −0.109 −0.019 ** −0.114 −0.020 **
Main effects
Birth cohort (ref.: born 1935–1944)
Born 1915–1924 −0.243 −0.025 ** 0.173 0.018 *
Born 1925–1934 −0.065 −0.008 0.046 0.005
Born 1945–1954 −0.310 −0.046 ** −0.179 −0.027 *
Born 1955–1964 −0.287 −0.044 ** −0.253 −0.039 *
Born after 1964 −0.940 −0.145 ** −0.342 −0.053 **
Stage of life (ref.: living together, aged > 40, with children)
Living with parents, aged < 40 −0.332 −0.044 ** −0.441 −0.058 **
Single, aged < 40 1.378 0.123 ** 1.630 0.146 **
Living together, aged < 40, no children 0.119 0.014 * 0.117 0.014
Living together, aged < 40, with children −0.329 −0.046 ** −0.299 −0.042 **
Single, aged > 40 1.158 0.111 ** 1.048 0.100 **
Living together, aged > 40, no children 0.467 0.075 ** 0.335 0.054 **
Popular culture participation index 0.177 0.191 ** 0.178 0.192 **
Year of birth and educational level (ref.: born before 1955,
higher secondary education)
Schooling level: primary and junior vocational training −1.574 −0.285 ** −1.568 −0.284 **
Born after 1954: junior general secondary education −1.452 −0.117 ** −1.454 −0.118 **
Born before 1955: junior general secondary education −0.550 −0.051 ** −0.547 −0.051 **
Born after 1954: higher secondary education −0.973 −0.136 ** −0.858 −0.120 **
Born after 1954: vocational colleges, university 0.398 0.045 ** 0.904 0.102 **
Born before 1955: vocational colleges, university 1.446 0.152 ** 1.289 0.135 **
Year of measurement 1983–1999 −0.048 −0.025 ** 0.087 0.045 **
Interaction effects
Year * living with parents, aged < 40 0.026
Year * single, aged < 40 −0.121 **
Year * born 1915–1924 −0.185 **
Year * born 1925–1934 −0.027
Year * born 1945–1954 −0.106 **
Year * born 1955–1964 −0.086 **
Year * born after 1964 −0.263 **
Year * born after 1954: higher secondary education −0.042
Year * born after 1954: vocational colleges, university −0.187 **
Year * born before 1954: vocational colleges, university 0.081 **
Adjusted R Square (%) 28.0 28.3
*P ≤ 0.05; **P ≤ 0.01.
Source: AVO 1983–1999.

The additional specification of schooling period increases 1955–1964 and born after 1964 diminish substantially,
the explanatory power of the model by 1.4 per cent but they remain significant.
(cf. Table 3). The negative effects for the cohorts born
526 VAN EIJCK AND KNULST

In model b, where the interaction effects are included, highbrow participants do not generally tend to shun
the main effects of the schooling variables are estimated popular culture. The fact that this omnivore concept has
for the 1983 situation. Compared to those numbers, the been used only since the 1990s, does not imply, however,
participation rate of people with at least vocational that the phenomenon itself is equally new, as indications
colleges and born after 1954 decreased by 0.187 per sur- from the 1950s and 1960s make clear. Our analyses dem-
vey year (i.e. every four years) up to 1999, whereas the onstrated that a potential increase in the number of
rates for those born before 1955 increased by 0.081 per (young) highly educated omnivores cannot explain the
survey year. The overall declines (interaction effects) for observed cultural divergence. Contrary to what Peterson
the cohorts born after 1954 have diminished substan- and Kern (1996) found for music between 1982 and
tially compared to Table 3, although they are still signifi- 1992 in the USA, the proportion of cultural omnivores
cant. Thus, the declining participation rate among the did not increase in the Netherlands. A possible explana-
younger cohorts can be partly attributed to the changing tion for this difference with earlier findings may be that
behaviour of the higher educated. The idea that the period we have analysed actual cultural behaviour rather than
during which one pursued secondary education affects the stated preferences. We found that the omnivorous
interest in highbrow culture is corroborated for the cultural consumption pattern was more prevalent
higher educated. Assuming that it is therefore warranted among highly educated older generations than among
to relate the interest in highbrow culture to socialization the highly educated younger people. The proportion
period, it seems that differences in socialization among of omnivores among the higher educated younger
the higher educated are to a substantial extent responsi- segments of the population even declined because the
ble for the observed shifts in participation rates. number of young people with little or no highbrow
It must be noted that we cannot entirely rule out culture in their repertoires increased. The omnivore thus
potential changes in the impact of family background or seems to be losing terrain to the group that largely sticks
declining returns of education. Given the vast influx of to lowbrow, or popular, culture. For an explanation of
students into higher education, credential inflation has the observed divergence, the concept of the cultural
occurred, which has further increased the need to pur- omnivore is not very helpful. If the worst-case scenario
sue higher education for large groups of students. As a of highbrow lovers comes true, the cultural omnivore is
result, the group of higher educated has become more a temporary phenomenon halfway a process from
and more heterogeneous with regard to socio-economic a reverence for elite culture among the upper classes to
background. Because the relation between cultural par- a situation where everybody is happy with popular
ticipation and schooling level is partly spurious due to culture.
the fact that both characteristics are affected by family Secondly, we tested whether the increasing gap
background (Van Eijck, 1996), and because this spuri- between the generations is due to differences in the
ousness has probably declined as a consequence of the degree to which subsequent cohorts engage in highbrow
increasing social mobility of the past decades, it is only culture during the different stages of their lives. This
to be expected that the measured effect of schooling on explanation was not valid either. There were only two
cultural participation has diminished.8 exceptions: singles aged under 40 participated signifi-
cantly less in 1999 than in 1983, while people still living
with their parents did so more often than the reference
Conclusions and Discussion group. However, this does not sufficiently explain the
behavioural divergence between birth cohorts.
We set out to explain an observed divergence in cultural A third explanation for the diminishing interest in
consumption. Between 1979 and 1999, the interest in highbrow culture among the younger generations might
highbrow culture increased among the older generations, have been the strong upward social mobility of the last
while it declined among the younger. We have tested decades. This explanation was not tenable either. Social
four potential explanations for this generational diver- mobility was much more marked among the cohorts
gence. Firstly, this divergence might be attributable to who were seriously interested in highbrow culture than
the increasing proportion of cultural omnivores among among the younger cohorts whose interest is declining
the younger, higher educated segments of the Dutch rapidly. It is conceivable, however, that the upwardly
population. The term omnivore, referring to cultural mobile generation did not attach much importance to
consumers who enjoy both highbrow and popular imparting an interest in – let alone reverence for – highbrow
culture, is useful to the extent that it makes clear that culture when raising their children (De Haan and
HIGHBROW CULTURAL PARTICIPATION IN A TASTE DEMOCRACY 527

