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Cleaner Production Letters 3 (2022) 100023

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Cleaner Production Letters


journal homepage: www.journals.elsevier.com/cleaner-production-letters

A supply chain view of sustainability management


Morgane M.C. Fritz a, b, *
a
Excelia Business School – CERIIM, Supply Chain, Purchasing & Project Management Department, 102, rue de Coureilles, 17024, La Rochelle, France
b
CEREGE, IAE Poitiers, 20, rue Guillaume VII le Troubadour, Bât.E1 - TSA61116, 86073, Poitiers, Cedex 9, France

A R T I C L E I N F O A B S T R A C T

Keywords: Given the global sustainability challenges facing humans and nature today, this theoretical paper aims to propose
Theory development a supply chain view of sustainability management and thereby contribute to elevating the sustainable supply
Sustainable operations and supply chains chain management field to the level of theory. This is done by identifying supply chain stakeholders and related
Stakeholder theory
sustainability challenges, which reveal the inherent paradoxes and tensions in global consumption and pro­
Supply chain view
Teaching sustainability
duction networks. This perspective supports the urgent need for all supply chain stakeholders to understand
Ethical decision-making sustainability challenges and adopt a sustainability mindset. The focus on reducing supply chain disruptions,
Sustainability mindset improving supply chain resilience, and improving supply chain sustainability performance has neglected and
even undermined broader sustainability challenges, such as climate change. Therefore, this paper first provides a
discussion on the complementarity between stakeholder theory and sustainable supply chain management
(SSCM) from a systems perspective; and, second, develops a novel supply chain theory to enhance sustainability
management by identifying supply chain stakeholders and related sustainability challenges. Linking stakeholder
theory and SSCM facilitates a holistic understanding of sustainability challenges, making it possible to identify
opportunities to improve one’s decisions, actions, and current consumption and production patterns. Instead of
perpetuating a firm- or client-centred perspective, the supply chain view places the product/service at the center
of the stakeholder identification process. It clearly identifies stakeholders upstream, within the focal firm,
downstream, or outside the supply chain (SC), as well as the related sustainability challenges. It encourages all
organizations and individuals to practise their systems thinking skills in order to improve their sustainability
mindset and enhance their subsequent ability to solve sustainability and ethical challenges. The proposed supply
chain view supports managers, policymakers, educators, consultant, consumers, and individuals in identifying
stakeholders and understanding sustainability challenges related to production and consumption effectively. This
extends existing knowledge on sustainability management from a supply chain perspective and opens new
research areas, particularly for ethical decision-making and behavioural sciences.

1. Introduction et al., 2016) take a client- or company-centred approach, while sus­


tainability issues have extended to global SCs (Fritz et al., 2018). Simi­
In a context in which globalization is causing both the development larly, business ethics are mostly addressed from a firm perspective (e.g.,
and management of operations related to products and services to Crane and Matten, 2016), while ethical issues often involve multiple SC
become more complex due to globalization (Carter et al., 2015; Choi stakeholders, such as consumers, industry peers, policymakers, and the
et al., 2001), stakeholders are increasingly demanding and aware of media (Park-Poaps and Rees, 2010; Wolf, 2014). A supply chain
sustainability challenges along the supply chain (SC) (Duan et al., 2021). perspective enables the extension of a firms’ internal and external
SCs involve managing the flows of information, finance, and physical stakeholders to include the SC stakeholders (Fritz et al., 2018), revealing
materials—from raw material extraction to the delivery of the final tensions and paradoxes (Matthews et al., 2016) between the firm and its
product/service both to customers in business-to-business (B2B) trans­ various stakeholders (Barney and Harrison, 2020) and providing a sys­
actions and/or to consumers in business-to-consumer (B2C) transactions tems perspective (Ackoff, 1974). In addition, the various United Na­
(Bowersox et al., 2007). In this context, traditional approaches to tions’ Sustainable Development Goals (SDGs; United Nations General
stakeholder identification (e.g., Bryson, 2004; Freeman, 1984; Mitchell Assembly, 2015) – to date, the most advanced framework to address

* Excelia Business School – CERIIM, Supply Chain, Purchasing & Project Management Department, 102, rue de Coureilles, 17024, La Rochelle, France.
E-mail addresses: fritzm@excelia-group.com, fritz.morgane@gmail.com.

https://doi.org/10.1016/j.clpl.2022.100023
Received 24 May 2022; Received in revised form 20 September 2022; Accepted 26 October 2022
Available online 3 November 2022
2666-7916/© 2022 The Author. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-
nc-nd/4.0/).
M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

sustainability challenges – require firms and other organizations to which is needed to explore SSCM’s different levels in SSCM (Wieland,
expand their firm/client-centerd view to a system view (United Nations 2021) and reconnect people with nature (Rimanoczy, 2020).
Global Compact - UNGC, 2015). This is in order for the UN to develop a By identifying various levers along the SC, a comprehensive analysis
more comprehensive and systemic analysis, which SCs can adequately promotes further engagement with SC stakeholders to accelerate the
reflect (Frooman, 1999; Rowley, 1997; Vandekerckhove and Dentchev, sustainability transition so crucial to the world’s future (e.g., Silva and
2005). Finally, it is widely recognized that stakeholder theory can de Campos, 2020). In contrast to the traditional firm- or client-centred
contribute to theorizing the SSCM field (e.g., Seuring et al., 2022; Rebs approach, the novel approach proposed here sets the product/service
et al., 2019). at the centre of the identification process and clearly identifies stake­
The stakeholder theory, as defined by Freeman (1984), significantly holders upstream, within the focal firm, downstream, and outside the
contributes to corporate strategy development by widening the array of SC: this is referred to as the “supply chain view (SCV) of stakeholder
stakeholders with whom a firm should engage. Firms should not focus identification and related sustainability challenges.” This SCV identifies a
only on shareholders’ interests but also on other stakeholders, who are wider range of stakeholders and sustainability challenges than tradi­
defined as “any group or individual who can affect or is affected by the tional firm- or client-centred approaches and thus facilitates the devel­
achievement of the firm’s objectives” (Freeman, 1984: 25). By referring, opment of action plans that address stakeholders’ expectations and
for instance, to firms’ employees, customers, or suppliers, and other related sustainability challenges comprehensively. It also enables a
groups such as local communities, governments, or competitors, this higher understanding of sustainability challenges related to individuals’
definition broadens the consideration of stakeholders’ interests beyond consumption patterns. Hence, the SCV presents several benefits for or­
the limited view of the firm itself and its shareholders. Recognizing that ganizations seeking to improve their sustainability performance,
this more expansive view is necessary for a firm to ensure its prosperity including lower economic, environmental, social and ethical risks; and
and survival (UNGC, 2015), executives have developed a variety of tools assists individuals seeking to improve their sustainability mindset and
to support stakeholder identification, analysis and engagement, and thus decisions.
devise more responsible strategies (Reed et al., 2009). For example, the To develop and present the SCV, the paper is structured as follows.
rainbow diagram classifies stakeholders according to the degree they First, the extant academic literature on stakeholder theory and SSCM is
can affect or be affected by a firm’s activities (Chevalier and Buckles, reviewed to highlight the key elements and gaps that impelled the SCV’s
2008). The interest–influence matrix is another tool that categorizes development. Second, the SCV is presented, defined, and demonstrated
stakeholders according to their interest in and influence on a firm (Reed with reference to the SCs for three different products and services where
et al., 2009). However, these tools require more in-depth analysis to several sustainability challenges and ethical concerns currently exist:
account for the full SC, including the upstream, focal firm and down­ the electric car, fast fashion goods, and streaming. Third, the SCV is
stream components of the SC and their inter-relations (Fritz et al., 2018). discussed regarding the value it adds to current theoretical de­
This theoretical paper focuses on the need to extend stakeholder velopments and debates in the SSCM field. Finally, conclusions are
theory to the SC’s scope, in order to identify the often complex set of SC drawn, including areas for further (empirical) research as well as im­
stakeholders and their related sustainability challenges (Fritz et al., plications for practitioners, researchers, educators, policymakers and
2018). Indeed, to manage SC risks and sustainability challenges (Seuring individuals.
and Müller, 2008), current production and consumption systems must
be adapted to meet the agenda of the SDGs (Fritz, 2019), especially SDG 2. Theory
12, which prioritizes responsible production and consumption. SC
stakeholder identification is an essential step towards engaging with all 2.1. The stakeholder theory
stakeholders and advancing the transition to sustainability (Fritz et al.,
2018). An SC lens can also contribute to the sustainability transition by Stakeholder theory identifies a firm’s stakeholders by defining
identifying several SDGs and their interrelations (Fritz, 2019). However, groups and/or individuals whom the firm affects or who affect the firm’s
little is known about how to connect stakeholder theory and sustainable decisions or actions (Freeman, 1984). By including primary and sec­
supply chain management (SSCM) (Busse et al., 2017; Pagell and ondary stakeholders (see Fig. 1), stakeholder theory allows (for
Shevchenko, 2014) while incorporating stakeholders from upstream, example) the firm to develop its general strategy to satisfy and prioritize
within the focal firm, downstream and the wider society (Svensson et al., its stakeholders’ needs. According to Clement (2005), stakeholder the­
2018). Hence, this paper proposes a supply chain view (SCV) of sus­ ory offers five main contributions for research and practice. First,
tainability management and addresses the following research question: stakeholder theory acknowledges the increased pressure stakeholders
How can a supply chain view support the development of more sustainable exert on firms. Second, it identifies legal requirements necessary to
consumption and production patterns given the variety of supply chain address stakeholders’ expectations, and third, it clarifies the wider re­
stakeholders involved in sustainability challenges? sponsibilities for top management. Fourth, as firms devise their strate­
Recognizing that the objective of global SCs is to deliver a product/ gies, stakeholder theory allows them to place different weights on the
service to customers/consumers while meeting the required metrics of concerns of different stakeholder groups. Finally, stakeholder theory
quality, timespan and costs (Christopher, 1992; Ahi and Searcy, 2013), asserts that firms can improve their economic performance by answering
the proposed SCV will identify SC stakeholders and the related sus­ stakeholders’ expectations.
tainability challenges by following the various stages through which a This firm-centred approach has been widely employed in research
product/service progresses from raw materials to the end consumer (e. and practice (Reed et al., 2009). According to Günther and Hüske
g., design, production, distribution). The approach is developed based (2015), stakeholder theory can promote the understanding of complex
on the conceptualization of the stakeholder theory and SSCM literature. sustainability issues involving the environment, the economy, society
It is argued that the linkages between SSCM, stakeholder theory and and ethics. However, although stakeholder theory has proven highly
sustainability challenges can be understood by using the proposed SCV. relevant in strategic management, its firm-centred approach exhibits
In line with Wieland (2021, p.59), the proposed SCV moves away from several limitations, especially due to the increasing number of sustain­
‘reductionist and static’ approaches in SSCM. Furthermore, the SCV is ability issues for which multiple stakeholders in multiple and
meant to elevate SSCM to the rank of theory by providing users a lens inter-related networks share responsibility (Fritz et al., 2018).
through which to understand and interpret the sustainability challenges One limitation, according to Orts and Strudler (2002), is the stake­
related to current production and consumption patterns. This is rein­ holder theory’s focus on the human beings involved in business activ­
forced by suggesting the use of the psychological ’sustainability mind­ ities. More specifically, they point to the failure of stakeholder theory to
set’ concept (Rimanoczy, 2020) in order to extend research in SSCM, provide ethical guidance for addressing issues, such as environmental

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M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

Fig. 1. The firm-centred stakeholders.