Knulst, 2000). Nevertheless, social mobility cannot be 2. These respondents are divided across the surveys as
held directly responsible for the decline in highbrow follows: 11,993 (1983); 13,291 (1987); 10,916
participation among younger generations. (1991); 11,716 (1995); 11,221 (1999).
If the three suspects mentioned above (omnivorous- 3. Going out, attending performing arts, and reading
ness, changing relations between cultural behaviour and had already declined earlier, during the rise of TV in
subsequent stages of life, and social mobility) cannot the 1960s (Knulst, 1989), but going out and per-
explain the observed generational divergence, we are forming arts visits managed to recuperate from this
forced to turn towards an explanation that rests on broad temporary retroversion.
socialization differences between generations. Highbrow 4. In order to get a reasonable number of representa-
culture has always been subject to the competition of tives of the youngest generations in 1984 as well,
other, less legitimate, types of culture. There is little rea- defining one cohort as ‘born after 1964’ was the best
son to believe that this competition, either in the home or we could do. The cohorts born before 1915, who
outdoors, has suddenly intensified at the end of the twen- were hardly represented in the 1999 sample, have
tieth century. Therefore, changes in the supply of culture been set aside.
cannot account for our observations either. On the con- 5. For many academic disciplines, having a gymnasium
trary: we found positive effects of popular culture partici- diploma (and thus knowledge of classical languages
pation on highbrow activities. That is why we analysed and cultures) was no longer a requirement.
differences between subsequent birth cohorts, focusing 6. Due to the large sample sizes of AVO, even if we
on the difference between people born before and after limit the analysis to respondents with intermediate
1955. It was argued that people who had been enrolled in and higher education, each two-year cohort in 1983
and 1999 consists of about 200 respondents.
intermediate and higher education in or after the late
1960s were no longer socialized with a firm belief in the 7. Although changes in the cultural content of higher
supremacy of Western elite culture. This expectation was secondary education were discussed, the schooling
variable pertains to highest schooling level attained
confirmed for those born after 1955 who attained higher
or current enrolment. Those who leave school after
education. Although the positive effect of schooling level
completing this level can be seen as having left
on cultural participation remains, it makes a difference
school early, making up a small and a-typical group.
when people were enrolled. The effect of higher educa-
Those who are young and still enrolled are very
tion has seriously diminished for the cohorts born after much in the process of being culturally socialized
1954. If no transmission of respect for traditional high- through school and thus provide an unsatisfactory
brow culture takes place, people apparently lose the incli- group for testing the impact of higher secondary
nation to participate. schooling as well.
Clearly, the matter needs further study. One question 8. Of course this is only true if no extensive controls
that remains is whether the circumstances under which for family background are added. Wolbers (1998)
the subsequent cohorts were socialized were as homoge- shows that the overestimation of the schooling
neous as we implicitly assumed. Also, the effects of effects on occupational status declines due to the
socialization conditions and credential inflation need to decreasing impact of the family of origin on both
be better separated. Another interesting follow-up might characteristics.
be to distinguish between people’s stated preferences
and their actual consumption. Meanwhile, it is doubtful
whether a preference for highbrow culture renders much References
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