concerns, that do not directly involve human beings (Orts and Strudler, field offers one way to do this. While finance, accounting and marketing
2002). Another limitation concerns stakeholder theory’s lack of con­ scholars have extensively investigated stakeholder theory (Parmar et al.,
sistency, coherence, and clarity in understanding stakeholders’ in­ 2010), the SC field retains opportunities to engage with it further
teractions (Heidrich et al., 2009). For example, stakeholder theory (Seuring et al., 2022). SCM now requires multi-stakeholder engagement
commonly employs “stakeholder identification” and “stakeholder anal­ (Carmagnac, 2021) in order to become more ethical (Fritz, 2022). Crane
ysis” as interchangeable terms, although they are not (Achterkamp and and Matten (2016, pp. 414–427) highlighted the importance of ethical
Vos, 2008; Pouloudi and Whitley, 1997; Reed et al., 2009). In contrast, sourcing and fairtrade in this regard, but these activities look only at
this paper considers stakeholder identification to be the crucial pre­ upstream challenges and buyer-supplier relations. The absence of dis­
requisite for conducting stakeholder analyses (Fritz et al., 2018; Reed cussion surrounding other areas of SCM highlights further opportunities
et al., 2009). for researchers and practitioners, such as those presented in this paper.
Stakeholder theory is also limited by its focus on the firm, allowing
limited network or holistic perspectives. This creates difficulties when 2.2. The supply chain stakeholders and sustainability challenges
attempting to apply it in an SC context, as its starting point (the orga­
nization), can be considered a bias (Fritz et al., 2018). This is especially An SC is commonly defined according to Mentzer et al. (2001: 18) as
true in the context of globalization, which demands consideration of not follows:
only the firm but also other types of organizations that can be affected by
The systemic, strategic coordination of the traditional business functions
stakeholders or can have an impact on stakeholders’ decisions and ac­
and the tactics across these business functions within a particular com­
tions (UNGC, 2015; Carmagnac, 2021). As Bowen (1953) explains, firms
pany and across businesses within the supply chain, for the purpose of
cannot be held responsible for all of society’s unsustainable practices;
improving the long-term performance of the individual companies and the
therefore, a firm-centred perspective in the field of sustainability man­
supply chain as a whole.
agement is insufficient. An organization-centred view (referring to
various types of organizations, not only businesses) offers one alterna­ An SC thus consists of a firm, often called the focal firm, that co­
tive to a firm- or client-centred view, broadening the scope of the ordinates a set of suppliers and customers to deliver a product or service
analysis and allowing firms to share responsibilities with other types of of the expected quality at the expected time and speed (Christopher,
organizations, such as government agencies or non-governmental or­ 1992). Since the late 2000s, researchers and practitioners have devoted
ganizations (NGOs). Indeed, NGOs’ sustainability efforts can be ques­ increasing attention to sustainability challenges in the SC (Seuring and
tioned when, for instance, they support the protection of coral reefs in Müller, 2008; Seuring et al., 2022). These challenges, which include
Jamaica in theory but fail to do so in practice because of a lack of ca­ child and forced labour on the social side (e.g., Yawar and Seuring,
pacity or improper fund management (Haley and Clayton, 2003). An 2017) and CO2 emissions and waste generation on the environmental
NGO-centred stakeholder identification would enable such a critique­ side (e.g., Bouzon et al., 2018), are the consequences of a globalized
—and potentially facilitate solutions—by identifying, understanding economy and inter-SC competition (Gold et al., 2010) to deliver their
and engaging with the affected and affecting stakeholders. Still, an products/services to clients at the lowest cost for the focal firm and the
NGO-centred stakeholder identification is not different from a customer/consumer (Ahi and Searcy, 2013). Alongside the negative
firm/client-centred approach, in that it limits the identification of externalities related to SCM and operations, it is believed that SCM can
stakeholders to a narrow system. At a time when responsibility is shared also contribute to the development of more sustainable ecosystems
among myriad stakeholders, however, it is necessary to broaden our (Mohrman and Worley, 2010), but the SC stakeholders’ role in this re­
sights even further and find ways to share responsibility fairly among all gard have been investigated only to a limited extent (Siems and Seuring,
stakeholders. In other words, one needs to acknowledge the “extended 2021).
chain of responsibility” (Crane and Matten, 2016, p.414). In the SC world, it is acknowledged that the main SC stakeholders are
Linking stakeholder theory and the supply chain management (SCM) the government, customers, and suppliers (Seuring and Müller, 2008).

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M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

Each of these stakeholders has an impact on the SC’s sustainability in SSCM to be useful, it needs to be multi-levelled (i.e., encompassing
performance by pressuring the focal firm or providing incentives (e.g., individual, organizational, network and macroeconomic dimensions);
compliance, reputational risks, competitive advantage; ibid.). Compet­ this is made possible by the use of paradoxical theory that highlights
itors and top management also play a role (Dai et al., 2015; Kitsis and trade-offs and tensions (Matthews et al., 2016). Furthermore, a good
Chen, 2021). Beyond the issue of pressure and the types of stakeholders theory “advances knowledge in a scientific discipline, guides research
pressuring the SC, however, few scholars have investigated in detail the toward crucial questions, and enlightens the profession of management”
relations between stakeholder theory and SCM and the impacts of (Van de Ven, 1989, p. 486). More specifically, a grand theory is useful to
stakeholder pressure along the SC (Seles et al., 2016). Stakeholders’ explain a variety of phenomena (Frese, 2005) and should not be too
effects on SC sustainability are most often considered in terms of envi­ complex to allow its use by practitioners (Craighead et al., 2016; Frese,
ronmental practices (e.g., eco-design, responsible procurement, green 2005). To this end, the stakeholder theory is used to develop the SCV as a
manufacturing or green logistics) adopted as a result of stakeholder way to better identify stakeholders and related sustainability challenges
pressure (Lo, 2013; Graham, 2020). Indeed, the integration of sustain­ by stimulating systems thinking and guide SC stakeholders towards a
ability practices in SCs are often the consequence of the so-called “green sustainability mindset (Rimanoczy, 2020). Indeed, identifying and
bullwhip effect” (Laari et al., 2016; Lee et al., 2014), meaning SC part­ engaging SC stakeholders more effectively will increase the number of
ners’ reactive strategies to stakeholder pressure (effected via environ­ stakeholder engagement initiatives, which will also affect the sustain­
mental regulations, for example). These reactive approaches reveal ability performance of SCs (Schöggl et al., 2016a) and the consequent
stakeholders’ failures to deliberately consider and become actively achievement of SDGs.
involved in SC development strategies, which sometimes lead to un­ Based on findings produced by Fritz et al. (2018), Fig. 2 identifies
ethical and unsustainable practices in different SC operations (Fritz, several SC stakeholders. They can be found within the focal firm (e.g.,
2022). Another salient issue involves the focal company’s procurement individuals in different departments and business units); within the SC
department pressuring suppliers to prioritize the delivery of goods or (e.g., suppliers and other stakeholders who directly contribute to the
services at a low cost and rapid pace at the expense of environmental, manufacture/design of the product/service); and outside the SC (e.g.,
social or ethical considerations (e.g., Sancha et al., 2019). Another local communities who do not contribute to the manufacture/design of
example concerns shopfloor workers, who are often not engaged in ef­ the product/service but can impact or be impacted by these activities).
forts to improve SC sustainability (Starr and Bevis, 2010). These All of these stakeholders are linked by a product/service, which is why
SC-specific functions and roles underscore the need for stakeholder the product/service is placed at the centre.
theory to consider different types of employees and departments (as All of these stakeholders may have different sustainability mindsets
opposed to a single broad “employee” category), as depicted in Fig. 1. impacting SSCM decisions in different ways, which is why it is important
According to Fritz et al. (2018), the proper identification and to address the individual dimensions often missing in SSCM (Wieland,
engagement of SC stakeholders will reduce unethical and unsustainable 2021) by naming the stakeholders (e.g., transporter) instead of using
practices for stakeholders both within the SC (e.g., the focal company, or terms related to SC processes (e.g., transport). Instead of using the broad
suppliers participating in the production and delivery processes) and term “employee” as in traditional stakeholder management approaches,
outside the SC (e.g., policymakers, customers and consumers affected by Fig. 2 depicts different types of individuals working in the firm, because
decisions and actions made by SC partners). However, such a view has the sustainability mindset extends from individuals who have different
not yet been fully conceptualized. Theory development for SSCM offers a powers over and effects on the sustainability of the firm (e.g., upper
way to address this lack of knowledge (Matthews et al., 2016). Ac­ echelon theory, Hambrick and Mason, 1984), and these can affect the
cording to Carter et al. (2015), it is necessary to theorize the concept of entire SC. Although not addressed in detail in this paper, it is
SCM further because SCM research is often oversimplified, providing acknowledged that some stakeholders are context-specific (Fritz et al.,
neither a realistic nor pragmatic understanding of SCM. Furthermore, 2018), and this is highlighted by the three examples shown in section
oversimplifying SCM neglects important SC stakeholders. Carter et al. 3.2.
(2015) recommended considering SCs as networks of stakeholders
(which they call ‘nodes’ or ‘agents’) who exchange products, informa­ 3. Proposing a supply chain view of sustainability management
tion and financial flows (which they call ‘links’) to enable a holistic
understanding of SCM. However, in the SSCM context, Wieland (2021) 3.1. Definition and process
highlighted that considering an SC “as a whole” is problematic because it
pays insufficient attention to the role of individuals. Researchers focus The SCV comprehensively identifies the variety of stakeholders
on management “in” the SC, but this needs to be extended to manage­ involved in or impacted by the development, production, distribution,
ment “through, out and up” the SC (Wieland, 2021). Overall, “the sales, and consumption of a product/service. This is relevant to sup­
concept of a sustainable supply chain is poorly understood from both porting SDG 12 and other sustainability-related objectives that firms,
theoretical and managerial points of view” (Dubey et al., 2017, p. 333). NGOs, policymakers, local communities and other stakeholders must
The UNGC (2015, p.5) defines SSCM as “the management of environ­ address. The SCV extracts multiple stakeholders’ knowledge in various
mental, social and economic impacts and the encouragement of good socio-economic contexts (since most SCs are global and interrelated –
governance practices, throughout the lifecycles of goods and services. Gold et al., 2010) to identify and solve sustainability challenges related
The objective of supply chain sustainability is to create, protect and to production and consumption systems across a range of institutional
grow long-term environmental, social and economic value for all contexts (e.g., industrialized, developing economies). Based on these
stakeholders involved in bringing products and services to market.” In facts, the SCV of stakeholder identification and related sustainability
line with the UNGC (2015), it is argued in this paper that a holistic challenges is defined as follows:
understanding of SSCM is required to identify all stakeholders related to
An approach that enables the identification of all stakeholders related to a
a product or service along the SC, and these stakeholders may be found
product or service within and outside the supply chain, with the aim of
within the SC, outside the SC or in between (Fritz et al., 2021). Once
pinpointing all potential sustainability hotspots based on multiple stake­
identified, these stakeholders can be engaged to identify and address
holders’ decisions, expectations, and knowledge.
sustainability challenges (Fritz et al., 2018; Silva and de Campos, 2020).
Given the aforementioned purpose, the proposed SCV contributes to The SCV can be understood as a process for identifying stakeholders
elevating SSCM to the level of grand theory as it provides a lens to un­ and related sustainability challenges in order to improve SC sustain­
derstand SSCM and address the SDGs related to sustainable or unsus­ ability, enhanced by the stimulation of the sustainability mindset, as
tainable production and consumption patterns (SDG o.12). For a theory illustrated by Fig. 3.

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M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

Fig. 2. Stakeholder identification from a supply chain view.

Fig. 3. The supply chain view process.

The SCV defined here supports users such as managers, policy­ As a complementary approach to stakeholder theory, the proposed
makers, consulting companies, research institutes, NGOs, politicians, SCV places the core of an SC (i.e., the product or service) at the centre of
individuals, and any other stakeholders that aim to understand and the stakeholder identification process. This product- or service-centred
enhance SC organizations and sustainability practices in various socio­ focus—in contrast to firm- or client-centred focus—highlights all the
economic and cultural contexts. Such a process can be used iteratively stakeholders that participate from the upstream to the downstream parts
and will result in stable, improved or degraded SC sustainability of the SC process. Different levels can be considered in SCM research as
depending on users’ development of a sustainability mindset and their summarized by Wieland (2021). In this paper, the scope includes
related decisions and actions. stakeholders and sustainability challenges upstream, within the focal

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M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

company, downstream, and outside the SC. This breadth is essential to and televisual entertainment, as an example of a service (Fig. 6). All
identifying stakeholders and related sustainability challenges (Wieland, examples were developed with publicly available information to high­
2021), as they differ at these different levels (Fritz et al., 2018). For light the practicability of the approach for any user complemented by
instance, upstream the SC of a focal company manufacturing electronic academic publications. The sustainability challenges identified are ex­
goods, one can identify issues related to supplier selection (based, for amples of SDGs and are not meant to provide a full picture of every
example, on geographic origin, quality or sustainability performance), sustainability challenge facing each example. All examples illustrate the
respect for human rights (e.g., child or forced labour), and environ­ SC of a product or service, the related stakeholders, and sustainability
mental contamination (e.g., pollution of the soil from mineral extraction challenges. They all need to be linked to the stakeholders represented in
processes [e.g., Govindan et al., 2021]). Within this focal company, Fig. 2 (the stakeholders within the focal firm, within the SC and outside
sustainability issues would concern health and safety, water consump­ the SC), none of whom are represented in detail in each example so as to
tion, and CO2 emissions (e.g., Fritz et al., 2017). Meanwhile, down­ facilitate the reading and comprehension of these illustrative cases.
stream the SC of this manufacturing company, sustainability challenges
would involve informing consumers about the proper disposal of their 3.2.1. The example of the electric car supply chain
electronic products and/or collecting electronic goods to be recycled (e. Fig. 4 presents an initial list of SC stakeholders and related sustain­
g., Saari et al., 2018). ability challenges using the SCV. With the example of the electric car,
Beginning with the product or service and identifying all SC stake­ one can observe different sustainability challenges and stakeholders
holders in the focal organization and within and outside the SC en­ upstream, in the focal company, downstream and outside the electric car
courages the identification of stakeholders’ impact on the environment SC. For instance, the selection of raw materials and spare parts (up­
and society. An SCV is relevant because various studies in SCM aim to stream) will involve sustainability challenges in the sourcing from
identify, measure and monitor the impacts of a product/service on the suppliers who may exhibit poor health and safety working conditions
environment and society (see Schöggl et al., 2016b). For instance, (related for example to SDG 3), engage in child labor (affecting SDG 4
product life cycle assessments (LCAs) trace the impact of all SC activities and SDG 8), or contribute to environmental contamination (involving
(e.g., sourcing, purchasing, transforming, manufacturing, delivering) on SDG 15, SDG 14, SDG 3). Indeed, electric cars have a negative impact on
the environment, while the social life cycle assessments (S-LCAs) trace the health of local mining communities and the issue of battery recycling
impacts on society (Benoît Norris et al., 2014). The 3Rs (reduce, reuse, remains to be solved (Wieland, 2021; Ciez and Whitacre, 2019). Up­
recycling) also facilitate efforts to rethink firms’ activities in a SC in stream in the SC, mining activities can be linked to all 17 SDGs (Hirons,
order to reduce potentially negative impacts on the environment and 2020).
society (e.g., Haake and Seuring, 2009). Within the focal firm, engineers and managers play a key role related
To identify stakeholders holistically, however, it is necessary to to SDG 9 for the sustainable design of vehicles (Mitchell et al., 2004;
address stakeholders outside the SC as well (e.g., government agencies, Johnston et al., 2007). Recent studies also show the importance of
federations, consumer associations) (Fritz et al., 2018). SSCM supports gender diversity among board members (related to SDG 5) to reduce the
this view as stakeholders are important drivers for SSCM (Seuring and environmental impact of the SC in the transport sector (Kuzey et al.,
Müller, 2008; Carmagnac, 2021). In SSCM, stakeholders’ demands must 2022).
be satisfied, and these stakeholders, such as NGOs, local communities or Downstream in the SC, electric vehicles are non-polluting cars with
government agencies, are not solely or even primarily interested in the no (direct) CO2 emissions (Renault Group, 2019) which supports SDG
economic performance of the SC but rather in the SC’s environmental 13 for stakeholders lower down the SC (e.g., users) and outside the SC (e.
and social performance (Pagell and Shevchenko, 2014). In addition, g., states with a Zero Carbon policy). However, it remains questionable
investors increasingly require firms to prove their sustainability per­ whether these benefits are significant enough to compensate for the
formance (e.g., the Investor Carbon Disclosure Project).1 An SCV must, increased energy use required to charge the vehicles’ batteries, which is
therefore, address these demands and increase SCs’ sustainability and sometimes renewable but can also rely on nuclear power, challenging
responsibility for their positive and negative environmental and social SDG 7. For example, in 2019, 70.6% of France’s energy originated from
externalities. In contrast to the proposed view, managers who adopt a nuclear power plants (Statista, 2021). This analysis could extend further,
firm- or client-centred view consider only profitability and thus may be to integrate wind power, solar power or other technologies, each of
unable to satisfy other stakeholders’ expectations (Pagell and Shev­ which would introduce similar sustainability challenges upstream (e.g.,
chenko, 2014). These shortcomings underline the need for comple­ raw material sourcing) and downstream (e.g., recycling) in the electric
mentary approaches to define SCs and stakeholders’ responsibilities. car SC. In addition, the SCV can highlight the impact of changes in one
This paper focuses on sustainability issues because it is usually easier to part of the SC on another part of the SC or on interrelated SCs. For
reach consensus on “the problem of unsustainability than how to tran­ instance, increasing the use of renewable energies will increase the
sition toward sustainable development” (Matthews et al., 2016, p.84). accessibility of these energies (SDG 7: Affordable and Clean Energy) and
Furthermore, the SCV can be considered contributory to constructivist reduce anthropogenic CO2 emissions (SDG 13: Climate Action) in areas
paradigms as it is “concerned with how supply chain stakeholders make where renewable energies are utilized. However, these efforts will also
sense of sustainability” (Matthews et al., 2016, p.89). increase the need for raw material extraction and thus the risks to
workers’ health and safety (SDG 3), child labour (related to SDG 8 and
3.2. Application of the supply chain view to the electric car, fast fashion, SDG 4), and environmental contamination upstream in the SC (related to
and streaming supply chains SDG 6, SDG 14 and SDG 15).
Among stakeholders outside the electric car SC, some tensions and
To exemplify these arguments, three different examples of SC sus­ paradoxes are highlighted by the SCV. For instance, while the European
tainability challenges are studied. The first uses electric vehicles as a Union voted in favour of a ban on new fossil-fuel cars from 2035 to speed
product example, one which also requires a service, namely the supply up the adoption of electric vehicles and cut down CO2 emissions
of energy (see Fig. 4). The second example looks at sustainability chal­ (Euronews, 2022), some experts in environmental challenges –like
lenges in the fast fashion SC based on business examples such as Schein, Jean-Marc Jancovici, founder of the Shift Project and creator of the
and highlights both upstream and downstream challenges (Fig. 5). The “Bilan Carbone” (Carbon footprint assessment tool), or the International
third example takes streaming, the internet provision of audio, filmic Energy Agency (IEA)– state that it will not be possible to cut CO2
emissions by using electric vehicles because of the lack of raw materials
needed to manufacture such cars for all users (IEA, 2022; Lagadec,
1
https://www.cdp.net/en/investor. 2022). Furthermore, the expansion of electric cars (among other

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Fig. 4. Examples of supply chain stakeholders and related sustainability challenges for the electric car, using the SCV.

Fig. 5. Examples of supply chain stakeholders and related sustainability challenges for fast fashion goods, using the SCV.

products requiring more energy) may create tensions outside the SC at 3.2.2. The example of the fast fashion supply chain
nation-state level, between countries ordering and countries producing The fast fashion supply chain is another sector facing contemporary
renewable energy. These tensions, in turn, could hinder SDG 16: Peace, sustainability issues (Menke et al., 2021). It has been in the focus of
Justice and Strong Institutions and SDG 17: Partnerships for the Goals. several publications in SSCM, especially because of globalization, con­
tradictions between the long-term perspectives needed for sustainability

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Fig. 6. Examples of supply chain stakeholders and related sustainability challenges for streaming services, using the SCV.

and fast changes in fashion, and negative environmental, social, eco­ unsustainable consumption habits (SDG 12). The ADEME highlights that
nomic and ethical externalities (Köksal et al., 2017). Several studies individuals buy on average 60% more clothes than in the early 2000’s
describe the fashion SC (e.g., Köksal et al., 2017; Warasthe et al., 2022), and keep them 50% less longer (McKinsey&Co, 2016). Increased pur­
which is further elaborated here by adding sustainability challenges and chases through online platforms like Shein are a source of concern
related stakeholders (Fig. 5). because of workers’ working conditions, low salaries, and the
One of the important sustainability issues in the fashion sector is the non-respect of labour rights upstream in the SC (Public Eye, 2021). In
use of dyes to colour textiles, which is responsible for about 20% of addition, less than 1% of textiles used to manufacture clothes are recy­
global water contamination (affecting SDG 6 and SDG 14) according to cled to make new clothes (Wicker, 2016). The Ellen Mac Arthur Foun­
the French agency for ecological transition (ADEME, 2022) and corre­ dation (2022) reports that “every second, the equivalent of a rubbish
sponds to activities taking place upstream in the SC or within the focal truck load of clothes is burnt or buried in landfill”. One reason for
firm. According to Greenpeace (2022), only 15% of all fast fashion firms burning or landfilling clothes is economic, as it is cheaper than recycling
signed up to progressively stop using chemicals in their SC and the in­ (Williams, 2022). These burnings take place in developing countries
dustry is still responsible for about 2% of global Greenhouse Gas (GHG) where legislation on the issue does not exist or where there is no control
emissions, although this figure is expected to rise to 26% in 2050 if of textile waste entering the country. According to Professor Dilys Wil­
current production and consumption patterns do not change (SDG 13). liams, director of the Centre for Sustainable Fashion at the London
Local communities and workers are thus affected with health issues College of Fashion, “This lack of regulation and incentives to grow
(SDG 3 and SDG 8) and nature is contaminated (SDG 14 and SDG 15). infinitely are an absurdity on a finite planet” (Williams, 2022). The
Impacts on nature link all human beings to issues upstream in the fast Atacama Desert in Chile is one place (among many) where local com­
fashion SC because of global food chain contamination from the munities and animals suffer from the contamination of the air, land and
manufacture and use (washing) of clothes (e.g., Dalla Fontana et al., water (BBC, 2022; BBC, 2021).
2020; De Falco et al., 2020). Overall, fast fashion leads to CO2 emissions that are greater than the
Within the focal firm, issues include human working conditions, low sum of the aviation and shipping emissions (related to SDG 13); that
salaries, child labour and modern slavery in both developing and contaminate land and water (SDG 6, SDG 14 and SDG 15); and that have
developed countries because of trade-offs between cheap goods, fast negative impacts on human health upstream, within the focal firm and
delivery, transportation costs and business survival, all of which have downstream in the SC (e.g., SDG 3 and SDG 8) (Williams, 2022). As
been exacerbated by the COVID-19 pandemic (Cole and Shirgholami, stated by Professor Williams, wherever sustainability issues occurr in the
2021; Greenpeace, 2022). The rise in fast fashion sales also generated a fast fashion SC, “collectively and individually, we are all paying” (Wil­
rise in transport (Greenpeace, 2022) and an increasing use of polyester liams, 2022). This example underlines the importance of considering
since it is a cheap material, which contaminates water and thus en­ nature a stakeholder: Yvon Chouniard, founder of the clothing company
dangers marine species and human food chain, in addition to emitting Patagonia, donated his fortune to organizations working on environ­
three times more CO2 than cotton, thus linked with, e.g., SDG 6, SDG 14, mental preservation and stated “as for now, Earth is our only share­
SDG 13 and SDG 15. Issues might also be related to a lack of trans­ holder” (McCormick, 2022). The example also highlights the need to
parency, cooperation and sustainability mindset among focal firms and engage marketers and consumers in the reduction of fast fashion’s un­
stakeholders outside the SC (Benstead et al., 2018). sustainable practices, as argued already by Smith et al. (2010). The fast
Downstream in the SC, sustainability challenges persist with fashion example could be extended further by looking at suppliers’

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suppliers called ’tier-n’ suppliers (e.g., label suppliers). interconnectedness of the streaming SC stakeholders thanks to the SCV.
However, in this example, users play a significant role regarding CO2
3.2.3. The example of the streaming supply chain emissions due to their energy consumption habits, decisions and be­
Streaming music, movies and games offer a third example of haviours (Planetly, 2022; Suski et al., 2021). While research in SSCM
contemporary sustainability challenges. It also illustrates how to use the increasingly looks at the potentials of digitalisation to develop sustain­
SCV in the case of a service. The topic is less studied in SSCM, but the able SCs, trade-offs and the risks of environmental degradation need to
streaming SC can be mapped thanks to publicly available sources (e.g., be assessed (Sarkis et al., 2020). An SCV on streaming questions the
Cloudflare, 2022; CDN Networks, 2021). Streaming is the act of feasibility of further energy consumption, especially in the current
watching online videos or listening to online music provided by a plat­ geopolitical situation with the European Union’s targets on climate
form such as YouTube or Amazon without needing to download a file. change, increasing remote work and online meetings, and the conflict
The main sustainability challenges related to this SC are CO2 emissions between Ukraine and Russia all leading to uncertainty about future
and energy consumption (Suski et al., 2021). Indeed, energy needs are energy availability, at least for the Winter of 2022. Following recovery
located upstream, within and downstream in the SC, driven by indi­ from the COVID-19 crisis, energy needs are predicted to rise by 4%
viduals’/users’ dependency on streaming services (see Fig. 6). worldwide, while data centres will increase significantly their use of
In addition, the streaming SC is interlinked with the SCs of the device terawatt-hours (GRC, 2022). In this context, Marks and Przedpełski
manufacturers, raw materials providers, energy suppliers and content (2022) underline the need to compute within planetary limits and
creators. Such interconnectedness emphasizes the sustainability impacts develop low-carbon movies. The Earth’s capacity to provide humans
of streaming worldwide. with the energy they need therefore strongly depends on users’ behav­
Upstream in the SC, one can find sustainability challenges that are iour within the focal firm and downstream in the SC (GRC, 2022) and on
similar to those posed by electric vehicles (see Fig. 4 and related ex­ the energy efficiency of the devices manufactured upstream (GRC,
planations), as mining activities are necessary to extract the raw mate­ 2022).
rials needed to manufacture electronic devices. In addition, issues
related to data centres need to be addressed. Data centres, where audio 4. Discussion
and video files are stored, account for an increase in energy demand
worldwide as well as increased numbers of user devices (e.g., computers, The field of SSCM has been moving forward with both theory
tablets, smartphones and televisions). It is estimated that data centres development and multi-disciplinary approaches (e.g., Seuring et al.,
use about 1% of the world’s generated electricity, which corresponds to 2022; Silva et al., 2022; Wieland, 2021; Matthews et al., 2016). In this
0.3% of worldwide CO2 emissions (Planetly, 2022); however, when the context, a need to further explore the combination of the stakeholder
energy needs for user devices are added, it corresponds to 2% of theory with SSCM still remained (Seuring et al., 2022; Rebs et al., 2019).
worldwide CO2 emissions (Monserrate, 2022; Forbes, 2021). One data This need has been addressed in this paper by proposing the SCV of
centre can consume as much energy as 50,000 homes (Monserrate, sustainability management, which enables the highlighting of sustain­
2022). In addition, data centres often need cooling systems to reduce ability issues and opportunities along the SC of a product or service, as
CO2 emissions (SDG 13), which implies massive use of water and can well as allowing the affected/affecting stakeholders to engage with and
cause drought in some regions (SDG 6) such as in Mesa, Arizona address the sustainability challenges represented by the SDGs
(Monserrate, 2022), affecting humans and nature. Monserrate (2022) (Figs. 4–6).
highlights an ethical question in this regard as such use of water by a The three examples of the electric car, fast fashion and streaming SCs
data centre could be considered as “inessential and irresponsible given enable SSCM to rise to the level of theory in several ways. First, the SCV
resource constraints”. He further highlights noise pollution and other highlights the complexity of SSCM using a realistic and pragmatic
factors that negatively affect local communities (SDG 3). approach, answering the call from Carter et al. (2015). Indeed, the
Within the focal firm, little information was found on SC sustain­ provided illustrations reflect the flow of goods and services, which is an
ability issues except the fact that given the increasing awareness on exercise that researchers, managers, policymakers and individuals from
energy consumption by data centres, streaming services from companies different fields can accomplish by collecting information (e.g., through
like Apple (iTunes), Amazon, Spotify or Netflix have set targets to the Internet) and interacting with each other. Second, by considering the
become carbon neutral (Fortune, 2021; Planetly, 2022). CO2 emissions flow of goods and services as well as the related stakeholders and sus­
from streaming platforms like Netflix come from the production of tainability challenges, the SCV provides a holistic understanding of
content (50%) and operational activities (45%) – but users’ related CO2 SSCM, which has long been needed (Carter et al., 2015). Third, the SCV
emissions are not counted in the figures the firm provides (Fortune, is a complementary view to the stakeholder theory when addressing
2021). SDG 12 on responsible production and consumption since it allows the
Downstream in the SC, a strong focus is placed on users of streaming application of the stakeholder theory in the SSCM context, the absence
services, i.e., individuals. of which was one limitation of the stakeholder theory as identified by
The impact of streaming is approximately 55gCO2e per hour for Fritz et al. (2018), overcoming the risks of oversimplification and of
video streaming in Europe, which is comparatively low when one con­ considering the SC “as a whole” (Wieland, 2021). Fourth, the SCV allows
siders that driving a petrol-fuelled car 100 m emits about 22gCO2e the identification of the multiple layers that are concerned with sus­
(Carbon Trust, 2021, p.8-9). The problem arises from the increasing use tainability management issues (individual, organizational, network and
of streaming, which leads to increasing internet traffic that causes an macroeconomic dimensions) as well as the paradoxes, tensions and
increase in energy needs and CO2 emissions (Carbon Trust, 2021). trade-offs that occur along the SC, as recommended by Matthews et al.
Users’ CO2 emissions depend on the amount of streaming conducted, (2016). Fifth, the SCV qualifies as a grand theory because it explains the
the energy efficiency of their devices and the type of energy used (i.e., current state of sustainability challenges related to production and
renewable or non-renewable) (Fortune, 2021). The larger the device consumption, without being too complex, and can guide management
screen, for example, the more energy is required (Planetly, 2022). It is professionals towards crucial research needs and changes in practices
also worth noting that a certain amount of energy is wasted when users (Van de Ven, 1989; Frese, 2005; Craighead et al., 2016).
use video platforms to listen to music, as video streaming consumes Overall, it is claimed that the SCV enables the application of the
more energy than music (Planetly, 2022). Choosing cloud gaming concept of SSCM to all stakeholders, an approach that has been missing
instead of local gaming also corresponds to greater energy consumption thus far (Dubey et al., 2017). Contrary to most SSCM research, the
(+156%, (Planetly, 2022). proposed SCV is not only meant to serve SC researchers and managers,
In this example, the climate change target (SDG 13) highlights the but any individual or organization, since sustainability challenges are an

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M.M.C. Fritz Cleaner Production Letters 3 (2022) 100023

issue for all human beings and the planet. An SCV of this type enables its can be conducted with any product and service to raise the awareness of
users to understand bottlenecks and individuals’ contributions to sus­ policymakers, managers, employees and users regarding their stake­
tainable or unsustainable consumption and production patterns. holders and related sustainability challenges, and thereby support their
In this regard, the SCV underlines the need for SSCM research to pay efforts to make more sustainable and ethical decisions. The more people
more attention to individuals’ behaviours (Wieland, 2021), such as was are involved in the SCV, the more complex— but also the more real­
demonstrated in the examples of the streaming (Suski et al., 2021) or istic— the analysis. As stated by Carter et al. (2015), the level of un­
fast fashion (Benstead et al., 2018) SCs. This is a gap that can be derstanding of the SC will depend on the ‘agents’ involved in the
addressed in various ways. For example, Pournader et al. (2022) process, as well as the product under consideration and agents’ knowl­
recommend digging into behavioural theories. The SCV contributes to edge about the upstream and downstream SC network. As a practical
filling this gap by questioning who in the firm is playing a role in SSCM. matter, the use of the SCV impels practitioners and individuals to ask
Different individuals can be involved: the SC manager by organizing the themselves the following questions: Where does the product/service I
production and planning delivery of goods; the CSR manager by defining buy originate? Which organizations participate in the production of this
the sustainability policy of the firm; the marketing manager by requiring product/service, and can they be considered sustainable? If not, can I
specific packaging and deciding upon the content of the communication support them in becoming more sustainable or are there alternatives?
strategy; the finance manager by allowing spending on innovation for Which stakeholders are affected by the production, distribution, de­
more sustainable products; the CEO by clearly positioning the firm on a livery and recycling of this product/service, and what are the impacts (i.
sustainable trajectory (or not); and the workers by realizing their tasks e., positive and negative externalities) of these processes (upstream,
properly and understanding the purpose of their tasks. within the focal firm, downstream or outside the SC)? Asking such
Furthermore, this paper highlights the need to consider nature wich, questions will enable practitioners and individuals to identify stake­
other than in a handful of countries (e.g., Ecuador, New Zealand, USA, holders and their interests, identify SC risks and, ultimately, reduce costs
Colombia, India – Darpö, 2021), has no voice as a stakeholder. The three related to unanticipated or neglected sustainability challenges. By using
examples highlight in several instances that current production and an SCV, managers might address sustainability challenges through
consumption patterns have an impact on nature, either by creating training, capacity-building and cooperation with supply chain stake­
water scarcity (as in the streaming SC example), contaminating water holders (e.g., Sarkis et al., 2010; Seles et al., 2016). Similarly, inte­
and soil (as in mining activities upstream in the streaming and electric grating such questions among educators, policymakers or individuals’
vehicle SCs, and the washing of clothes downstream in the fast fashion activities will encourage them to think in terms of systems and develop
SC), or contributing to climate change (issues of energy consumption or their sustainability mindset.
CO2 emissions in all three examples). Using the SCV to consider nature This paper presents some limitations that are also avenues for further
as a stakeholder enables attention to be paid to planetary boundaries research. For instance, it does not highlight how to practise SSCM (Silva
(Rockström et al., 2009), by showing the effects of SCM on, for instance, et al., 2022), but the SCV can be a way to identify and stimulate SSCM
biodiversity, life on land and life below water, which is missing in SSCM practices among SC stakeholders. The SCV can also become part of the
literature and is needed to develop truly sustainable SCs (Wieland, 2021; routines of organizations and individuals (Silva and Figueiredo, 2020),
Montabon et al., 2016; Pagell and Shevchenko, 2014). by converting it into a recurring exercise of mapping stakeholders and
In this vein, Benstead et al. (2018) refer to the need to align SC related sustainability challenges when making decisions that support the
stakeholders’ mindsets to reach SSCM. To continue this discussion, it is SDGs, since stakeholders and their expectations may change over time
proposed to look at the applicability of the sustainability mindset (Wieland, 2021). The SCV does not highlight how to solve sustainability
concept (Rimanoczy, 2020) to SSCM, as it may be able to account both challenges in the SC (Matthews et al., 2016) but is a starting point to
for individuals’ behaviours and nature’s rights. The Sustainability doing so, as before one can solve such challenges, one must know where
Mindset (SM) is: they occur (upstream, within the focal firm, downstream or outside the
SC) and which stakeholders are concerned. Consequently, the SCV can
A way of thinking and being that results from a broad understanding of
be considered a view that should lead decision-makers to actions and
the ecosystem’s manifestations, from social sensitivity, as well as an
decisions that support sustainability. As proposed in the metaphor of
introspective focus on one’s personal values and higher self, and finds its
Wieland (2021), we need to “dance the supply chain” and the SCV en­
expression in actions for the greater good of the whole (Rimanoczy,
ables us to identify the partners we could dance with, the attributes they
2020, p.19).
offer and the ways in which they can help identify solutions to the great
A sustainability mindset could be considered a prerequisite to sus­ sustainability challenges of our times.
tainability management and practices that will both lead to more Practitioners will benefit from this research in three different ways.
stakeholder engagement such as with final consumers (Silva et al., 2021) First, the SCV is a tool to identify both current and potential sustain­
and stimulate cooperation among all SC stakeholders (SDG 17) to solve ability challenges along the SC and the stakeholders who impact or are
sustainability challenges related to current production and consumption impacted by them. The SCV thus enables any organization, group of
patterns (SDG 12). The SM is composed of four content areas and twelve organizations or individual to identify risks and engage with stake­
principles, the latter being related to several aspects of the proposed holders to address shared challenges (SDG 17). Second, the SCV can be
SCV: interconnectedness, oneness with nature, flow in circles, purpose, used as tool to identify interrelated SCs and potential ways to engage
long-term thinking and creative innovation. By adding the concept of further stakeholders to address the SDGs. Third, by identifying risks and
the sustainability mindset to the SCV, users may better understand the engaging with stakeholders, organizations can avoid costs related to
system of which they are a part of, and identify and foresee the impact of environmental, social and ethical issues (e.g., Giannakis and Papado­
their decisions and actions on other SC stakeholders and on nature. poulos, 2016). While consultants can use the SCV to support organiza­
Outside the supply chain management world, the combination of the tions in identifying their stakeholders and sustainability challenges,
sustainability mindset and the SCV could also be used to expand users’ policymakers can use the SCV to better understand the current and
understanding of global consumption and production systems and their potential impacts of their decisions and regulations and thereby avoid
roles (e.g., subsidies or regulations for policymakers, awareness-raising unexpected negative consequences, such as the transfer of sustainability
tools for educators, purchasing decisions for consumers). Further issues to other sectors or countries (see the example of the electric
empirical research could investigate how to stimulate such a mindset vehicle SC provided earlier). Meanwhile, researchers and educators can
among the SC stakeholders and study its impact on the entire SC’s employ the SCV to teach students about stakeholder theory, Corporate
sustainability. Social Responsibility (CSR), SSCM and sustainable procurement, and
Importantly, the SCV analysis illustrated here with three examples thereby illuminate the implications of their buying decisions. The SCV

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can also help students understand the importance of stakeholder solve sustainability challenges at one’s level, adapted to the types of
engagement to address sustainability challenges and it can help con­ users (consumers, individuals, managers, policymakers, educators or
sumers understand sustainability challenges related to production and researchers) involved. Additional empirical research to quantify the
consumption, allowing them to make more informed and ethical pur­ added value of the use of the SCV and make a business case for it through
chasing decisions (e.g., Duan et al., 2021). Further, the SCV does not single or multiple case studies as well as focus groups and large-scale
make it necessary to define direct/indirect or primary/secondary surveys could and should be conducted to demonstrate its value.
stakeholders, a determination that sometimes proves difficult to make
(as stated in a reflection by a participant in an SCV workshop organised
by the author). Rather, the SCV structures the process of stakeholder Declaration of competing interest
identification by simply following the product/service development,
production, and use phases. I declare no conflict of interest.

5. Conclusions Data availability

In this paper, SSCM is conceptualized and brought to the theory level No data was used for the research described in the article.
by combining stakeholder theory and SSCM literature to propose a SCV
of sustainability management, which was exemplified with two product Acknowledgements
and one service SC. The contributions to the field made by the proposed
SCV are manifold. First, it fills a gap in the stakeholder identification I would like to thank all the people who helped me develop further
process, which is the need to identify stakeholders related not only to a the supply chain view, which I initially proposed in my PhD thesis, and
firm or client but to the entire production, distribution and usage cycle who helped me clarify my contributions.
of goods and services. This requires identifying SC stakeholders up­
stream, within the focal firm and downstream, as well as stakeholders References
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